September 2026 Edition, published · The permanent record of that edition, superseded since. The current standing is on the category page →
Index › GTM › Marketing › Landing pages · September 2026 Edition

Landing pages and interactive content

Asked as “landing page builder”, and as “landing page and interactive content tool”, on behalf of a mid-market B2B company. 57 first choices recorded across the direct, paraphrase, budget and scale prompts, twelve models each.
Standing · first-choice share
28%
Contested · Carrd 12%
28Unbounce12Carrd12Outgrow47others

28% of first choices, contested.

ShowinginAll 112 categories in the September 2026 Edition →

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all twelve models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrant
01Unbounce28%13%55accepted challenger
02Carrd12%9%32accepted challenger
03Outgrow12%0%10accepted challenger
04Leadpages11%14%49accepted challenger
05Instapage9%7%42accepted challenger
06Landingi7%11%28accepted challenger
07HubSpot Landing Pages4%9%23accepted challenger
08involve.me4%10%10accepted challenger
09MailerLite2%0%14accepted challenger
Show the three products at 0%, ordered by negative rate
12GetResponse0%20%10accepted challenger
10Webflow0%9%22accepted challenger
11Swipe Pages0%0%19accepted challenger
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-eight head-to-head pages: the top eight products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
09
10
11
12
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative40%
Key
01Unbounce28%
02Carrd12%
03Outgrow12%
04Leadpages11%
05Instapage9%
06Landingi7%
07HubSpot Landing Pages4%
08involve.me4%
09MailerLite2%
10Webflow0%
11Swipe Pages0%
12GetResponse0%

What they warned about

One of twelve models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Mistral Small, DeepSeek V4 Flash, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
ClickFunnels
75%
6 of 8 labels negative · 6 of 12 models · 5 hard negative
“Avoid completely if: You're on a budget and need just clean landing pages (skip ClickFunnels/Kartra)” Qwen 3.7 Flash, negative prompt
Leadpages
14%
7 of 49 labels negative · 6 of 12 models · 3 hard negative
“Avoid for billing/reputation: Unbounce ... ClickFunnels, Leadpages \u2014 or use them with extreme vigilance” DeepSeek V4 Flash, negative prompt
Unbounce
13%
7 of 55 labels negative · 6 of 12 models · 2 hard negative
“Avoid for billing/reputation: Unbounce (especially on price)” DeepSeek V4 Flash, negative prompt
Landingsite.ai
100%
3 of 3 labels negative · 3 of 12 models · 3 hard negative
“Builders to Avoid Entirely: landingsite.ai ... Accusations of scams” Grok 4.20, negative prompt

What they cite

Four of the twelve models returned a source list in this edition: four return the pages they cited.

Sites the answers cite

18 of 72 answers in this category came back with a source list, from 4 of 12 models: citations where the model returns them, or the search results it consulted. 261 links across 121 sites, every framing counted. Ranked by the number of answers carrying the site or page. The other 8 models searched through a gateway that returned no source list on this edition.

vendor site · Zapier9 answers · 9 citations · 3 models
8 answers · 8 citations · 3 models
vendor site · Reddit7 answers · 13 citations · 2 models
vendor site · Perspective7 answers · 10 citations · 3 models
vendor site · Prismic7 answers · 8 citations · 2 models
7 answers · 7 citations · 3 models
7 answers · 7 citations · 2 models
6 answers · 8 citations · 3 models
vendor site · Leadpages6 answers · 7 citations · 3 models
vendor site · Convertri6 answers · 6 citations · 3 models
vendor site · Zoho6 answers · 6 citations · 2 models
vendor site · YouTube5 answers · 9 citations · 1 model

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best landing page builder”, “landing page builder”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Unbounce unbounce.com28%1715,40013557,782122
Carrd carrd.com12%8090,5006797,878
Outgrow outgrow.co12%253,6004,40310,50836
Leadpages leadpages.com11%1212,90010223,10546
HubSpot parent site
HubSpot Content Hub 7%, HubSpot Landing Pages 4%
11%318368,0009,776
Instapage instapage.com9%1451,60049171,3090
Landingi landingi.com7%86720332,5511
Framer framer.com4%4474,0003,142198,173$13106
involve.me involve.me4%17720061,47029
MailerLite mailerlite.com2%15049,50031159,716$851156

