5 categories · RankedWebflow
Webflow is a website platform for building and publishing professional websites · webflow.com ↗
Gane, the publisher, sells software in Content marketing, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Leadpages is first at 26%.
Unbounce is first at 32%. 0 of 14 models made it the first choice when asked directly.
Instapage is first at 34%.
Why models recommend it
“Landing pages — Webflow, if it fits your existing stack.”GPT-6 Luna · Paraphrase question · first choice
“Choose Webflow instead of Unbounce if the landing pages must share your main website’s CMS and design system”Perplexity Sonar · Paraphrase question · alternative
“Consider Webflow, especially if brand and design control matter more than a dedicated testing workflow.”GPT-6 Luna · Direct question · alternative
“Total design freedom, integrated CMS, enterprise security, great for hybrid landing/site builder needs.”Gemini 3.5 Flash · Scale-constrained question · alternative
What gives them pause
“They are not simple "drag-and-drop" tools for non-technical marketers. Webflow requires an understanding of HTML/CSS box models”Gemini 3.5 Flash · Negative question · warning
“be cautious if marketers need fast, independent A/B testing or if nobody can manage its more design-oriented workflow”Perplexity Sonar · Negative question · warning
“1.4/5 on Trustpilot; complaints about expensive pricing, hidden fees, complex UI, poor support”Kimi K2 · Negative question · warning
Also on the shortlist
The products named in the same answers as Webflow, over the 126 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 96 | 27 | Compare → | |
| 92 | 29 | Compare → | |
| 54 | 12 | Compare → | |
| 42 | 1 | Compare → | |
| 38 | 6 | Compare → | |
| 33 | 2 | Compare → | |
| 26 | 0 | View → | |
| 25 | 0 | View → | |
| 21 | 0 | View → | |
| 19 | 7 | View → |
What the models named instead of Webflow →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Webflow's own site, not checked by Gane.
- For
- Marketing teams, designers, developers, agencies, and enterprises building professional websites
- Price stated
- Starter Free; Basic $15/mo billed yearly; Premium $25/mo billed yearly; Team $2,500/mo; Enterprise Custom; Standard $29/mo billed yearly; Plus $74/mo billed yearly; Advanced $212/mo billed yearly; Starter Workspace Free; Core $19/mo billed yearly; Growth $49/mo billed yearly; Freelancer $16/mo billed yearly; Agency $35/mo billed yearly
- Starting price
- Free
- Free plan or trial
- Create a free Webflow account and start building your website.
- Certifications
- SOC 2 Type II, CCPA, GDPR, ISO 27001, SOC 1 Type II
- Customers named
- ABM, Amazon, Arkose Labs, BBDO, Clay, Civilization, Copy.ai, Docusign
- Headquarters
- San Francisco, United States
- Founded
- 2013
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 102 of the 126 answers that named Webflow and are not a share of its labels.
Domains cited
227 of the 274 domain citations in answers naming Webflow came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-5.4 mini | 0 | 1 | 0 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 3 | 2 | 1 | 6 |
| Perplexity Sonar | 0 | 3 | 0 | 1 | 4 |
| Grok 4.20 | 0 | 2 | 2 | 0 | 4 |
| Mistral Small | 0 | 1 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 1 | 1 | 0 | 2 |
| Qwen 3.7 Flash | 0 | 1 | 1 | 0 | 2 |
| Kimi K2 | 0 | 3 | 0 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Template or tool | 2,864 | undated | |||
| Blog | 1,580 | undated | |||
| Conference or event | 229 | undated | |||
| Webinar or virtual event | 92 | undated | |||
| Comparison | 91 | undated | |||
| Report or ebook | 89 | undated | |||
| Case study | 87 | undated | |||
| News or press | 73 | undated | |||
| Podcast or video | 52 | undated | |||
| Glossary or explainer | 51 | undated |
How it is countedHide how it is counted
Every page webflow.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.