Retail, proximity and IoT marketing for enterprise buyers
Asked as “proximity marketing platform”, and as “location-based and in-store marketing tool”, on behalf of an enterprise B2B company. 41 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
24%
Contested · Foursquare Proximity 20%
24Radar20Foursquare Proximity10Gimbal46others
24% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
Show the three products at 0%, ordered by negative rate
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each
Radar vs Kontakt.ioRadar vs EstimoteRadar vs InMarketFoursquare Proximity vs GroundTruthFoursquare Proximity vs PlotProjectsFoursquare Proximity vs Kontakt.ioFoursquare Proximity vs EstimoteFoursquare Proximity vs InMarketGroundTruth vs PlotProjectsGroundTruth vs Kontakt.ioGroundTruth vs EstimoteGroundTruth vs InMarketPlotProjects vs Kontakt.ioPlotProjects vs EstimotePlotProjects vs InMarketKontakt.io vs EstimoteKontakt.io vs InMarketEstimote vs InMarket
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Radar24%
Radar24%02Foursquare Proximity20%
Foursquare Proximity20%03Gimbal10%
Gimbal10%04Kontakt.io5%
Kontakt.io5%05InMarket5%
InMarket5%06GroundTruth0%
GroundTruth0%07Bluedot0%
Bluedot0%08Estimote0%
Estimote0%What they warned about
One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Estimote30%
3 of 10 labels negative · 3 of 12 models · 1 hard negative
“Estimote — *Proceed with Caution* ... signal reliability and fleet management challenges” DeepSeek V4 Flash, negative prompt
GroundTruth9%
2 of 23 labels negative · 2 of 12 models
“flagged for lacking native geofencing or beacon-trigger activation workflows” Qwen 3.7 Flash, negative prompt
InMarket12%
2 of 16 labels negative · 2 of 12 models
“Lower-ranked "enterprise" platforms like InMarket (7.6/10)... these trail leaders in features, ease of use, and value” Grok 4.20, negative prompt
Insider67%
2 of 3 labels negative · 2 of 12 models
“distinct negative feedback points to a steep learning curve and a time-consuming setup process” Qwen 3.7 Flash, negative prompt
What they cite
Four of the twelve models returned a source list in this edition: four return the pages they cited.
Sites the answers cite
22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 349 links across 192 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
11 answers · 11 citations · 3 models
10 answers · 18 citations · 4 models
vendor site · Gartner8 answers · 10 citations · 3 models
vendor site · Improvado6 answers · 6 citations · 2 models
6 answers · 6 citations · 3 models
6 answers · 6 citations · 3 models
5 answers · 9 citations · 1 model
5 answers · 9 citations · 1 model
5 answers · 6 citations · 1 model
4 answers · 4 citations · 2 models
4 answers · 4 citations · 1 model
vendor site · Mapsted3 answers · 6 citations · 2 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
11 answers · 3 models
7 answers · 3 models
6 answers · 3 models
6 answers · 2 models
6 answers · 3 models
5 answers · 3 models
4 answers · 1 model
4 answers · 1 model
4 answers · 2 models
4 answers · 1 model
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best proximity marketing platform”, “proximity marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Radar radar.com | 24% | 115 | 673,000 | 59,526 | 11,371 | 29 | ||
| Foursquare Proximity foursquare.com | 20% | 95 | 0 | 1,147,419 | ||||
| Gimbal infillion.com | 10% | 20 | 40,500 | 7,979 | 2,257 | |||
| Kontakt.io kontakt.io | 5% | 32 | 720 | 17 | 9,706 | 16 | ||
| InMarket inmarket.com | 5% | 26 | 2,400 | 82 | 1,543 | 0 | ||
| SAP Engagement Cloud | 5% | 135,000 | 74,309 | |||||
| Airship airship.com | 2% | 169 | 22,200 | 3,093 | 23,006 | 7 | ||
| Mapsted mapsted.com | 2% | 13 | 7 | |||||
| Cisco cisco.com Cisco Spaces 2% | 2% | 8 | 165,000 | 48,352 | 5,114,808 company | $683 | 91 | |
| SOCi meetsoci.com | 2% | 129 | 14,800 | 168 | 249,940 |
Google's top ten for the two searches hold 12 sites; 4 of them are among the sites the models cited here (gartner.com, mapsted.com, mobilozophy.com, thecmo.com). The first result for “best proximity marketing platform” is thecmo.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best proximity marketing platform for an enterprise B2B company?”Paraphrase“Which location-based and in-store marketing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade proximity marketing platforms and how do they differ?”Budget-constrained“What is the best proximity marketing platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a proximity marketing platform. What should we look at?”Negative“Which proximity marketing platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Netmera, SAP Engagement Cloudno first choiceChangedno first choiceMapstedno first choicenothing named
Three alternatives
Adobe Marketo Engage, Oracle Eloqua, Salesforce Marketing CloudGPT-5.4 miniFoursquare ProximitySAP Engagement CloudChangedGimbal, Radarno first choiceagainst: Bluedotno first choicenothing named
Three alternatives
Juniper Mist User Engagement, SAP Emarsys, SAP Engagement CloudFour alternatives
Aruba Location-based Platform Solutions, SOCi, Situm Indoor Positioning, UberallTwo alternatives
Bluedot, Kontakt.ioGemini 3.5 FlashSimpli.fiCisco SpacesChangedno first choiceagainst: Simpli.fi, UniqodeRadarno first choiceagainst: Facebook Bluetooth Beacons, Google Nearby Notifications
Six alternatives
CleverTap, Estimote, GroundTruth, Kumulos, Qujam, RadarTwo alternatives
Bullseye Locations, Salesforce Marketing CloudSix alternatives
Bluedot, GroundTruth, Kontakt.io, Mapsted, Purple, RadarFour alternatives
Bluepixel Technologies, Fencemaker, GroundTruth, WilDi MapsPerplexity SonarFoursquare ProximityGimbalChangedno first choiceInMarketno first choicenothing named
One alternative
Cloud4WiTwo alternatives
GroundTruth, RadarOne alternative
GroundTruthGrok 4.20Foursquare ProximityRadarChangedno first choiceRadaragainst: DWELL, YOOSEKontakt.ioagainst: Blis, Estimote, GroundTruth, InMarket, Insider, Propulso
Two alternatives
GroundTruth, RadarFour alternatives
Appspace, Foursquare Proximity, Gimbal, KorbytTwo alternatives
Foursquare Proximity, Kontakt.ioOne alternative
BirdeyeMistral SmallFoursquare Proximity, InMarketAirshipChangedGimbalDWELL, LighthousePEno first choiceagainst: Doximity, IjasApp
Three alternatives
Gimbal, GroundTruth, RadarThree alternatives
Precisely, Salesforce Marketing Cloud, SingleInterfaceFour alternatives
Foursquare Proximity, GroundTruth, InMarket, RadarTwo alternatives
Aisle411, ThinaireDeepSeek V4 FlashRadarFoursquare ProximityChangedagainst: Placer.aiFoursquare ProximityRadaragainst: Airship, Braze, CleverTapno first choiceagainst: Estimote, Gimbal, July Systems
Three alternatives
Demandbase, Foursquare Proximity, InMarketFive alternatives
Airship, CleverTap, GroundTruth, Radar, Simpli.fiNine alternatives
Airship, BlueBite, Estimote, Gimbal, GroundTruth, Kontakt.io, PlotProjects, Unacast, YOOSEOne alternative
BluedotLlama 4 Maverickno first choiceSingleInterfaceChangedno first choiceno first choiceno first choicenothing named
Qwen 3.7 FlashFoursquare ProximityXperiChangedFoursquare ProximityKontakt.io, Radarno first choiceagainst: GroundTruth, Insider, Propensity
Three alternatives
InMarket, PlotProjects, RadarThree alternatives
Boomi, Novii, Yelp Place IQSix alternatives
Airship, BlueBite, Estimote, Kontakt.io, Proximity MX, ThinaireOne alternative
IndifyKimi K2Gimbal, RadarGimbal, RadarHeldGimbalOneSignalno first choiceagainst: BlueBite, Brightcove Beacon, MobiLynk, Proximity MX, Shopkick
Four alternatives
Bluedot, Foursquare Proximity, InMarket, Kontakt.ioTwo alternatives
ClearLine, Mood MediaSix alternatives
Bluedot, Foursquare Proximity, GroundTruth, InMarket, Kontakt.io, RadarTwo alternatives
Gimbal, RadarGLM 4.7 FlashXUniqodeRadarChangedGimbalCloud4Wiagainst: Beambox, Estimote, InMarketno first choiceagainst: Angi, Marketing 360, ReachLocal, Yelp Ads
Seven alternatives
BlueBite, Foursquare Proximity, Gimbal, GroundTruth, InMarket, Kontakt.io, Proximity MXOne alternative
GimbalSix alternatives
Bluedot, Foursquare Proximity, GroundTruth, InMarket, Kontakt.io, RadarMiniMax M2.5Foursquare ProximitySOCiChangedagainst: YextKontakt.ioFoursquare Proximity, Gimbal, Radaragainst: LighthousePEno first choicenothing named
Two alternatives
Kontakt.io, RadarFour alternatives
BlueBite, Bluedot, Estimote, GroundTruthBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 22:56 | yes | 8 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:47 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:29 | yes | 17 | 24 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 00:00 | yes | 18 | 6 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:59 | yes | 0 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:02 | yes | 0 | 11 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 04:16 | yes | 0 | 32 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:56 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:40 | yes | 0 | 32 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:37 | yes | 0 | 58 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:09 | yes | 0 | 60 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:46 | yes | 0 | 36 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:59 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:18 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:29 | yes | 18 | 26 