Google's top ten for the two searches hold 17 sites; 5 of them are among the sites the models cited here (emailtooltester.com, emailvendorselection.com, perspective.co, reddit.com, zapier.com). The first result for “best landing page builder” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best landing page builder for a mid-market B2B company?”Paraphrase“Which landing page and interactive content tool would you recommend to a mid-sized B2B company?”Comparative“What are the top landing page builders and how do they differ?”Budget-constrained“What is the best landing page builder for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a landing page builder. What should we look at?”Negative“Which landing page builders should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Content Hub
Four alternativesInstapage, Leadpages, Unbounce, Webflow
HubSpot Landing Pages, OutgrowChanged
Three alternativesGetResponse, Unbounce, involve.me
no first choiceFramer
Eight alternativesCanva, Carrd, Elementor, HubSpot Landing Pages, IONOS, Leadpages, Sender, Wix
no first choiceagainst: Convertri, GetResponse, PageFly
GPT-5.4 miniUnbounce
Two alternativesHubSpot Marketing Hub, Leadpages
Outgrow, UnbounceChanged
Six alternativesCeros, Instapage, Interact, Leadpages, Typeform, Webflow
Wix
Seven alternativesClickFunnels, Instapage, Kit, Leadpages, Mailchimp Landing Pages, Swipe Pages, Unbounce
against: HubSpot Landing Pages, Webflow
Carrd, Framer
One alternativeMailchimp Landing Pages
against: Unbounce
no first choicenothing named
Gemini 3.5 FlashHubSpot Content Hub, Unbounce
Two alternativesInstapage, Webflow
against: Leadpages, Mailchimp Landing Pages
Outgrow, UnbounceChanged
Three alternativesHubSpot Content Hub, Instapage, involve.me
Instapage, Unbounce
Six alternativesCarrd, Framer, Kit, Leadpages, Swipe Pages, Webflow
Carrd
Four alternativesCanva, Hostinger Website Builder, MailerLite, Systeme.io
Instapage, Unbounce
Five alternativesContentful, HubSpot Content Hub, HubSpot Marketing Hub, Next.js, Webflow
against: Builderall, ClickFunnels, Divi, Elementor, GoDaddy Website Builder, HubSpot Landing Pages, Salesforce CloudPages, WPBakery, Weebly
Perplexity SonarLeadpages
Four alternativesHubSpot Landing Pages, Instapage, Swipe Pages, Unbounce
Unbounce, involve.meChanged
One alternativeHubSpot Landing Pages
no first choiceCarrd, Leadpages
Two alternativesLandingi, MailerLite
against: Unbounce
no first choiceagainst: Avada, Divi, Elementor, GetResponse, Instapage, Moosend, Unbounce, WPBakery
Grok 4.20Unbounce
Three alternativesHubSpot Landing Pages, Instapage, Leadpages
UnbounceHeld
Three alternativesInstapage, Leadpages, Outgrow
against: Ceros, Ion, involve.me
Instapage, Unbounce
Five alternativesCarrd, HubSpot Landing Pages, Landingi, Leadpages, Swipe Pages
Carrd
Three alternativesHubSpot Landing Pages, MailerLite, Wix
Instapage, Landingi
Three alternativesHubSpot Landing Pages, Unbounce, Webflow
against: Carrd, Leadpages
against: Carrd, Landingsite.ai, Leadpages, Unbounce
Mistral SmallHubSpot Content Hub
Three alternativesInstapage, Leadpages, Unbounce
Leadpages, OutgrowChanged
Five alternativesCeros, Instapage, SnapApp, Unbounce, involve.me
Unbounce
Seven alternativesCarrd, HubSpot Landing Pages, Instapage, Landingi, Leadpages, MailerLite, Swipe Pages
Landingi
Four alternativesCarrd, Leadpages, Mailchimp Landing Pages, MailerLite
no first choiceagainst: Instapage, Landingi, Landingsite.ai, Leadpages, Thrive Themes, Unbounce, Wishpond
DeepSeek V4 FlashUnbounce
Four alternativesHubSpot Landing Pages, Instapage, Leadpages, Webflow
Outgrow, Unbounce, involve.meChanged
One alternativeLeadpages
against: Ceros, Ion
Leadpages, Unbounce
Four alternativesCarrd, ClickFunnels, Instapage, Webflow
Leadpages
Four alternativesCarrd, GetResponse, Landy AI, MailerLite
Instapage
Four alternativesHubSpot Landing Pages, Landingi, Unbounce, Webflow
against: WordPress
against: Carrd, ClickFunnels, Leadpages, PluginOps Landing Page Builder, Unbounce, Wix
Llama 4 MaverickLandingi
Three alternativesHubSpot Landing Pages, Leadpages, Unbounce
no first choiceChangedno first choiceCarrd
Two alternativesLeadpages, MailerLite
no first choicenothing named
Qwen 3.7 FlashHubSpot Landing Pages
Three alternativesLandingi, Leadpages, Unbounce
Typeform, UnbounceChanged
Two alternativesOutgrow, Webflow
against: Adobe Experience Manager, Salesforce Marketing Cloud
Instapage, Unbounce
Four alternativesCarrd, HubSpot Landing Pages, Leadpages, Swipe Pages
MailerLite
Four alternativesCarrd, HubSpot Landing Pages, Landingi, Leadpages
no first choiceagainst: Optimizely CMSagainst: Beaver Builder, ClickFunnels, Divi, Elementor, Kartra, Lander, Optimize Press 2.0, Squarespace, Wix
Kimi K2Leadpages, Unbounce
Two alternativesInstapage, Swipe Pages
Outgrow, UnbounceChanged
Four alternativesCeros, Instapage, Ion, Leadpages
against: HubSpot Marketing Hub
Unbounce
Seven alternativesCarrd, HubSpot Landing Pages, Instapage, Landingi, Leadpages, Swipe Pages, Webflow
Carrd, Landingi
Three alternativesHubSpot Landing Pages, Leadpages, MailerLite
Instapage, Unbounce
One alternativeLeadpages
against: Builderall, ClickFunnels, Landingi, Landingsite.ai, Leadpages, OptimizePress, Unbounce
GLM 4.7 FlashXUnbounce
Four alternativesCarrd, Instapage, Landingi, Leadpages
Outgrow, UnbounceChanged
Six alternativesCeros, Convert Calculator, Heyflow, Instapage, Landingi, Leadpages
no first choice
Ten alternativesCarrd, Elementor, HubSpot Content Hub, Instapage, Landingi, Leadpages, MailerLite, Swipe Pages, Unbounce, involve.me
Leadpages
Four alternativesCarrd, Landingi, Zapier Forms, involve.me
no first choice
Three alternativesInstapage, Landingi, Webflow
against: ClickFunnels, Landingi, Leadpages, Wishpond
MiniMax M2.5Instapage
Two alternativesLeadpages, Unbounce
