November 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › GTM › Revenue operations › Proposals · November 2026 Edition

Proposal software

Asked as “proposal software”, and as “sales proposal and quote document tool”, on behalf of a mid-market B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
78%
Clear leader
78PandaDoc09Better Proposals04Prospero09others

78% of first choices, clear leader.

Since October 2026▲+13Since October 2026: 65% → 78%, +13 points. Past the 11-point floor: movement.PandaDoc held the lead, +13 points on 65%, past the floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01PandaDoc78%6%71endorsed leader▲+13Since October 2026: 65% → 78%, +13 points. Past the 11-point floor: movement.65% → 78%
02Better Proposals9%19%42accepted challenger▼−1Since October 2026: 10% → 9%, −1 point. Inside the 11-point floor: within noise.10% → 9%
03Proposify2%17%58accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
04Bonsai2%0%13accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Show the seven products at 0%, ordered by negative rate
09Responsive0%14%21accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
05Qwilr0%12%51accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
10HoneyBook0%10%10accepted challengernewNew since October 2026: not ranked then, 0% now.
07GetAccept0%8%24accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
11Jotform0%8%12accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
08DealHub0%6%18accepted challenger▼−8Since October 2026: 8% → 0%, −8 points. Inside the 11-point floor: within noise.8% → 0%
06Loopio0%0%24accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All six head-to-head pages: the top four products, each against each

One product takes 78% of first choices here, so the chart would put ten markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Zero products carry a negative rate above 25% in this category.

What they warned about

Eleven of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Proposify
17%
10 of 58 labels negative · 10 of 14 models · 3 hard negative
“These tools have received negative feedback for buggy editors and clunky interfaces... Some reviews specifically warn against using them” Mistral Small, negative prompt
Better Proposals
19%
8 of 42 labels negative · 8 of 14 models · 4 hard negative
“False advertising complaints: Users report the company advertises CRM integrations ... that don't actually work” DeepSeek V4 Flash, negative prompt
Qwilr
12%
6 of 51 labels negative · 6 of 14 models · 1 hard negative
“Avoid higher-end options like Qwilr ($39+/mo)” Grok 4.20, budget prompt
ChatGPT
100%
4 of 4 labels negative · 4 of 14 models · 3 hard negative
“open-source AI tools should not be used for drafting or editing sensitive proposal content” Mistral Small, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

71 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 733 links across 184 sites, every framing counted. Ranked by the number of answers carrying the site or page. 40 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

vendor site · Software Advice30 answers · 37 citations · 10 models
vendor site · Proposify30 answers · 36 citations · 12 models
29 answers · 32 citations · 9 models
vendor site · Zapier27 answers · 27 citations · 10 models
25 answers · 44 citations · 10 models
vendor site · PandaDoc20 answers · 54 citations · 9 models
vendor site · Capterra18 answers · 31 citations · 8 models
17 answers · 22 citations · 8 models
vendor site · Guideflow16 answers · 17 citations · 8 models
vendor site · GetAccept14 answers · 19 citations · 7 models
vendor site · Spotsaas12 answers · 12 citations · 7 models
vendor site · Rework11 answers · 13 citations · 6 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best proposal software”, “proposal software”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
PandaDoc pandadoc.com78%53860,500510425,196$42,5161191
Better Proposals betterproposals.io9%1241,3006524,25154
Prospero goprospero.com4%152,4001,1789082
Proposify proposify.com2%2593,6002838,103272
Bonsai hellobonsai.com2%3874,00027,918
Proposable2%21059,009
Pipedrive pipedrive.com2%36049,500598418,149$5597
Qwilr qwilr.com0%1964,4002310,83727
Loopio loopio.com0%2503,600804,64026
GetAccept getaccept.com0%235590915,454$4,087146

