Tag management for small business buyers
Asked as “tag management system”, and as “website tag manager”, on behalf of a small B2B company. 50 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
98%
Consensus
98Google Tag Manager02Google Tag Manager (GTM) - Client Side
98% of first choices, consensus.
Since October 2026▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.Google Tag Manager held the lead, −2 points on 100%, inside the 11-point floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
Google Tag Manager98%Consensus▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.This pageMid-marketGoogle Tag Manager93%Consensus▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.Standing →Enterprise
Tealium iQ Tag Management77%Clear leader▲+28Since October 2026: 49% → 77%, +28 points. Past the 11-point floor: movement.Standing →
Google Tag Manager98%Consensus▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.This pageMid-marketGoogle Tag Manager93%Consensus▲+12Since October 2026: 81% → 93%, +12 points. Past the 11-point floor: movement.Standing →EnterpriseTealium iQ Tag Management77%Clear leader▲+28Since October 2026: 49% → 77%, +28 points. Past the 11-point floor: movement.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a small B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Google Tag Manager Lab in the set98%4%80endorsed leader▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.100% → 98%
Google Tag Manager Lab in the set98%4%80endorsed leader▼−2Since October 2026: 100% → 98%, −2 points. Inside the 11-point floor: within noise.100% → 98%Show the five products at 0%, ordered by negative rate
06Tealium iQ Tag Management0%74%57criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Tealium iQ Tag Management0%74%57criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%05
Adobe Experience Platform Tags0%65%43criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Adobe Experience Platform Tags0%65%43criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%04
Segment0%41%34criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Segment0%41%34criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%02
Matomo Tag Manager0%6%47accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Matomo Tag Manager0%6%47accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%03
Piwik PRO Tag Manager0%5%38accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
Piwik PRO Tag Manager0%5%38accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Tag Manager is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice four times of 4; the other thirteen models forty-five times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Head to head
Google Tag Manager vs Tealium iQ Tag ManagementGoogle Tag Manager vs Adobe Experience Platform TagsTealium iQ Tag Management vs Adobe Experience Platform Tags
Head-to-head pages are published for mid-market buyers, so these open on mid-market figures, not small business.One product takes 98% of first choices here, so the chart would put five markers in one corner and one at the far edge. The two measurements it plots are columns in the standing above: share, and the negative label rate. Three products carry a negative rate above 25% in this category.
What they warned about
Fourteen of fourteen models held their first choice under the paraphrase. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Tealium iQ Tag Management74%
42 of 57 labels negative · 14 of 14 models · 16 hard negative
“Repeatedly labelled negative for SMB use... "Enterprise-Grade Data Hubs (e.g., Tealium, Adobe, Segment/Exoscale) ... they are often 'overkill' and detrimental to smaller operations."” Muse Glimmer 30B, negative prompt
Adobe Experience Platform Tags65%
28 of 43 labels negative · 13 of 14 models · 13 hard negative
“Often poor value if the business does not already use Adobe Experience Cloud; it can be technically demanding and enterprise-oriented.” Perplexity Sonar, negative prompt
Segment41%
14 of 34 labels negative · 9 of 14 models · 4 hard negative
“Segment is more of a CDP than a traditional TMS, better suited to product-led organizations” DeepSeek V4 Flash, comparative prompt
Ensighten
83%
5 of 6 labels negative · 5 of 14 models · 2 hard negative
“Ensighten's focus on enterprise-level security comes at a significant cost, which may not be feasible for small businesses” Claude Haiku 4.5, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
69 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 664 links across 172 sites, every framing counted. Ranked by the number of answers carrying the site or page. 104 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
47 answers · 67 citations · 10 models
publisher (Gane)33 answers · 42 citations · 10 models
vendor site · Spotsaas28 answers · 34 citations · 10 models
28 answers · 28 citations · 9 models
vendor site · ObservePoint22 answers · 25 citations · 9 models
17 answers · 17 citations · 8 models
16 answers · 17 citations · 9 models
vendor site · Guideflow16 answers · 16 citations · 9 models
vendor site · Pixelflow15 answers · 15 citations · 9 models
13 answers · 14 citations · 8 models
vendor site · Tealium12 answers · 16 citations · 8 models
vendor site · Matomo11 answers · 18 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