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 04:09 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 04:16 | yes | 0 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:40 | yes | 0 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:12 | yes | 0 | 29 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:34 | yes | 0 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:49 | no | 0 | 34 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:23 | yes | 0 | 24 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:01 | yes | 0 | 117 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:05 | yes | 0 | 54 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:08 | yes | 31 | 20 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:26 | yes | 6 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:35 | yes | 28 | 31 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-14 23:11 | yes | 20 | 9 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 03:55 | yes | 0 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:37 | yes | 0 | 12 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:31 | yes | 0 | 66 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:07 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:22 | yes | 0 | 64 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 03:04 | yes | 0 | 49 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:00 | yes | 0 | 42 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:40 | yes | 0 | 18 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:36 | yes | 21 | 11 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:07 | yes | 3 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:03 | yes | 22 | 30 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 01:45 | yes | 19 | 7 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:33 | yes | 0 | 10 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:52 | yes | 0 | 11 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via fireworks | 2026-09-15 03:12 | yes | 0 | 47 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:50 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:12 | yes | 0 | 56 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:41 | yes | 0 | 70 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:32 | yes | 0 | 74 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:36 | yes | 0 | 38 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:53 | yes | 34 | 15 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:41 | no | 0 | 11 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:22 | yes | 6 | 27 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 01:46 | yes | 20 | 12 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:23 | yes | 0 | 11 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 03:55 | yes | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:53 | yes | 0 | 88 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:26 | yes | 0 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:53 | no | 0 | 43 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:55 | yes | 0 | 58 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 04:50 | yes | 0 | 102 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 01:47 | yes | 0 | 21 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:06 | yes | 17 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 04:22 | yes | 3 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:02 | yes | 18 | 27 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 03:24 | yes | 15 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:59 | yes | 0 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:56 | yes | 0 | 13 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:56 | yes | 0 | 49 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:22 | yes | 0 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:02 | yes | 0 | 64 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:54 | yes | 0 | 71 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 23:47 | yes | 0 | 68 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:42 | yes | 0 | 29 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Foursquare read as Foursquare Proximity
Unresolved, counted raw
Apple's iBeacon ecosystem
Aruba Location-based Platform Solutions
Bluepixel Technologies
Brightcove Beacon
ClearLine
Displai
Facebook Bluetooth Beacons
Fencemaker
Google Cloud Security Command Center Enterprise
Google Location Services
HPE Aruba Meridian
Indify
July Systems (Proximity MX)
Korbyt
Mood Media
Novii
RetailNext
Situm Indoor Positioning
Store360 UX
Swayable
WilDi Maps
Xperi (formerly start.io)
Yelp Place IQ (Powered by Foursquare)
Discontinued, still offered
No shut-down product was recommended here.