5 categories · RankedTaboola
Taboola is a performance advertising technology platform for advertisers · taboola.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
LinkedIn Sponsored Content is first at 35%.
StackAdapt is first at 29%. 0 of 14 models made it the first choice when asked directly.
StackAdapt is first at 29%.
Why models recommend it
“Content recommendation networks (often called "the duopoly" of native advertising)... Both are leaders in personalized content recommendations”Mistral Small · Comparative question · first choice
“Prioritize established, premium options like Taboola, Outbrain, TripleLift, Nativo, Yahoo Advertising, or StackAdapt”Grok 4.20 · Negative question · first choice
“Taboola and Outbrain dominate the content recommendation space with massive reach and premium publisher networks”GLM 4.7 FlashX · Comparative question · first choice
“Taboola and Outbrain: Strong for content-driven native (recommendation widgets). Good for scale and mid-market.”Grok 4.20 · Scale-constrained question · first choice
What gives them pause
“Multiple sources highlight Taboola as a platform with significant concerns, including a high negative share in AI model recommendations and a reputation for low-quality or "clickbait" placements.”Mistral Small · Negative question · warning
“Avoid: Taboola, Outbrain, RevContent, and MGID unless you have strong controls and optimization processes.”GLM 4.7 FlashX · Negative question · warning
“these platforms fund "made for advertising" (MFA) clickbait sites that exist solely to siphon ad budgets”Kimi K2 · Negative question · warning
“The two are repeatedly called out for low-intent, curiosity-driven traffic and poor transparency.”Muse Glimmer 30B · Negative question · warning
Also on the shortlist
The products named in the same answers as Taboola, over the 221 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 206 | 2 | Compare → | |
| 116 | 27 | Compare → | |
| 114 | 28 | Compare → | |
| 105 | 9 | Compare → | |
| 74 | 40 | Compare → | |
| 72 | 3 | View → | |
| 43 | 4 | View → | |
| 42 | 2 | View → | |
| 25 | 0 | View → | |
| 22 | 5 | Compare → |
What the models named instead of Taboola →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Taboola's own site, not checked by Gane.
- For
- Advertisers
- Customers named
- eToro, Bosch Home Germany, Hyundai, Lifeboost, Austria Tourism, Segmenta, Mercedes-Benz, Nissan
- Headquarters
- New York City, United States
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 182 of the 221 answers that named Taboola and are not a share of its labels.
Domains cited
433 of the 493 domain citations in answers naming Taboola came from a third party's page. Sixty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 0 | 4 |
| GPT-5.4 mini | 2 | 0 | 0 | 2 | 4 |
| Gemini 3.5 Flash | 2 | 2 | 0 | 3 | 7 |
| Perplexity Sonar | 1 | 0 | 1 | 3 | 5 |
| Grok 4.20 | 3 | 2 | 0 | 2 | 7 |
| Mistral Small | 1 | 0 | 1 | 2 | 4 |
| DeepSeek V4 Flash | 1 | 0 | 1 | 4 | 6 |
| Llama 4 Maverick | 0 | 2 | 2 | 1 | 5 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 5 | 7 |
| Kimi K2 | 1 | 0 | 0 | 5 | 6 |
| GLM 4.7 FlashX | 1 | 2 | 1 | 2 | 6 |
| MiniMax M2.5 | 1 | 4 | 1 | 0 | 6 |
| GPT-6 Luna | 0 | 1 | 1 | 2 | 4 |
| Muse Glimmer 30B | 1 | 1 | 0 | 5 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| News or press | 936 | 3 | 2026-09-23 | Video ads, Mobile apps | |
| Case study | 469 | 1 | 2026-08-12 | ||
| Report or ebook | 24 | undated | |||
| Template or tool | 11 | undated | |||
| Blog | 8 | 1 | 2026-07-27 | ||
| Conference or event | 2 | undated | |||
| Webinar or virtual event | 1 | 0 | 2020-07-08 | ||
| Glossary or explainer | 1 | 0 | 2025-03-27 |
Most recent
- 2026-09-23Taboola %e6%8e%a8%e5%87%ba realize id%ef%bc%8c%e8%a7%a3%e6%b1%ba%e8%b3%87%e6%96%99%e7%a2%8e%e7%89%87%e5%8c%96%e6%8c%91%e news or press
- 2026-09-22Realizeid news or press
- 2026-09-18Dianomi news or press
- 2026-08-12Huffpost uk case study
- 2026-07-27Increase brand awareness today blog
- 2026-06-30Minor hotels case study
How it is countedHide how it is counted
Every page taboola.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.