Employee advocacy platforms for enterprise buyers
Asked as “employee advocacy platform”, and as “tool for employees to share company content on social”, on behalf of an enterprise B2B company. 51 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
39%
Contested · Oktopost 20%
39EveryoneSocial20Oktopost14DSMN827others
39% of first choices, contested.
Since October 2026▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.EveryoneSocial held the lead, −3 points on 42%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Vulse31%Contested↗new leaderNew leader since October 2026: Vulse (31%) replaces EveryoneSocial (15% then, 10% now), 21 points clear, past the 11-point floor.Standing →Mid-market
Oktopost31%Contested↗new leaderNew leader since October 2026: Oktopost (31%) replaces DSMN8 (21% then, 8% now), 23 points clear, past the 11-point floor.Standing →Enterprise
EveryoneSocial39%Contested▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.This page
Vulse31%Contested↗new leaderNew leader since October 2026: Vulse (31%) replaces EveryoneSocial (15% then, 10% now), 21 points clear, past the 11-point floor.Standing →Mid-marketOktopost31%Contested↗new leaderNew leader since October 2026: Oktopost (31%) replaces DSMN8 (21% then, 8% now), 23 points clear, past the 11-point floor.Standing →EnterpriseEveryoneSocial39%Contested▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01EveryoneSocial39%10%58endorsed leader▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.42% → 39%
EveryoneSocial39%10%58endorsed leader▼−3Since October 2026: 42% → 39%, −3 points. Inside the 11-point floor: within noise.42% → 39%02Oktopost20%4%45accepted challenger=heldSince October 2026: 20% → 20%, ±0 points. Inside the 11-point floor: within noise.20% → 20%
Oktopost20%4%45accepted challenger=heldSince October 2026: 20% → 20%, ±0 points. Inside the 11-point floor: within noise.20% → 20%03
DSMN814%10%51accepted challenger▼−2Since October 2026: 16% → 14%, −2 points. Inside the 11-point floor: within noise.16% → 14%
DSMN814%10%51accepted challenger▼−2Since October 2026: 16% → 14%, −2 points. Inside the 11-point floor: within noise.16% → 14%04
GaggleAMP8%22%36accepted challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%
GaggleAMP8%22%36accepted challenger▼−1Since October 2026: 9% → 8%, −1 point. Inside the 11-point floor: within noise.9% → 8%05
Sociabble6%13%47accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%
Sociabble6%13%47accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%06
Hootsuite Parliament2%7%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Hootsuite Parliament2%7%14accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
11
PostBeyond0%80%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
PostBeyond0%80%10criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Hootsuite Amplify0%41%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Hootsuite Amplify0%41%22criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
Sprout Social Employee Advocacy0%29%24criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Sprout Social Employee Advocacy0%29%24criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08Sprinklr Advocacy0%5%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
07
Haiilo0%3%29accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Haiilo0%3%29accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-eight head-to-head pages: the top eight products, each against each
Oktopost vs PostivOktopost vs SharebeeOktopost vs SociabbleOktopost vs VulseEveryoneSocial vs DSMN8EveryoneSocial vs Clearview SocialEveryoneSocial vs PostivEveryoneSocial vs SharebeeEveryoneSocial vs SociabbleEveryoneSocial vs VulseDSMN8 vs Clearview SocialDSMN8 vs PostivDSMN8 vs SharebeeDSMN8 vs SociabbleDSMN8 vs VulseClearview Social vs PostivClearview Social vs SharebeeClearview Social vs SociabbleClearview Social vs VulsePostiv vs SharebeePostiv vs SociabblePostiv vs VulseSharebee vs SociabbleSharebee vs VulseSociabble vs Vulse
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607S08
091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01EveryoneSocial39%
EveryoneSocial39%02Oktopost20%
Oktopost20%03DSMN814%
DSMN814%04GaggleAMP8%
GaggleAMP8%05Sociabble6%
Sociabble6%06Hootsuite Parliament2%
Hootsuite Parliament2%07Haiilo0%
Haiilo0%08Sprinklr Advocacy0%
09Sprout Social Employee Advocacy0%
Sprout Social Employee Advocacy0%10Hootsuite Amplify0%
Hootsuite Amplify0%11PostBeyond0%
PostBeyond0%What they warned about
Four of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Grok 4.20, Mistral Small, Llama 4 Maverick, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
PostBeyond80%
8 of 10 labels negative · 8 of 14 models · 5 hard negative
“Criticized for turning employees into unpaid marketing channels and has a high negative share among enterprise buyers.” Mistral Small, negative prompt
Hootsuite Amplify41%
9 of 22 labels negative · 7 of 14 models · 5 hard negative
“add-on modules like Hootsuite Amplify/Parliament and Sprout Social Advocacy, plus distribution-first tools criticized for unpaid-channel dynamics, are the ones enterprises most commonly avoid” Muse Glimmer 30B, negative prompt
GaggleAMP22%
8 of 36 labels negative · 7 of 14 models · 4 hard negative
“such as Hootsuite Amplify, GaggleAMP, and PostBeyond, have received negative reviews and criticisms” Llama 4 Maverick, negative prompt
Sprout Social Employee Advocacy29%
7 of 24 labels negative · 6 of 14 models · 4 hard negative
“What to Avoid - Per-seat pricing models (like Sprout Social's add-on structure) — costs become unpredictable” Kimi K2, budget prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 936 links across 182 sites, every framing counted. Ranked by the number of answers carrying the site or page. 47 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
40 answers · 100 citations · 12 models
vendor site · Hootsuite38 answers · 42 citations · 13 models
35 answers · 49 citations · 10 models
vendor site · Vulse30 answers · 43 citations · 10 models
vendor site · MarketBeam30 answers · 36 citations · 12 models
vendor site · EveryoneSocial20 answers · 27 citations · 10 models
vendor site · Capterra19 answers · 21 citations · 9 models
vendor site · Capterra18 answers · 27 citations · 8 models
vendor site · DSMN817 answers · 23 citations · 10 models
vendor site · Oktopost16 answers · 22 citations · 9 models
vendor site · MagicPost15 answers · 17 citations · 8 models
vendor site · Supergrow15 answers · 15 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 13 models
35 answers · 10 models
22 answers · 12 models
22 answers · 11 models
17 answers · 8 models
15 answers · 8 models
14 answers · 7 models
14 answers · 6 models
13 answers · 9 models
13 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best employee advocacy platform”, “employee advocacy platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| EveryoneSocial everyonesocial.com | 39% | 159 | 880 | 8 | 18,478 | ||
| Oktopost oktopost.com | 20% | 167 | 1,000 | 11 | 7,471 | 6 | 8 |
| DSMN8 dsmn8.com | 14% | 135 | 390 | 3 | 1,591 | 23 | 9 |
| GaggleAMP gaggleamp.com | 8% | 113 | 480 | 0 | 2,583 | 3 | |
| Sociabble sociabble.com | 6% | 111 | 320 | 2 | 24,668 | 1 | 2 |
| OnBrand | 4% | ||||||
| Vulse vulse.co | 4% | 65 | 260 | 0 | 273 | 0 | |
| Hootsuite hootsuite.com Hootsuite Parliament 2%, Hootsuite Amplify/Parliament 0% | 2% | 31 | 49,500 | 1,036 | 748,222 company | 119 | |
| Clearview Social clearviewsocial.com | 2% | 74 | 260 | 0 | 745 | ||
| Sendible sendible.com | 2% | 33 | 2,400 | 29 | 74,061 | 21 |
Google's top ten for the two searches hold 17 sites; 5 of them are among the sites the models cited here (dsmn8.com, magicpost.in, marketbeam.io, oktopost.com, supergrow.ai). The first result for “best employee advocacy platform” is marketbeam.io.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best employee advocacy platform for an enterprise B2B company?”Paraphrase“Which tool for employees to share company content on social would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade employee advocacy platforms and how do they differ?”Budget-constrained“What is the best employee advocacy platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating an employee advocacy platform. What should we look at?”Negative“Which employee advocacy platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5OktopostEveryoneSocialChangedno first choiceVulseagainst: DSMN8, EveryoneSocial, GaggleAMP, Sociabbleno first choiceagainst: Amplify, Hootsuite, Sociabble
