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Index › GTM › Products › Northern Light · November 2026 Edition
2 categories · Not named

Northern Light

Listed in the vendor table for Competitive intel and Market intelligence. Not named in any of the 168 answers those categories produced in the November 2026 Edition: fourteen models, six prompts per category and segment, every question asked three times, on behalf of a small B2B company, a mid-market B2B company and an enterprise B2B company, with every standing computed within one segment.
Standing
Not named in 168 answers
Absence in a measured set of answers is a finding, not a verdict: it says the models did not reach for Northern Light when asked these questions this month. The products they named instead are listed by category below.

Gane, the publisher, sells software in Competitive intel, where this product is measured. It is measured there by the same method as every other product. How the conflict is handled.

By buyer segment

The same categories asked on behalf of a different buyer. Each share and rank is computed within its segment; the columns sit side by side and are never added together.
CategorySmall businessMid-marketEnterprise
Competitive intelligence toolsnot namednot named0% · 24 of 71
2 labels

Where it was not named

Each category Northern Light belongs to, the answers collected there, and who the models named first instead.
CategoryFunctionNamed inNamed instead, first-choice share
Competitive intelligence toolsMarketing0 of 84Kompyte 40% · Klue 25% · Crayon 23%
Market intelligence platformsGTM data and infrastructure0 of 84Apollo.io 22% · ZoomInfo 18% · Similarweb 6%

What it publishes

Addresses on northernlight.com
409
subdomains included
Content
366
counted in the table below
Documentation
0
Product · Integration
1 · 0
KindPagesLast 90 days2025-11 to 2026-10LatestCategories named
Blog323372026-10-01Market intelligence, Competitive intel
Webinar or virtual event1422026-10-01Market intelligence
Glossary or explainer842026-08-26
Conference or event702026-05-14
Case study4undated
Report or ebook412026-10-01
Comparison422026-08-26
Podcast or video102025-12-09
News or press102025-12-09

Most recent

How it is countedHide how it is counted

Every page northernlight.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.

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The measured results on this page stay as measured. The part from Northern Light's own site, its card links and what it states, is the vendor's to correct. Claiming is free on every plan, with a sign-in at northernlight.com.

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