Attribution and marketing mix modeling · Named, not rankedGoogle LightweightMMM discontinued
Google LightweightMMM is an open-source framework for marketing mix modeling, a category of attribution tools · google.com ↗
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Named, too few times to rank.
A product needs 10 labels in a category before a share is stated. Google LightweightMMM has 4.
Why models recommend it
“LightweightMMM is a lightweight Bayesian Marketing Mix Modeling (MMM) library”Muse Glimmer 30B · Budget-constrained question · alternative
What gives them pause
“Open-source like LightweightMMM or Robyn (from Meta) are free but demand strong data science skills”Grok 4.20 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Google LightweightMMM, over the 11 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 11 | 1 | View → | |
| 8 | 3 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 6 | 2 | View → | |
| 6 | 0 | View → | |
| 5 | 4 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → | |
| 4 | 0 | View → |
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Google LightweightMMM's own site, not checked by Gane.
- Free plan or trial
- Start gratis prøveperiode
- Certifications
- ISO 42001, SOC 1, SOC 2, SOC 3, HIPAA
- Headquarters
- Mountain View, California, United States
- Founded
- 1998
- Also from Google
- Adometry, Attribution 360, BigQuery, Firebase, Google ADH, Google Ad Manager and 83 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 7 of the 11 answers that named Google LightweightMMM and are not a share of its labels.
Domains cited
Thirty-two of the thirty-two domain citations in answers naming Google LightweightMMM came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 0 | 1 | 0 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 0 | 0 | 1 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 0 | 0 | 0 | 0 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 0 | 0 | 0 |
| Kimi K2 | 0 | 0 | 0 | 0 | 0 |
| GLM 4.7 FlashX | 0 | 0 | 0 | 0 | 0 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |