September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Video hosting · September 2026 Edition

Video marketing and hosting

Asked as “video hosting platform for marketing”, and as “business video hosting and analytics tool”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
56%
Clear leader
56Wistia16Vidyard15YouTube13others

56% of first choices, clear leader.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Wistia56%12%68endorsed leader
02Vidyard16%15%53accepted challenger
03YouTube15%50%46criticized challenger
04Vimeo7%23%69accepted challenger
05Gumlet4%3%33accepted challenger
Show the three products at 0%, ordered by negative rate
08Brightcove0%42%31criticized challenger
07Loom0%17%12accepted challenger
06SproutVideo0%9%22accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All ten head-to-head pages: the top five products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Wistia56%
02Vidyard16%
03YouTube15%
04Vimeo7%
05Gumlet4%
06SproutVideo0%
07Loom0%
08Brightcove0%

What they warned about

Six of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Mistral Small, Qwen 3.7 Flash, Kimi K2 and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
YouTube
50%
23 of 46 labels negative · 12 of 12 models · 10 hard negative
“Platforms to Avoid or Use with Caution... 1. YouTube (for business marketing) Key Issues: Complete loss of control” Mistral Small, negative prompt
Vimeo
23%
16 of 69 labels negative · 10 of 12 models · 3 hard negative
“Vimeo (Proceed with Extreme Caution) ... Vimeo is currently facing massive backlash from marketers and small businesses.” Gemini 3.5 Flash, negative prompt
Vidyard
15%
8 of 53 labels negative · 8 of 12 models
“enterprise-tier Vidyard or Wistia are incredible tools. However, small-to-mid-sized businesses should be highly cautious of their pricing structures.” Gemini 3.5 Flash, negative prompt
Wistia
12%
8 of 68 labels negative · 8 of 12 models
“Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options” Mistral Small, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

19 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 253 links across 91 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Swarmify12 answers · 18 citations · 3 models
vendor site · Vidyard11 answers · 13 citations · 4 models
10 answers · 10 citations · 3 models
vendor site · Guideflow9 answers · 9 citations · 3 models
vendor site · Gumlet8 answers · 15 citations · 3 models
vendor site · Goldcast8 answers · 9 citations · 3 models
vendor site · Wistia6 answers · 10 citations · 3 models
6 answers · 6 citations · 2 models
vendor site · Dacast6 answers · 6 citations · 2 models
6 answers · 6 citations · 2 models
5 answers · 6 citations · 1 model
vendor site · Cinema85 answers · 5 citations · 2 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best video hosting platform for marketing”, “video hosting platform for marketing”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Wistia wistia.com56%19914,80015142,328$31295
Vidyard vidyard.com16%1448,100103248,936$552
YouTube youtube.com15%133226,000,000723,4943,335,384,769$407
Vimeo vimeo.com7%178301,0005,5635,708,986131
Gumlet gumlet.com4%298801038,21197
Spotlightr spotlightr.com2%8
SproutVideo sproutvideo.com0%75880293,96334
Bunny Stream bunny.net0%2172040322,08343
Mux0%
Loom loom.com0%24246,00033,126

