Retail media platforms
Asked as “retail media advertising platform”, and as “platform to run and manage retail media ads”, on behalf of a mid-market B2B company. 55 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026.
Standing · first-choice share
33%
Contested · Walmart Connect 16%
33Amazon Ads16Walmart Connect09Amazon Advertising42others
33% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
Show the two products at 0%, ordered by negative rate
09
Kroger Precision Marketing0%19%16accepted challengernewNew since September 2026: not ranked then, 0% now.
Kroger Precision Marketing0%19%16accepted challengernewNew since September 2026: not ranked then, 0% now.The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
All twenty-one head-to-head pages: the top seven products, each against each
Amazon Ads vs SkaiAmazon Ads vs Instacart AdsAmazon Ads vs CriteoWalmart Connect vs Amazon AdvertisingWalmart Connect vs PacvueWalmart Connect vs SkaiWalmart Connect vs Instacart AdsWalmart Connect vs CriteoAmazon Advertising vs PacvueAmazon Advertising vs SkaiAmazon Advertising vs Instacart AdsAmazon Advertising vs CriteoPacvue vs SkaiPacvue vs Instacart AdsPacvue vs CriteoSkai vs Instacart AdsSkai vs CriteoInstacart Ads vs Criteo
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
0809Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative50%
Key
01Amazon Ads33%
Amazon Ads33%02Walmart Connect16%
Walmart Connect16%03Amazon Advertising9%
Amazon Advertising9%04Pacvue7%
Pacvue7%05Skai5%
Skai5%06Instacart Ads2%
Instacart Ads2%07Criteo2%
Criteo2%08Target Roundel0%
Target Roundel0%09Kroger Precision Marketing0%
Kroger Precision Marketing0%What they warned about
Three of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Llama 4 Maverick, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Walmart Connect18%
10 of 56 labels negative · 8 of 14 models · 1 hard negative
“Avoid pure retail media platforms (like standard Amazon Ads or Walmart Connect)” Kimi K2, direct prompt
Target Roundel31%
9 of 29 labels negative · 8 of 14 models
“Platforms like Amazon Advertising, Walmart Connect, Target Roundel, and similar retail media networks focus on: Consumer shopping behavior” Claude Haiku 4.5, paraphrase prompt
Amazon Advertising22%
5 of 23 labels negative · 5 of 14 models
“Amazon if you don’t sell on Amazon, need more upper-funnel brand storytelling, or face high CPCs that break unit economics.” Perplexity Sonar, negative prompt
Instacart Ads14%
4 of 29 labels negative · 4 of 14 models
“such as Swiftly and Instacart Ads, have limited third-party review coverage, making it harder to validate their performance and reliability” Mistral Small, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
78 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1010 links across 268 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · Guideflow40 answers · 40 citations · 12 models
vendor site · Improvado37 answers · 38 citations · 11 models
vendor site · Osmos32 answers · 44 citations · 9 models
22 answers · 30 citations · 10 models
22 answers · 23 citations · 9 models
vendor site · Moloco19 answers · 20 citations · 10 models
vendor site · Shopify17 answers · 23 citations · 8 models
17 answers · 19 citations · 11 models
vendor site · Topsort17 answers · 19 citations · 9 models
17 answers · 17 citations · 8 models
vendor site · Madgicx16 answers · 24 citations · 10 models
vendor site · Skai14 answers · 19 citations · 9 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
39 answers · 12 models
37 answers · 11 models
20 answers · 7 models
18 answers · 10 models
17 answers · 8 models
17 answers · 9 models
17 answers · 8 models
14 answers · 9 models
14 answers · 7 models
14 answers · 10 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best retail media advertising platform”, “retail media advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| Amazon Ads amazon.jobs | 33% | 174 | 18,100 | 2,303 | ||||
| Walmart Connect walmartconnect.com | 16% | 145 | 4,400 | 1,026 | ||||
| Amazon parent site Amazon Advertising 9% | 9% | 40 | 151,000,000 | 1,380,939 | ||||
| Pacvue pacvue.com | 7% | 77 | 2,900 | 59 | ||||
| Skai skai.io | 5% | 165 | 6,600 | 2,387 | 12,905 | 35 | 3 | |
| Mirakl Ads mirakl.com | 4% | 18 | 5 | |||||
| LinkedIn parent site LinkedIn Campaign Manager 4% | 4% | 118 | 11,100,000 | 77,031 | ||||
| StackAdapt stackadapt.com | 4% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | |
| Criteo criteo.com Criteo 2%, Criteo Retail Media 2% | 4% | 54 | 6,600 | 245 | 37,077 | $577 | 120 | 2 |
| Instacart Ads instacart.com | 2% | 67 | 1,600 | 31 | 20,045,198 | $14,806 | 101 |
Google's top ten for the two searches hold 17 sites; 3 of them are among the sites the models cited here (skai.io, topsort.com, voyado.com). The first result for “best retail media advertising platform” is tinuiti.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best retail media advertising platform for a mid-market B2B company?”Paraphrase“Which platform to run and manage retail media ads would you recommend to a mid-sized B2B company?”Comparative“What are the top retail media platforms and how do they differ?”Budget-constrained“What is the best retail media advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a retail media advertising platform. What should we look at?”Negative“Which retail media platforms should I avoid or be cautious about?”
Claude Haiku 4.5Demandbase, StackAdaptLinkedIn Campaign ManagerChangedagainst: Amazon Advertising, Target Roundel, Walmart ConnectAmazon AdvertisingAmazon Adsno first choiceagainst: Amazon Ads, Instacart Ads, Walmart Connect
Two alternatives
Amazon Advertising, Home Depot's retail media networkFour alternatives
6sense, Demandbase, Google Ads, ZoomInfoTwo alternatives
Target Roundel, Walmart ConnectThree alternatives
Intentwise, Perpetua, QuartileGPT-5.4 miniWalmart ConnectSkaiChangedAmazon AdsAmazon Adsagainst: Criteo Commerce Maxno first choicenothing named
Three alternatives
Amazon Ads, Criteo, PacvueTwo alternatives
Criteo Retail Media, PacvueThree alternatives
Instacart Ads, Target Roundel, Walmart ConnectOne alternative
Walmart ConnectGemini 3.5 FlashPacvuePerpetuaChangedagainst: CommerceIQ, SkaiAmazon AdsAmazon Adsagainst: Kroger Precision Marketing, Target's Roundelno first choiceagainst: Amazon Advertising, Walmart Connect
Four alternatives
CitrusAd, Kevel Retail Media Cloud, Mirakl Ads, SkaiFour alternatives
Criteo Commerce Max, FiveX, Mirakl Ads, PacvueFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectThree alternatives
Criteo, Instacart Ads, Walmart ConnectPerplexity SonarStackAdaptSkaiChangedno first choiceAmazon Adsno first choiceagainst: Amazon Advertising, Instacart Ads, Target Roundel, Walmart Connect
One alternative
Criteo Retail MediaFour alternatives
Amazon Ads, Amazon DSP, Criteo, DemandbaseOne alternative
Walmart ConnectGrok 4.20Amazon Adsagainst: Best Buy Ads, Instacart, Kroger 84.51°Amazon AdsHeldagainst: Walmart ConnectAmazon AdsAmazon Adsagainst: Target Roundelno first choiceagainst: GAP's failed RMN, Target Roundel
One alternative
Walmart ConnectFour alternatives
LinkedIn Campaign Manager, Pacvue, Quartile, The Trade DeskTwo alternatives
Target Roundel, Walmart ConnectOne alternative
Walmart ConnectMistral SmallAmazon Ads, Walmart ConnectAmazon Ads, Walmart ConnectHeldAmazon Advertisingagainst: eBay AdsAmazon Advertising, Walmart Connectno first choiceagainst: Instacart Ads, Swiftly, Walmart Connect
Two alternatives
Pacvue, QuartileThree alternatives
ADvendio, Instacart Ads, Target's RoundelTwo alternatives
Target Roundel, Walmart ConnectDeepSeek V4 FlashAmazon Adsagainst: CDW, Criteo, GraingerAmazon AdsHeldAmazon AdsAmazon Adsno first choiceagainst: Target Roundelagainst: Albertsons, Amazon Advertising, BJ's Wholesale, Dollar General, H-E-B, Walmart Connect
Three alternatives
AdLib, Microsoft Advertising, Walmart ConnectThree alternatives
Criteo Retail Media, LinkedIn Campaign Manager, PacvueFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectTwo alternatives
Instacart Ads, Walmart ConnectThree alternatives
Criteo, Pacvue, SkaiLlama 4 Maverickno first choiceSkaiChangedno first choiceAmazon Advertising, Walmart Connectno first choicenothing named
Two alternatives
Epsilon Retail Media, Pacvue AdvertisingQwen 3.7 FlashFaire, Google Ads, LinkedIn Campaign ManagerAmazon AdvertisingChangedAmazon AdsAmazon Advertisingno first choicenothing named
Two alternatives
Amazon Ads, Walmart ConnectThree alternatives
Ad Badger, Pacvue, PerpetuaFour alternatives
Alibaba, Instacart Ads, Target Roundel, Walmart ConnectOne alternative
Walmart ConnectKimi K2Microsoft Advertisingagainst: The Trade Desk, Walmart ConnectCriteo Retail MediaChangedAmazon AdvertisingAmazon Advertising, Instacart Adsagainst: CitrusAd, Criteo, PromoteIQno first choiceagainst: Amazon DSP, Target Roundel, Walmart Connect
Five alternatives
Amazon Advertising, Criteo, Google Ads, LinkedIn Campaign Manager, Moloco Retail Media PlatformFive alternatives
