2 categories · RankedOtterly
Otterly is an AI search monitoring and generative engine optimization platform that tracks citations, mentions, and share of voice across AI engines · otterly.ai ↗
Gane, the publisher, sells software in AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at small business. Ranked 18 of 104 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first. Next is Peec AI at 11%.
Peec AI is first at 24%. 0 of 14 models made it the first choice when asked directly.
Profound is first at 49%.
Why models recommend it
“The best AI visibility and answer engine tracking tool for a company with a limited budget is Otterly.AI, which costs $29 a month.”Llama 4 Maverick · Budget-constrained question · first choice
“the best AI‑visibility and answer‑engine tracking tool for a company with a limited budget is Otterly.ai”GLM 4.7 FlashX · Budget-constrained question · first choice
“the best AI visibility and answer engine tracking tool is Otterly.ai (starting at ~$29/month)”Grok 4.20 · Budget-constrained question · first choice
“If you need low-cost, quick multi-engine tracking: Start with Otterly.AI.”Gemini 3.5 Flash · Comparative question · first choice
What gives them pause
“some tools to be cautious about or avoid include Otterly, HubSpot AEO Grader, and Peec AI”Llama 4 Maverick · Negative question · warning
“Some tools marketed broadly (like Otterly.AI, Peec AI, Rankscale) were flagged as "highly problematic for enterprise" use”MiniMax M2.5 · Negative question · warning
“Monitoring-only tools (Otterly, SE Visible, Nightwatch) reveal visibility is low but don't tell you how to fix it.”Claude Haiku 4.5 · Negative question · warning
“flagged for unclear pricing, limited public evidence of success, and a lack of transparency”Mistral Small · Negative question · warning
Also on the shortlist
The products named in the same answers as Otterly, over the 124 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 72 | 3 | Compare → | |
| 71 | 16 | Compare → | |
| 58 | 3 | Compare → | |
| 57 | 12 | Compare → | |
| 49 | 0 | View → | |
| 32 | 1 | View → | |
| 21 | 1 | Compare → | |
| 21 | 0 | View → | |
| 17 | 1 | View → | |
| 16 | 2 | Compare → |
What the models named instead of Otterly →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Otterly's own site, not checked by Gane.
- For
- SEO marketers, brand managers, and business leaders; marketing teams and brands
- Price stated
- pricing starts at $29/month
- Starting price
- 29
- Free plan or trial
- 14-day free trial; 7-day free trial
- Integrations
- 4 · 6 (its own pages disagree)
- Certifications
- GDPR, SOC 1, SOC 2
- Hosting
- United States, United Kingdom, Australia, Germany, Netherlands, Switzerland, Austria, EU-central-1 (Frankfurt)
- Customers named
- Adidas, Bacula, Instant, Stella Rising, Form.io, Haven Strategy Group, Videoloft
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 124 of the 124 answers that named Otterly and are not a share of its labels.
Domains cited
221 of the 304 domain citations in answers naming Otterly came from a third party's page. Thirty-seven were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 0 | 1 | 4 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 0 | 0 | 0 | 2 |
| Perplexity Sonar | 1 | 2 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 0 | 1 | 1 | 3 |
| Mistral Small | 1 | 2 | 0 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 1 | 4 |
| Llama 4 Maverick | 1 | 2 | 0 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 0 | 2 |
| Kimi K2 | 0 | 2 | 2 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 3 | 0 | 0 | 4 |
| MiniMax M2.5 | 0 | 2 | 1 | 1 | 4 |
| GPT-6 Luna | 2 | 0 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 2 | 1 | 0 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 315 | 79 | 2026-09-28 | SEO, CRM | |
| Comparison | 17 | 2 | 2026-08-10 | SEO | |
| Case study | 7 | 3 | 2026-09-03 | ||
| Glossary or explainer | 6 | 4 | 2026-09-15 | ||
| Podcast or video | 5 | 0 | 2024-12-04 | SEO | |
| News or press | 2 | 0 | 2026-06-01 | ||
| Report or ebook | 1 | 0 | 2026-05-14 |
Most recent
- 2026-09-28Openai searchindex blog
- 2026-09-24Publication date ai citations experiment blog
- 2026-09-22Ai search updates september blog
- 2026-09-15What is the member and the admin role glossary or explainer
- 2026-09-12Geo experiment seo glossary pages blog
- 2026-09-11Ai search visibility stability blog
How it is countedHide how it is counted
Every page otterly.ai exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (12); 0 name its categories the models place it in. Read September 29, 2026.