September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › AI visibility › Enterprise · September 2026 Edition

AI visibility and answer engine tracking tools for enterprise buyers

Asked as “AI visibility and answer engine tracking tool”, and as “tool for tracking brand visibility in AI answers”, on behalf of an enterprise B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.

Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.

Standing · first-choice share
61%
Clear leader
61Profound05AirOps05Cognizo30others

61% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Profound61%14%59endorsed leader
02AirOps5%8%13accepted challenger
03Scrunch2%18%28accepted challenger
04Conductor2%0%14accepted challenger
05BrightEdge AI Catalyst2%0%12accepted challenger
06Peec AI2%22%23accepted challenger
07AthenaHQ2%21%14accepted challenger
Show the three products at 0%, ordered by negative rate
10Otterly0%53%15criticized challenger
09Ahrefs Brand Radar0%41%17criticized challenger
08Semrush AI Visibility Toolkit0%21%28accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each

One product takes 61% of first choices here, so the chart would put nine markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.

What they warned about

Nine of twelve models held their first choice under the paraphrase. GPT-5.4 mini, Llama 4 Maverick and Qwen 3.7 Flash changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Profound
14%
8 of 59 labels negative · 7 of 12 models · 2 hard negative
“Profound (Self-Serve Plans): ... strictly seat-capped ... forced into a highly customized, expensive Enterprise contract” Gemini 3.5 Flash, budget prompt
Otterly
53%
8 of 15 labels negative · 6 of 12 models · 3 hard negative
“Otterly.ai: Claude is not tracked on any self-serve plan... $29/mo → $189/mo is a 6.5x jump... Strong monitoring but no practical path to action” GLM 4.7 FlashX, negative prompt
Semrush AI Visibility Toolkit
21%
6 of 28 labels negative · 5 of 12 models · 3 hard negative
“What to Avoid for Your Specific Criteria: Semrush & Ahrefs ... they heavily monetize user seats” Gemini 3.5 Flash, budget prompt
Ahrefs Brand Radar
41%
7 of 17 labels negative · 4 of 12 models · 2 hard negative
“What to Avoid for Your Specific Criteria: Semrush & Ahrefs” Gemini 3.5 Flash, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

23 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 342 links across 191 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

7 answers · 9 citations · 3 models
vendor site · YouTube6 answers · 21 citations · 1 model
vendor site · LLM Pulse6 answers · 7 citations · 2 models
6 answers · 7 citations · 3 models
vendor site · SE Ranking6 answers · 7 citations · 2 models
vendor site · KIME6 answers · 6 citations · 3 models
vendor site · Zapier6 answers · 6 citations · 2 models
vendor site · HubSpot5 answers · 6 citations · 3 models
vendor site · Integrate5 answers · 5 citations · 2 models
vendor site · WP Engine5 answers · 5 citations · 3 models
vendor site · AirOps4 answers · 7 citations · 3 models
vendor site · Amplitude4 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “ai visibility and answer engine tracking tool”, “best ai visibility and answer engine tracking tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Profound tryprofound.com61%14390,5002,28442,887$318501
AirOps airops.com5%156,600312,668$1,55020
Cognizo cognizo.ai5%7
Scrunch scrunch.com2%478,1002,9572,89714
Conductor conductor.com2%13449,50026,95645,84330
BrightEdge AI Catalyst brightedge.com2%1327,2182
Peec AI peec.ai2%1122,400121,16241
AthenaHQ athenahq.ai2%331,00047327
SE Ranking seranking.com
SE Ranking 2%, SE Visible 0%
2%888,100207309,691$2,632506
seoClarity ArcAI seoclarity.net2%512,039$194

Google's top ten for the two searches hold 17 sites; 4 of them are among the sites the models cited here (nicklafferty.com, tryprofound.com, wpengine.com, zapier.com). The first result for “ai visibility and answer engine tracking tool” is tryprofound.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best AI visibility and answer engine tracking tool for an enterprise B2B company?”Paraphrase“Which tool for tracking brand visibility in AI answers would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade AI visibility and answer engine tracking tools and how do they differ?”Budget-constrained“What is the best AI visibility and answer engine tracking tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an AI visibility and answer engine tracking tool. What should we look at?”Negative“Which AI visibility and answer engine tracking tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Profound
One alternativeEvertune
ProfoundHeld
Three alternativesAhrefs Brand Radar, Evertune, SE Ranking's AI Search Toolkit
Profound
Two alternativesConductor, Rankscale
Profound
One alternativeBrand Dashboard
no first choicenothing named
GPT-5.4 miniProfound
Three alternativesBrightEdge AI Catalyst, Conductor, Yext
BrightEdge AI Catalyst, OmniSEO®Changed
Three alternativesOtterly, Peec AI, Scrunch
Scrunch
Four alternativesAdobe LLM Optimizer, Bluefish, BrightEdge AI Agent Insights / AI Search, Semrush AI Visibility Toolkit
against: AthenaHQ, Profound
Profound
Four alternativesBluefish, BrightEdge AI Catalyst, Conductor, XLR8 AI
no first choicenothing named
Gemini 3.5 FlashProfound
Four alternativesAirOps, RadarKit, Scrunch, Semrush AI Visibility Toolkit
ProfoundHeld
Three alternativesBrightEdge AI Catalyst, Semrush Enterprise AIO, ZipTie
Profound
Four alternativesAthenaHQ, RadarKit, Scrunch, Semrush Enterprise AI Optimization
AthenaHQ
Two alternativesAirOps, Peec AI
against: Ahrefs Brand Radar, Profound, Semrush AI Visibility Toolkit
Profound
Four alternativesBrightEdge AI Catalyst, Conductor, Semrush Enterprise AI Optimization, ZipTie
against: Otterly, Rankscale, Writesonic GEO
Perplexity SonarProfound
Four alternativesAmplitude AI Visibility, KIME, Peec AI, Wellows
ProfoundHeld
Three alternativesPeec AI, SE Visible, Semrush AI Visibility Toolkit
Profound
Five alternativesAhrefs Brand Radar, BrightEdge AI Catalyst, Conductor, Peec AI, Semrush AI Visibility Toolkit
Conductor
One alternativeProfound
against: Scrunch
no first choiceagainst: SEMrush's standard AI Toolkit / AIO setup
Grok 4.20Profound
Four alternativesAhrefs Brand Radar, KIME, Scrunch, Semrush AI Visibility Toolkit
ProfoundHeld
One alternativeSemrush Enterprise AIO
against: Ahrefs Brand Radar, Amplitude AI Visibility, Birdeye AI Search, Scrunch
Profound, Scrunch
Four alternativesBrightEdge AI Catalyst, Conductor, OnBrand, Semrush Enterprise AIO
against: Otterly, Peec AI
Geoptie
Two alternativesCognizo, Peec AI
against: Profound
no first choice
Eight alternativesAEO Vision, Arize, Braintrust, Fiddler, Genezio, LangSmith, Langfuse, Profound
against: Ahrefs Brand Radar, HubSpot AEO Tool, Nightwatch, Otterly, Peec AI, Semrush AI Visibility Toolkit, ZipTie
Mistral SmallProfound
Five alternativesAhrefs Brand Radar, Brandwatch Generative AI, Petra Labs, SE Visible, Semrush AI Visibility Toolkit
ProfoundHeld
Five alternativesAhrefs Brand Radar, Birdeye AI Search, Gauge, SE Ranking, Semrush AI Visibility Toolkit
Profound, Scrunch
Four alternativesAirOps, AthenaHQ, Mentionova, Semrush AI Visibility Toolkit
Profound, SE Ranking
Two alternativesGoodie, Peec AI
Profound
Three alternativesCognizo, Conductor Intelligence, Scrunch
against: Google Bard, Google Workspace AI features, Microsoft 365 Copilot, Perplexity free tier, Public ChatGPT, Salesforce Einstein, free Claude
DeepSeek V4 FlashProfound
Three alternativesAirOps, BrightEdge AI Catalyst, Scrunch
against: Peec AI
ProfoundHeld
Three alternativesAyzeo, Scrunch, Semrush AI Visibility Toolkit
Profound, Scrunch
Three alternativesAdobe LLM Optimizer, BrightEdge AI Catalyst, Conductor
against: Semrush AI Visibility Toolkit
Cognizo
One alternativeEvertune
against: Profound
no first choiceagainst: AthenaHQ, Beamtrace, Evertune, HubSpot AEO Tool, Otterly, Scrunch, Writesonic GEO, xSeek
Llama 4 MaverickProfound
Five alternativesKIME, Otterly, Peec AI, Scrunch, Semrush AI Visibility Toolkit
Sight AIChanged
Two alternativesBrandwatch, HubSpot AEO Tool
Profound
Two alternativesOtterly, Peec AI
no first choiceOnBrand
Three alternativesProfound, Scrunch, xSeek Scale
against: AirOps, Profound
Qwen 3.7 FlashFinseo, Profound
One alternativeScrunch
LumarChanged
Three alternativesBrandwatch, HubSpot AEO Tool, Meltwater
Profound
Two alternativesConductor, Trakkr
against: Semrush AI Visibility Toolkit
Scrunch
Three alternativesHubSpot AEO Tool, Peec AI, Profound
AirOps, Profound
Two alternativesSemrush AI Visibility Toolkit, Siteimprove
against: Ahrefs Brand Radar, Otterly, Promptwatch, Rankscale, SEMrush Standard AI Toolkit, Trackerly
Kimi K2Profound
Two alternativesOmnibound, Peec AI
ProfoundHeldagainst: ScrunchProfound
Three alternativesAirOps, AthenaHQ, Scrunch
against: Ahrefs Brand Radar, Semrush AI Visibility Toolkit
Peec AI
Two alternativesAthena, SE Visible
against: Ahrefs Brand Radar, HubSpot AEO Tool, Profound, Scrunch, Semrush AI Visibility Toolkit
Cognizo
Four alternativesConductor, Nightwatch, Profound, seoClarity ArcAI
against: Ahrefs Brand Radar, AthenaHQ, Nightwatch, Otterly, Peec AI, Profound, Semrush AIO Features
GLM 4.7 FlashXProfound
Two alternativesScrunch, Wellows
against: Otterly
ProfoundHeld
Three alternativesCloro, Finseo, SE Ranking
Profound
Seven alternativesBrightEdge AI Catalyst, Conductor AI Search Performance, Promptwatch, SE Ranking, Semrush AI Visibility Toolkit, Sona AI Visibility, Writesonic GEO
seoClarity ArcAI
Two alternativesAthenaHQ, HubSpot AEO Tool
no first choiceagainst: AIclicks, Otterly
MiniMax M2.5Profound
One alternativeWellows
ProfoundHeld
