CRM data quality and deduplication
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of a mid-market B2B company. 48 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
50%
Clear leader
50Insycle17Dedupely04Cleanlist29others
50% of first choices, clear leader.
Since October 2026▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.Insycle held the lead, +7 points on 43%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.This pageEnterprise
DemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.Standing →
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.This pageEnterpriseDemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Insycle50%3%58endorsed leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.43% → 50%
Insycle50%3%58endorsed leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.43% → 50%02
Dedupely17%6%34accepted challenger▲+3Since October 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise.14% → 17%
Dedupely17%6%34accepted challenger▲+3Since October 2026: 14% → 17%, +3 points. Inside the 11-point floor: within noise.14% → 17%03DemandTools4%23%57accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%
DemandTools4%23%57accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%04
Cleanlist4%0%11accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%
Cleanlist4%0%11accepted challenger▼−6Since October 2026: 10% → 4%, −6 points. Inside the 11-point floor: within noise.10% → 4%05
ZoomInfo Operations4%25%16criticized challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%
ZoomInfo Operations4%25%16criticized challenger▲+2Since October 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise.2% → 4%06
ZoomInfo2%20%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
ZoomInfo2%20%15accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%07
OpenRefine2%44%16criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
OpenRefine2%44%16criticized challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the six products at 0%, ordered by negative rate
13
Informatica Data Quality0%50%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Informatica Data Quality0%50%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%12
Salesforce Duplicate Management0%33%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Salesforce Duplicate Management0%33%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%09
HubSpot Operations Hub0%29%31criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
HubSpot Operations Hub0%29%31criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%08
Cloudingo0%12%42accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%
Cloudingo0%12%42accepted challenger▼−4Since October 2026: 4% → 0%, −4 points. Inside the 11-point floor: within noise.4% → 0%11
WinPure Clean & Match0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
WinPure Clean & Match0%8%13accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Openprise0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Openprise0%7%15accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Insycle vs ZoomInfo OperationsInsycle vs ZoomInfoInsycle vs OpenRefineDedupely vs DemandToolsDedupely vs CleanlistDedupely vs ZoomInfo OperationsDedupely vs ZoomInfoDedupely vs OpenRefineDemandTools vs CleanlistDemandTools vs ZoomInfo OperationsDemandTools vs ZoomInfoDemandTools vs OpenRefineCleanlist vs ZoomInfo OperationsCleanlist vs ZoomInfoCleanlist vs OpenRefineZoomInfo Operations vs ZoomInfoZoomInfo Operations vs OpenRefineZoomInfo vs OpenRefine
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01020304050607080910111213Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative70%
Key
01Insycle50%
Insycle50%02Dedupely17%
Dedupely17%03DemandTools4%
DemandTools4%04Cleanlist4%
Cleanlist4%05ZoomInfo Operations4%
ZoomInfo Operations4%06ZoomInfo2%
ZoomInfo2%07OpenRefine2%
OpenRefine2%08Cloudingo0%
Cloudingo0%09HubSpot Operations Hub0%
HubSpot Operations Hub0%10Openprise0%
Openprise0%11WinPure Clean & Match0%
WinPure Clean & Match0%12Salesforce Duplicate Management0%
Salesforce Duplicate Management0%13Informatica Data Quality0%
Informatica Data Quality0%What they warned about
Ten of fourteen models held their first choice under the paraphrase. Perplexity Sonar, Mistral Small, Llama 4 Maverick and Qwen 3.7 Flash changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
DemandTools23%
13 of 57 labels negative · 10 of 14 models · 2 hard negative
“Why to avoid: A G2 review highlights specific friction points: "poor interface design," "slow loading times," and a "steep learning curve."” GLM 4.7 FlashX, negative prompt