Amazon Ads, Mirakl Ads, Moloco Retail Media Platform, The Trade Desk, Walmart ConnectTwo alternatives
Target Roundel, Walmart ConnectOne alternative
Walmart ConnectGLM 4.7 FlashXAmazon Ads, Walmart ConnectMirakl AdsChangedAmazon Adsagainst: Costco MediaAmazon Ads, Walmart Connectagainst: Costco Velocity, Home Depot Retail Media+, Macy's Media Network, Target Roundelno first choicenothing named
Three alternatives
Criteo, Target Roundel, TeikametricsTwo alternatives
PromoteIQ, QuartileFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectTwo alternatives
Instacart Ads, Kroger 84.51°MiniMax M2.5Amazon Adsagainst: Kroger Precision Marketing, Target RoundelMoloco Retail Media Platform, PacvueChangedAmazon AdsWalmart Connectno first choicenothing named
Three alternatives
Best Buy Ads, Criteo Retail Media, Walmart ConnectTwo alternatives
Google Ads, LinkedIn AdvertisingFour alternatives
Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectTwo alternatives
Amazon Advertising, InstacartGPT-6 LunaAmazon AdsPacvueChangedAmazon Ads, Walmart ConnectAmazon Adsno first choicenothing named
One alternative
PacvueOne alternative
PerpetuaFour alternatives
DoorDash Ads, Instacart Ads, Kroger Precision Marketing, Target RoundelOne alternative
Instacart AdsMuse Glimmer 30BCriteo, Mirakl Adsagainst: Amazon Advertising, WalmartPacvue, QuartileChangedAmazon AdsAmazon Ads, Walmart Connectagainst: Costco Velocity, Home Depot Retail Media+, Macy's Media Networkno first choiceagainst: Amazon DSP, Best Buy, CVS Media Exchange, Chewy, Instacart Ads, Kroger Precision Marketing, Petco, ShopRite, Target Roundel, Walmart Connect
Two alternatives
Moloco Retail Media Platform, OsmosThree alternatives
Amazon Ads, Moloco Retail Media Platform, Walmart ConnectFive alternatives
Costco, Instacart Ads, Kroger Precision Marketing, Target Roundel, Walmart ConnectOne alternative
Instacart AdsBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:44 | yes | 18 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:16 | yes | 2 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:33 | yes | 15 | 33 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-04 22:31 | yes | 17 | 3 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 22:55 | yes | 24 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:37 | yes | 13 | 6 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:09 | yes | 25 | 61 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:42 | yes | 5 | 2 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:38 | yes | 8 | 23 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:48 | yes | 19 | 33 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:47 | yes | 15 | 23 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:25 | yes | 16 | 95 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:09 | yes | 2 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:48 | yes | 18 | 26 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:30 | no | 0 | 5 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:01 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:46 | yes | 14 | 24 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-04 22:35 | yes | 17 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 22:18 | yes | 18 | 9 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:14 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:14 | yes | 22 | 27 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:42 | yes | 6 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:36 | no | 0 | 23 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 23:16 | yes | 19 | 17 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:19 | yes | 22 | 59 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:29 | yes | 5 | 30 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:39 | yes | 3 | 20 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:44 | yes | 23 | 27 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:12 | yes | 9 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:25 | yes | 5 | 8 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:52 | yes | 6 | 21 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-04 22:18 | yes | 14 | 3 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 00:48 | yes | 15 | 7 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:14 | yes | 10 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:42 | yes | 22 | 44 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:36 