Three alternativesAmplitude AI Visibility, Mentionova, Semrush AI Visibility Toolkit
Profound
Five alternativesAhrefs Brand Radar, Cloro, Mentionova, Promptwatch, Semrush AI Visibility Toolkit
no first choiceAirOps
Three alternativesConductor, Profound, Semrush AI Visibility Toolkit
against: Peec AI, Profound
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:01yes1511 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:13yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:13yes2127 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:07yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:41yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 04:25yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:00yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:32yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:56yes025 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:52yes029 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:18yes024 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:49yes016 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:19yes88 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:26yes36 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:55yes2224 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:24yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:22yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 04:14yes06 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:40yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:39yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:45yes052 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:16yes027 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:39yes022 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:54yes014 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 22:58yes1712 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes49 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:07yes1721 s
ComparativePerplexity Sonarsonar2026-09-15 04:23yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:07yes010 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:57yes09 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:47yes068 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:31yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:18yes050 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:09yes0111 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:16yes024 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:28yes017 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:22yes169 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:07yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:37yes2028 s
Budget constrainedPerplexity Sonarsonar2026-09-14 22:57yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:56yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:47yes06 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:08yes034 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:48yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:43yes054 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:47yes027 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:00yes0200 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:11yes086 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:08yes1616 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:23yes210 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:18yes1423 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:04yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:06yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:32yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:18yes030 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:12yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:10yes043 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:44yes055 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:07yes047 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:30yes026 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:23yes2816 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:13no08 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:16yes1323 s
Negative framingPerplexity Sonarsonar2026-09-15 04:17yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:53yes013 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:13yes08 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:32yes052 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:33yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:13yes067 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:10yes061 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:18yes034 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:58yes046 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Ahrefs read as Ahrefs Brand Radar
Amplitude read as Amplitude AI Visibility
Birdeye Search AI read as Birdeye AI Search
BrightEdge read as BrightEdge AI Catalyst
BrightEdge (AI Catalyst) read as BrightEdge AI Catalyst
HubSpot AEO read as HubSpot AEO Tool
HubSpot AEO Grader read as HubSpot AEO Tool
HubSpot AI Grader (free audit) read as HubSpot AEO Tool
Semrush read as Semrush AI Visibility Toolkit
Semrush (AI Visibility Toolkit) read as Semrush AI Visibility Toolkit
Semrush (Enterprise AIO) read as Semrush AI Visibility Toolkit
Semrush (Enterprise tier) read as Semrush AI Visibility Toolkit
Writesonic read as Writesonic GEO
seoClarity read as seoClarity ArcAI
Unresolved, counted raw
Brand Dashboard
Brandwatch Generative AI
BrightEdge AI Agent Insights / AI Search
Conductor AI Search Performance
Conductor Intelligence
Credo AI
Discovered Labs
Geoptie free tools
Google Bard
Google Workspace AI features
GrackerAI free tier
IBM watsonx.governance
Milestone GEO Intelligence
Perplexity free tier
Public ChatGPT
SEMrush's standard AI Toolkit / AIO setup
Semrush AIO Features
Trackerly
TrueFoundry
XLR8 AI
free Claude
Discontinued, still offered
No shut-down product was recommended here.
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