Retail, proximity and IoT marketing · RankedGimbal
Gimbal is a location-based marketing platform from Infillion that uses geofencing, beacons and GPS targeting to trigger proximity-based messages and connect them with programmatic digital advertising · infillion.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Radar is first at 29%.
Foursquare Proximity is first at 15%. 0 of 14 models made it the first choice when asked directly.
Radar is first at 21%.
Why models recommend it
No positive label carried a quote.
What gives them pause
“The market had a wave of beacon manufacturers (like some early Gimbal, Estimote, or PayPal Beacon partners) that have since discontinued hardware lines or drastically reduced support.”MiniMax M2.5 · Negative question · warning
“identifies Gimbal as a contested choice in enterprise recommendations ... that is a signal to run stronger procurement checks”Perplexity Sonar · Negative question · warning
Also on the shortlist
The products named in the same answers as Gimbal, over the 22 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 12 | 5 | View → | |
| 10 | 3 | View → | |
| 7 | 0 | View → | |
| 6 | 2 | View → | |
| 6 | 0 | View → | |
| 5 | 0 | View → | |
| 4 | 1 | View → | |
| 4 | 0 | View → | |
| 3 | 1 | View → | |
| 3 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 20 of the 22 answers that named Gimbal and are not a share of its labels.
Domains cited
Forty-six of the fifty-four domain citations in answers naming Gimbal came from a third party's page. Eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 1 | 1 |
| Grok 4.20 | 0 | 0 | 0 | 0 | 0 |
| Mistral Small | 0 | 0 | 0 | 0 | 0 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 0 | 1 | 0 | 1 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 288 | 7 | 2026-10-01 | Video ads | |
| Case study | 25 | 1 | 2026-07-07 | ||
| Webinar or virtual event | 1 | 0 | 2023-07-01 | ||
| Report or ebook | 1 | 0 | 2025-12-11 | ||
| Comparison | 1 | 0 | 2025-11-15 |
Most recent
- 2026-10-01What agentic ai built on mcp actually looks like inside a dsp blog
- 2026-09-18Infillion to Acquire Foursquare, Closing the Loop Between Advertising and Real-World Results - Infillion blog
- 2026-09-14Why In-Store Conversion Is Retail Media's Next Optimization Signal - Infillion blog
- 2026-09-08Live Sports Has a New Audience. Does Your Media Plan Know That? - Infillion blog
- 2026-08-18The solution to fragmented video buying blog
- 2026-08-03Walmart connect mexico brings self service brand lift to its dsp blog
How it is countedHide how it is counted
Every page infillion.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.