September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › ABM · September 2026 Edition

Account-based marketing platforms

Asked as “account-based marketing platform”, and as “ABM platform”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
56%
Clear leader
56AdRoll ABM11HubSpot Marketing Hub05Terminus27others

56% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01AdRoll ABM56%6%67endorsed leader
02HubSpot Marketing Hub11%2%40accepted challenger
03Terminus5%21%34accepted challenger
04ZenABM5%0%11accepted challenger
05Apollo.io4%13%15accepted challenger
06Demandbase4%42%60criticized challenger
076sense4%45%51criticized challenger
08Factors.ai2%0%11accepted challenger
09ZoomInfo Marketing2%24%25accepted challenger
Show the two products at 0%, ordered by negative rate
11Mutiny0%10%10accepted challenger
10Influ20%0%11accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

One product takes 56% of first choices here, so the chart would put ten markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.

What they warned about

Seven of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Mistral Small, Llama 4 Maverick and GLM 4.7 FlashX changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Demandbase
42%
25 of 60 labels negative · 11 of 12 models · 6 hard negative
“What to Avoid for Mid-Sized Companies: Demandbase & 6sense - Enterprise pricing ($60K-$300K/year) typically too high” Mistral Small, paraphrase prompt
6sense
45%
23 of 51 labels negative · 11 of 12 models · 5 hard negative
“### 6Sense - Opaque Intent Scores ... Black Box Approach ... Long Implementation: 6+ month implementations common” GLM 4.7 FlashX, negative prompt
ZoomInfo Marketing
24%
6 of 25 labels negative · 6 of 12 models · 3 hard negative
“here are the account-based marketing platforms you should be cautious about or avoid: ## Platforms with Major Issues ### ZoomInfo” GLM 4.7 FlashX, negative prompt
Terminus
21%
7 of 34 labels negative · 6 of 12 models · 1 hard negative
“some ABM platforms to avoid or be cautious about include: 1. Terminus - Merged with DemandScience in November 2024” Llama 4 Maverick, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

22 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 264 links across 89 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Demandbase13 answers · 14 citations · 4 models
vendor site · Gartner11 answers · 11 citations · 3 models
10 answers · 20 citations · 3 models
vendor site · MarketBetter9 answers · 9 citations · 3 models
8 answers · 8 citations · 3 models
vendor site · ZoomInfo7 answers · 8 citations · 2 models
7 answers · 7 citations · 4 models
6 answers · 10 citations · 3 models
vendor site · Factors.ai6 answers · 7 citations · 3 models
vendor site · ZenABM6 answers · 7 citations · 2 models
vendor site · Cleverly6 answers · 6 citations · 2 models
vendor site · HG Insights6 answers · 6 citations · 3 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “account-based marketing platform”, “best account-based marketing platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
AdRoll ABM adroll.com56%204110052,27318
HubSpot parent site
HubSpot Marketing Hub 11%
11%991368,0009,776
Terminus demandscience.com5%9727,1003,2675,3208
ZenABM zenabm.com5%215011,02015
Apollo.io apollo.io4%101033,100396111,60894
Demandbase demandbase.com4%5815,40021142,531342
6sense 6sense.com
6sense 4%, 6sense Revenue AI 0%
4%61849,500316108,788$1,209120
Factors.ai factors.ai2%5459018,319319
ZoomInfo parent site
ZoomInfo Marketing 2%
2%51135,0001,810
N.Rich nrich.io2%146

Google's top ten for the two searches hold 15 sites; 7 of them are among the sites the models cited here (demandbase.com, factors.ai, g2.com, gartner.com, pipeline.zoominfo.com, tofuhq.com, zenabm.com). The first result for “account-based marketing platform” is forbes.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best account-based marketing platform for a mid-market B2B company?”Paraphrase“Which ABM platform would you recommend to a mid-sized B2B company?”Comparative“What are the top account-based marketing platforms and how do they differ?”Budget-constrained“What is the best account-based marketing platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an account-based marketing platform. What should we look at?”Negative“Which account-based marketing platforms should I avoid or be cautious about?”
Claude Haiku 4.5AdRoll ABM, ZoomInfo Marketing
One alternative6sense
AdRoll ABMChanged
Two alternativesHubSpot Marketing Hub, ZoomInfo Marketing
6sense, Demandbase
Four alternativesAdRoll ABM, Terminus, Tofu, ZoomInfo Marketing
LeadPost
Five alternativesAdRoll, AdRoll ABM, Apollo.io, Factors.ai, HubSpot Marketing Hub
no first choiceagainst: 6sense, AdRoll ABM, Demandbase, ZoomInfo Marketing
GPT-5.4 mini6sense
Two alternativesAdRoll ABM, Demandbase
AdRoll ABMChanged
Two alternatives6sense, Demandbase
6sense
Three alternativesABX, AdRoll ABM, Demandbase
AdRoll ABM, HubSpot Marketing Hubagainst: 6sense, Demandbaseno first choicenothing named
Gemini 3.5 FlashAdRoll ABM
Three alternatives6sense, Abmatic AI, HubSpot Marketing Hub
AdRoll ABMHeld
Five alternativesClay, Factors.ai, HubSpot Marketing Hub, LinkedIn Campaign Manager, ZoomInfo Marketing
against: 6sense, Demandbase
6sense Revenue AI, Demandbase
Three alternativesAdRoll ABM, Factors.ai, Influ2
AdRoll ABM
Five alternativesApollo.io, Factors.ai, HubSpot Marketing Hub, Koala, LinkedIn Campaign Manager
against: 6sense, Demandbase, Terminus
AdRoll ABM, Factors.ai
Two alternativesCommon Room, Warmly
against: 6sense, Demandbase
against: 6sense, AdRoll ABM, Demandbase, Terminus, ZoomInfo MarketingOS
Perplexity SonarAdRoll ABM
Two alternatives6sense, Demandbase
AdRoll ABMHeld
Two alternatives6sense, Demandbase
against: Abmatic AI, HubSpot Marketing Hub
6sense, Demandbase
Four alternativesAdRoll ABM, HubSpot Marketing Hub, Terminus/ABX, ZoomInfo Marketing
AdRoll ABM, HubSpot Marketing Hub
Three alternativesApollo.io, RB2B, ZenABM
no first choiceagainst: 6sense, Demandbase, Terminus/ABX
Grok 4.20AdRoll ABM
Three alternativesDemandbase, HubSpot Marketing Hub, Terminus
against: 6sense
AdRoll ABMHeld
Three alternativesHubSpot Marketing Hub, Terminus, ZenABM
against: 6sense, Demandbase
6sense, Demandbase
Four alternativesAdRoll ABM, HubSpot Marketing Hub, Terminus, ZoomInfo Marketing
against: Bombora, Mutiny
Apollo.io
Four alternativesDealfront, HubSpot Marketing/Sales Hub, MarketBetter, ZenABM
against: 6sense, AdRoll ABM, Demandbase
AdRoll ABM, HubSpot Marketing Hub
Three alternatives6sense, Demandbase, ZoomInfo Marketing
against: 6sense, Demandbase, Terminus, ZoomInfo Marketing
Mistral SmallAdRoll ABM
Four alternativesFactors.ai, HockeyStack, HubSpot Marketing Hub, Terminus
against: 6sense, Demandbase
HubSpot Marketing HubChanged
Two alternativesAdRoll ABM, Terminus
against: 6sense, Demandbase
6sense, Demandbase
Five alternativesAdRoll ABM, HubSpot Marketing Hub, Terminus, ZenABM, ZoomInfo Marketing
AdRoll ABM, N.Rich
Six alternativesApollo.io, Factors.ai, HubSpot Marketing Hub, RB2B, Salesmotion, ZenABM
no first choice
Two alternativesAdRoll ABM, HubSpot Marketing Hub
against: Adobe Marketo Engage, Apollo.io, Datanyze, Dealfront, Demandbase, ZoomInfo Marketing
DeepSeek V4 FlashAdRoll ABM, Terminus
One alternativeHubSpot Marketing Hub
against: 6sense, Demandbase
AdRoll ABM, TerminusHeld
One alternativeHubSpot Marketing Hub
against: 6sense, Demandbase
6sense, Demandbase
Three alternativesAdRoll ABM, HubSpot Marketing Hub, Terminus
ZenABM
Four alternativesAdRoll ABM, Apollo.io, N.Rich, RB2B
against: 6sense, Demandbase, Metadata.io
no first choiceagainst: 6sense, Adobe Marketo Engage, Bombora, Datanyze, Dealfront, Demandbase, HubSpot Breeze Intelligence, StackAdapt, Terminus, ZoomInfo Marketing
Llama 4 MaverickAdRoll ABM
Four alternatives6sense Revenue AI, Demandbase, Metaflow AI, ZoomInfo MarketingOS
MarketBetterChanged
Four alternatives6sense Revenue AI, Abmatic AI, AdRoll ABM, Demandbase
no first choiceAdRoll ABM
Two alternativesApollo.io, Sales Navigator Core
6sense, AdRoll ABM, Demandbaseagainst: Common Room, Terminus
Qwen 3.7 FlashAdRoll ABM
Three alternatives6sense, Demandbase, Terminus
AdRoll ABMHeld
Two alternativesHubSpot Marketing Hub, Terminus
against: Demandbase
6sense, Demandbase
Five alternativesAdRoll ABM, Common Room, HubSpot Marketing Hub, Terminus, ZenABM
Apollo.io, ZenABM
Three alternativesAdRoll ABM, HubSpot Marketing Hub, RB2B
against: 6sense, Demandbase, Drift, Madison Logic
Demandbase
Three alternativesAdRoll ABM, Terminus, ZoomInfo Marketing
against: Adobe Experience Cloud, Apollo.io, Dropoff, HubSpot Breeze Intelligence, IBM OpenPages, Ion, Oracle Eloqua, Outreach, Salesloft
Kimi K2AdRoll ABM
Three alternatives6sense, DemandScience, HubSpot Marketing Hub
against: Demandbase
AdRoll ABMHeld
Two alternativesHubSpot Marketing Hub, Terminus
against: 6sense, Demandbase
6sense, Demandbase
Three alternativesAdRoll ABM, HubSpot Marketing Hub, ZoomInfo Marketing
AdRoll ABM, ZenABM
Two alternativesFactors.ai, HubSpot Marketing Hub
against: 6sense, Demandbase
AdRoll ABM, Terminusagainst: 6sense, Datanyze, Dealfront, Demandbase, Terminus, ZoomInfo Marketing
GLM 4.7 FlashXAdRoll ABM, HubSpot Marketing Hub
Two alternatives6sense Revenue AI, Demandbase
AdRoll ABMChanged
Three alternativesAbmatic AI, HubSpot Marketing Hub, Terminus
6sense, Demandbase
Two alternativesAdRoll ABM, ZoomInfo Marketing
HubSpot Marketing Hub
Two alternativesDealfront, HubSpot CRM