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:38 | yes | 8 | 26 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:01 | yes | 19 | 32 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:54 | yes | 18 | 110 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:14 | yes | 10 | 29 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:43 | yes | 7 | 26 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 22:49 | yes | 14 | 25 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:55 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:47 | yes | 4 | 6 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:12 | yes | 22 | 25 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-05 00:35 | yes | 17 | 2 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 23:18 | yes | 20 | 8 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:17 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:46 | yes | 20 | 36 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:11 | yes | 5 | 2 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:52 | yes | 5 | 21 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:22 | yes | 19 | 18 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 23:21 | yes | 14 | 61 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:00 | yes | 8 | 20 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:42 | yes | 2 | 8 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 22:46 | yes | 13 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:19 | no | 0 | 10 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:56 | no | 0 | 5 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:42 | yes | 13 | 22 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-05 00:57 | yes | 19 | 4 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 22:22 | yes | 13 | 10 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:15 | no | 0 | 8 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:50 | yes | 23 | 60 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 22:11 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:20 | no | 0 | 22 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 01:01 | yes | 13 | 35 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:12 | yes | 15 | 30 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:38 | yes | 10 | 16 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:42 | yes | 2 | 21 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:17 | yes | 13 | 22 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:42 | yes | 18 | 10 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:32 | yes | 5 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:54 | yes | 16 | 24 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-05 00:24 | yes | 24 | 4 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 00:17 | yes | 22 | 9 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 01:03 | yes | 13 | 8 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:03 | yes | 24 | 41 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 22:19 | yes | 5 | 3 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:18 | yes | 14 | 28 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 23:14 | yes | 19 | 29 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:37 | yes | 15 | 17 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 22:44 | yes | 14 | 24 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:45 | yes | 2 | 26 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:35 | yes | 14 | 28 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Amazon read as Amazon Advertising
Amazon Business Ads read as Amazon Advertising
Criteo Commerce Media read as Criteo Retail Media
Criteo Commerce Media Platform read as Criteo Retail Media
Epsilon read as Epsilon Retail Media
Kevel read as Kevel Retail Media Cloud
Microsoft PromoteIQ read as Microsoft Retail Media
Moloco read as Moloco Retail Media Platform
Moloco's Retail Media Platform read as Moloco Retail Media Platform
Unresolved, counted raw
Amazon Attribution
Ankorstore
BJ's Wholesale
Best Buy Advertising
CVS Media Network
Carrefour
CitrusAds
Commerce Media
Deltatre
FiveX
GAP's failed RMN
Home Depot's retail media network
Improvado's Retail Media Networks
Macy’s
Marinsphere
Mercado Libre
PMG
Petco
ShopRite
Shopify's ecosystem
Swiftly
Tesco
The Home Depot Media Network
Tradeling Group
Ulta Beauty (UB Media)
Voiado
Voyado's Retail Media Software
Zoro
Discontinued, still offered
No shut-down product was recommended here.