Profound vs Scrunch
Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
Two of fourteen models named Profound first on the direct prompt; two named Scrunch. Profound was named by fourteen of the fourteen models and Scrunch by thirteen and Profound carries 42 labels and Scrunch 18, so the shares are not directly comparable.
Named in four categories this edition.
Named in one category this edition.
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the AI visibility and answer engine tracking tools page.
By framing
ProfoundFirst choices, of fourteen modelsScrunch
Across every category in the November 2026 Edition, Profound and Scrunch were named in the same answer forty times, of the 143 answers naming Profound and the 47 naming Scrunch. In those answers Scrunch took the first choice zero times and Profound fifteen.
Every model, every framing
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | |||
| GPT-5.4 mini | | | ||||
| Gemini 3.5 Flash | | | | | ||
| Perplexity Sonar | | | ||||
| Grok 4.20 | | | | | ||
| Mistral Small | | | ||||
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | |||||
| Qwen 3.7 Flash | | | ||||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | |||||
| MiniMax M2.5 | | |||||
| GPT-6 Luna | | | ||||
| Muse Glimmer 30B | | | |
Profound Scrunch first choice named as an alternative argued againstblank: not namedEach cell is one answer, Profound on the left and Scrunch on the right.The direct prompt
Both were the first choice
1 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Profound first, Scrunch not the choice
1 of 14 modelsScrunch was named in the answer but not as the choice, or not at all.Scrunch first, Profound not the choice
1 of 14 modelsProfound was named in the answer but not as the choice, or not at all.Neither was the first choice, one was named
3 of 14 modelsThe answer put something else first and named one of the two as an alternative.Neither was named
8 of 14 modelsThe answer made no first choice from these two in this category.Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
Profound0%#8 of 8Scrunch0%#– of 8Profound49%#1 of 11Scrunch2%#7 of 11What the models said about Profound
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Avoid enterprise options like Meltwater, Talkwalker/Lumen, or full Profound (~$99+/mo or custom $10k+/year)” Grok 4.20 · budget prompt · hard negative
“$30,000+/year — built for enterprise with high-volume prompt needs” DeepSeek V4 Flash · direct prompt · hard negative
“Avoid enterprise-focused tools like Profound ($99+/month)” Kimi K2 · budget prompt · hard negative
“Profound | Enterprise AEO intelligence | Tracks 10+ engines, SOC 2 Type II, Agency Mode, SSO, synthetic personas, used by ~10% of Fortune 500” DeepSeek V4 Flash · scale prompt · first choice
“Choose Profound or Conductor if you have a large budget and need comprehensive, multi-language, multi-engine data for enterprise reporting.” Qwen 3.7 Flash · comparative prompt · first choice
“Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support” Kimi K2 · scale prompt · first choice
What the models said about Scrunch
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.
“Enterprise | Profound, Scrunch AI, Conductor, Botify | 500+ person orgs needing compliance, scale, and dedicated support” Kimi K2 · scale prompt · first choice
“Choose Scrunch or Profound if you want a dedicated platform for AI search tracking, citation intelligence, and strategic optimization.” Gemini 3.5 Flash · direct prompt · first choice
“Scrunch AI is best for mid-market B2B SaaS teams that want journey-stage and persona views without enterprise pricing” Claude Haiku 4.5 · direct prompt · first choice
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.