Four alternatives
EveryoneSocial, GaggleAMP, Sociabble, SupergrowThree alternatives
DSMN8, Haiilo, OktopostOne alternative
TeamPostGPT-5.4 miniDSMN8, OktopostGaggleAMPChangedHootsuite ParliamentGaggleAMPagainst: Sprout Social Employee Advocacyno first choicenothing named
Two alternatives
Hootsuite Amplify, Sprout Social Employee AdvocacyTwo alternatives
Oktopost, Sprout Social Employee AdvocacyFive alternatives
GaggleAMP, Haiilo, PostBeyond, Sociabble, Sprout Social Employee AdvocacyGemini 3.5 FlashOktopostOktopostHeldEveryoneSocialEveryoneSocial, Sociabbleagainst: Hootsuite Amplify, Sprout Social Employee Advocacyno first choiceagainst: LinkedIn Elevate
Seven alternatives
DSMN8, EveryoneSocial, GaggleAMP, Haiilo, Hootsuite, Sociabble, Sprout Social Employee AdvocacyThree alternatives
DSMN8, EveryoneSocial, SociabbleSix alternatives
DSMN8, GaggleAMP, Hootsuite Amplify, Oktopost, Sociabble, Sprout Social Employee AdvocacyTwo alternatives
DSMN8, PeopleSocialPerplexity SonarEveryoneSocialEveryoneSocialHeldEveryoneSocialEveryoneSocialno first choiceagainst: DSMN8, EveryoneSocial, GaggleAMP, PostBeyond, Social Champ, Sociuu, Taplio, Vulse
Five alternatives
Ambo, DSMN8, Hootsuite Parliament, Oktopost, VulseSix alternatives
Haiilo, Hootsuite Parliament, MarketBeam, Oktopost, Sociabble, Sprinklr AdvocacyNine alternatives
DSMN8, Firstup, GaggleAMP, Haiilo, Hootsuite Amplify/Parliament, Oktopost, Seismic LiveSocial, Sociabble, Sprinklr AdvocacyOne alternative
GaggleAMPGrok 4.20DSMN8against: Hootsuite Amplify, Vista SocialOktopostChangedagainst: Sprinklr AdvocacyDSMN8, Hootsuite AmplifyGaggleAMPagainst: Hootsuite Amplify, VulseDSMN8against: Clearview Socialagainst: Bambu, DSMN8, EveryoneSocial, GaggleAMP, Hootsuite Amplify, Oktopost, PeopleSocial, PostBeyond, Supergrow
Three alternatives
EveryoneSocial, Oktopost, SociabbleFour alternatives
DSMN8, EveryoneSocial, Parliament, SociabbleThree alternatives
EveryoneSocial, Sociabble, Sprinklr SocialFour alternatives
DSMN8, EveryoneSocial, Haiilo, SociabbleFive alternatives
Haiilo, Hootsuite Parliament, PostBeyond, Sociabble, Sprinklr AdvocacyMistral SmallDSMN8, EveryoneSocialDSMN8, Hootsuite ParliamentChangedEveryoneSocialClearview Social, Vulseagainst: EveryoneSocial, GaggleAMP, OnBrandno first choiceagainst: DSMN8, GaggleAMP, Haiilo, Hootsuite Amplify, PostBeyond, Sociabble, Sprout Social Employee Advocacy
Three alternatives
Hootsuite Parliament, Oktopost, SociabbleOne alternative
SharebeeSix alternatives
DSMN8, GaggleAMP, Haiilo, Parliament, Sociabble, Sprinklr AdvocacyDeepSeek V4 FlashEveryoneSocialEveryoneSocialHeldDSMN8EveryoneSocialagainst: Ambassify, Clearview Social, Firstup, Oktopost, Sociabbleno first choiceagainst: Brandwatch's "Advocacy" module, DrumUp, PostBeyond, Smarp
Two alternatives
DSMN8, OktopostFour alternatives
DSMN8, Hootsuite Amplify, Oktopost, SociabbleSeven alternatives
EveryoneSocial, GaggleAMP, Hootsuite Amplify/Parliament, Oktopost, Sociabble, Sprinklr Advocacy, Sprout Social Employee AdvocacyOne alternative
GaggleAMPLlama 4 Maverickno first choiceDSMN8Changedno first choiceEveryoneSocialOnBrandagainst: GaggleAMP, Hootsuite Amplify, PostBeyond
Two alternatives
EveryoneSocial, Hootsuite ParliamentFour alternatives
EveryoneSocial, GaggleAMP, PeopleSocial, Sprout Social Employee AdvocacyQwen 3.7 FlashEveryoneSocialEveryoneSocialHeldSprinklr AdvocacySendibleno first choiceagainst: LinkedIn
Two alternatives
Hootsuite Amplify, VouchThree alternatives
Hootsuite Parliament, Oktopost, Sprinklr AdvocacyFour alternatives
DSMN8, OnBrand, Parliament, SociabbleTwo alternatives
Clearview Social, VulseKimi K2EveryoneSocial, OktopostSociabbleChangedDSMN8, EveryoneSocialEveryoneSocialagainst: Sprout Social Employee Advocacyno first choiceagainst: Hootsuite Amplify, LinkedIn Elevate, PostBeyond, Sprout Social Employee Advocacy
