4 categories · RankedProfound
Profound is an AI marketing platform for marketers, used for AI visibility and answer engine tracking, which shows how a brand appears in answers from AI engines · tryprofound.com ↗
Gane, the publisher, sells software in AI visibility, AI marketing agents and SEO, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Leads at enterprise. Ranked 111 of 111 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Otterly is first at 51%.
Peec AI is first at 24%. 2 of 14 models made it the first choice when asked directly.
Ranked first. Next is Rankscale at 8%.
Why models recommend it
“Profound | Enterprise AEO intelligence | Tracks 10+ engines, SOC 2 Type II, Agency Mode, SSO, synthetic personas, used by ~10% of Fortune 500”DeepSeek V4 Flash · Scale-constrained question · first choice
“Choose Profound or Conductor if you have a large budget and need comprehensive, multi-language, multi-engine data for enterprise reporting.”Qwen 3.7 Flash · Comparative question · first choice
“Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support”Kimi K2 · Scale-constrained question · first choice
“Choose Scrunch or Profound if you want a dedicated platform for AI search tracking, citation intelligence, and strategic optimization.”Gemini 3.5 Flash · Direct question · first choice
What gives them pause
“Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound (~$99+/mo or custom $10k+/year)”Grok 4.20 · Budget-constrained question · warning
“$30,000+/year — built for enterprise with high-volume prompt needs”DeepSeek V4 Flash · Direct question · warning
“Avoid enterprise-focused tools like Profound ($99+/month)”Kimi K2 · Budget-constrained question · warning
“Most AI visibility tools like Profound, Peec, and AirOps will automatically recommend prompts to track, but these are rarely what you should focus on.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Profound, over the 143 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 81 | 4 | Compare → | |
| 73 | 19 | Compare → | |
| 57 | 12 | Compare → | |
| 54 | 2 | Compare → | |
| 47 | 1 | View → | |
| 40 | 0 | Compare → | |
| 39 | 3 | Compare → | |
| 34 | 2 | View → | |
| 28 | 0 | View → | |
| 16 | 1 | View → |
What the models named instead of Profound →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Profound's own site, not checked by Gane.
- For
- marketers
- Price stated
- Trial Free; Enterprise Custom
- Starting price
- Free
- Free plan or trial
- Trial
- Integrations
- 200 · 9 (its own pages disagree)
- Certifications
- SOC 2 Type II
- Hosting
- Worldwide
- Customers named
- Plaid, MongoDB, GR0, Ramp, Statsig, Figma, Walmart, Chime
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 143 of the 143 answers that named Profound and are not a share of its labels.
Domains cited
246 of the 328 domain citations in answers naming Profound came from a third party's page. Forty-five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 0 | 0 | 2 |
| GPT-5.4 mini | 1 | 0 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 1 | 5 |
| Perplexity Sonar | 1 | 0 | 0 | 1 | 2 |
| Grok 4.20 | 0 | 5 | 1 | 1 | 7 |
| Mistral Small | 1 | 1 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 2 | 1 | 2 | 7 |
| Llama 4 Maverick | 1 | 0 | 0 | 0 | 1 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 1 | 3 |
| Kimi K2 | 3 | 0 | 0 | 2 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 1 | 0 | 3 |
| Muse Glimmer 30B | 1 | 1 | 2 | 1 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 226 | 27 | 2026-09-29 | ||
| Webinar or virtual event | 30 | undated | |||
| Report or ebook | 24 | undated | |||
| Case study | 21 | 16 | 2026-09-03 | ||
| News or press | 21 | 10 | 2026-09-21 | ||
| Comparison | 18 | 2 | 2026-07-30 | ||
| Conference or event | 14 | 1 | 2026-10-03 | ||
| Podcast or video | 9 | 6 | 2026-09-16 | ||
| Glossary or explainer | 3 | 0 | 2026-01-29 |
Most recent
- 2026-09-29Blueprints blog
- 2026-09-29Citation decay blog
- 2026-09-29Company blog
- 2026-09-21Newsroom news or press
- 2026-09-21Go from insights to action faster with the refreshed answer engine insights blog
Events in person
- October 1, 2026Profound Partner Kickoff 2026New York · hosts
- June 10, 2026From Search Box to Shopping Agent; Preparing Your Brand for the Agentic Commerce EraThe Discovery Stage 1 · spoke
- June 9, 2026The New Shelf; How AI Search Is Already Reshaping How European Shoppers Discover BrandsThe Discovery Stage 2 · spoke
As the event pages on tryprofound.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page tryprofound.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.