September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Mobile apps › Enterprise · September 2026 Edition

Mobile apps for enterprise buyers

Asked as “mobile app marketing platform”, and as “mobile app engagement and growth tool”, on behalf of an enterprise B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
39%
Contested · AppsFlyer 11%
39Braze11AppsFlyer07Staffbase43others

39% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Braze39%13%47endorsed leader
02AppsFlyer11%13%31accepted challenger
03Airship4%12%34accepted challenger
04MoEngage4%0%20accepted challenger
05Salesforce Marketing Cloud4%24%17accepted challenger
06Branch2%0%19accepted challenger
07Iterable2%15%20accepted challenger
08Singular2%7%15accepted challenger
09Kochava2%17%12accepted challenger
Show the two products at 0%, ordered by negative rate
11Adjust0%9%23accepted challenger
10CleverTap0%4%24accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Braze39%
02AppsFlyer11%
03Airship4%
04MoEngage4%
05Salesforce Marketing Cloud4%
06Branch2%
07Iterable2%
08Singular2%
09Kochava2%
10CleverTap0%
11Adjust0%

What they warned about

Four of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Grok 4.20, Mistral Small, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Braze
13%
6 of 47 labels negative · 5 of 12 models · 2 hard negative
“Platforms to Avoid for Cost Predictability | Braze | MAU + data events pricing; high-growth apps see 30-50% cost spikes” Kimi K2, budget prompt
Salesforce Marketing Cloud
24%
4 of 17 labels negative · 4 of 12 models · 1 hard negative
“Platforms to Avoid or Be Highly Cautious With: Salesforce Marketing Cloud (SFMC)” Grok 4.20, negative prompt
AppsFlyer
13%
4 of 31 labels negative · 4 of 12 models
“AppsFlyer | Caution (contracts) | Billing/cancellation complaints; opaque enterprise pricing” DeepSeek V4 Flash, negative prompt
Meta Advantage+ App Campaigns
67%
4 of 6 labels negative · 4 of 12 models
“Meta (Facebook/Instagram) - Despite being a top-tier platform: - $7 billion annually from "high-risk" scam advertisements” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 312 links across 179 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

9 answers · 13 citations · 3 models
vendor site · Guideflow9 answers · 11 citations · 3 models
7 answers · 12 citations · 3 models
vendor site · AppsFlyer6 answers · 7 citations · 3 models
vendor site · Improvado6 answers · 7 citations · 3 models
vendor site · Braze5 answers · 6 citations · 2 models
5 answers · 5 citations · 1 model
5 answers · 5 citations · 3 models
vendor site · Branch4 answers · 6 citations · 3 models
vendor site · Maestra4 answers · 6 citations · 2 models
vendor site · Gartner4 answers · 4 citations · 1 model
vendor site · Knock4 answers · 4 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best mobile app marketing platform”, “mobile app marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Braze braze.com39%54027,1006,39555,552$13,11259
AppsFlyer appsflyer.com11%1739,900202107,974292
Staffbase staffbase.com7%61,9004636,25644
Airship airship.com4%16922,2003,09323,00673
MoEngage moengage.com4%1031,6005413,6696
Salesforce parent site
Salesforce Marketing Cloud 4%
4%317550,00060,632
Customer.io customer.io4%2182,90017415,750$6,920112
Maestra maestra.io4%4
Branch branch.io2%5460,500203,93319,56336
Iterable iterable.com2%1369,9006,28611,545$64,47837

Google's top ten for the two searches hold 16 sites; 3 of them are among the sites the models cited here (appsflyer.com, businessofapps.com, gartner.com). The first result for “best mobile app marketing platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best mobile app marketing platform for an enterprise B2B company?”Paraphrase“Which mobile app engagement and growth tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade mobile app marketing platforms and how do they differ?”Budget-constrained“What is the best mobile app marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a mobile app marketing platform. What should we look at?”Negative“Which mobile app marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5no first choiceStaffbaseChanged
Three alternativesBeekeeper, Braze, Unily
Braze
One alternativeSalesforce Marketing Cloud
against: Adobe Experience Cloud
Airship, Localytics, MoEngageagainst: Brazeno first choiceagainst: Google, Meta Advantage+ App Campaigns
GPT-5.4 miniBraze
Three alternativesAdjust, AppsFlyer, Branch
BrazeHeld
Two alternativesMoEngage, OneSignal
Braze
Four alternativesAdjust, Airship, AppsFlyer, Iterable
Braze
One alternativeAirship
no first choicenothing named
Gemini 3.5 FlashBranch, Braze, Customer.io
Two alternativesAdobe Marketo Engage, AppsFlyer
Braze, StaffbaseChanged
Three alternativesAmplitude, Firstup, Pendo
AppsFlyer, Braze
Six alternativesAdjust, Airship, CleverTap, Kochava, MoEngage, Singular
Customer.io
Four alternativesAdjust, CleverTap, OneSignal, Singular
against: AppsFlyer, Braze, Salesforce Marketing Cloud
no first choiceagainst: Adobe Experience Cloud, Apple Search Ads, Google, Meta Advantage+ App Campaigns, Oracle, Salesforce, TikTok Ads
Perplexity SonarBraze
Three alternativesAdobe Marketo Engage, Oracle Eloqua, Salesforce Marketing Cloud
BrazeHeld
Two alternativesAirship, CleverTap
Braze
Six alternativesAirship, AppsFlyer, Branch, CleverTap, Insider, OneSignal
Maestra
Two alternativesBraze, CleverTap
no first choiceagainst: AppSumo
Grok 4.20AppsFlyer
Three alternativesAdjust, Branch, Singular
BrazeChanged
Three alternativesAirship, HubSpot Marketing Hub, Salesforce Marketing Cloud
Adjust, AppsFlyer
Six alternativesAirship, Branch, Braze, CleverTap, Kochava, Singular
Kochava
One alternativeAdjust
against: AppsFlyer
AppsFlyer, Brazeagainst: Airship, Customer.io, Klaviyo, Kochava, Leanplum, Localytics, Salesforce Marketing Cloud, Swrve
Mistral SmallAppsFlyer
Four alternativesAdjust, Airship, Branch, Braze
AppcuesChanged
Three alternativesIntercom, Userpilot, WalkMe
against: Pendo
Braze
Seven alternativesAdobe Campaign, Airship, AppsFlyer, CleverTap, Insider, Iterable, Salesforce Marketing Cloud
Braze
Two alternativesCleverTap, Iterable
no first choiceagainst: Google AdExchange, Jam City, Meta Advantage+ App Campaigns
DeepSeek V4 FlashBraze
Two alternativesCustomer.io, Iterable
BrazeHeld
Five alternativesBlink, CleverTap, MoEngage, Staffbase, Workvivo
against: Airship
Braze
Five alternativesAdjust, Airship, AppsFlyer, CleverTap, Iterable
against: Salesforce Marketing Cloud
Maestra
One alternativeAirship
against: Braze, OneSignal
no first choice
Four alternativesAirship, AppsFlyer, Braze, CleverTap
against: Adjust, Airship, AppsFlyer, Braze, CleverTap, Kochava, Meta Audience Network
Llama 4 Maverickno first choiceno first choiceHeldno first choiceno first choiceSalesforce Marketing Cloud
Two alternativesAppsFlyer, Braze
against: Meta Advantage+ App Campaigns
Qwen 3.7 FlashBraze
Five alternativesAdobe Real-Time CDP, Airship, Customer.io, Iterable, Salesforce Marketing Cloud
IterableChanged
Two alternativesAirship, Userpilot
AppsFlyer, Braze
Six alternativesAdjust, Airship, Branch, Kochava, MoEngage, Singular
Linkrunner.io
One alternativeBranch
against: Adjust, AppsFlyer, AppsFlyer Zero Plan, Singular
no first choiceagainst: Braze, Iterable, Oracle Responsys, Pushwoosh SDK, Salesforce Marketing Cloud, Vibes
Kimi K2Braze
Three alternativesAirship, OneSignal, Salesforce Marketing Cloud
against: Salesforce Marketing Cloud Account Engagement
Staffbase, WorkvivoChanged
Four alternativesAmplitude, Connecteam, Mixpanel, UXCam
against: Iterable
Braze
Four alternativesAirship, CleverTap, Iterable, Salesforce Marketing Cloud
against: Adobe Campaign, Oracle Responsys
Salesforce Marketing Cloud
Two alternativesMoEngage, OneSignal
against: Airship, Braze, Iterable
AppsFlyer, Singular
Two alternativesAdjust, Branch
against: Unity LevelPlay, ironSource Ads
GLM 4.7 FlashXAirship, Braze
Two alternativesIterable, MoEngage
BrazeChanged
Three alternativesCleverTap, MoEngage, Salesforce Marketing Cloud
Airship
Five alternativesAppsFlyer, Braze, CleverTap, Iterable, MoEngage
Braze, Pendo
Three alternativesAppsFlyer, Kochava, Singular
no first choiceagainst: Meta Audience Network
MiniMax M2.5AppsFlyer, HubSpot Marketing Hub
Three alternativesAdjust, Adobe Marketo Engage, Branch
Braze, MoEngageChanged
One alternativeAirship
Airship, Braze
Seven alternativesAdjust, Amplitude, AppsFlyer, CleverTap, Insider, Klaviyo, OneSignal