One alternative
DSMN8Two alternatives
DSMN8, EveryoneSocialFive alternatives
Haiilo, Hootsuite Amplify/Parliament, Oktopost, Sociabble, Sprinklr AdvocacyOne alternative
DSMN8GLM 4.7 FlashXDSMN8, OktopostOktopostChangedDSMN8, EveryoneSocialEveryoneSocialno first choiceagainst: DSMN8, EveryoneSocial, Sociabble, Taplio
Six alternatives
EveryoneSocial, GaggleAMP, Haiilo, Hootsuite Parliament, Sociabble, Sprinklr AdvocacyTwo alternatives
Clearview Social, Sprinklr AdvocacyEight alternatives
GaggleAMP, Haiilo, Hootsuite Parliament, Oktopost, Sharebee, Sociabble, Sprinklr Social, Sprout Social Employee AdvocacyOne alternative
GaggleAMPMiniMax M2.5Oktopost, SociabbleEveryoneSocialChangedDSMN8EveryoneSocialno first choiceagainst: EveryoneSocial, GaggleAMP, Hootsuite Amplify, PostBeyond, Sprout Social Employee Advocacy
Two alternatives
Hootsuite Amplify/Parliament, Sprinklr AdvocacyOne alternative
Hootsuite ParliamentThree alternatives
Haiilo, Hootsuite Parliament, SociabbleGPT-6 LunaOktopostEveryoneSocialChangedDSMN8, EveryoneSocialGaggleAMPno first choiceagainst: GaggleAMP, Hootsuite Parliament, Sociabble
Three alternatives
EveryoneSocial, Parliament, SociabbleOne alternative
OktopostSeven alternatives
Employee Advocacy by Sprout Social, GaggleAMP, Haiilo, Oktopost, Parliament, Sociabble, Sprinklr AdvocacyMuse Glimmer 30BOnBrandEveryoneSocialChangedEveryoneSocialEveryoneSocialno first choiceagainst: Bambu, Brandwatch Advocacy, Hootsuite Amplify, Parliament, PostBeyond, Sprout Social Employee Advocacy
Four alternatives
DSMN8, EveryoneSocial, GaggleAMP, OktopostThree alternatives
DSMN8, Oktopost, SociabbleSix alternatives
DSMN8, Firstup, GaggleAMP, Hootsuite Amplify, Oktopost, Sprout Social Employee AdvocacyFour alternatives
Firstup, GaggleAMP, Oktopost, SociabbleBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:19 | yes | 10 | 7 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:47 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:26 | yes | 14 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 15:07 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:43 | yes | 10 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:03 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:48 | yes | 23 | 24 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:29 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:27 | no | 0 | 24 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:21 | yes | 9 | 45 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:41 | yes | 18 | 99 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:33 | yes | 11 | 50 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:55 | yes | 4 | 17 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:32 | yes | 14 | 20 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:48 | yes | 18 | 10 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:54 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:04 | yes | 12 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:19 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:46 | yes | 5 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:02 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:50 | yes | 23 | 18 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:25 | yes | 9 | 4 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:29 | yes | 5 | 14 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:46 | yes | 15 | 36 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:49 | yes | 14 | 29 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:25 | yes | 5 | 55 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:05 | yes | 2 | 14 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:01 | yes | 15 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:02 | yes | 15 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:08 | yes | 7 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:39 | yes | 10 | 25 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 15:25 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:05 | yes | 5 | 15 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:18 | yes | 9 | 11 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:10 | yes | 21 | 31 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 13:51 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:21 | yes | 5 | 17 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:04 | yes | 19 | 30 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:51 | yes | 19 | 28 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 08:34 | yes | 14 | 80 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:11 | yes | 10 | 31 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:27 | yes | 14 | 28 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:26 | yes | 15 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 08:48 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:38 | yes | 10 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 14:48 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:45 | yes | 24 | 15 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:49 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:28 | yes | 24 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:24 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:21 | yes | 22 | 126 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:25 | yes | 17 | 25 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:18 | yes | 19 | 114 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:32 | yes | 8 | 30 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:02 | yes | 1 | 9 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:26 | yes | 18 | 28 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:00 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:35 | no | 0 | 9 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:20 | no | 0 | 17 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 11:48 | yes | 10 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:58 | yes | 15 | 41 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:31 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:05 | yes | 24 | 40 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:08 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:06 | yes | 10 | 48 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:27 | yes | 18 | 52 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:52 | yes | 14 | 24 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:06 | no | 0 | 33 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 09:26 | yes | 4 | 23 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:11 | yes | 14 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:02 | yes | 19 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:48 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:21 | yes | 7 | 21 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 14:15 | yes | 10 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:30 | yes | 14 | 13 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 11:15 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:24 | yes | 24 | 27 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:37 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:59 | yes | 22 | 96 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:30 | yes | 25 | 32 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:46 | yes | 24 | 70 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:17 | yes | 14 | 45 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:37 | yes | 4 | 27 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:41 | yes | 24 | 30 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Sprinklr read as Sprinklr Advocacy
Sprinklr (Employee Advocacy Platform) read as Sprinklr Advocacy
Sprinklr Employee Advocacy read as Sprinklr Advocacy
Sprout Social read as Sprout Social Employee Advocacy
Sprout Social (Amplify) read as Sprout Social Employee Advocacy
Sprout Social Advocacy read as Sprout Social Employee Advocacy
Unresolved, counted raw
Amplify
Brandwatch Advocacy
Brandwatch's "Advocacy" module
Employee Advocacy by Sprout Social
Hootsuite Employee Advocacy (Amplify)
Leadi
LinkedIn
Post Beyond
Seismic LiveSocial
Sociable
Sprout Social's advocacy module
Vouch
Discontinued, still offered
No shut-down product was recommended here.