Tag management · RankedMatomo Tag Manager
Matomo Tag Manager is a tag management system from Matomo for teams that manage the tags on their websites · matomo.org ↗
Why models recommend it
“Matomo Tag Manager provides 100% data ownership and is ideal for privacy-conscious organizations, and is free to use.”Claude Haiku 4.5 · Comparative question · alternative
“Choose Matomo Tag Manager if: Data sovereignty, GDPR compliance, and self-hosting options are your top priorities.”Gemini 3.5 Flash · Comparative question · alternative
“Matomo Tag Manager is an open-source TMS focused on privacy and flexibility with a free self-hosted option”Claude Haiku 4.5 · Budget-constrained question · alternative
“Open-source and privacy-oriented, Matomo is a good choice for those who want full control over their data”Mistral Small · Comparative question · alternative
What gives them pause
“Be cautious with any client-side system—including Google Tag Manager, Tealium iQ, Adobe Tags, or Matomo Tag Manager”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Matomo Tag Manager, over the 83 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 81 | 73 | View → | |
| 60 | 5 | View → | |
| 48 | 0 | View → | |
| 44 | 0 | View → | |
| 44 | 0 | View → | |
| 16 | 0 | View → | |
| 10 | 0 | View → | |
| 8 | 0 | View → | |
| 7 | 0 | View → | |
| 7 | 0 | View → |
What the models named instead of Matomo Tag Manager →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Matomo Tag Manager's own site, not checked by Gane.
- Price stated
- 30 containers
- Free plan or trial
- Try it for free
- Certifications
- ISO 27001
- Hosting
- In Europe, Frankfurt, Germany
- Customers named
- Yorba, Optimize Smart, MDFT Academy, Concrete CMS, Siemens, MetaLocator, Stockholm University, 7Assets
- Headquarters
- New Zealand
- Founded
- 2007
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 70 of the 83 answers that named Matomo Tag Manager and are not a share of its labels.
Domains cited
198 of the 235 domain citations in answers naming Matomo Tag Manager came from a third party's page. Nineteen were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 2 | 1 | 0 | 3 |
| GPT-5.4 mini | 0 | 0 | 0 | 0 | 0 |
| Gemini 3.5 Flash | 0 | 3 | 0 | 0 | 3 |
| Perplexity Sonar | 0 | 2 | 0 | 0 | 2 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 2 | 0 | 0 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 3 | 0 | 0 | 3 |
| Kimi K2 | 0 | 2 | 0 | 0 | 2 |
| GLM 4.7 FlashX | 0 | 2 | 0 | 0 | 2 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 1 | 1 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 1,142 | 23 | 2026-09-24 | SEO, Mobile apps | |
| Report or ebook | 487 | 4 | 2026-07-29 | SEO | |
| Comparison | 186 | 2 | 2026-07-01 | ||
| Podcast or video | 52 | 0 | 2025-07-15 | SEO | |
| Glossary or explainer | 50 | 2 | 2026-08-01 | SEO | |
| Case study | 28 | 0 | 2024-12-02 | ||
| Conference or event | 24 | 0 | 2024-11-01 | ||
| Template or tool | 17 | 6 | 2026-09-21 | ||
| Webinar or virtual event | 6 | 2 | 2026-08-12 | ||
| News or press | 6 | 0 | 2023-05-29 |
Most recent
- 2026-09-24Web analytics buyers guide blog
- 2026-09-24Web analytics vendor comparison matrix blog
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-21Matomo security data checklist template or tool
- 2026-09-16The getting started checklist all in one page template or tool
- 2026-09-16The getting started checklist all in one page template or tool
How it is countedHide how it is counted
Every page matomo.org exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. Of its titles that name a category, most name SEO (28); 0 name the category the models place it in. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.