HubSpot Content HubChanged
Four alternativesInstapage, Outgrow, Unbounce, Visme
Leadpages
Six alternativesCarrd, Elementor, HubSpot Landing Pages, Instapage, Landingi, Unbounce
Carrd
Two alternativesLandingi, Leadpages
against: Squarespace, Webflow, Wix
no first choiceagainst: ClickFunnels, Instapage
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Seventy-two rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:20yes78 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 02:32yes46 s
Direct recommendationGemini 3.5 Flashgemini-3.5-flash2026-09-14 23:09yes1926 s
Direct recommendationPerplexity Sonarsonar2026-09-15 00:56yes2019 s
Direct recommendationGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:06yes07 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-09-15 03:32yes09 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 02:47yes023 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:49yes02 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:50yes025 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:54yes041 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:56yes096 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-14 23:15yes019 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 04:19yes99 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:35no02 s
ParaphraseGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:30yes1222 s
ParaphrasePerplexity Sonarsonar2026-09-15 00:07yes206 s
ParaphraseGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 00:28yes011 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-09-15 01:12yes07 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-14 23:02yes045 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:01yes01 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 03:40no027 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-09-15 01:53yes045 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:14yes021 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 00:42yes017 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:02yes810 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:27yes58 s
ComparativeGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:05yes1021 s
ComparativePerplexity Sonarsonar2026-09-14 23:41yes207 s
ComparativeGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:54yes04 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-09-15 00:46yes07 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 00:40yes018 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 05:00yes02 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 02:39yes054 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-09-14 22:57yes031 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-14 23:52yes019 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 02:25yes014 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 02:27yes97 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:54no03 s
Budget constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:50yes1721 s
Budget constrainedPerplexity Sonarsonar2026-09-15 02:05yes205 s
Budget constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:35yes04 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 02:19yes05 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-09-15 03:31yes021 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-14 23:34yes02 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 00:53yes023 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-14 23:30yes021 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 02:05yes028 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:22yes014 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 00:40no06 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-14 23:21no09 s
Scale constrainedGemini 3.5 Flashgemini-3.5-flash2026-09-15 00:52no013 s
Scale constrainedPerplexity Sonarsonar2026-09-15 02:41yes208 s
Scale constrainedGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-15 02:43yes06 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-09-15 01:37yes011 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:04yes017 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 02:08yes02 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 04:58no041 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-09-15 00:25yes030 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:19yes025 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 03:57yes011 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-09-15 03:00yes1311 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-09-15 01:20no03 s
Negative framingGemini 3.5 Flashgemini-3.5-flash2026-09-15 02:32yes2821 s
Negative framingPerplexity Sonarsonar2026-09-15 01:54yes205 s
Negative framingGrok 4.20spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version)2026-09-14 23:10yes09 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-09-15 03:30yes09 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via fireworks2026-09-15 04:24yes020 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-09-15 04:28yes02 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-09-15 01:17yes036 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-09-15 02:37yes039 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-09-15 03:47yes059 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-09-15 01:05yes029 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
HubSpot read as HubSpot Landing Pages
HubSpot's Landing Page Builder read as HubSpot Landing Pages
Mailchimp read as Mailchimp Landing Pages
Unresolved, counted raw
Avada
Bricks Builder
Optimize Press 2.0
OptimizePress
Salesforce CloudPages
SnapApp
Strikingly
Thrive Architect
Thrive Themes
Discontinued, still offered
No shut-down product was recommended here.
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