Informatica Data Quality50%
9 of 18 labels negative · 8 of 14 models · 2 hard negative
“Examples to Avoid: Ataccama ONE, Informatica Data Quality, IBM Data Quality Solutions, SAP Data Services.” GLM 4.7 FlashX, negative prompt
HubSpot Operations Hub29%
9 of 31 labels negative · 7 of 14 models · 1 hard negative
“HubSpot Data Hub (if you use HubSpot) | Unsupported/legacy tools with no active development” DeepSeek V4 Flash, negative prompt
Salesforce Duplicate Management33%
6 of 18 labels negative · 6 of 14 models
“Salesforce's standard account matching has specific field requirements, and its duplicate rules may not trigger if matching fields weren't changed.” GPT-6 Luna, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 902 links across 201 sites, every framing counted. Ranked by the number of answers carrying the site or page. 99 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
44 answers · 88 citations · 12 models
publisher (Gane)30 answers · 37 citations · 10 models
26 answers · 28 citations · 11 models
vendor site · Findymail25 answers · 28 citations · 10 models
vendor site · Prospeo21 answers · 31 citations · 9 models
vendor site · Coffee21 answers · 26 citations · 11 models
vendor site · Databar.ai20 answers · 22 citations · 8 models
vendor site · Insycle17 answers · 30 citations · 8 models
vendor site · Validity17 answers · 22 citations · 10 models
vendor site · Cognism17 answers · 20 citations · 10 models
vendor site · dedupe12 answers · 24 citations · 6 models
12 answers · 12 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 12 models
20 answers · 10 models
18 answers · 9 models
15 answers · 9 models
12 answers · 7 models
12 answers · 8 models
11 answers · 8 models
10 answers · 9 models
10 answers · 8 models
10 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Insycle insycle.com | 50% | 157 | 480 | 4 | 13,246 | |||
| Dedupely dedupe.ly | 17% | 88 | 210 | 178 | 421 | 7 | ||
| DemandTools validity.com | 4% | 153 | 590 | 12 | 24,467 | $264 | 120 | |
| Cleanlist cleanlist.ai | 4% | 22 | 1,900 | 0 | 16,279 | 3 | 3 | |
| ZoomInfo parent site ZoomInfo Operations 4% | 4% | 51 | 135,000 | 1,810 | ||||
| Duplicate Check | 4% | |||||||
| ZoomInfo zoominfo.com | 2% | 542 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| Koalify koalify.io | 2% | 8 | 1,300 | 2 | 403 | 5 | ||
| DataGroomr Deduplication | 2% | |||||||
| Dedupely for HubSpot | 2% |
Google's top ten for the two searches hold 15 sites; 0 of them are among the sites the models cited here. The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for a mid-market B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a mid-sized B2B company?”Comparative“What are the top CRM data quality tools and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should I avoid or be cautious about?”
Claude Haiku 4.5DemandToolsagainst: Informatica Data Quality, TalendDemandToolsHeldInsycleDedupely, Duplicate Checkno first choiceagainst: Apollo.io, Talend Data Quality
Five alternatives
Cloudingo, Dedupely, Insycle, LeadAngel, ZoomInfo OperationsThree alternatives
Insycle, SyncMatters, ZoomInfoFour alternatives
DemandTools, HubSpot Operations Hub, Openprise, TofuFour alternatives
Dedup-Manager by ZaapIT, HubSpot Operations Hub, OpenRefine, PipedriveGPT-5.4 miniInsycleInsycleHeldDemandToolsagainst: Salesforce Duplicate ManagementDedupelyagainst: DataGroomrno first choicenothing named
Three alternatives
Cloudingo, DemandTools, HubSpot Operations HubThree alternatives
D&B Optimizer / D&B data tools, DataGroomr, DemandToolsTen alternatives
DQE One, DQLabs, Data8, HubSpot Operations Hub, Insycle, Loqate, Melissa Clean Suite, Monte Carlo, SAS Viya, dbtTwo alternatives
Cloudingo, InsycleGemini 3.5 FlashInsycleagainst: Informatica Data Quality, ReltioInsycleHeldCloudingo, DemandToolsDedupelyno first choiceagainst: HubSpot Operations Hub, Salesforce Duplicate Managementnothing named
Four alternatives
Clay, DataGroomr, Dedupely, ValidityThree alternatives
Cloudingo, DemandTools, ZoomInfo OperationsFive alternatives
DataGroomr, Informatica Data Quality, Insycle, Openprise, ZoomInfo OperationsOSSix alternatives
Datablist, HubSpot Operations Hub, Insycle, OpenRefine, Salesforce Duplicate Management, Zoho CRM Duplicate CheckFive alternatives