44 answers · 10 models
30 answers · 10 models
28 answers · 9 models
26 answers · 9 models
18 answers · 8 models
17 answers · 8 models
16 answers · 9 models
16 answers · 9 models
15 answers · 9 models
8 answers · 5 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best tag management system”, “tag management system”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days |
|---|---|---|---|---|---|---|---|
| Google parent site Google Tag Manager 98% | 98% | 198 | 90,500 | 863 | |||
| Google Tag Manager (GTM) - Client Side | 2% | ||||||
| Matomo TMS matomo.org Matomo Tag Manager 0%, Matomo TMS 0% | 0% | 70 | 50 | 4 | 35,015 | 9 | |
| Piwik PRO Core piwik.pro Piwik PRO Tag Manager 0%, Piwik PRO Core 0% | 0% | 74 | 10 | 0 | 95,862 | 8 | |
| Cloudflare Zaraz cloudflare.com | 0% | 11 | 4,995,413 | 111 | |||
| Pixelflow pixelflow.so | 0% | 7 | 720 | 0 | 155 | ||
| RudderStack rudderstack.com | 0% | 166 | 1,900 | 42 | 46,132 | 50 | |
| Tagmate | 0% | ||||||
| Stape stape.io | 0% | 7 | |||||
| HubSpot hubspot.com | 0% | 70 | 368,000 | 9,776 | 2,276,428 | $83,922 | 76 |
Google's top ten for the two searches hold 14 sites; 2 of them are among the sites the models cited here (omr.com, tealium.com). The first result for “best tag management system” is omr.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best tag management system for a small B2B company?”Paraphrase“Which website tag manager would you recommend to a small business that sells to other businesses?”Comparative“What are the top tag management systems for a small team and how do they differ?”Budget-constrained“What is the best tag management system for a small company with a tight budget?”Scale-constrained“We are a 30 person company evaluating a tag management system. What should we look at?”Negative“Which tag management systems should a small business avoid or be cautious about?”
Claude Haiku 4.5Google Tag Manageragainst: Adobe Real-Time CDPGoogle Tag ManagerHeldGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Ensighten, ObservePoint, Tag Commander, Tealium iQ Tag Management
Two alternatives
Google Analytics 4, SegmentOne alternative
HubSpotTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerThree alternatives
Matomo Tag Manager, Plausible, Shopify's built-in tag managementGPT-5.4 miniGoogle Tag ManagerGoogle Tag ManagerHeldagainst: Adobe Experience Platform TagsGoogle Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe’s tag-related tooling, Google Tag Manager, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementOne alternative
Matomo Tag ManagerGemini 3.5 FlashGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Ensighten, Segment, Tealium iQ Tag Management, mParticle
Three alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, SegmentTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Matomo Tag Manager, SegmentTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerFour alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, RudderStack, SegmentPerplexity SonarGoogle Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Google Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Commanders Act Enterprise Tag Manager, Piwik PRO Tag Manager, Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, ObservePoint, Segment, Tealium iQ Tag Management
Three alternatives
Adobe Experience Platform Tags, Cloudflare Zaraz, Piwik PRO Tag ManagerTwo alternatives
Piwik PRO Tag Manager, Tealium iQ Tag ManagementThree alternatives
Cloudflare Zaraz, Matomo Tag Manager, Piwik PRO Tag ManagerOne alternative
Matomo Tag ManagerTwo alternatives
Adobe Experience Platform Tags, Cloudflare ZarazGrok 4.20Google Tag Manageragainst: Commanders Act Enterprise Tag Manager, Ensighten, Matomo Tag Manager, Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Adobe Experience Platform Tags, ObservePoint, Tagmate, Tealium iQ or AudienceStreamGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag Manageragainst: Adobe Experience Platform Tags, Adobe Real-Time CDP, BlueKai, Commanders Act PlatformX, Oracle Responsys, Tealium iQ Tag Management
Three alternatives
Adobe Experience Platform Tags, JENTIS, SegmentFour alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, RudderStack, SegmentThree alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, TagmateTwo alternatives
Piwik PRO Tag Manager, StapeFour alternatives
Adobe Experience Platform Tags, RudderStack, Segment, Tealium iQ Tag ManagementMistral SmallGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerHeldGoogle Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag Managerno first choiceagainst: Google Tag Manager, Tealium iQ Tag Management
Three alternatives
Matomo Tag Manager, Segment, Tealium iQ Tag ManagementTwo alternatives
Commanders Act Enterprise Tag Manager, Piwik PRO Tag ManagerOne alternative
PixelflowDeepSeek V4 FlashGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag Manageragainst: Segment, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Commanders Act Enterprise Tag Manager, Ensighten, Segment, Signal, Tealium iQ Tag Management
Two alternatives
Matomo TMS, SegmentTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerThree alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, PixelflowLlama 4 MaverickGoogle Tag ManagerGoogle Tag ManagerHeldGoogle Tag Manageragainst: Matomo Tag Manager, Piwik PRO Tag ManagerGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Pixelflow, Segment, Tealium iQ Tag Management