Google's top ten for the two searches hold 15 sites; 5 of them are among the sites the models cited here (capterra.com, getaccept.com, pandadoc.com, proposify.com, zapier.com). The first result for “best proposal software” is grantbite.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best proposal software for a mid-market B2B company?”Paraphrase“Which sales proposal and quote document tool would you recommend to a mid-sized B2B company?”Comparative“What are the top proposal tools and how do they differ?”Budget-constrained“What is the best proposal software for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a proposal software. What should we look at?”Negative“Which proposal tools should I avoid or be cautious about?”
Claude Haiku 4.5PandaDoc
Two alternativesLoopio, Proposify
PipedriveChanged
Four alternativesHubSpot Sales Hub, PandaDoc, Proposify, Qwilr
no first choiceBetter Proposals, Prospero
One alternativePandaDoc
no first choicenothing named
GPT-5.4 miniPandaDoc
Two alternativesProposify, Qwilr
PandaDoc, ProposifyChanged
Two alternativesQwilr, Salesforce CPQ
Proposify
Five alternativesBetter Proposals, DealHub, GetAccept, PandaDoc, Qwilr
Better Proposals
One alternativePandaDoc
against: Proposify, Qwilr
no first choicenothing named
Gemini 3.5 FlashPandaDoc
Six alternativesConga Composer, DocuSign CLM, Loopio, Proposify, Qwilr, Responsive
against: Better Proposals, Icertis, Salesforce Revenue Cloud
PandaDocHeld
Four alternativesDealHub, HubSpot Sales Hub, Proposify, Qwilr
PandaDoc
Six alternativesBetter Proposals, DocSend, Loopio, Proposify, Qwilr, Responsive
Prospero
Four alternativesBetter Proposals, Canva, PandaDoc, SignWell
no first choiceagainst: Bidsketch, PandaDoc, Proposify, Qwilr
Perplexity SonarPandaDoc
Four alternativesDealHub, GetAccept, Loopio, Proposify
PandaDocHeld
Two alternativesDealHub, Proposify
PandaDoc
Ten alternativesBetter Proposals, Bonsai, DealHub, GetAccept, HoneyBook, Loopio, Proposify, Qwilr, Responsive, Storydoc
PandaDoc
Three alternativesBetter Proposals, HoneyBook, Prospero
against: Jotform
no first choicenothing named
Grok 4.20PandaDoc
Three alternativesGetAccept, Proposify, Qwilr
PandaDocHeld
Four alternativesBetter Proposals, GetAccept, Proposify, Qwilr
against: DealHub, Salesforce CPQ
PandaDoc
Four alternativesLoopio, Proposify, Qwilr, Responsive
PandaDoc
Four alternativesBonsai, FreshBooks, HoneyBook, Jotform
against: Proposify, Qwilr, Responsive
PandaDoc
Four alternativesLoopio, Proposify, Qwilr, Responsive
against: Better Proposals
against: Bidsketch, ChatGPT, Claude, Fiverr, Gemini, Jasper, Perplexity AI, ProposalKit, Template.net
Mistral SmallPandaDoc
Two alternativesDock, Proposify
PandaDocHeld
Four alternativesDealHub, Oneflow, Proposify, Qwilr
no first choicePandaDoc
Two alternativesBetter Proposals, Bidsketch
no first choiceagainst: Better Proposals, ChatGPT, Proposify
DeepSeek V4 FlashPandaDoc
Five alternativesLoopio, Proposable, Proposify, Qwilr, Responsive
PandaDocHeld
Three alternativesDealHub, Proposify, Qwilr
against: Salesforce Revenue Cloud
PandaDoc
Eight alternativesBetter Proposals, Bonsai, HoneyBook, Loopio, Nusii, Proposify, Qwilr, Responsive
PandaDoc
Three alternativesBetter Proposals, Bonsai, Jotform
no first choiceagainst: Better Proposals, Proposify
Llama 4 MaverickPandaDoc
Four alternativesBetter Proposals, DealHub, Nusii, Proposify
PandaDocHeld
Four alternativesBetter Proposals, DealHub, Proposify, Qwilr
no first choicePandaDoc
Three alternativesBetter Proposals, Qwilr, Zoho Writer
no first choiceagainst: Better Proposals, ChatGPT, Proposify
Qwen 3.7 FlashPandaDoc
Three alternativesLoopio, Proposify, Qwilr
PandaDocHeld
Two alternativesDealHub, Proposify
PandaDoc
Nine alternativesBetter Proposals, Bonsai, Jotform, Looio, Loopio, Nusii, Proposify, Qwilr, Responsive
PandaDoc
Four alternativesAgiled, Canva, Plutio, Zoho Writer
no first choiceagainst: Connexity, Microsoft Word, Monday.com, PandaDoc, Proposify, Responsive
Kimi K2PandaDoc
Two alternativesProposify, Qwilr
PandaDocHeld
Two alternativesProposify, Qwilr
PandaDoc
Seven alternativesBetter Proposals, Bonsai, GetAccept, Nusii, Proposify, Qwilr, Responsive
PandaDoc
Two alternativesBetter Proposals, Bidsketch
no first choiceagainst: Better Proposals, GetAccept, HoneyBook, PandaDoc, Proposify, Qwilr
GLM 4.7 FlashXPandaDoc
Four alternativesLoopio, Proposify, Qwilr, Storydoc
PandaDocHeld
Three alternativesDealHub, Proposify, Qwilr
PandaDoc
Five alternativesBetter Proposals, Bonsai, Loopio, Proposify, Qwilr
Bonsai
Three alternativesBetter Proposals, HoneyBook, PandaDoc
no first choiceagainst: Better Proposals, GetAccept, Paperless Parts, Qwilr, Responsive, Upland Qvidian
MiniMax M2.5PandaDoc, Proposable
Two alternativesProposify, Qwilr
PandaDocChanged
Three alternativesGetAccept, Proposify, Qwilr
PandaDoc
Five alternativesFreshBooks, GetAccept, Proposify, Qwilr, Responsive
Better Proposals
Two alternativesJotform, PandaDoc
no first choiceagainst: Proposify, Qwilr
GPT-6 LunaPandaDoc
Three alternativesGetAccept, Proposify, Qwilr
PandaDocHeld
One alternativeProposify
PandaDoc
Four alternativesBetter Proposals, GetAccept, Proposify, Qwilr
Better Proposals
One alternativePandaDoc
no first choicenothing named
Muse Glimmer 30BPandaDoc
Four alternativesBetter Proposals, GetAccept, Proposify, Qwilr
PandaDocHeld
Two alternativesDealHub, Qwilr
PandaDoc
Five alternativesBetter Proposals, Loopio, Proposify, Qwilr, Responsive
PandaDoc
Two alternativesBetter Proposals, Bidsketch
no first choiceagainst: Better Proposals, ChatGPT, Just Prop, PandaDoc, Proposify
