September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › DAM · September 2026 Edition

Digital asset management

Asked as “digital asset management system”, and as “DAM platform”, on behalf of a mid-market B2B company. 47 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
34%
Contested · Filecamp 19%
34Canto19Filecamp15Bynder32others

34% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Canto34%11%47endorsed leader
02Filecamp19%4%23accepted challenger
03Bynder15%19%48accepted challenger
04Brandfolder6%14%42accepted challenger
05Cloudinary2%6%17accepted challenger
Show the seven products at 0%, ordered by negative rate
12Adobe Experience Manager Assets0%56%25criticized challenger
08Acquia DAM0%16%25accepted challenger
10Air0%12%16accepted challenger
09Aprimo0%11%18accepted challenger
07Frontify0%5%19accepted challenger
06MediaValet0%4%26accepted challenger
11Pics.io0%0%10accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Canto34%
02Filecamp19%
03Bynder15%
04Brandfolder6%
05Cloudinary2%
06MediaValet0%
07Frontify0%
08Acquia DAM0%
09Aprimo0%
10Air0%
11Pics.io0%
12Adobe Experience Manager Assets0%

What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, Llama 4 Maverick and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Adobe Experience Manager Assets
56%
14 of 25 labels negative · 7 of 12 models · 3 hard negative
“Avoid for Limited Budgets: Enterprise solutions like Adobe Experience Manager ($50K+/year)” Mistral Small, budget prompt
Bynder
19%
9 of 48 labels negative · 6 of 12 models · 2 hard negative
“High-Risk DAM Systems to Avoid ... 1. Bynder ... Be extremely cautious with Bynder due to its migration issues and user experience problems.” Mistral Small, negative prompt
Canto
11%
5 of 47 labels negative · 4 of 12 models · 2 hard negative
“1. Canto ⚠️ HIGH CAUTION ... Critical Security Vulnerabilities” Kimi K2, negative prompt
Brandfolder
14%
6 of 42 labels negative · 4 of 12 models · 1 hard negative
“typically require custom quotes and often cost thousands per month” Kimi K2, budget prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

21 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 299 links across 112 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Canto16 answers · 17 citations · 4 models
10 answers · 12 citations · 3 models
vendor site · VNTANA10 answers · 12 citations · 3 models
10 answers · 11 citations · 3 models
vendor site · CELUM9 answers · 9 citations · 3 models
8 answers · 9 citations · 2 models
8 answers · 8 citations · 3 models
vendor site · Frontify7 answers · 7 citations · 3 models
7 answers · 7 citations · 3 models
vendor site · MediaValet7 answers · 7 citations · 2 models
7 answers · 7 citations · 3 models
5 answers · 8 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best digital asset management system”, “digital asset management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsGoogle ads, last 30 daysBest Google position
Canto canto.com34%13822,20011,60981,78465
Filecamp filecamp.com19%83590011,25217
Bynder bynder.com15%1906,60013694,929625
Brandfolder brandfolder.com6%1114,4005950,1630
Masset getmasset.com4%41,3003,272943
Brault brault.app4%10
ResourceSpace resourcespace.com4%21590510,42704
Cloudinary cloudinary.com2%10514,800177455,1527
Stockpress Essential stockpress.co2%20
MassetUs2%