Google's top ten for the two searches hold 15 sites; 2 of them are among the sites the models cited here (gumlet.com, swarmify.com). The first result for “best video hosting platform for marketing” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best video hosting platform for marketing for a mid-market B2B company?”Paraphrase“Which business video hosting and analytics tool would you recommend to a mid-sized B2B company?”Comparative“What are the top video hosting platforms for marketing and how do they differ?”Budget-constrained“What is the best video hosting platform for marketing for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a video hosting platform for marketing. What should we look at?”Negative“Which video hosting platforms for marketing should I avoid or be cautious about?”
Claude Haiku 4.5Vimeo, Wistia
Three alternativesCinema8, Goldcast, Vidyard
WistiaChanged
Two alternativesVidyard, Vimeo
Vimeo
Four alternativesBrightcove, SproutVideo, Wistia, YouTube
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: Vimeo, YouTube
GPT-5.4 miniWistia
Two alternativesVidyard, Vimeo
WistiaHeld
Two alternativesBrightcove, Vidyard
Wistia
Four alternativesBrightcove, SproutVideo, Vidyard, Vimeo
against: YouTube
YouTube
One alternativeVimeo
against: SproutVideo, Vidyard, Wistia
no first choiceagainst: Meta, Snapchat, TikTok, Twitch, X, YouTube
Gemini 3.5 FlashWistia
Two alternativesVidyard, Vimeo
against: YouTube
Vidyard, WistiaChanged
One alternativeVimeo
against: YouTube
Vimeo, Wistia
Four alternativesBunny Stream, Gumlet, Vidyard, YouTube
Gumlet, Spotlightr
Two alternativesBunny Stream, Vidyard
against: Vimeo, Wistia, YouTube
Vidyard, Wistia
Three alternativesBrightcove, Kaltura, Vimeo
against: YouTube
against: AWS S3, Brightcove, Dailymotion, Descript, Loom, Vidyard, Vimeo, WordPress, YouTube
Perplexity SonarWistia
Two alternativesVidyard, Vimeo
against: Brightcove
WistiaHeld
Two alternativesVidyard, Vimeo
Wistia
Five alternativesBrightcove, Gumlet, Vidyard, Vimeo, YouTube
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: Dailymotion, Loom, Vidyard, YouTube
Grok 4.20Wistia
One alternativeVidyard
against: Gumlet, SproutVideo, Vimeo, YouTube
WistiaHeld
Two alternativesSproutVideo, Vidyard
Wistia, YouTube
Two alternativesVidyard, Vimeo
against: Brightcove
YouTube
Six alternativesBunny Stream, Gumlet, SproutVideo, Vidyard, Vimeo, Wistia
Vidyard, Wistia
One alternativeGumlet
against: Brightcove, YouTube
against: Dailymotion, Facebook Videos, Google Drive, Instagram Reels, TikTok, Vidyard, Vimeo, Wistia, YouTube
Mistral SmallVidyard, Wistia
One alternativeVimeo
Gumlet, WistiaChanged
One alternativeVimeo
Wistia, YouTube
One alternativeVimeo
YouTube
Two alternativesVimeo, Wistia
Vidyard, Wistia
Two alternativesGumlet, Mux
against: Brightcove, Kaltura
against: Dailymotion, Facebook Video, Vidyard, Vimeo, Wistia, YouTube
DeepSeek V4 FlashWistia
Two alternativesHubSpot Video, Vidyard
against: Brightcove, Vimeo, YouTube
WistiaHeld
One alternativeVidyard
against: Brightcove
Wistia
Six alternativesBrightcove, Gumlet, SproutVideo, Vidyard, Vimeo, YouTube
Wistia
Three alternativesVidalytics, Vimeo, YouTube
against: Brightcove, Uscreen
Vidyard, Wistiaagainst: Brightcove, Kaltura, YouTubeagainst: BitChute, Rumble, TikTok, Vimeo, Wistia
Llama 4 MaverickWistia
Two alternativesGumlet, Vimeo
WistiaHeld
Three alternativesDacast, Goldcast Video Hubs, Vidalytics
Wistia
Four alternativesGumlet, Loom, Vidyard, Vimeo
Wistia
Five alternativesBunny Stream, SmartVideo, SproutVideo, Vimeo, YouTube
no first choiceagainst: YouTubeagainst: Dailymotion, Google Drive, Vimeo, Wistia, YouTube
Qwen 3.7 FlashWistia
Three alternativesGumlet, Vidyard, Vimeo
against: Brightcove
Vidyard, WistiaChanged
Three alternativesGumlet, SproutVideo, Vimeo
Wistia
Five alternativesBrightcove, SproutVideo, Vidyard, Vime, Vimeo
against: YouTube
Vimeo, YouTube
Four alternativesGumlet, Loom, SproutVideo, Vidyard
against: Brightcove, Dacast, Wistia
Wistia
Two alternativesVidyard, Vimeo
against: Dropbox, Facebook Video, Google Drive, Google Play, Instagram Reels, LinkedIn, TikTok, Vimeo, YouTube
Kimi K2Wistia
Three alternativesSproutVideo, Vidyard, Vimeo
against: Brightcove, Kaltura
VidyardChanged
One alternativeWistia
against: Vimeo
Vimeo, Wistia
Three alternativesGumlet, Vidyard, YouTube
against: Brightcove
Vimeo, YouTube
Three alternativesGumlet, Swarmify, Wistia
against: Vimeo
Wistia
Two alternativesGumlet, Vimeo
against: Vidyard, Vimeo, YouTube
against: Doodstream, Facebook Video, Rumble, Vimeo, Wistia Free Tier, YouTube
GLM 4.7 FlashXWistia
Three alternativesGumlet, Vidyard, Vimeo
WistiaHeld
One alternativeVidyard
Wistia
Six alternativesBrightcove, Cloudflare Stream, Mux, Vidyard, Vimeo, YouTube
YouTube
Two alternativesVimeo, Wistia
no first choiceagainst: Dailymotion, Facebook Video, Google Drive, Self-Hosting, Streamable, Vidyard, Vimeo, YouTube
MiniMax M2.5Wistia
Four alternativesBunny Stream, Dacast, Vidyard, Vimeo
Vidyard, WistiaChanged
Two alternativesGumlet, SproutVideo
Vimeo, Wistia, YouTube
