CRM data quality and deduplication for enterprise buyers
Asked as “CRM data quality and deduplication tool”, and as “CRM data cleansing tool”, on behalf of an enterprise B2B company. 53 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
40%
Contested · Insycle 17%
40DemandTools17Insycle08Cloudingo36others
40% of first choices, contested.
Since October 2026▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.DemandTools held the lead, +7 points on 33%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.Standing →Enterprise
DemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.This page
Insycle51%Clear leader▲+12Since October 2026: 39% → 51%, +12 points. Past the 11-point floor: movement.Standing →Mid-marketInsycle50%Clear leader▲+7Since October 2026: 43% → 50%, +7 points. Inside the 11-point floor: within noise.Standing →EnterpriseDemandTools40%Contested▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.This pageThe standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01DemandTools40%29%69criticized default▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.33% → 40%
DemandTools40%29%69criticized default▲+7Since October 2026: 33% → 40%, +7 points. Inside the 11-point floor: within noise.33% → 40%02Insycle17%9%44accepted challenger▲+12Since October 2026: 5% → 17%, +12 points. Past the 11-point floor: movement.5% → 17%
Insycle17%9%44accepted challenger▲+12Since October 2026: 5% → 17%, +12 points. Past the 11-point floor: movement.5% → 17%03
Cloudingo8%22%51accepted challenger▼−11Since October 2026: 19% → 8%, −11 points. Past the 11-point floor: movement.19% → 8%
Cloudingo8%22%51accepted challenger▼−11Since October 2026: 19% → 8%, −11 points. Past the 11-point floor: movement.19% → 8%04
Openprise6%12%34accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%
Openprise6%12%34accepted challenger▼−3Since October 2026: 9% → 6%, −3 points. Inside the 11-point floor: within noise.9% → 6%05
ZoomInfo Operations6%5%22accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%
ZoomInfo Operations6%5%22accepted challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%06
Informatica Data Quality6%32%37criticized challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%
Informatica Data Quality6%32%37criticized challenger▲+2Since October 2026: 4% → 6%, +2 points. Inside the 11-point floor: within noise.4% → 6%07
Dedupely6%27%11criticized challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%
Dedupely6%27%11criticized challenger▲+4Since October 2026: 2% → 6%, +4 points. Inside the 11-point floor: within noise.2% → 6%08
Plauti Deduplicate2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Plauti Deduplicate2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%09
ZoomInfo2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
ZoomInfo2%10%10accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%Show the two products at 0%, ordered by negative rate
11
HubSpot Operations Hub0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
HubSpot Operations Hub0%18%11accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%10
Ataccama ONE0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Ataccama ONE0%0%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each
Insycle vs ZoomInfo OperationsInsycle vs ZoomInfoInsycle vs OpenRefineDedupely vs DemandToolsDedupely vs CleanlistDedupely vs ZoomInfo OperationsDedupely vs ZoomInfoDedupely vs OpenRefineDemandTools vs CleanlistDemandTools vs ZoomInfo OperationsDemandTools vs ZoomInfoDemandTools vs OpenRefineCleanlist vs ZoomInfo OperationsCleanlist vs ZoomInfoCleanlist vs OpenRefineZoomInfo Operations vs ZoomInfoZoomInfo Operations vs OpenRefineZoomInfo vs OpenRefine
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708091011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01DemandTools40%
DemandTools40%02Insycle17%
Insycle17%03Cloudingo8%
Cloudingo8%04Openprise6%
Openprise6%05ZoomInfo Operations6%
ZoomInfo Operations6%06Informatica Data Quality6%
Informatica Data Quality6%07Dedupely6%
Dedupely6%08Plauti Deduplicate2%
Plauti Deduplicate2%09ZoomInfo2%
ZoomInfo2%10Ataccama ONE0%
Ataccama ONE0%11HubSpot Operations Hub0%
HubSpot Operations Hub0%What they warned about
Six of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, Gemini 3.5 Flash, Perplexity Sonar, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, MiniMax M2.5 and GPT-6 Luna changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
DemandTools29%
20 of 69 labels negative · 12 of 14 models · 9 hard negative
“large enterprises should exercise caution or avoid the following CRM data quality tools: 1. Validity DemandTools – ... flagged for high costs at scale” Mistral Small, negative prompt