no first choiceagainst: 6sense, Demandbase, ZoomInfo Marketing
MiniMax M2.5AdRoll ABM
Three alternatives6sense Revenue AI, Demandbase, Terminus
AdRoll ABMHeld
Three alternativesDemandbase, HubSpot Marketing Hub, Terminus
no first choice
Nine alternatives6sense, AdRoll ABM, Demandbase, Folloze, HubSpot Breeze Intelligence, HubSpot Marketing Hub, Mutiny, Terminus, ZoomInfo Marketing
LinkedIn Sales Navigator
Three alternativesAdRoll ABM, Apollo.io, HubSpot Marketing Hub
no first choiceagainst: 6sense, AdRoll ABM, Common Room, Demandbase, StackAdapt, Terminus
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:32yes99 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:20yes37 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:42yes1426 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:19yes204 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:14yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:27yes08 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:13yes032 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:21yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:27yes022 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:44yes039 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:43yes092 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:49yes014 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:33yes148 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:40yes25 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:20yes821 s
ParaphrasePerplexity Sonarsonar2026-09-15 04:54yes204 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:46yes06 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-14 23:33yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:36yes013 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:47yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:07yes035 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:54yes022 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:09yes025 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:55yes015 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:09yes89 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 05:03yes312 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:15yes1526 s
ComparativePerplexity Sonarsonar2026-09-15 00:26yes2010 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 04:29yes06 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-14 23:29yes08 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 00:47yes036 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 00:48yes01 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:00yes028 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:59yes023 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:00yes050 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:15yes015 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:16yes88 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:09yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:44yes916 s
Budget constrainedPerplexity Sonarsonar2026-09-15 01:51yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 03:28yes08 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-14 23:06yes08 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:10yes014 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:24yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:17yes039 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:09yes033 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 05:06yes052 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:50yes017 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:04no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:58no010 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:55yes1324 s
Scale constrainedPerplexity Sonarsonar2026-09-14 23:07yes209 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:36yes07 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 00:46yes013 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 01:03yes019 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:36yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 22:55yes033 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:02yes057 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:41yes056 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:14yes016 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 01:05yes1310 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:05yes45 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:19yes1923 s
Negative framingPerplexity Sonarsonar2026-09-15 00:48yes2011 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:22yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 02:43yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:09yes024 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:53yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:34no042 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:31yes049 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:35yes019 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 04:20yes023 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Marketing Hub
HubSpot (Enterprise add-on) read as HubSpot Marketing Hub
HubSpot (Marketing Hub) read as HubSpot Marketing Hub
HubSpot (Marketing/Sales Hub) read as HubSpot Marketing Hub
HubSpot ABM read as HubSpot Marketing Hub
HubSpot ABM (Native) read as HubSpot Marketing Hub
HubSpot ABM (native) read as HubSpot Marketing Hub
HubSpot ABM Tools read as HubSpot Marketing Hub
HubSpot Marketing Hub ABM read as HubSpot Marketing Hub
HubSpot Native ABM read as HubSpot Marketing Hub
HubSpot-native ABM read as HubSpot Marketing Hub
Propensity read as Propensity ABM
ZoomInfo read as ZoomInfo Marketing
ZoomInfo Marketing OS read as ZoomInfo Marketing
Unresolved, counted raw
6pack
6sense Free Tier
Dropoff
Engagio
IBM OpenPages
Sales Navigator Core
Discontinued, still offered
No shut-down product was recommended here.
← ReferralsAI marketing agents →