September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Native ads › Enterprise · September 2026 Edition

Native and content advertising for enterprise buyers

Asked as “native advertising platform”, and as “content recommendation and native ads network”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
21%
Contested · StackAdapt 15%
21LinkedIn Sponsored Content15StackAdapt15Taboola49others

21% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01LinkedIn Sponsored Content21%0%18accepted challenger
02StackAdapt15%0%34accepted challenger
03Taboola15%24%55accepted challenger
04Teads9%19%64accepted challenger
05Demandbase4%0%10accepted challenger
06Nativo2%3%33accepted challenger
07TripleLift2%0%25accepted challenger
Show the three products at 0%, ordered by negative rate
09MGID0%40%30criticized challenger
10Revcontent0%40%25criticized challenger
08Sharethrough0%0%13accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
S08
09
10
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01LinkedIn Sponsored Content21%
02StackAdapt15%
03Taboola15%
04Teads9%
05Demandbase4%
06Nativo2%
07TripleLift2%
08Sharethrough0%
09MGID0%
10Revcontent0%

What they warned about

Two of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
MGID
40%
12 of 30 labels negative · 8 of 12 models · 6 hard negative
“the native platforms to be most cautious about are the ones known for weaker traffic quality, limited controls, or mixed publisher quality—especially MGID” Perplexity Sonar, negative prompt
Revcontent
40%
10 of 25 labels negative · 8 of 12 models · 4 hard negative
“Highest reported incidence of fraud and bot traffic among major native networks.” DeepSeek V4 Flash, negative prompt
Taboola
24%
13 of 55 labels negative · 7 of 12 models · 2 hard negative
“Outbrain and Taboola ... they have faced significant criticism for feeding content to low-quality, sensationalist websites” Qwen 3.7 Flash, negative prompt
Teads
19%
12 of 64 labels negative · 7 of 12 models · 2 hard negative
“large enterprises should exercise extreme caution with—or actively avoid—the following native advertising platforms” Qwen 3.7 Flash, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 307 links across 149 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

12 answers · 18 citations · 3 models
vendor site · Guideflow9 answers · 10 citations · 3 models
9 answers · 9 citations · 3 models
vendor site · Realize9 answers · 9 citations · 3 models
7 answers · 7 citations · 2 models
vendor site · Taboola6 answers · 8 citations · 3 models
6 answers · 7 citations · 2 models
6 answers · 7 citations · 2 models
vendor site · LinkedIn6 answers · 6 citations · 3 models
vendor site · 6sense5 answers · 6 citations · 3 models
vendor site · Madgicx5 answers · 6 citations · 2 models
vendor site · SmartyAds5 answers · 5 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best native advertising platform”, “native advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
LinkedIn parent site
LinkedIn Sponsored Content 21%
21%5811,100,00077,031
StackAdapt stackadapt.com15%3938,10016726,512$18,66539
Taboola taboola.com15%18212,10050111,072$3368
Teads teads.com9%1891,9001771,7560
AdLib getadlib.com8%4733,10099712,29403
The Trade Desk thetradedesk.com8%35127,1001,14068,569$8,113188
Demandbase demandbase.com4%5815,40021142,53134
Nativo nativo.com2%726,600755242
TripleLift triplelift.com2%421,300427770
6sense 6sense.com2%61849,500316108,788$1,209120

Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (ads.life360.com, getadlib.com, linkedin.com, nativeadvertisinginstitute.com). The first result for “best native advertising platform” is g2.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
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ModelDirect“What is the best native advertising platform for an enterprise B2B company?”Paraphrase“Which content recommendation and native ads network would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade native advertising platforms and how do they differ?”Budget-constrained“What is the best native advertising platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a native advertising platform. What should we look at?”Negative“Which native advertising platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5StackAdapt
Two alternatives6sense, The Trade Desk
LinkedIn Sponsored ContentChanged
Two alternativesTaboola, Teads
no first choiceThe Trade Desk
Four alternativesAmazon DSP, Epom, Taboola, Teads
no first choicenothing named
GPT-5.4 miniLinkedIn Sponsored Content
Two alternativesTaboola, Teads
Outbrain AmplifyChanged
One alternativeTaboola
Taboola
Four alternativesNativo, Sharethrough, Teads, TripleLift
Taboola
One alternativeMGID
no first choicenothing named
Gemini 3.5 FlashStackAdapt
Five alternatives6sense, Demandbase, Dianomi, LinkedIn Sponsored Content, Nativo
6sense, DemandbaseChanged
Four alternativesDianomi, LinkedIn Sponsored Content, Nativo, StackAdapt
against: Taboola, Teads
no first choiceBrax, Kevel
Two alternativesAdGlare, Epom
against: The Trade Desk
no first choiceagainst: Adkeeper, Content.ad, MGID, Revcontent, Taboola, Teads
Perplexity SonarLinkedIn Sponsored Content
Five alternativesAbmatic AI, Demandbase, Nativo, Taboola, Teads
LinkedIn Sponsored Content, TaboolaChanged
Two alternativesMGID, Teads
Taboola
Six alternativesAdLib, Nativo, Realize, StackAdapt, Teads, TripleLift
AdLib, StackAdaptagainst: Nativo, Taboola, Teadsno first choiceagainst: MGID, Revcontent, Taboola, Teads
Grok 4.20LinkedIn Sponsored Content
Four alternativesNativo, StackAdapt, Taboola, Teads
TaboolaChanged
One alternativeTeads
Taboola, Teads
One alternativeStackAdapt
against: MGID
Taboola
Two alternativesStackAdapt, Teads
against: MGID, Revcontent
no first choiceagainst: MGID, Revcontent
Mistral SmallLinkedIn Sponsored Content
Four alternativesNativo, StackAdapt, Taboola, Teads
Mutiny, TeadsChanged
Five alternativesAdobe Target, Bloomreach, Dynamic Yield, MGID, Taboola
StackAdapt, Taboola
Four alternativesMGID, Nativo, Teads, TripleLift
AdLib
Two alternativesMGID, Revcontent
no first choiceagainst: MGID, Revcontent, RichAds, Taboola, Teads
DeepSeek V4 FlashStackAdapt
Three alternativesDemandbase, Dianomi, Teads
against: MGID, Taboola
TeadsChanged
Six alternativesFolloze, LinkedIn Sponsored Content, Mutiny, PathFactory, StackAdapt, Taboola
Taboola, Teads
Five alternativesMGID, Nativo, Sharethrough, StackAdapt, TripleLift
Skai
One alternativeStackAdapt
against: MGID, Revcontent, Smartly, Taboola / Realize, Teads
Taboola, Teads
Two alternativesAdLib, Nativo
against: MGID, Newsbreak, Revcontent, Taboola, Teads
Llama 4 MaverickAbmatic AI
Three alternativesDemandbase, LinkedIn Sponsored Content, Taboola
TaboolaChanged
Two alternativesRevcontent, Teads
no first choiceAdLibNativo, TripleLift
Three alternativesAdobe Real-Time CDP, Salesforce Marketing Cloud, SuperCool AI Workspace
nothing named
Qwen 3.7 FlashStackAdapt
Two alternativesNativo, Teads
against: MGID, Revcontent, Taboola
Taboola, TeadsChanged
One alternativeRevcontent
Taboola
Six alternativesMGID, Nativo, Realize, Revcontent, StackAdapt, Teads
AdLib
Two alternativesEpom, Teads
against: Google AdSense, Meta Audience Network
no first choiceagainst: Adobe, Amazon DSP, Criteo, Google Display & Video 360, Magnite, Microsoft Invest, PubMatic, Taboola, Teads
Kimi K2LinkedIn Sponsored Content
Three alternatives6sense, Demandbase, StackAdapt
against: Taboola, Teads
LinkedIn Sponsored ContentHeld
Five alternatives6sense, AdRoll ABM, Demandbase, EveryoneSocial, Sociabble
Taboola
Seven alternativesLife360 Ads, MGID, Nativo, Revcontent, StackAdapt, Teads, TripleLift
StackAdapt
Two alternativesNativo, TripleLift
against: Taboola, Teads
StackAdapt, The Trade Desk
Two alternativesTaboola, Teads
against: MGID, Revcontent, Taboola, Teads
GLM 4.7 FlashXLinkedIn Sponsored Content
Four alternatives6sense, Demandbase, Taboola, Teads
LinkedIn Sponsored ContentHeld
Three alternativesStackAdapt, Taboola, Teads
no first choiceGoogle Display & Video 360, The Trade Desk
Six alternativesAmazon DSP, Life360 Ads, Sharethrough, StackAdapt, Taboola, TripleLift
against: Adobe Advertising
no first choiceagainst: AdNow, MGID, Revcontent, RevenueHits, Taboola, Teads
MiniMax M2.5Demandbase
Four alternativesNativo, StackAdapt, Taboola, Teads
LinkedIn Sponsored Content, TaboolaChanged
Three alternativesNetLine, StackAdapt, ViB
StackAdapt
One alternativeTeads
DV360, StackAdapt, The Trade Desk
One alternativeTripleLift
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:11yes79 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:30yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:37yes1825 s
Direct recommendationPerplexity Sonarsonar2026-09-15 01:12yes196 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:02yes08 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 05:03yes010 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:25yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:57yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:52yes048 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:56yes035 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:43yes0112 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:10yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:54no04 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:25yes45 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:38yes1925 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:31yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:34yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:20yes010 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:45yes050 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:26yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:01no048 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:12yes042 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:32yes018 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:19yes034 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:06yes1710 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:42yes57 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 05:04yes2734 s
ComparativePerplexity Sonarsonar2026-09-15 02:24yes209 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:55yes09 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 01:15yes017 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:11yes025 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:20yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:59yes039 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:40yes062 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:16yes037 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:24yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:27yes1211 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:19yes36 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:40yes1537 s
Budget constrainedPerplexity Sonarsonar2026-09-14 23:16yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:07yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:03yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:26yes039 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:57yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:45yes089 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:23yes075 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:12yes040 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:17yes046 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:37yes2313 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:15no05 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:42no015 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:46yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:55yes09 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:42no010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:34yes083 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:45yes03 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:40yes044 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:35yes043 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 22:53yes023 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:05no072 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:50yes149 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:46yes38 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:47yes1831 s
Negative framingPerplexity Sonarsonar2026-09-15 04:56yes204 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:25yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 01:40yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:00yes050 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:26yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:03yes054 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:34yes076 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:55yes048 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:22yes025 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Amazon read as Amazon DSP
LinkedIn read as LinkedIn Sponsored Content
LinkedIn Ads read as LinkedIn Sponsored Content
LinkedIn Campaign Manager read as LinkedIn Sponsored Content
LinkedIn Marketing Solutions read as LinkedIn Sponsored Content
Yahoo read as Yahoo Gemini
Unresolved, counted raw
AdGlare
Adkeeper
Adobe
Marketo Account Engagement
Outbrain Amplify
SuperCool AI Workspace
ViB
Discontinued, still offered
No shut-down product was recommended here.
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