Two alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementQwen 3.7 FlashGoogle Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag ManagerHeldGoogle Tag Manageragainst: Ensighten, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manager (GTM) - Client Sideagainst: Adobe Real-Time CDP, Tealium iQ Tag Managementagainst: Adobe Real-Time CDP, Matomo Tag Manager, Segment, Tealium iQ Tag Management
Two alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
HubSpot, Matomo Tag ManagerThree alternatives
Heap, Matomo Tag Manager, SegmentTwo alternatives
Matomo Tag Manager, PixelflowFour alternatives
JENTIS, Matomo Tag Manager, Piwik PRO Tag Manager, YottabyteKimi K2Google Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Tealium iQ Tag ManagementGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Tealium iQ Tag Managementagainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Management, mParticle
Two alternatives
Piwik PRO Tag Manager, SegmentOne alternative
Adobe Experience Platform TagsTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerOne alternative
Piwik PRO CoreTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerGLM 4.7 FlashXGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerHeldagainst: Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, ComScore Tag Management, Lotame Tag Management, Server-Side GTM, Tealium iQ Tag Management
Three alternatives
Matomo Tag Manager, Segment, Server-Side GTMFour alternatives
DataCops, Matomo Tag Manager, Pixelflow, Tealium iQ Tag ManagementThree alternatives
Matomo Tag Manager, Piwik PRO Tag Manager, SegmentTwo alternatives
Adobe Experience Platform Tags, Tealium iQ Tag ManagementMiniMax M2.5Google Tag ManagerGoogle Tag ManagerHeldGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerGoogle Tag Manageragainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Management
Three alternatives
Matomo Tag Manager, Segment, Tealium iQ Tag ManagementFour alternatives
Adobe Experience Platform Tags, HubSpot Tag Manager, Matomo Tag Manager, SegmentOne alternative
Piwik PRO Tag ManagerTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerThree alternatives
Adobe Experience Platform Tags, Matomo Tag Manager, SegmentGPT-6 LunaGoogle Tag Manageragainst: Tealium iQ Tag ManagementGoogle Tag ManagerHeldGoogle Tag Manageragainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag ManagementGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, Segment, Tealium iQ Tag Management
Two alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerOne alternative
Matomo’s Tag ManagerOne alternative
Matomo Tag ManagerOne alternative
Matomo Tag ManagerMuse Glimmer 30BGoogle Tag Manageragainst: Adobe Experience Platform Tags, Tealium iQ Tag ManagementGoogle Tag ManagerHeldGoogle Tag Manageragainst: Segment, Tealium iQ Tag ManagementGoogle Tag Managerno first choiceagainst: Adobe Experience Platform Tags, ObservePoint, Segment, Tealium iQ Tag Management
Two alternatives
Matomo TMS, Piwik PRO Tag ManagerTwo alternatives
Piwik PRO Tag Manager, Tealium iQ Tag ManagementTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerTwo alternatives
Matomo Tag Manager, Piwik PRO Tag ManagerBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 12:44 | no | 0 | 4 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 16:51 | yes | 3 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:06 | yes | 2 | 21 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-11-01 17:32 | yes | 10 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:10 | yes | 5 | 9 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:00 | yes | 5 | 5 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 08:46 | yes | 9 | 15 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:18 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:33 | yes | 5 | 24 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:18 | yes | 9 | 29 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 08:53 | yes | 18 | 21 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 10:42 | yes | 5 | 38 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-11-01 13:31 | yes | 4 | 11 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:12 | yes | 11 | 18 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 16:34 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 14:36 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 08:50 | no | 0 | 12 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-11-01 13:54 | yes | 10 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:46 | yes | 5 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 12:48 | yes | 5 | 3 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 12:42 | yes | 25 | 49 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 12:16 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 15:53 | no | 0 | 24 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 09:31 | yes | 10 | 14 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:08 | yes | 20 | 94 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 09:03 | no | 0 | 19 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-11-01 11:09 | yes | 3 | 11 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 09:31 | yes | 12 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:55 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:44 | yes | 7 | 6 s |