Google's top ten for the two searches hold 12 sites; 3 of them are among the sites the models cited here (celum.com, cmswire.com, thedigitalprojectmanager.com). The first result for “best digital asset management system” is thedigitalprojectmanager.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best digital asset management system for a mid-market B2B company?”Paraphrase“Which DAM platform would you recommend to a mid-sized B2B company?”Comparative“What are the top digital asset management systems and how do they differ?”Budget-constrained“What is the best digital asset management system for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a digital asset management system. What should we look at?”Negative“Which digital asset management systems should I avoid or be cautious about?”
Claude Haiku 4.5Bynder
Two alternativesCanto, MediaValet
Brandfolder, CantoChanged
One alternativeMasset
Aprimo
One alternativeCanto
against: Adobe Experience Manager Assets
Brault, Filecamp
One alternativePics.io
against: ResourceSpace
no first choicenothing named
GPT-5.4 miniBynder
Two alternativesAcquia DAM, Canto
against: Brandfolder
BynderHeld
Three alternativesAcquia DAM, Canto, Cloudinary
against: Adobe Experience Manager Assets
no first choice
Seven alternativesAcquia DAM, Adobe Experience Manager Assets, Aprimo, Bynder, Canto, Cloudinary, MediaValet
Filecampagainst: Air, Brandfolderno first choicenothing named
Gemini 3.5 FlashMasset
Four alternativesAcquia DAM, Brandfolder, Bynder, Canto
against: Adobe Experience Manager Assets, Aprimo
CantoChanged
Three alternativesAcquia DAM, Bynder, Masset
against: Adobe Experience Manager Assets, Aprimo, Dropbox, Google Drive
Adobe Experience Manager Assets, Aprimo
Four alternativesBrandfolder, Bynder, Canto, Orange Logic
Filecamp
Three alternativesDash, Pics.io, ResourceSpace
against: Brandfolder, Bynder, Frontify
Bynder
Three alternativesAcquia DAM, Brandfolder, Canto
against: Adobe Experience Manager Assets, Dropbox, Google Drive, SharePoint
against: Adobe Experience Manager Assets, Brandfolder, Bynder, Dropbox, Google Drive, OneDrive, OpenText MediaBeacon, Pimcore, ResourceSpace, SharePoint
Perplexity SonarBynder
Three alternativesBrandfolder, Canto, MediaValet
CantoChanged
Four alternativesAir, Brandfolder, Bynder, MediaValet
no first choiceFilecamp
Two alternativesPlytix Cloud PIM & DAM, ResourceSpace
against: Canto
no first choicenothing named
Grok 4.20Canto
Four alternativesBrandfolder, Bynder, Frontify, MediaValet
CantoHeld
Four alternativesBrandfolder, Bynder, Frontify, MediaValet
no first choice
Eight alternativesAcquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, Frontify, MediaValet
against: Cloudinary
Cloudinary, Filecamp
One alternativeResourceSpace
no first choiceagainst: Acquia DAM, Bynder
Mistral SmallCanto
Five alternativesAcquia DAM, Brandfolder, Frontify, Masset, MediaValet
MassetUsChanged
Three alternativesBrandfolder, Bynder, Canto
no first choice
Seven alternativesAcquia DAM, Adobe Experience Manager Assets, Aprimo, Brandfolder, Bynder, Canto, MediaValet
Filecamp
Four alternativesAir, Dash, Pics.io, Stockpress Essential
against: Adobe Experience Manager Assets
no first choiceagainst: Bynder, DigitalAssetMkts.com, DigitalAssetsAutomation.net, DigitalAssetsGrowth.com
DeepSeek V4 FlashCanto
Five alternativesBrandfolder, Bynder, Frontify, MassetUs, MediaValet
against: Adobe Experience Manager Assets
CantoHeld
Three alternativesBrandfolder, Bynder, Filecamp
Bynder
Nine alternativesAdobe Experience Manager Assets, Aprimo, Brandfolder, Canto, Cloudinary, ImageKit, OpenText DAM, Orange Logic, Widen / Acquia DAM
Stockpress Essential
Three alternativesDash, Filecamp, Tagbox.io
no first choice
Seven alternativesAcquia DAM, Aprimo, Brandfolder, Bynder, Canto, Frontify, MediaValet
against: Adobe Experience Manager Assets, Bynder, Canto, Hyland Nuxeo, OpenText Media Management, SharePoint, Webdam
Llama 4 Maverickno first choiceBrandfolder, Canto, MassetChangedno first choiceResourceSpace
Three alternativesBrault, Daminion, Filecamp
no first choicenothing named
Qwen 3.7 FlashCanto
Three alternativesBynder, MassetUs, MediaValet
CantoHeld
Two alternativesBynder, MassetUs
no first choiceBrault
Three alternativesFilecamp, Pics.io, ResourceSpace
against: Air
Brandfolder, Bynder, Widen Imagesagainst: Acquia DAM, Adobe Experience Manager Assetsagainst: Adobe Experience Manager Assets, Brandfolder, Canto, Launchmetrics, Scaleflex, SyncForce
Kimi K2Canto
Two alternativesBrandfolder, Bynder
CantoHeld
Two alternativesAir, Brandfolder
against: Bynder
Aprimo
Nine alternativesAcquia DAM, Air, Brandfolder, Bynder, Canto, Cloudinary, Frontify, Masset, MediaValet
against: Adobe Experience Manager Assets
Filecamp
Three alternativesAir, Dash, Pics.io
against: Adobe Experience Manager Assets, Brandfolder, Bynder, Canto
no first choiceagainst: Acquia DAM, Adobe Experience Manager Assets, Bynder, Canto, Nuxeo, Pimcore, ResourceSpace
GLM 4.7 FlashXCanto
Three alternativesBrandfolder, Bynder, Frontify
CantoHeld
Four alternativesAcquia DAM, Bynder, Frontify, MediaValet
no first choiceFilecamp, Razuna, ResourceSpace
Four alternativesCanto, Dash, Nuxeo, Pimcore
no first choiceagainst: Acquia DAM, Bynder, Dropbox, Filecamp, Google Drive, MediaValet
MiniMax M2.5Canto
Three alternativesBrandfolder, Bynder, Frontify
Bynder, MassettUsChanged