Informatica Data Quality32%
12 of 37 labels negative · 7 of 14 models · 6 hard negative
“it has received negative feedback in enterprise buyer models, with concerns about complexity, cost, and suitability for CRM-specific deduplication” Mistral Small, negative prompt
Cloudingo22%
11 of 51 labels negative · 7 of 14 models · 2 hard negative
“it has seen significant negative feedback, especially regarding scalability and integration issues in large enterprise environments” Mistral Small, negative prompt
Salesforce Duplicate Management56%
5 of 9 labels negative · 5 of 14 models · 1 hard negative
“Low-Fidelity Native Deduplication | Salesforce/HubSpot native dedupe tools | Limited accuracy” GLM 4.7 FlashX, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
76 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 969 links across 230 sites, every framing counted. Ranked by the number of answers carrying the site or page. 99 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
44 answers · 86 citations · 12 models
publisher (Gane)39 answers · 46 citations · 10 models
vendor site · Prospeo28 answers · 44 citations · 9 models
26 answers · 34 citations · 8 models
vendor site · Findymail26 answers · 30 citations · 11 models
vendor site · Insycle22 answers · 48 citations · 12 models
18 answers · 19 citations · 9 models
vendor site · Validity17 answers · 29 citations · 8 models
vendor site · WinPure17 answers · 23 citations · 10 models
17 answers · 20 citations · 7 models
vendor site · Cognism14 answers · 16 citations · 9 models
vendor site · Data Ladder13 answers · 15 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
37 answers · 10 models
33 answers · 12 models
21 answers · 7 models
20 answers · 11 models
18 answers · 9 models
17 answers · 7 models
13 answers · 9 models
12 answers · 8 models
11 answers · 6 models
10 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best crm data quality and deduplication tool”, “crm data quality and deduplication tool”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| DemandTools validity.com | 40% | 153 | 590 | 12 | 24,467 | $264 | 120 | |
| Insycle insycle.com | 17% | 157 | 480 | 4 | 13,246 | |||
| Cloudingo cloudingo.com | 8% | 108 | 590 | 4 | 271 | 75 | ||
| ZoomInfo parent site ZoomInfo Operations 6%, ZoomInfo OperationsOS 2% | 8% | 51 | 135,000 | 1,810 | ||||
| Openprise openprisetech.com | 6% | 63 | 590 | 4 | 509 | 1 | ||
| Informatica MDM informatica.com Informatica Data Quality 6%, Informatica MDM 0% | 6% | 74 | 1,300 | 29 | 73,321 | 120 | ||
| Dedupely dedupe.ly | 6% | 88 | 210 | 178 | 421 | 7 | ||
| Plauti Deduplicate plauti.com | 2% | 15 | 70 | 2 | 674 | $124 | 24 | 2 |
| ZoomInfo zoominfo.com | 2% | 542 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| Collibra Data Quality collibra.com | 2% | 12 | 10,491 | $48 | 41 |
Google's top ten for the two searches hold 15 sites; 0 of them are among the sites the models cited here. The first result for “best crm data quality and deduplication tool” is transformsolution.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best CRM data quality and deduplication tool for an enterprise B2B company?”Paraphrase“Which CRM data cleansing tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade CRM data quality tools and how do they differ?”Budget-constrained“What is the best CRM data quality and deduplication tool for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a CRM data quality and deduplication tool. What should we look at?”Negative“Which CRM data quality tools should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5DemandTools from Validity, Informatica Data QualityDemandToolsChangedDemandToolsDedupelyno first choicenothing named
Two alternatives
LeadAngel, ZoomInfo OperationsThree alternatives
Informatica Data Quality, WinPure Clean & Match, ZoomInfo GTM StudioFive alternatives
HubSpot Operations Hub, Insycle, Openprise, SyncMatters, ZoomInfoTwo alternatives
DemandTools, ZoomInfo OperationsGPT-5.4 miniDemandToolsagainst: Salesforce Duplicate ManagementDemandToolsHeldno first choiceCollibra Data Quality, IBM InfoSphere QualityStage, Informatica Data Qualityagainst: DemandTools, Validityno first choiceagainst: Collibra Data Quality, D&B Connect, DataMatch Enterprise, DemandTools, HubSpot Operations Hub, Insycle, Oracle Enterprise Data Quality, Salesforce-native identity resolution / Data 360 tooling
One alternative
Informatica Data QualityTwo alternatives
D&B Connect, HubSpot Operations HubEight alternatives
Ataccama ONE, CRMfusion, Cloudingo, DQE One, Informatica Data Quality, Melissa Data Quality Suite, Precisely Trillium, Salesforce Duplicate ManagementOne alternative