| Comparative | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 12:11 | no | 0 | 16 s |
| Comparative | Perplexity Sonar | sonar | 2026-11-01 17:02 | yes | 10 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 13:52 | yes | 5 | 14 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 15:08 | yes | 9 | 7 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 11:38 | yes | 22 | 30 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 10:20 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 13:04 | no | 0 | 36 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 13:49 | yes | 15 | 52 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 17:29 | yes | 21 | 129 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:30 | yes | 5 | 23 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:56 | yes | 4 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 14:56 | yes | 14 | 27 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 09:57 | no | 0 | 4 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 09:01 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 10:29 | yes | 8 | 17 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-11-01 10:22 | yes | 10 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:37 | yes | 5 | 7 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:24 | yes | 5 | 3 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 09:39 | yes | 10 | 11 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 14:08 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 09:12 | yes | 5 | 25 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 11:35 | yes | 10 | 13 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 15:34 | yes | 15 | 30 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 11:51 | yes | 5 | 24 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 14:00 | yes | 2 | 8 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 17:15 | yes | 14 | 17 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 14:39 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 11:51 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 17:10 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-11-01 15:38 | yes | 10 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 15:07 | yes | 10 | 38 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 14:08 | no | 0 | 12 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 16:26 | yes | 21 | 45 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 17:16 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 14:24 | yes | 10 | 62 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 16:19 | yes | 18 | 29 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:56 | yes | 20 | 56 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 15:44 | no | 0 | 29 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-11-01 15:57 | yes | 3 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 12:37 | no | 0 | 7 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-11-01 13:59 | yes | 14 | 7 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-11-01 13:07 | yes | 5 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version) | 2026-11-01 14:46 | no | 0 | 13 s |
| Negative framing | Perplexity Sonar | sonar | 2026-11-01 09:23 | yes | 10 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.20-non-reasoning via xai | 2026-11-01 16:02 | yes | 10 | 14 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-11-01 09:37 | yes | 5 | 4 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-11-01 13:25 | yes | 23 | 26 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-11-01 09:14 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-11-01 16:46 | yes | 5 | 42 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-11-01 08:47 | yes | 21 | 30 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-11-01 13:38 | yes | 20 | 87 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-11-01 12:49 | yes | 9 | 39 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-11-01 16:07 | yes | 4 | 13 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-11-01 11:55 | yes | 23 | 26 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adobe read as Adobe Experience Platform Tags
Commanders Act read as Commanders Act Enterprise Tag Manager
Commanders Act (TagCommander) read as Commanders Act Enterprise Tag Manager
Matomo read as Matomo Tag Manager
Matomo (Piwik) read as Matomo Tag Manager
Matomo Tag read as Matomo Tag Manager
Piwik PRO read as Piwik PRO Tag Manager
Stape.io read as Stape
Tealium read as Tealium iQ Tag Management
Tealium (iQ / Customer Data Hub) read as Tealium iQ Tag Management
Tealium iQ read as Tealium iQ Tag Management
Unresolved, counted raw
Adobe’s tag-related tooling
ComScore Tag Management
Commanders Act PlatformX
Conversios
Google Tag Manager (GTM) - Client Side
HubSpot Tag Manager
Lotame Tag Management
Magic Pixel
Matomo’s Tag Manager
Piwik PRO Core
Shopify's built-in tag management
Tealium iQ or AudienceStream
TrackingCoder
TrackingCoder / Code-Cube.io
Yottabyte
Discontinued, still offered
No shut-down product was recommended here.