September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Native ads · September 2026 Edition

Native and content advertising

Asked as “native advertising platform”, and as “content recommendation and native ads network”, on behalf of a mid-market B2B company. 44 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
23%
Contested · MGID 20%
23StackAdapt20MGID14Revcontent43others

23% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01StackAdapt23%5%40accepted challenger
02MGID20%21%47accepted challenger
03Teads14%23%70accepted challenger
04Revcontent14%23%47accepted challenger
05Taboola11%36%59criticized challenger
06LinkedIn Sponsored Content5%0%10accepted challenger
Show the three products at 0%, ordered by negative rate
07Nativo0%7%28accepted challenger
08TripleLift0%0%17accepted challenger
09Sharethrough0%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All fifteen head-to-head pages: the top six products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
S09
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01StackAdapt23%
02MGID20%
03Teads14%
04Revcontent14%
05Taboola11%
06LinkedIn Sponsored Content5%
07Nativo0%
08TripleLift0%
09Sharethrough0%

What they warned about

Three of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, Llama 4 Maverick, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Taboola
36%
21 of 59 labels negative · 11 of 12 models · 2 hard negative
“Many advertisers report 100% bot traffic with 100% bounce rates ... Rating: 2.7/5 on Trustpilot (rated "Poor")” GLM 4.7 FlashX, negative prompt
Revcontent
23%
11 of 47 labels negative · 10 of 12 models · 5 hard negative
“Revcontent enforces a hard campaign minimum daily budget of $50 to $100 per day... too steep for a limited-budget test” Gemini 3.5 Flash, budget prompt
Teads
23%
16 of 70 labels negative · 9 of 12 models · 4 hard negative
“Platforms to Avoid on a Tight Budget: Outbrain... Running ads with less than this often yields poor results.” Gemini 3.5 Flash, budget prompt
MGID
21%
10 of 47 labels negative · 9 of 12 models · 3 hard negative
“Similar to Revcontent with large international reach but questionable inventory quality” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

20 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 279 links across 135 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Realize13 answers · 13 citations · 3 models
10 answers · 10 citations · 3 models
8 answers · 10 citations · 2 models
8 answers · 8 citations · 2 models
vendor site · SmartyAds7 answers · 7 citations · 3 models
vendor site · Guideflow6 answers · 6 citations · 3 models
vendor site · Reddit5 answers · 12 citations · 3 models
5 answers · 6 citations · 2 models
vendor site · Quora5 answers · 5 citations · 2 models
4 answers · 5 citations · 2 models
4 answers · 5 citations · 3 models
vendor site · Adcash4 answers · 4 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best native advertising platform”, “native advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
StackAdapt stackadapt.com23%3938,10016726,512$18,66539
MGID mgid.com20%122720382,28823
Teads teads.com14%1891,9001771,7560
Revcontent revcontent.com14%101590101,047
Taboola taboola.com11%18212,10050111,072$3368
LinkedIn parent site
LinkedIn Sponsored Content 5%
5%5811,100,00077,031
Dianomi dianomi.com2%23
Meta parent site
Meta Audience Network 2%
2%1248031
AdLib getadlib.com2%4733,10099712,29403
NetLine netline.com2%3

Google's top ten for the two searches hold 14 sites; 4 of them are among the sites the models cited here (ads.life360.com, getadlib.com, nativeadvertisinginstitute.com, reddit.com). The first result for “best native advertising platform” is g2.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best native advertising platform for a mid-market B2B company?”Paraphrase“Which content recommendation and native ads network would you recommend to a mid-sized B2B company?”Comparative“What are the top native advertising platforms and how do they differ?”Budget-constrained“What is the best native advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a native advertising platform. What should we look at?”Negative“Which native advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5Teads
Four alternativesAdRoll ABM, Demandbase, StackAdapt, ZoomInfo
against: Taboola
LinkedIn Native AdvertisingChangedagainst: Taboola, TeadsTaboola, Teads
One alternativeRevcontent
Meta Audience Network
Two alternatives7SearchPPC, MGID
no first choicenothing named
GPT-5.4 miniLinkedIn Sponsored Content
Three alternativesStackAdapt, Taboola, Teads
TeadsChanged
Four alternativesGoogle Demand Gen, LinkedIn Sponsored Content, Nativo, Taboola
no first choiceTeads
One alternativeMGID
against: Revcontent
no first choiceagainst: MGID, Revcontent, Taboola, Teads
Gemini 3.5 FlashStackAdapt
Five alternativesAdRoll ABM, Dianomi, LinkedIn Sponsored Content, Taboola, Teads
DianomiChanged
Four alternativesAdLib, Madison Logic, Nativo, Teads
Taboola, Teads
Three alternativesLife360 Ads, MGID, StackAdapt
MGID
Three alternativesGalaksion, Meta Audience Network, Reddit Ads
against: Revcontent, Taboola, Teads
no first choiceagainst: AdNow, AdsKeeper, Adsterra, Clickadu, MGID, PropellerAds, Taboola, Teads
Perplexity SonarStackAdapt
Six alternativesLinkedIn Sponsored Content, MGID, Nativo, Revcontent, Taboola, Teads
NetLine, TeadsChanged
One alternativeLinkedIn Sponsored Content
Taboola, Teads
Six alternativesMGID, Nativo, Revcontent, Sharethrough, StackAdapt, TripleLift
MGID
One alternativeRevcontent
against: AdLib, Taboola, Teads
no first choiceagainst: MGID, Revcontent, RichAds, Taboola, Teads, Zeropark
Grok 4.20Revcontent
Three alternativesMGID, StackAdapt, Taboola
LinkedIn Sponsored ContentChanged
Three alternativesMGID, Revcontent, Taboola
against: Teads
Taboola, Teads
Five alternativesMGID, Nativo, Revcontent, StackAdapt, TripleLift
MGID
One alternativeRevcontent
against: Taboola, Teads
StackAdapt, Taboola
Two alternativesNativo, Teads
against: MGID, Revcontent, Taboola, Teads
Mistral SmallStackAdapt
Three alternativesMGID, Revcontent, Teads
TeadsChanged
Three alternativesNetLine, StackAdapt, Taboola
Taboola
Six alternativesMGID, Nativo, Realize, Revcontent, StackAdapt, Teads
Revcontent
One alternativeMGID
against: Teads
no first choiceagainst: MGID, Revcontent, Taboola, Teads
DeepSeek V4 FlashStackAdapt
Four alternativesMGID, Revcontent, Taboola, Teads
against: DV360, The Trade Desk
StackAdaptHeld
Two alternativesRevcontent, Teads
against: MGID, Nativo, Taboola
Taboola
Six alternativesMGID, Nativo, Revcontent, Sharethrough, Teads, TripleLift
MGID
One alternativeRevcontent
against: StackAdapt, Taboola Self-Serve, Teads
no first choiceagainst: FroggyAds, MGID, MintFunnel, Revcontent, RichAds, Taboola, Teads
Llama 4 MaverickAbmatic AI
Two alternativesAdRoll ABM, Revcontent
Revcontent, TaboolaChangedno first choiceMGID, RevcontentAdLib
Four alternativesNativo, StackAdapt, Taboola, Teads
nothing named
Qwen 3.7 FlashRevcontent
Three alternativesNativo, StackAdapt, Teads
against: Taboola
RevcontentHeld
Two alternativesStackAdapt, Teads
against: Taboola
no first choiceMGID
Two alternativesAdLib, Meta Audience Network
against: Taboola
no first choiceagainst: Content.ad, LockerDome, MGID, Revcontent, Taboola
Kimi K2StackAdapt
Three alternativesAdRoll ABM, Revcontent, Teads
against: Taboola
StackAdaptHeld
Three alternativesLinkedIn Sponsored Content, Taboola, Teads
no first choice
Six alternativesMGID, Nativo, Revcontent, StackAdapt, Taboola, Teads
MGID
Two alternativesMeta Audience Network, Monetag
against: Taboola, Teads
Taboola, Teads
Three alternativesAdLib, Nativo, StackAdapt
against: MGID, Revcontent, RichAds, Taboola, Teads
GLM 4.7 FlashXStackAdapt
Two alternativesAdRoll ABM, Revcontent
TaboolaChanged
Three alternativesMGID, MSN/Microsoft Audience Network, StackAdapt
StackAdapt, Taboola
Three alternativesMGID, Nativo, TripleLift
MGID
Three alternativesAdsterra, Taboola, Yahoo DSP
no first choiceagainst: Revcontent, Taboola, Teads
MiniMax M2.5StackAdapt
Three alternativesAdRoll ABM, MGID, Revcontent
TaboolaChanged
Four alternativesMGID, Revcontent, StackAdapt, Teads
Taboola
One alternativeTeads
MGID
Two alternativesAdsterra, Taboola
against: StackAdapt
no first choiceagainst: MGID, Mobidea, Nativo, Revcontent, Taboola
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:12yes88 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:03yes36 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:19yes919 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:04yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:42yes09 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-14 23:32yes06 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:06yes019 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:24yes01 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:03yes053 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes045 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:39yes081 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:46yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:20no06 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:27no04 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:58yes2321 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:58yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 05:00yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 00:40yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:32yes030 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:30yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:22yes031 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:19yes058 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:53yes0107 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:24yes032 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:39yes77 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:23yes78 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:46yes1630 s
ComparativePerplexity Sonarsonar2026-09-14 23:51yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:13yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:59yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:52yes024 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:08yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:32yes030 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:54yes032 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:19yes060 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:52yes040 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:19yes68 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 00:03yes44 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:55yes2228 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:49yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:32yes04 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:00yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:13yes025 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:48yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:06yes039 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:52yes031 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:41yes056 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 22:55yes035 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:05no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:55no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:57yes1227 s
Scale constrainedPerplexity Sonarsonar2026-09-15 01:22yes2044 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:16yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:17yes010 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:41yes021 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:34yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:42no033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:31yes069 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:38yes031 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:07yes015 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:31yes178 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:26yes25 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:06yes2324 s
Negative framingPerplexity Sonarsonar2026-09-15 00:32yes207 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:05yes07 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:46yes06 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:40yes038 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:04yes01 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:22yes023 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:26yes069 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:05yes023 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:35yes020 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

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Category-scoped readings
Google Discovery / Demand Gen read as Google Demand Gen
LinkedIn read as LinkedIn Sponsored Content
LinkedIn Ads read as LinkedIn Sponsored Content
LinkedIn Campaign Manager read as LinkedIn Sponsored Content
LinkedIn Marketing Solutions read as LinkedIn Sponsored Content
Meta (Facebook & Instagram Sponsored Posts) read as Meta Audience Network
Unresolved, counted raw
AdsNative
Life360
LinkedIn Native Advertising
LockerDome
MSN/Microsoft Audience Network
MintFunnel
Mobidea
Qortex
Taboola Self-Serve
Discontinued, still offered
No shut-down product was recommended here.
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