Two alternativesCanto, Pics.io
no first choiceFilecamp
Two alternativesPlytix Cloud PIM & DAM, Stockpress Essential
no first choicenothing named
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:16yes1210 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 04:05yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:07yes1023 s
Direct recommendationPerplexity Sonarsonar2026-09-15 03:28yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:14yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:55yes07 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:16yes036 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:23yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:20yes055 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:33yes028 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:03yes099 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:06yes018 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:46yes148 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:55yes47 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:54yes1621 s
ParaphrasePerplexity Sonarsonar2026-09-15 03:12yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:50yes08 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:15yes09 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:42yes035 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:01yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:56yes014 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:13yes024 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:39yes037 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:52yes012 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:31yes78 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:38yes69 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:11yes920 s
ComparativePerplexity Sonarsonar2026-09-15 04:58yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:28yes07 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 22:54yes011 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:27yes017 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:21yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:39yes015 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:38yes037 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:32yes017 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:28yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:14yes149 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:31yes34 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:21yes2519 s
Budget constrainedPerplexity Sonarsonar2026-09-15 03:41yes204 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:05yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 04:42yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 22:52yes030 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:20yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:21yes040 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:58yes026 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:17yes019 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:58yes019 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:46no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:45no012 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:48yes1725 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:04yes169 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:52yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 03:57yes08 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 03:00yes027 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:48yes01 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:32no043 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:02yes089 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:39yes061 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:28yes014 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:33yes2512 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:38no05 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-14 22:53yes1725 s
Negative framingPerplexity Sonarsonar2026-09-15 01:25yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:10yes06 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:30yes013 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 04:23yes054 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:12yes03 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:12yes046 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:26yes062 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 00:23yes0145 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:59yes013 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Acquia read as Acquia DAM
Adobe read as Adobe Experience Manager Assets
Adobe AEM read as Adobe Experience Manager Assets
Adobe Experience Manager read as Adobe Experience Manager Assets
Adobe Experience Manager (AEM) read as Adobe Experience Manager Assets
OpenText read as OpenText Media Management
OpenText Digital Asset Management read as OpenText Media Management
Plytix read as Plytix Cloud PIM & DAM
Unresolved, counted raw
Clipido
DigitalAssetMkts.com
DigitalAssetsAutomation.net
DigitalAssetsGrowth.com
MassettUs
OpenDXP
OpenText MediaBeacon
Scaleflex
SyncForce
Webdam
Discontinued, still offered
No shut-down product was recommended here.
← Creative automationDirect mail & gifting →