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Index › GTM › Products › Improvado · November 2026 Edition
4 categories · Ranked

Improvado

Improvado is a marketing data aggregation and attribution platform that acts as a reporting layer for marketing teams · improvado.io ↗

#14Best rank (mid-market)
10/14Models named it
1First choices
1Warnings
November 2026 Edition · all company sizes counted.
Ranked inData warehouse and reverse ETL for marketing #14 mid-marketAttribution and marketing mix modeling #49AI marketing agents #128Tag management #35

Gane, the publisher, sells software in Attribution & MMM and AI marketing agents, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

Why models recommend it

“Improvado is designed for marketing teams at mid-market and enterprise companies that need both data collection and activation in a unified platform”Claude Haiku 4.5 · Direct question · alternative
“Improvado: A marketing analytics platform that combines inbound data extraction, transformation, and reverse ETL in a single system”Llama 4 Maverick · Budget-constrained question · alternative
“Improvado combines multi-touch attribution with marketing mix modeling and manual incrementality testing capabilities”Claude Haiku 4.5 · Direct question · alternative
“Improvado is differentiated by combining marketing-data ingestion, modeling, analytics, and activation”Perplexity Sonar · Comparative question · alternative

What gives them pause

No model argued against it.

Also on the shortlist

The products named in the same answers as Improvado, over the 34 answers that named it, and how often each was the first choice instead.

ProductNamed togetherPicked instead
Hightouch
1512View →
BigQuery
157View →
Census
151View →
Snowflake
147View →
RudderStack Reverse ETL
130View →
Analytic Partners
113View →
Amazon Redshift
111View →
Fivetran
100View →
Measured
93View →
Rockerbox
93View →

A side-by-side page exists where both products are among a category's top eight.

At a glance

Stated on Improvado's own site, not checked by Gane.

For
marketing teams
Price stated
Contact for pricing
Starting price
0
Free plan or trial
Start Free Trial
Integrations
1000 · 1350 (its own pages disagree)
Certifications
GDPR, HIPAA, CCPA, ISO 27001, PCI DSS, FedRAMP, SOC 2 Type II
Hosting
United States, EU data residency (AWS EU regions) available on request, Microsoft Azure infrastructure
Customers named
ASUS, ILLY, ADROLL, SOFTWAREONE, UNIVERSITY OF SAN FRANCISCO, ADCELLERANT, BOOYAH, EICOFF
Visit improvado.io ↗

How this is measured

Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.

Gane sells AI visibility software. No company can pay to change a result.

Read the method →

Sources returned with these answers

The sites and pages the answers that named Improvado came back with. A fact about retrieval, not a cause of the answer.

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 33 of the 34 answers that named Improvado and are not a share of its labels.

Domains cited

improvado.ioIts own site24
aboutmartech.com9
datachannel.co8
skyvia.com8
toolradar.com8
usermaven.com8
admetrics.io7
cometly.com7
hightouch.com7
g2.com6

Sixty-eight of the ninety-two domain citations in answers naming Improvado came from a third party's page.

Pages cited

improvado.io/blog/best-reverse-etl-tools9
aboutmartech.com/blog/reverse-etl-tools7
admetrics.io/compare/best-marketing-mix-modeling-tools-software7
toolradar.com/guides/best-reverse-etl-tools7
improvado.io/blog/marketing-mix-modeling-providers6
usermaven.com/blog/enterprise-marketing-attribution-platforms6
astera.com/type/blog/reverse-etl-tools5
datachannel.co/blogs/top-reverse-etl-tools-20245

Pages are listed as the models cited them.

By model

How each model answered on Improvado across every prompt where it was named for a mid-market B2B company. Fourteen models, six prompts per category.
ModelFirst choiceAlternativeMentionWarningLabels
Claude Haiku 4.502103
GPT-5.4 mini00000
Gemini 3.5 Flash00000
Perplexity Sonar02002
Grok 4.2001001
Mistral Small00000
DeepSeek V4 Flash00101
Llama 4 Maverick01001
Qwen 3.7 Flash00000
Kimi K201102
GLM 4.7 FlashX00101
MiniMax M2.500000
GPT-6 Luna00000
Muse Glimmer 30B00101

What it publishes

Addresses on improvado.io
3,008
subdomains included
Content
1,073
counted in the table below
Documentation
293
Product · Integration
40 · 552
KindPagesLast 90 days2025-10 to 2026-09LatestCategories named
Blog738472026-09-27
Comparison191102026-09-09
Report or ebook5112026-09-18
Glossary or explainer4702026-06-04
Case study18undated
News or press1502025-02-25
Conference or event602026-02-12
Template or tool402024-09-30
Webinar or virtual event2undated
Podcast or video102026-04-22

Most recent

How it is countedHide how it is counted

Every page improvado.io exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.