Gane, the publisher, sells software in this category. Every product here is measured by the same method as in every other category. How the conflict is handled.
67% of first choices and every model's direct pick, at a 23% negative rate, just under the criticized line. Mailchimp is the most warned-against product here: half of its labels are negative.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“The Mailchimp / ActiveCampaign Trap: Mailchimp and ActiveCampaign are highly recognizable, but they are incredibly expensive for growing businesses.” Gemini 3.5 Flash, budget prompt
“Users frequently criticize its interface as dated and clunky... often seen as a legacy choice rather than a modern growth tool.” Qwen 3.7 Flash, negative prompt
“Avoid Mailchimp/ActiveCampaign/Constant Contact at larger list sizes” Qwen 3.7 Flash, budget prompt
“Charges for unsubscribes/inactives (unfair billing flagged in analyses), lower deliverability... dated interface” Grok 4.20, negative prompt
17 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 237 links across 87 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| ActiveCampaign activecampaign.com | 40% | 437 | 18,100 | 307 | 235,709 | $1,424 | 32 | |
| HubSpot parent site HubSpot Marketing Hub 27% | 27% | 991 | 368,000 | 9,776 | ||||
| Brevo brevo.com | 16% | 440 | 40,500 | 327 | 81,741 | $17,847 | 106 | 9 |
| Sender sender.net | 11% | 75 | 9,900 | 10,349 | 69,078 | 13 | ||
| MailerLite mailerlite.com | 4% | 150 | 49,500 | 311 | 59,716 | $85 | 115 | 7 |
| Sequenzy sequenzy.com | 2% | 7 | ||||||
| Omnisend omnisend.com | 0% | 199 | 9,900 | 108 | 51,545 | $113 | 66 | |
| Kit kit.com | 0% | 42 | 90,500 | 355,784 | 208,645 | $10 | 98 | |
| EmailOctopus emailoctopus.com | 0% | 24 | 2,400 | 33 | 19,496 | 38 | ||
| Moosend moosend.com | 0% | 30 | 1,900 | 19 | 71,515 | 2 |
Google's top ten for the two searches hold 11 sites; 6 of them are among the sites the models cited here (brevo.com, constantcontact.com, emailtooltester.com, emailvendorselection.com, mailtrap.io, ventureharbour.com). The first result for “best email marketing platform” is emailvendorselection.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:39 | yes | 7 | 6 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 00:01 | yes | 4 | 8 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 03:11 | yes | 11 | 18 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-09-15 04:34 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:29 | yes | 0 | 8 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 22:56 | yes | 0 | 10 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:18 | yes | 0 | 28 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:11 | yes | 0 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:10 | yes | 0 | 54 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 04:23 | yes | 0 | 32 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:06 | yes | 0 | 28 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:45 | yes | 0 | 16 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-14 23:00 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:37 | no | 0 | 3 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 01:30 | no | 0 | 10 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-09-15 04:43 | yes | 20 | 5 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-14 23:23 | yes | 0 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 04:02 | yes | 0 | 8 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:53 | yes | 0 | 41 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 02:28 | yes | 0 | 1 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:27 | yes | 0 | 37 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:17 | yes | 0 | 34 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 02:41 | yes | 0 | 17 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 05:02 | yes | 0 | 14 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:30 | yes | 7 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-14 23:10 | yes | 6 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 04:03 | yes | 12 | 23 s |
| Comparative | Perplexity Sonar | sonar | 2026-09-15 04:28 | yes | 20 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 02:18 | yes | 0 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 01:11 | yes | 0 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 01:51 | yes | 0 | 126 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 03:21 | yes | 0 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-14 23:54 | no | 0 | 31 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 01:24 | yes | 0 | 47 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-14 22:56 | yes | 0 | 16 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 04:24 | no | 0 | 12 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 00:11 | yes | 8 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:19 | yes | 4 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 00:54 | yes | 22 | 23 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-09-15 01:54 | yes | 20 | 5 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 01:38 | yes | 0 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:02 | yes | 0 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:26 | yes | 0 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 01:22 | yes | 0 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 03:27 | yes | 0 | 31 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:15 | yes | 0 | 13 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 03:48 | yes | 0 | 12 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 03:14 | yes | 0 | 13 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 03:09 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 03:54 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-15 02:47 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-09-15 03:20 | yes | 20 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 00:28 | yes | 0 | 8 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-09-15 00:08 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-14 23:26 | yes | 0 | 57 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-14 23:03 | yes | 0 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 00:51 | no | 0 | 40 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 00:44 | yes | 0 | 25 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:13 | no | 0 | 11 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:08 | no | 0 | 9 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-09-15 04:07 | yes | 19 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-09-15 02:25 | no | 0 | 4 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-09-14 23:21 | yes | 17 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-09-15 00:32 | yes | 20 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-09-15 05:00 | yes | 0 | 7 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-09-14 23:53 | yes | 0 | 10 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-09-15 00:52 | yes | 0 | 59 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-09-15 04:08 | yes | 0 | 1 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-09-15 04:37 | yes | 0 | 45 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-09-15 02:35 | yes | 0 | 51 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-09-15 01:28 | yes | 0 | 19 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-09-15 00:56 | yes | 0 | 11 s |
Flips between the edition run and its calibration repeat. Six prompts per model is a small sample; the index-wide floor is the number to trust.
ShowHideEvery judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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