DedupelyGemini 3.5 FlashZoomInfo OperationsDemandTools, ZoomInfo OperationsChangedValidityInsycleno first choiceagainst: Default Salesforce Matching/Duplicate Rules, Make, WinPure Clean & Match, Zapier, basic HubSpot Deduplication
Five alternatives
Cloudingo, DemandTools, Insycle, Openprise, Plauti Data Management SuiteThree alternatives
Dun & Bradstreet, Insycle, OpenpriseFive alternatives
Ataccama ONE, Informatica Intelligent Data Management Cloud, Insycle, Openprise, ZoomInfo OperationsFour alternatives
Cloudingo, Duplicate Check, Openprise, Plauti DeduplicatePerplexity SonarZoomInfo OperationsOSInformatica Data QualityChangedDemandToolsagainst: Monte Carlo, Soda, dbtInsycleno first choiceagainst: Apollo.io, Cloudingo, Cognism, DataGroomr, Dedupely, DemandTools, Great Expectations, Lusha, Monte Carlo, OpenRefine, Plauti Deduplicate, WinPure Clean & Match, ZoomInfo
Five alternatives
Ataccama ONE, DemandTools, Informatica Data Quality, Informatica MDM, LeadAngelThree alternatives
DemandTools, WinPure Clean & Match, ZoomInfo OperationsOSSeven alternatives
Ataccama ONE, Cognism, Data Ladder, Informatica Data Quality, Talend Data Quality, ZoomInfo Operations, ZoomInfo OperationsOSFour alternatives
Dedup & Data Cleansing for Dynamics 365 & Power Apps, DemandTools, Informatica Data Quality, OpenpriseGrok 4.20DemandToolsagainst: ReltioDemandToolsHeldagainst: Informatica Data QualityDemandTools, Informatica Data Quality, ZoomInfo OperationsInsycleagainst: Cloudingo, Dedupely, DemandTools, Informatica Data Quality, WinPure Clean & MatchCloudingo, DemandTools, Plauti Deduplicateagainst: IBM, Informatica Data Quality, SASagainst: Cloudingo, DemandTools, Informatica Data Quality, SAS
Four alternatives
Cloudingo, Insycle, Openprise, ZoomInfo OperationsThree alternatives
Cloudingo, Insycle, ZoomInfoThree alternatives
Ataccama ONE, Collibra Data Quality, Talend Data QualityOne alternative
OpenpriseOne alternative
InsycleMistral SmallDemandToolsDemandToolsHeldDemandToolsInsycleagainst: Cloudingo, DemandTools, Openpriseno first choiceagainst: Cloudingo, DemandTools, Informatica Data Quality
Three alternatives
Cloudingo, Melissa Clean Suite, WinPure Clean&Match™ EnterpriseThree alternatives
Cloudingo, Findymail CRM Datacare, ZoomInfo OperationsOSSix alternatives
Data Pulse, HubSpot Operations Hub, Insycle, Melissa Clean Suite, Openprise, StrategicDBDeepSeek V4 FlashInsycleDemandToolsChangedagainst: Informatica Data QualityDemandToolsagainst: Talend Data QualityInsycleagainst: Cloudingo, Dedupely, DemandToolsno first choiceagainst: Cloudingo, DemandTools, Informatica Data Quality, Insycle, Openprise
Four alternatives
Cloudingo, DataGroomr, DemandTools, OpenpriseTwo alternatives
Insycle, OpenpriseFour alternatives
Ataccama ONE, Cloudingo, Informatica Data Quality, ZoomInfo OperationsOne alternative
WinPure Clean&Match EnterpriseLlama 4 MaverickDemandToolsDemandToolsHeldCloudingo, DemandToolsDemandToolsno first choiceagainst: DemandTools, Informatica Data Quality
Four alternatives
Cloudingo, Informatica Data Quality, LeadAngel, ZoomInfo OperationsOSTwo alternatives
Monte Carlo, SAS ViyaQwen 3.7 FlashZoomInfoRefined.ioChangedDemandToolsInsycleagainst: DemandToolsno first choiceagainst: Ab Initio, Cloudingo, DemandTools, Informatica Data Quality, Talend
Five alternatives
Apollo.io, Demandbase, FullContact, Informatica MDM, RefinerFour alternatives
Apimao, Clay, Informatica Intelligent Data Management Cloud, SimplifyxFive alternatives
Dun & Bradstreet, Experian Data Quality, Informatica Data Quality, Jitterbit, Talend Data QualityOne alternative
CloudingoFour alternatives
DemandTools, Insycle, WinPure Clean & Match, ZoomInfo OperationsKimi K2DemandToolsagainst: Dynamics 365 native rules, Salesforce Duplicate ManagementDemandTools, OpenpriseChangedDemandToolsInsycleagainst: DemandTools, ZoomInfo OperationsOpenpriseagainst: Cloudingo, DemandTools, HubSpot Operations Hub, Insycle, Openprise, Salesforce Duplicate Jobs
Three alternatives
Cloudingo, Openprise, Plauti DeduplicateOne alternative
ZoomInfo OperationsFive alternatives
Cloudingo, DataGroomr, Informatica Data Quality, Insycle, Talend Data FabricTwo alternatives
Cloudingo, OpenpriseTwo alternatives
DemandTools, InsycleGLM 4.7 FlashXDemandToolsDemandToolsHeldCloudingo, DemandToolsCloudingoagainst: Insycle, Openpriseno first choiceagainst: DemandTools, Informatica Data Quality, Salesforce Duplicate Management
Three alternatives
Cloudingo, Insycle, OpenpriseOne alternative
CloudingoSeven alternatives
DataGroomr, Insycle, Melissa Clean Suite, Monte Carlo, Openprise, Plauti Deduplicate, dbtTwo alternatives
DataGroomr, Salesforce Data CloudMiniMax M2.5DemandToolsZoomInfo OperationsChangedDemandToolsDedupelyagainst: Cloudingo, DemandTools, Informatica Data QualityCloudingoagainst: LeadAngelagainst: Cloudingo, DemandTools, Informatica Data Quality
Two alternatives
Cloudingo, WinPure Clean & MatchFive alternatives
Cloudingo, DemandTools, Experian Data Quality, Precisely, ZoomInfoFour alternatives
Cloudingo, Insycle, Openprise, ZoomInfo OperationsTwo alternatives
Insycle, OpenpriseTwo alternatives
DemandTools, InsycleGPT-6 LunaDemandToolsOpenpriseChangedDemandTools, Melissa Unison / Clean Suite for CRMCloudingono first choiceagainst: Dataverse, DemandTools, Salesforce Duplicate Management
Two alternatives
Cloudingo, Informatica MDMTwo alternatives
DemandTools, Informatica Intelligent Cloud ServicesFour alternatives
Ataccama ONE, Experian Aperture Data Studio, Informatica IDMC Data Quality, Precisely Trillium Quality / Data Integrity SuiteOne alternative
InsycleFour alternatives
Cloudingo, DemandTools, Informatica Data Quality, Salesforce-native duplicate managementMuse Glimmer 30BDemandToolsDemandToolsHeldDemandToolsInsycleagainst: DemandToolsDedupelyagainst: HubSpot's native duplicate management tool, Salesforce Duplicate Managementagainst: DemandTools, Validity
Two alternatives
Cloudingo, InsycleThree alternatives
DataGroomr, Findymail CRM Datacare, InsycleSix alternatives
EazyMatch AI, HubSpot Operations Hub, Informatica Data Quality, Insycle, Melissa Clean Suite, Plauti DeduplicateTwo alternatives
Cloudingo, DedupelyThree alternatives
Cloudingo, Insycle, KoalifyBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:18 | yes | 16 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:47 | yes | 4 | 8 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:58 | no | 0 | 16 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 13:17 | yes | 10 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:51 | yes | 9 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:37 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:46 | yes | 23 | 34 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:59 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:18 | no | 0 | 30 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:07 | yes | 9 | 51 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:32 | yes | 21 | 39 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:29 | yes | 5 | 28 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:32 | yes | 4 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:58 | yes | 13 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:16 | yes | 10 | 8 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:15 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:00 | no | 0 | 15 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:40 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:52 | yes | 5 | 7 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:28 | yes | 5 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 10:06 | yes | 24 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 16:12 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:31 | no | 0 | 29 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:39 | yes | 9 | 25 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:10 | yes | 14 | 14 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:36 | no | 0 | 20 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 12:45 | yes | 3 | 14 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:56 | yes | 14 | 20 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:34 | yes | 16 | 13 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:49 | yes | 7 | 11 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:32 | no | 0 | 18 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 09:26 | yes | 10 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:43 | yes | 9 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:14 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:27 | yes | 23 | 45 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:01 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:54 | yes | 5 | 32 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:20 | yes | 23 | 53 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 12:39 | yes | 19 | 111 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:16 | yes | 25 | 65 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:52 | yes | 9 | 22 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:10 | yes | 13 | 29 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:58 | yes | 18 | 9 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:55 | yes | 4 | 5 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:42 | yes | 17 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:52 | yes | 10 | 4 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:48 | yes | 13 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 13:11 | yes | 9 | 7 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:56 | yes | 25 | 34 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:16 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:48 | yes | 15 | 60 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:02 | yes | 24 | 27 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:28 | yes | 21 | 179 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:07 | yes | 9 | 29 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:30 | yes | 2 | 16 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:05 | yes | 21 | 30 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:01 | yes | 18 | 15 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 15:30 | yes | 3 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:54 | no | 0 | 19 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 14:27 | yes | 10 | 9 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:50 | yes | 14 | 16 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:53 | no | 0 | 7 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:49 | yes | 23 | 41 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:12 | yes | 5 | 4 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:28 | yes | 5 | 57 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:46 | yes | 24 | 47 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 11:42 | yes | 24 | 33 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:36 | yes | 25 | 52 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:50 | yes | 4 | 23 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:57 | yes | 14 | 26 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:42 | yes | 28 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 10:25 | yes | 5 | 7 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 09:33 | yes | 10 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:33 | yes | 10 | 8 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:39 | yes | 18 | 39 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 08:40 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 17:13 | yes | 24 | 48 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:28 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 10:02 | yes | 22 | 99 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 17:13 | yes | 24 | 52 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:33 | yes | 20 | 117 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:24 | yes | 19 | 79 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 08:49 | yes | 2 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 13:11 | yes | 20 | 32 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Ataccama read as Ataccama ONE
Collibra read as Collibra Data Quality
HubSpot read as HubSpot Operations Hub
HubSpot Data Hub read as HubSpot Operations Hub
HubSpot data quality tools read as HubSpot Operations Hub
HubSpot native deduplication read as HubSpot Operations Hub
Informatica read as Informatica Data Quality
Informatica Cloud Data Quality read as Informatica Data Quality
Informatica Cloud Data Quality (IDMC) read as Informatica Data Quality
Melissa read as Melissa Clean Suite
Oracle read as Oracle Enterprise Data Quality
Plauti read as Plauti Deduplicate
Plauti (Duplicate Check) read as Plauti Deduplicate
Qlik Talend Cloud read as Talend Data Quality
Salesforce read as Salesforce Duplicate Management
Salesforce Data Quality / Duplicate Management read as Salesforce Duplicate Management
Salesforce Duplicate Rules read as Salesforce Duplicate Management
Validity's DemandTools read as DemandTools
WinPure read as WinPure Clean & Match
Unresolved, counted raw
Ab Initio
Abnormal/Segment
Apimao
CRMfusion
Data Pulse (by Clearout)
Data Quality App for Dynamics 365 (by Techdio ApS)
Dataverse
Dedup & Data Cleansing for Dynamics 365 & Power Apps
Default Salesforce Matching/Duplicate Rules
Dynamics 365 native rules
HubSpot's native duplicate management tool
IBM InfoSphere Information Server
Informatica IDMC Data Quality
Match Data Pro
Melissa Unison / Clean Suite for CRM
Plauti Data Management Suite
Precisely Trillium Quality / Data Integrity Suite
Refined.io
RingLead Operations
SAP
SAP Information Steward
SCIKIQ
Salesforce Duplicate Jobs
Salesforce native duplicate-management tools
Salesforce-native duplicate management
Salesforce-native identity resolution / Data 360 tooling
Simplifyx
WinPure Clean&Match Enterprise
WinPure Clean&Match™ Enterprise
basic HubSpot Deduplication
Discontinued, still offered
No shut-down product was recommended here.