Cloudingo, DemandTools, Insycle, Openprise, ZoomInfo OperationsPerplexity SonarInsycleagainst: DedupelyZoomInfo OperationsChangedagainst: OpenRefineDemandToolsagainst: Monte Carlo, dbtInsycleagainst: OpenRefineno first choiceagainst: Ataccama ONE, Collibra Data Quality, DemandTools, Informatica Data Quality, Make, OpenRefine, Oracle data-quality products, Precisely, SAP, Talend, Zapier
Five alternatives
Cloudingo, DemandTools, Openprise, Tofu, ZoomInfo OperationsOSTwo alternatives
DemandTools, WinPure Clean & MatchTwelve alternatives
Ataccama ONE, Cloudingo, Cognism, Dedupely, HubSpot Operations Hub, Informatica Data Quality, Insycle, OpenRefine, Openprise, Syncari, Talend Data Quality, ZoomInfo OperationsOSFour alternatives
Cloudingo, HubSpot Operations Hub, Salesforce Duplicate Management, WinPure Clean & MatchGrok 4.20InsycleInsycleHeldValidityagainst: Monte Carlo, OpenRefine, SodaInsycleagainst: DemandTools, WinPure Clean & Match, ZoomInfono first choiceagainst: DataRobot, HubSpot Operations Hub, Salesforce Duplicate Management, Tamragainst: D&B, DemandTools, IBM, Informatica Data Quality, Talend, ZoomInfo Operations
Two alternatives
Dedupely, DemandToolsThree alternatives
Cloudingo, DemandTools, HubSpot Operations HubSix alternatives
Ataccama ONE, Data Ladder, HubSpot Operations Hub, Informatica Data Quality, Melissa Clean Suite, ZoomInfoTwo alternatives
DupeCatcher, OpenRefineMistral SmallInsycleZoomInfo OperationsChangedDemandToolsDedupelyno first choiceagainst: Cloudingo, DemandTools, Informatica Data Quality
Three alternatives
Cloudingo, DemandTools, MomentumSeven alternatives
Cloudingo, Experian Aperture Data Studio, HubSpot Operations Hub, Informatica Data Quality, OpenRefine, Scratchpad, WinPure Clean & MatchTwo alternatives
Datablist, InsycleDeepSeek V4 FlashInsycleInsycleHeldagainst: Cloudingo, DemandToolsDemandToolsagainst: Ataccama ONE, Collibra Data Quality, Informatica Data Quality, Monte Carlo, TalendKoalifyagainst: Cloudingo, ZoomInfo Operationsno first choiceagainst: HubSpot Operations Hubagainst: Cognism, DemandTools, HubSpot Operations Hub, Insycle, Openprise
Three alternatives
Cloudingo, Dedupely, DemandToolsOne alternative
DedupelySix alternatives
Clay, Cloudingo, Findymail CRM Datacare, HubSpot Operations Hub, Insycle, OpenpriseThree alternatives
Dedupely, DemandTools, InsycleLlama 4 MaverickCleanlistInsycleChangedno first choiceDedupelyno first choiceagainst: DemandTools
Four alternatives
Dedupely, DemandTools, Findymail CRM Datacare, InsycleThree alternatives
Cleanlist, Dedupely, DemandToolsTwo alternatives
DupeCatcher, Salesforce Duplicate ManagementQwen 3.7 FlashCleanlistZoomInfoChangedInsycleagainst: HubSpot Operations Hub, Informatica Data Quality, Salesforce Einstein Account Intelligence, TalendApollo.io, HubSpot CRMagainst: Seismic, ZoomInfono first choiceagainst: Cloudingo, DemandTools, HubSpot Operations Hub, Informatica Data Quality, Salesforce Duplicate Management, Validity, ZoomInfo Operations
Four alternatives
Clay, Dedupely, DemandTools, InsycleTwo alternatives
Apollo.io, DemandToolsThree alternatives
Clay, DemandTools, OpenpriseThree alternatives
Dropcontact, HubSpot Breeze Intelligence, Salesforce Duplicate ManagementKimi K2InsycleInsycleHeldCloudingo, DemandToolsDedupelyno first choiceagainst: Apollo.io, DemandTools, Excel-based solutions, HubSpot's Native Duplicate Management, Lusha, Microsoft Dynamics 365 Sales, OpenRefine, Salesforce Data.com Clean/Data Cloud, ZoomInfo
Three alternatives
Cloudingo, Dedupely, DemandToolsOne alternative
DedupelySeven alternatives
Clay, DataGroomr, Informatica Data Quality, Insycle, Talend Data Fabric, Verum, ZoomInfoThree alternatives
Cloudingo, Insycle, OpenRefineGLM 4.7 FlashXInsycleInsycleHeldInsycleDedupelyno first choiceagainst: Ataccama ONE, DemandTools, IBM Data Quality Solutions, Informatica Data Quality, SAP Data Services
Four alternatives
Cleanlist, Cloudingo, Dedupely, DemandToolsThree alternatives
Cloudingo, Dedupely, Findymail CRM DatacareEleven alternatives
Ataccama ONE, Clearout, Cloudingo, Delpha, DemandTools, HubSpot Operations Hub, Melissa Clean Suite, Monte Carlo, Prospeo, Salesforce Einstein, WinPure Clean & MatchThree alternatives
Insycle, OpenRefine, OperelioMiniMax M2.5InsycleInsycleHeldCognism, ZoomInfoDedupelyInsycleagainst: Datanyze, DemandTools, HubSpot Operations Hub, Microsoft Dynamics 365 Sales, OpenRefine, Zoho CRM
Three alternatives
Cleanlist, Cloudingo, DedupelyThree alternatives
Cleanlist, Dedupely, LeadAngelSix alternatives
Collibra Data Quality, DemandTools, HubSpot Operations Hub, Informatica Data Quality, Insycle, Talend Data FabricThree alternatives