One alternativeVidyard
Vimeo
Two alternativesWistia, YouTube
no first choiceagainst: Vidyard, Vimeo, Wistia, YouTube
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:47yes119 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 03:50yes54 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-15 04:47yes1118 s
Direct recommendationPerplexity Sonarsonar2026-09-15 04:40yes205 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:24yes06 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 01:30yes011 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:35yes018 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:05yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:58yes047 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 05:02yes039 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:31yes032 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:26yes027 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:20yes98 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:46yes53 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:10yes1018 s
ParaphrasePerplexity Sonarsonar2026-09-14 23:48yes205 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:24yes07 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 02:20yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:45yes036 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:17yes02 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:44yes033 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:16yes040 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:45yes029 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:41yes016 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:26yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:33yes67 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 01:05yes1024 s
ComparativePerplexity Sonarsonar2026-09-15 01:22yes208 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:09yes05 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 03:35yes06 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 01:47yes068 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:32yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-14 23:00yes021 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:41yes040 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:59yes020 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:13yes011 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:57no05 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:59no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:37yes2126 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:27yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:30yes07 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:59yes07 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 05:02yes013 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 03:17yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:13yes043 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 04:41yes022 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:17yes013 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:47yes012 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-14 23:54no07 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:24no07 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:51no014 s
Scale constrainedPerplexity Sonarsonar2026-09-15 04:46yes2011 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:31yes08 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:08yes09 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 02:39yes029 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:56yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:15yes068 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 03:40yes023 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 04:47no074 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:44no011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:56yes1511 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 22:59yes36 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 03:08yes1820 s
Negative framingPerplexity Sonarsonar2026-09-15 04:02yes206 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 01:43yes05 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 04:46yes07 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-14 23:38yes022 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 01:32yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:57yes041 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:36yes034 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 01:41yes015 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:30yes022 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Facebook read as Facebook Video
Instagram read as Instagram Reels
Unresolved, counted raw
BitChute
Doodstream
Facebook Videos
Google Play
LinkedIn
Meta
Self-Hosting (without proper infrastructure)
Streamio
Vime
Wipster
Wistia Free Tier
Discontinued, still offered
No shut-down product was recommended here.
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