no first choiceno first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:52no04 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:54yes44 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:53yes2226 s
Direct recommendationPerplexity Sonarsonar2026-09-14 23:01yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:10yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:05yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:49yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:21yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:30yes050 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:58yes044 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:13yes090 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:39yes024 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:15yes169 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:02yes35 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:59yes519 s
ParaphrasePerplexity Sonarsonar2026-09-15 05:00yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:29yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 03:41no03 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:45yes023 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:22yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:37yes086 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:40yes039 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:46yes031 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:06yes028 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:11yes1510 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:37yes59 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:21yes1631 s
ComparativePerplexity Sonarsonar2026-09-14 23:57yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:08yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes012 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:00yes061 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:12yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:48yes040 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:18yes045 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:49yes082 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:56yes010 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:54yes178 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:33yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:09yes1737 s
Budget constrainedPerplexity Sonarsonar2026-09-15 04:18yes207 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:21yes011 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:31yes010 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:53yes049 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:12yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:06yes049 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:27yes049 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:51yes023 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:55yes0105 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:26yes2316 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:10no08 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:34yes421 s
Scale constrainedPerplexity Sonarsonar2026-09-15 00:32yes207 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:35yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:10no08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:00yes043 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:39yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:26yes055 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:22yes056 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes0190 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:40yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:54yes2011 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:38no06 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:52yes2229 s
Negative framingPerplexity Sonarsonar2026-09-15 01:14yes208 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:36yes010 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:43yes011 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:01yes036 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:58yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:26yes049 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:54yes070 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:52yes036 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:28yes056 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Adobe read as Adobe Experience Cloud
HubSpot read as HubSpot Marketing Hub
Meta read as Meta Advantage+ App Campaigns
Meta (Facebook/Instagram) read as Meta Advantage+ App Campaigns
Meta Ads read as Meta Advantage+ App Campaigns
TikTok read as TikTok Ads
Unresolved, counted raw
Adikteev
AppsFlyer Zero Plan
Beekeeper
Codemagic
Google
Google AdExchange
Jam City
Mobilecore
Oracle
Pushwoosh SDK
Salesforce
Snap
Unily
ironSource Ads (direct demand)
Discontinued, still offered
No shut-down product was recommended here.
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