October 2026 Edition

Leader changes, mid-market buyers · 22, of which 8 cleared the floor

Consent and privacy management · Mid-market

Enzuzo→Osano27%

New leader · moved

18 points clear of Enzuzo's current 9%.

Community platforms · Mid-market

Higher Logic Vanilla→Bettermode29%

New leader · moved

16 points clear of Higher Logic Vanilla's current 13%.

Revenue intelligence and forecasting · Mid-market

Avoma→Clari Copilot28%

New leader · moved

16 points clear of Avoma's current 12%.

Sales dialers and calling · Mid-market

Aloware→CloudTalk23%

New leader · moved

16 points clear of Aloware's current 7%.

Sales engagement platforms · Mid-market

Salesloft→Apollo.io35%

New leader · moved

14 points clear of Salesloft's current 21%.

Content management systems for marketing sites · Mid-market

WordPress→HubSpot Content Hub44%

New leader · moved

13 points clear of WordPress's current 31%.

Mobile apps · Mid-market

Meta Advantage+ App Campaigns→Customer.io16%

New leader · moved

12 points clear of Meta Advantage+ App Campaigns's current 4%.

Sales enablement and content · Mid-market

Dock→HubSpot Sales Hub29%

New leader · moved

12 points clear of Dock's current 17%.

Names swapped within the floor · 14, read as unsettled

• Channel partner and local marketing · Mid-marketJourneyBee→Channelscaler 12%10 points apart, inside the floor
• Digital sales rooms · Mid-marketAligned→Dock 31%9 points apart, inside the floor
• Sales commissions and incentive compensation · Mid-marketEverstage→CaptivateIQ 26%9 points apart, inside the floor
• Customer support and helpdesk · Mid-marketFreshdesk→Zendesk Support Suite 34%8 points apart, inside the floor
• Sales coaching and training · Mid-marketSalesHood→MindTickle 24%7 points apart, inside the floor
• Customer feedback and surveys · Mid-marketGoogle Forms→CustomerGauge 22%6 points apart, inside the floor
• Partner relationship management · Mid-marketChanneltivity→PartnerPortal.io 20%6 points apart, inside the floor
• B2B intent data providers · Mid-marketBombora→Apollo.io 29%4 points apart, inside the floor
• Customer education and LMS · Mid-marketTalentLMS→LearnUpon 28%4 points apart, inside the floor
• SEO and content optimization platforms · Mid-marketSurfer SEO→Semrush 22%4 points apart, inside the floor
• Customer intelligence and data science · Mid-marketGoogle Analytics 4→Amplitude 19%2 points apart, inside the floor
• Email marketing platforms · Mid-marketActiveCampaign→HubSpot Marketing Hub 32%2 points apart, inside the floor
• Search and social advertising platforms · Mid-marketGoogle Ads→Adzooma 13%1 point apart, inside the floor
• Loyalty, advocacy and referrals · Mid-marketSmile.io→Influitive AdvocateHub 23%0 points apart, inside the floor

Verdict changes{for_seg}

• CRM data quality and deduplication · Mid-marketContested→Clear leaderInsycle leads at 44%
• Customer success platforms · Mid-marketContested→Clear leaderChurnZero leads at 41%
• Customer support and helpdesk · Mid-marketClear leader→ContestedZendesk Support Suite leads at 34%
• Data management platforms · Mid-marketContested→Clear leaderSegment leads at 42%
• Data warehouse and reverse ETL for marketing · Mid-marketClear leader→ContestedHightouch leads at 38%
• Digital asset management · Mid-marketContested→Clear leaderCanto leads at 46%
• Email verification · Mid-marketContested→Clear leaderZeroBounce leads at 42%
• Content management systems for marketing sites · Mid-marketContested→Clear leaderHubSpot Content Hub leads at 44%
• Meeting scheduling · Mid-marketClear leader→ContestedCalendly leads at 39%
• Mobile marketing and push · Mid-marketContested→Clear leaderOneSignal leads at 45%
• Native and content advertising · Mid-marketContested→Clear leaderStackAdapt leads at 44%

Biggest movers in first-choice share, mid-market buyers

SegmentData management platforms · Mid-market

+2517% → 42%

MovedCleared the floor by 14 points · rank 1 of 151, unchanged

DockDigital sales rooms · Mid-market

+256% → 31%

MovedCleared the floor by 14 points · rank 6 → 1 of 69

HubSpot Content HubContent management systems for marketing sites · Mid-market

+2222% → 44%

MovedCleared the floor by 11 points · rank 3 → 1 of 51

HubSpot CRMCRM · Mid-market

+2241% → 63%

MovedCleared the floor by 11 points · rank 1 of 55, unchanged

StackAdaptNative and content advertising · Mid-market

+2123% → 44%

MovedCleared the floor by 10 points · rank 1 of 79, unchanged

CalendlyMeeting scheduling · Mid-market

−2059% → 39%

MovedCleared the floor by 9 points · rank 1 of 55, unchanged

JourneyBeePartner relationship management · Mid-market

−1818% → 0%

MovedCleared the floor by 7 points · rank 3 → 17 of 57

PandaDocProposal software · Mid-market

+1849% → 67%

MovedCleared the floor by 7 points · rank 1 of 54, unchanged

FreshdeskCustomer support and helpdesk · Mid-market

−1844% → 26%

MovedCleared the floor by 7 points · rank 1 → 2 of 54

Zendesk Support SuiteCustomer support and helpdesk · Mid-market

+1816% → 34%

MovedCleared the floor by 7 points · rank 3 → 1 of 54

AlignedDigital sales rooms · Mid-market

−1840% → 22%

MovedCleared the floor by 7 points · rank 1 → 2 of 69

Customer.ioMobile marketing and push · Mid-market

−1734% → 17%

MovedCleared the floor by 6 points · rank 2 of 76, unchanged

0Floor 11 pts · measured

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured · Every change resolves to its category page.