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:28yes107 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 16:56yes35 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 16:22no015 s
Direct recommendationPerplexity Sonarsonar2026-11-01 08:55yes104 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:36yes1416 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 08:39yes54 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 14:36yes2430 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 10:39yes63 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 14:45no027 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:27yes1030 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:48yes1329 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:37yes521 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 15:41yes418 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 12:05yes2127 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 09:20no05 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 13:59yes45 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 17:24no014 s
ParaphrasePerplexity Sonarsonar2026-11-01 15:47yes104 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:31yes510 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 16:16yes55 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:44yes2526 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:09yes52 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 12:57yes514 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 13:44yes2025 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 11:07yes1447 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 13:01yes518 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 15:28yes218 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 10:41yes1415 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 10:12yes98 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 16:22yes46 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 15:24no013 s
ComparativePerplexity Sonarsonar2026-11-01 12:03yes105 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 15:59yes513 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 15:47yes57 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 09:54yes2526 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 16:23yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 11:24yes516 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 10:32yes1531 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:54yes2536 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:10yes528 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 11:03yes622 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 16:09yes1427 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:59yes107 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 09:00yes45 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:34yes1321 s
Budget constrainedPerplexity Sonarsonar2026-11-01 17:19yes103 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:23yes534 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 09:27yes53 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 12:17yes2328 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:33yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:42yes520 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 17:01yes1017 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 08:52yes2332 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 13:42yes521 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 14:00yes212 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:15yes1318 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 14:47no05 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 16:47no05 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 12:20no020 s
Scale constrainedPerplexity Sonarsonar2026-11-01 13:43yes107 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:38yes1018 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 16:14no06 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 15:44yes2440 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 13:21yes53 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 09:23no029 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 13:42yes1521 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 13:39yes14161 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 09:26yes947 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 08:36yes118 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:16yes1424 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:41no02 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 17:26yes45 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 15:15yes821 s
Negative framingPerplexity Sonarsonar2026-11-01 11:03yes104 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:06yes513 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 09:11yes55 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:17yes2425 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 08:48yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 13:48no030 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 12:03yes2538 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:52yes1533 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 08:45yes1045 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 12:25no06 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 17:23yes1518 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Conga read as Conga Composer
Unresolved, counted raw
Connexity
EndNote
Just Prop
Looio
ProposalKit
Template.net
Wave Financial
Discontinued, still offered
No shut-down product was recommended here.
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