Attribution and marketing mix modeling · RankedIpsos MMA
Gane, the publisher, sells software in Attribution & MMM, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.
Why models recommend it
“Ipsos MMA provides Marketing Mix Modeling, Unified Marketing Measurement with agile attribution, media & market testing, pricing analytics.”Muse Glimmer 30B · Comparative question · alternative
“Decades of methodological rigor; captures external factors”DeepSeek V4 Flash · Comparative question · alternative
“Traditional powerhouse; robust for CPG/retail.”Grok 4.20 · Comparative question · alternative
“Best for: Agencies and large enterprises”Qwen 3.7 Flash · Comparative question · alternative
What gives them pause
“Traditional slow-moving models; expensive and not agile enough”Kimi K2 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Ipsos MMA, over the 29 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 29 | 4 | View → | |
| 22 | 8 | View → | |
| 22 | 3 | View → | |
| 19 | 1 | View → | |
| 18 | 4 | View → | |
| 18 | 1 | View → | |
| 18 | 1 | View → | |
| 18 | 0 | View → | |
| 15 | 1 | View → | |
| 14 | 0 | View → |
What the models named instead of Ipsos MMA →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Ipsos MMA's own site, not checked by Gane.
- Headquarters
- Paris, France
- Founded
- 1975
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 29 of the 29 answers that named Ipsos MMA and are not a share of its labels.
Domains cited
119 of the 128 domain citations in answers naming Ipsos MMA came from a third party's page. Nine were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-5.4 mini | 0 | 0 | 1 | 0 | 1 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 0 | 0 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 0 | 0 | 1 |
| Mistral Small | 0 | 0 | 1 | 0 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 0 | 1 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 0 | 2 | 1 | 3 |
| GLM 4.7 FlashX | 0 | 0 | 1 | 0 | 1 |
| MiniMax M2.5 | 0 | 0 | 1 | 0 | 1 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 0 | 0 | 1 |