Cloudingo, Duplicate Check for Salesforce, InsycleFour alternatives
Cloudingo, DemandTools, WinPure Clean & Match, ZoomInfo OperationsGPT-6 LunaInsycleInsycleHeldno first choiceOpenRefineagainst: HubSpot Operations Hubno first choiceagainst: Apollo.io, Microsoft, Monday.com, Salesforce Duplicate Management
Two alternatives
Cloudingo, DemandToolsTwo alternatives
DemandTools, HubSpot Operations HubEight alternatives
Cloudingo, DemandTools, HubSpot Operations Hub, Informatica Intelligent Cloud Services, Insycle, Melissa Clean Suite, Plauti Deduplicate, Salesforce Duplicate ManagementOne alternative
InsycleOne alternative
Salesforce Duplicate ManagementMuse Glimmer 30BInsycleInsycleHeldDemandToolsagainst: Dedupely, Great Expectations, Monte CarloDataGroomr Deduplication, Duplicate Check, Plauti Duplicate Checkagainst: DemandTools, InsycleDedupely for HubSpotagainst: HubSpot Operations Hub, Salesforce Duplicate Managementagainst: Cloudingo, DemandTools, OpenRefine
Two alternatives
Dedupely, DemandToolsTwo alternatives
Cloudingo, DemandToolsFour alternatives
Cloudingo: Salesforce Deduplication & Duplicate Management, Findymail CRM Datacare, HubSpot Operations Hub, InsycleFour alternatives
Cloudingo, Dedupely, HubSpot Operations Hub, LinkFinder AIBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:19 | yes | 15 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:41 | yes | 1 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:08 | yes | 8 | 19 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 10:22 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:09 | yes | 9 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:50 | yes | 5 | 3 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:35 | yes | 23 | 19 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:59 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 17:30 | yes | 5 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:46 | yes | 10 | 44 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:27 | yes | 19 | 85 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:15 | yes | 24 | 112 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:27 | yes | 4 | 17 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:50 | yes | 15 | 19 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:02 | yes | 18 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:27 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 11:51 | yes | 7 | 22 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:07 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:21 | yes | 5 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:49 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:58 | yes | 22 | 17 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:43 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:21 | yes | 5 | 30 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:06 | yes | 15 | 23 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:58 | yes | 18 | 48 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:05 | yes | 5 | 19 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:59 | yes | 3 | 12 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:37 | yes | 15 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:10 | yes | 9 | 10 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:21 | yes | 7 | 10 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 13:09 | yes | 10 | 26 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 15:34 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 17:17 | yes | 5 | 13 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:44 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:07 | yes | 23 | 46 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:17 | yes | 5 | 3 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:06 | yes | 9 | 23 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 10:55 | yes | 18 | 49 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:08 | yes | 25 | 53 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:28 | yes | 5 | 45 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:28 | yes | 7 | 24 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:28 | yes | 14 | 34 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 08:43 | yes | 19 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:16 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:31 | yes | 8 | 20 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 12:39 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:05 | yes | 24 | 16 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:32 | yes | 5 | 5 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:24 | yes | 22 | 25 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:16 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:31 | no | 0 | 33 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:01 | yes | 15 | 26 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:16 | yes | 24 | 80 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:06 | yes | 5 | 16 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:24 | yes | 2 | 17 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:50 | yes | 23 | 25 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:09 | no | 0 | 8 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:31 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:10 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 11:26 | yes | 10 | 10 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:58 | yes | 5 | 12 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 16:44 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:38 | yes | 23 | 37 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:38 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:43 | no | 0 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:31 | yes | 20 | 39 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:29 | yes | 19 | 47 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:16 | yes | 10 | 39 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:29 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 15:08 | yes | 13 | 34 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:11 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 12:59 | no | 0 | 3 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:52 | no | 0 | 16 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 08:33 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:42 | yes | 14 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 10:21 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:59 | yes | 25 | 28 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:58 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:52 | yes | 14 | 45 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:33 | yes | 25 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:06 | yes | 20 | 48 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:04 | yes | 24 | 98 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:39 | yes | 4 | 16 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:41 | yes | 24 | 29 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
Collibra read as Collibra Data Quality
Experian read as Experian Data Quality
Findymail Datacare read as Findymail CRM Datacare
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
HubSpot Data Hub (or Operations Hub) read as HubSpot Operations Hub
HubSpot Data Quality read as HubSpot Operations Hub
HubSpot Data Quality Tools read as HubSpot Operations Hub
HubSpot Data Quality tools read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Informatica Cloud Data Quality read as Informatica Data Quality
Informatica Cloud Data Quality (CDQ) read as Informatica Data Quality
Melissa read as Melissa Clean Suite
Oracle read as Oracle Enterprise Data Quality
Plauti read as Plauti Deduplicate
Qlik Talend read as Talend Data Quality
Qlik Talend Cloud read as Talend Data Quality
Salesforce read as Salesforce Duplicate Management
Salesforce Duplicate Rules read as Salesforce Duplicate Management
Salesforce Native Duplicate Management read as Salesforce Duplicate Management
Salesforce Native Tools read as Salesforce Duplicate Management
Salesforce native tools read as Salesforce Duplicate Management
Salesforce's Duplicate Management read as Salesforce Duplicate Management
WinPure read as WinPure Clean & Match
Unresolved, counted raw
Cloudingo: Salesforce Deduplication & Duplicate Management
D&B Optimizer / D&B data tools
DataGroomr Deduplication
Dedup-Manager by ZaapIT
Dedupely for HubSpot
Delpha
Duplicate Check for Salesforce
Excel-based solutions
Google Sheets / Excel with Extensions
HubSpot Data Quality Automation
HubSpot's Native Duplicate Management
HubSpot's duplicate tools
HubSpot's native deduplication
MasterDataOnline
Microsoft
OperationsOS
Oracle data-quality products
SAP
Salesforce Data.com Clean/Data Cloud
Salesforce Einstein Account Intelligence
TAMI
Zoho CRM Duplicate Check
ZoomInfo's GTM Studio
Discontinued, still offered
No shut-down product was recommended here.