2 categories · RankedSemrush AI Visibility Toolkit
Semrush AI Visibility Toolkit is a tool from Semrush that combines classic search engine optimization with measurable visibility in modern AI search and response systems · semrush.com ↗
Gane, the publisher, sells software in SEO and AI visibility, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Otterly is first at 51%.
Peec AI is first at 24%. 0 of 14 models made it the first choice when asked directly.
Profound is first at 49%.
Why models recommend it
“For most mid-market B2B teams, I'd choose Semrush One as the best all-around starting point”GPT-6 Luna · Direct question · first choice
“Choose Semrush if you want one platform for SEO + AI visibility.”GPT-5.4 mini · Comparative question · first choice
“Top Recommendation: Semrush AI Visibility Toolkit”MiniMax M2.5 · Paraphrase question · first choice
“Leverage existing, trusted suites first: Established SEO platforms (like Semrush, Ahrefs, or Google Search Console) have added AI Overview and citation monitoring features”Gemini 3.5 Flash · Negative question · alternative
What gives them pause
“Avoid enterprise-focused tools like ... Semrush AI Visibility ($199/month)”Kimi K2 · Budget-constrained question · warning
“The AI visibility features are less deep than dedicated tools. If AI visibility is a *priority*, not a secondary check, you'll outgrow it.”DeepSeek V4 Flash · Direct question · warning
“Legacy SEO platforms like Semrush's standard AI Toolkit have "severe limitations for agency use" according to independent testing”MiniMax M2.5 · Negative question · warning
“Some tools like Semrush are still generalist SEO platforms with AI added on top, not purpose-built AEO”Claude Haiku 4.5 · Comparative question · warning
Also on the shortlist
The products named in the same answers as Semrush AI Visibility Toolkit, over the 118 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 81 | 30 | Compare → | |
| 72 | 22 | Compare → | |
| 72 | 21 | Compare → | |
| 59 | 0 | View → | |
| 55 | 6 | Compare → | |
| 30 | 1 | Compare → | |
| 27 | 2 | View → | |
| 25 | 3 | Compare → | |
| 24 | 0 | View → | |
| 17 | 0 | View → |
What the models named instead of Semrush AI Visibility Toolkit →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Semrush AI Visibility Toolkit's own site, not checked by Gane.
- For
- Companies
- Price stated
- $99/mo
- Starting price
- $99/mo
- Free plan or trial
- Try free for 7 days
- Integrations
- 3
- Customers named
- Hotmart, Sure Oak Agency, Coalition Technologies, Activate Digital, Sure Oak
- Headquarters
- Boston, United States
- Founded
- 2008
- Also from Semrush
- SEMrush SEO Writing Assistant, SEMrush Standard AI Toolkit, Semrush .Trends, Semrush AI PR Pro, Semrush AI PR Toolkit, Semrush AI Visibility Checker and 13 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 118 of the 118 answers that named Semrush AI Visibility Toolkit and are not a share of its labels.
Domains cited
236 of the 296 domain citations in answers naming Semrush AI Visibility Toolkit came from a third party's page. Thirty-three were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-5.4 mini | 1 | 0 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 5 | 0 | 0 | 5 |
| Perplexity Sonar | 0 | 3 | 1 | 0 | 4 |
| Grok 4.20 | 0 | 2 | 2 | 0 | 4 |
| Mistral Small | 0 | 1 | 0 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 2 | 1 | 2 | 5 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 2 | 1 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 1 | 1 | 0 | 1 | 3 |
| GPT-6 Luna | 1 | 3 | 1 | 0 | 5 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |