Tag management
Asked as “tag management system”, and as “website tag manager”, on behalf of a mid-market B2B company. 46 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
93%
Consensus
93Google Tag Manager04Tealium iQ Tag Management02Adobe Experience Platform Tags
93% of first choices, consensus.
Since October 2026▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.Google Tag Manager held the lead, +12 points on 81%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Tag Manager98%Consensus▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketGoogle Tag Manager93%Consensus▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.This pageEnterprise
Tealium iQ Tag Management77%Clear leader▲+28Since October 2026: 49% → 77%, +28 points. Past the 11-point floor: movement.Standing →
Google Tag Manager98%Consensus▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.Standing →Mid-marketGoogle Tag Manager93%Consensus▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.This pageEnterpriseTealium iQ Tag Management77%Clear leader▲+28Since October 2026: 49% → 77%, +28 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Google Tag Manager Lab in the set93%16%79endorsed leader▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.81% → 93%
Google Tag Manager Lab in the set93%16%79endorsed leader▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.81% → 93%02Tealium iQ Tag Management4%27%66criticized challenger▼−7Since October 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise.11% → 4%
Tealium iQ Tag Management4%27%66criticized challenger▼−7Since October 2026: 11% → 4%, −7 points. Inside the 11-point floor: within noise.11% → 4%03
Adobe Experience Platform Tags2%18%51accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%
Adobe Experience Platform Tags2%18%51accepted challenger▲+2Since October 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise.0% → 2%Show the five products at 0%, ordered by negative rate
08Ensighten0%40%15criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
06
Segment0%20%35accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
Segment0%20%35accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%07
Commanders Act Enterprise Tag Manager0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Commanders Act Enterprise Tag Manager0%8%12accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%04
Matomo Tag Manager0%4%28accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Matomo Tag Manager0%4%28accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%05
Piwik PRO Tag Manager0%0%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Piwik PRO Tag Manager0%0%25accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Tag Manager is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice three times of 4; the other thirteen models forty times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to head
One product takes 93% of first choices here, so the chart would put seven markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Two products carry a negative rate above 25% in this category.
What they warned about
Fourteen of fourteen models held their first choice under the paraphrase. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Tealium iQ Tag Management27%
18 of 66 labels negative · 12 of 14 models · 1 hard negative
“frequently cited as one to avoid for mid-market companies due to its high cost, complexity” Mistral Small, negative prompt
Google Tag Manager16%
13 of 79 labels negative · 9 of 14 models · 2 hard negative
“experts recommend avoiding its paid enterprise suite (GTM 360) unless you have a clear, justified need” Mistral Small, negative prompt
Adobe Experience Platform Tags18%
9 of 51 labels negative · 7 of 14 models · 1 hard negative
“often recommended to be avoided unless you have a specific need for its advanced features” Mistral Small, negative prompt
Segment20%
7 of 35 labels negative · 7 of 14 models
“it's not a pure TMS. Drawbacks include freemium limits scaling to enterprise costs... Avoid if you just need lightweight tag deployment.” Grok 4.20, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
70 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 729 links across 209 sites, every framing counted. Ranked by the number of answers carrying the site or page. 104 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · ObservePoint30 answers · 37 citations · 9 models
publisher (Gane)29 answers · 59 citations · 10 models
24 answers · 31 citations · 10 models
22 answers · 22 citations · 11 models
22 answers · 22 citations · 10 models
vendor site · Guideflow15 answers · 15 citations · 8 models
vendor site · Tealium14 answers · 19 citations · 8 models
vendor site · LinkedIn12 answers · 15 citations · 4 models
12 answers · 13 citations · 6 models
vendor site · Spotsaas11 answers · 14 citations · 5 models
11 answers · 14 citations · 7 models
vendor site · TrustRadius11 answers · 13 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
24 answers · 8 models
23 answers · 10 models
22 answers · 10 models
21 answers · 11 models
15 answers · 9 models
15 answers · 8 models
10 answers · 7 models
10 answers · 6 models
9 answers · 5 models
9 answers · 6 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best tag management system”, “tag management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|
| Google parent site Google Tag Manager 93% | 93% | 198 | 90,500 | 863 | |||
| Tealium iQ Tag Management tealium.com | 4% | 176 | 20 | 0 | 9,399 | 32 | 1 |
| Adobe parent site Adobe Experience Platform Tags 2% | 2% | 144 | 1,220,000 | 117,563 | |||
| Matomo Tag Manager matomo.org | 0% | 70 | 50 | 4 | 35,015 | 9 | |
| Piwik PRO Tag Manager piwik.pro | 0% | 74 | 10 | 0 | 95,862 | 8 | |
| Twilio segment.com Segment 0% | 0% | 460 | 135,000 | 4,343 | 9,086 | 0 | |
| Commanders Act Enterprise Tag Manager commandersact.com | 0% | 30 | 0 | 104 | |||
| Cloudflare Zaraz cloudflare.com Cloudflare Zaraz 0%, Cloudflare Web Analytics 0% | 0% | 11 | 4,995,413 | 111 | |||
| ObservePoint observepoint.com | 0% | 29 | |||||
| JENTIS jentis.com | 0% | 13 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (omr.com, tealium.com). The first result for “best tag management system” is omr.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best tag management system for a mid-market B2B company?”Paraphrase“Which website tag manager would you recommend to a mid-sized B2B company?”Comparative“What are the top tag management systems and how do they differ?”Budget-constrained“What is the best tag management system for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a tag management system. What should we look at?”Negative“Which tag management systems should I avoid or be cautious about?”
Claude Haiku 4.5Google Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Google Tag Manager
Two alternatives
Ensighten Manage, Ingest IQTwo alternatives
Segment, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Matomo Tag ManagerGPT-5.4 miniGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Manageragainst: Tealium iQ Tag Managementno first choicenothing named
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Adobe Experience Platform TagsGemini 3.5 FlashGoogle Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: RudderStack, Segment, Tealium iQ Tag Managementno first choiceagainst: Adobe Dynamic Tag Management, Ensighten, Qubit, Yahoo Tag Manager / Signal
Two alternatives
Piwik PRO Tag Manager, SegmentThree alternatives
Matomo Tag Manager, RudderStack, SegmentFour alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Segment, Tealium iQ Tag ManagementOne alternative
Matomo Tag ManagerFive alternatives
Adobe Experience Platform Tags, Google Tag Manager, RudderStack, Segment, Tealium iQ Tag ManagementPerplexity SonarGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Tealium iQ Tag Management
Six alternatives
Adobe Experience Platform Tags, Cloudflare Zaraz, Commanders Act Enterprise Tag Manager, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementFive alternatives
Adobe Experience Platform Tags, Cheq, Commanders Act Enterprise Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementSeven alternatives
Adobe Experience Platform Tags, Cloudflare Zaraz, Commanders Act Enterprise Tag Manager, Ensighten Manage, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Piwik PRO Tag Manager, Tealium iQ Tag ManagementGrok 4.20Google Tag ManagerGoogle Tag ManagerHeldagainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Commanders Act Enterprise Tag Manager, EnsightenTealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Ensighten, Google Tag Manager, Segment, Signal, Tag Commander, Tealium iQ Tag Management
Three alternatives
Adobe Experience Platform Tags, JENTIS, Tealium iQ Tag ManagementTwo alternatives
ObservePoint, Tag InspectorFive alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, Google Tag Manager, Segment, mParticleMistral SmallGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Ensighten, Google Tag Manager, Tealium iQ Tag Management
Six alternatives
Adobe Experience Platform Tags, Ensighten Tag Management, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementOne alternative
Matomo Tag ManagerDeepSeek V4 FlashGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Manageragainst: Pixelflow, Segment, Tealium iQ Tag ManagementAdobe Experience Platform Tags, Tealium iQ Tag Managementagainst: Google Tag Manageragainst: Adobe Dynamic Tag Management, Google Tag Manager
Three alternatives
JENTIS, Segment, Tealium iQ Tag ManagementThree alternatives
Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementFive alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementTwo alternatives
Matomo Tag Manager, TagmateOne alternative
SegmentLlama 4 MaverickGoogle Tag ManagerGoogle Tag ManagerHeldno first choiceGoogle Tag Managerno first choiceagainst: ObservePoint, Tealium iQ Tag Management
Qwen 3.7 FlashGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag Managementno first choiceagainst: Braze, Ensighten, Google Tag Manager, Heap, Segment, Tealium iQ Tag Managementagainst: Adobe Real-Time CDP, Ensighten, Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Segment, Tealium iQ Tag ManagementThree alternatives
Matomo Tag Manager, Segment, Tealium iQ Tag ManagementSix alternatives
Adobe Experience Platform Tags, Ensighten, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementFour alternatives
Cloudflare Web Analytics, Matomo Tag Manager, Segment, Vercel AnalyticsKimi K2Google Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Manageragainst: Google Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Google Tag Manager, Segment, Tealium iQ Tag Management
Three alternatives
Adobe Experience Platform Tags, Piwik PRO Tag Manager, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementFive alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementGLM 4.7 FlashXGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, RudderStack, Segment, Tealium iQ Tag Managementno first choiceagainst: Adobe Experience Platform Tags, Google Tag Manageragainst: Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Tealium iQ Tag ManagementSix alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Matomo Tag Manager, Piwik PRO Tag Manager, Segment, Tealium iQ Tag ManagementFour alternatives
Cloudflare Zaraz, Matomo Tag Manager, Piwik PRO Tag Manager, TagmateOne alternative
Tealium iQ Tag ManagementMiniMax M2.5Google Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choicenothing named
Three alternatives
Qubit, Segment, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementFive alternatives
Adobe Experience Platform Tags, Cloudflare Zaraz, Commanders Act Enterprise Tag Manager, Matomo Tag Manager, Tealium iQ Tag ManagementThree alternatives
Adobe Real-Time CDP, Piwik PRO Tag Manager, Tealium iQ Tag ManagementGPT-6 LunaGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag Manageragainst: SegmentGoogle Tag Managerno first choiceagainst: Adobe Dynamic Tag Management, Google Tag Manager, Matomo Tag Manager, Tealium iQ Tag Management
Two alternatives
Segment, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag ManagementOne alternative
Matomo Tag ManagerMuse Glimmer 30BGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Matomo Tag ManagerBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 17:35 | yes | 10 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:10 | yes | 3 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:46 | no | 0 | 18 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 09:32 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:15 | yes | 5 | 12 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 17:15 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:39 | yes | 16 | 19 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:59 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 12:17 | yes | 5 | 22 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:57 | yes | 12 | 47 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 14:35 | yes | 25 | 38 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 13:13 | yes | 5 | 19 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:42 | yes | 3 | 14 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 08:52 | yes | 13 | 17 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 15:48 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:16 | yes | 3 | 4 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:25 | no | 0 | 16 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 16:38 | yes | 10 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:31 | yes | 5 | 12 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:18 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 14:42 | yes | 9 | 15 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:47 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 11:55 | no | 0 | 28 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 15:16 | yes | 19 | 20 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:56 | no | 0 | 11 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 16:13 | yes | 5 | 48 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 17:02 | yes | 5 | 25 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:24 | yes | 12 | 19 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 11:55 | yes | 9 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:40 | yes | 5 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:58 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 11:22 | yes | 10 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:47 | yes | 5 | 12 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:37 | yes | 5 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:08 | yes | 23 | 35 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 08:47 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:10 | yes | 5 | 29 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:31 | yes | 15 | 40 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:48 | yes | 20 | 40 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:10 | yes | 5 | 23 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:24 | yes | 6 | 15 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:05 | yes | 14 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:32 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:14 | yes | 0 | 10 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 15:14 | yes | 3 | 18 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 11:10 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 14:32 | yes | 9 | 11 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:59 | yes | 5 | 6 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 15:07 | yes | 18 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 15:13 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:40 | yes | 5 | 31 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:35 | yes | 10 | 41 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:41 | yes | 25 | 27 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 17:01 | yes | 5 | 21 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 10:39 | yes | 3 | 11 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:22 | yes | 14 | 16 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:01 | no | 0 | 7 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:29 | no | 0 | 6 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 16:56 | no | 0 | 20 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 08:48 | yes | 10 | 7 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:49 | yes | 5 | 13 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:11 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:40 | yes | 22 | 35 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:22 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:51 | no | 0 | 33 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 14:37 | yes | 20 | 66 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 10:20 | yes | 23 | 89 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:59 | no | 0 | 27 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:28 | yes | 4 | 17 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:06 | yes | 15 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 10:04 | yes | 20 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 17:09 | yes | 4 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:14 | no | 0 | 19 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 13:29 | yes | 10 | 5 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:46 | yes | 14 | 15 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:07 | yes | 5 | 6 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:19 | yes | 25 | 34 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:59 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:36 | yes | 5 | 32 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 12:46 | yes | 25 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 16:43 | yes | 25 | 110 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:37 | yes | 15 | 30 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:45 | yes | 4 | 18 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 10:53 | yes | 25 | 39 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Experience Platform Tags
Adobe Experience Platform (AEP) Tags read as Adobe Experience Platform Tags
Commanders Act read as Commanders Act Enterprise Tag Manager
Commanders Act (TagCommander) read as Commanders Act Enterprise Tag Manager
Commanders Act (formerly TagCommander) read as Commanders Act Enterprise Tag Manager
Matomo read as Matomo Tag Manager
Matomo (formerly Piwik) read as Matomo Tag Manager
Matomo Tag (formerly Matomo Tag Manager) read as Matomo Tag Manager
Piwik PRO read as Piwik PRO Tag Manager
Stape.io read as Stape
Tealium read as Tealium iQ Tag Management
Tealium (Free tier) read as Tealium iQ Tag Management
Tealium iQ read as Tealium iQ Tag Management
stape.io read as Stape
Unresolved, counted raw
Adobe Tag Management
Blue Triangle
CustomerLabs 1PD Ops Platform
DataLayer
Google Tag (formerly GA4 + Tag Manager)
MetaRouter
Tag Companion
Taggy
Tealium EventStream
Trackingplan
Trexle
Usercentrics sGTM
Vercel Analytics
Yahoo Tag Manager / Signal (BrightTag)
Discontinued, still offered
No shut-down product was recommended here.