Audience and consumer insights platforms
Asked as “audience insights platform”, and as “consumer insights and audience research tool”, on behalf of a mid-market B2B company. 54 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the October 2026 Edition on October 4, 2026.
Standing · first-choice share
19%
Contested · GWI 13%
19SparkToro13GWI11Wynter57others
19% of first choices, contested.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
04
Google Analytics 4 Lab in the set7%10%10accepted challengernewNew since September 2026: not ranked then, 7% now.
Google Analytics 4 Lab in the set7%10%10accepted challengernewNew since September 2026: not ranked then, 7% now.Show the five products at 0%, ordered by negative rate
11
Adobe Real-Time CDP0%36%11criticized challengernewNew since September 2026: not ranked then, 0% now.
Adobe Real-Time CDP0%36%11criticized challengernewNew since September 2026: not ranked then, 0% now.09
Brandwatch Consumer Intelligence0%24%17accepted challengernewNew since September 2026: not ranked then, 0% now.
Brandwatch Consumer Intelligence0%24%17accepted challengernewNew since September 2026: not ranked then, 0% now.The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Analytics 4 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models four times of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All fifteen head-to-head pages: the top six products, each against each
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
01
02
0304
05
06
07
0809
1011Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative30%
Key
01SparkToro19%
SparkToro19%02GWI13%
GWI13%03ZoomInfo9%
ZoomInfo9%04Google Analytics 47%
Google Analytics 47%056sense4%
6sense4%06Qualtrics2%
Qualtrics2%07YouGov Profiles0%
YouGov Profiles0%08Audiense0%
Audiense0%09Brandwatch Consumer Intelligence0%
Brandwatch Consumer Intelligence0%10Meltwater0%
Meltwater0%11Adobe Real-Time CDP0%
Adobe Real-Time CDP0%What they warned about
One of fourteen models held their first choice under the paraphrase. Claude Haiku 4.5, GPT-5.4 mini, Gemini 3.5 Flash, Perplexity Sonar, Grok 4.20, Mistral Small, DeepSeek V4 Flash, Qwen 3.7 Flash, Kimi K2, GLM 4.7 FlashX, MiniMax M2.5, GPT-6 Luna and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
Qualtrics38%
5 of 13 labels negative · 5 of 14 models · 1 hard negative
“Avoid: Enterprise tools like Qualtrics unless you have dedicated research staff—they're often overkill and overpriced” Kimi K2, paraphrase prompt
GWI13%
5 of 39 labels negative · 4 of 14 models · 1 hard negative
“frequent complaints about data inaccuracy, biased results, poor filtering/search, and limited regional coverage” Grok 4.20, negative prompt
Adobe Real-Time CDP36%
4 of 11 labels negative · 4 of 14 models
“Even legitimate enterprise-grade tools like Adobe Real-Time CDP have significant user-reported drawbacks that may make them unsuitable for your organization.” GLM 4.7 FlashX, negative prompt
ZoomInfo20%
3 of 15 labels negative · 3 of 14 models · 1 hard negative
“Avoid platforms that monetize your own data back to you via free tiers that require CRM/email access, or that scan email signatures/inboxes.” Muse Glimmer 30B, negative prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
79 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1135 links across 354 sites, every framing counted. Ranked by the number of answers carrying the site or page. None of the 252 answers across every segment cited this index's own page for the category.
vendor site · Guideflow42 answers · 54 citations · 12 models
36 answers · 49 citations · 13 models
30 answers · 56 citations · 11 models
24 answers · 26 citations · 13 models
vendor site · ZoomInfo22 answers · 54 citations · 11 models
vendor site · Meltwater21 answers · 30 citations · 13 models
vendor site · Pulsar Platform20 answers · 22 citations · 9 models
vendor site · YouScan19 answers · 19 citations · 11 models
vendor site · Gartner18 answers · 24 citations · 9 models
14 answers · 17 citations · 9 models
vendor site · Articos14 answers · 15 citations · 8 models
vendor site · GWI13 answers · 20 citations · 7 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
36 answers · 12 models
34 answers · 12 models
22 answers · 12 models
19 answers · 11 models
18 answers · 9 models
17 answers · 12 models
16 answers · 11 models
16 answers · 9 models
13 answers · 8 models
12 answers · 8 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “audience insights platform”, “best audience insights platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| SparkToro sparktoro.com | 19% | 76 | 2,900 | 47 | 8,686 | |||
| GWI gwi.com | 13% | 137 | 3,600 | 1,658 | 338,733 | 37 | 9 | |
| Wynter wynter.com | 11% | 28 | 6,600 | 816 | 19,840 | 0 | ||
| ZoomInfo zoominfo.com | 9% | 542 | 135,000 | 1,810 | 6,376,738 | $1,140 | 120 | |
| Google analytics.google.com Google Analytics 4 7% | 7% | 473 | 9,900 | 348 | ||||
| Awario awario.com | 7% | 70 | 590 | 11 | 37,633 | |||
| 6sense 6sense.com | 4% | 618 | 49,500 | 316 | 108,788 | $1,209 | 120 | |
| HubSpot parent site HubSpot Marketing Hub 4% | 4% | 991 | 368,000 | 9,776 | ||||
| Apollo.io apollo.io | 4% | 1010 | 33,100 | 396 | 111,608 | 94 | ||
| LinkedIn parent site LinkedIn Analytics 4% | 4% | 8 | 11,100,000 | 77,031 |
Google's top ten for the two searches hold 14 sites; 5 of them are among the sites the models cited here (gartner.com, gwi.com, learn.g2.com, meltwater.com, youscan.io). The first result for “audience insights platform” is statsocial.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best audience insights platform for a mid-market B2B company?”Paraphrase“Which consumer insights and audience research tool would you recommend to a mid-sized B2B company?”Comparative“What are the top audience and consumer insights platforms and how do they differ?”Budget-constrained“What is the best audience insights platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating an audience insights platform. What should we look at?”Negative“Which audience and consumer insights platforms should I avoid or be cautious about?”
Claude Haiku 4.5HubSpot Marketing Hub, LinkedIn AnalyticsLinkedIn Analytics, WynterChangedno first choiceFacebook Audience Insights, Google Analytics 4, Google Trendsagainst: Audienseno first choiceagainst: Audiense
Three alternatives
6sense, AdRoll ABM, BomboraTwo alternatives
NewtonX, Semrush's Market ExplorerTwo alternatives
Hotjar, SparkToroGPT-5.4 mini6senseQualtricsChangedno first choiceSparkToroagainst: G2 audience intelligence toolsno first choicenothing named
Two alternatives
DemandScience, ZoomInfoOne alternative
SurveyMonkey LaunchPad/AudienceOne alternative
Native platform analyticsGemini 3.5 FlashGWI Work, SparkToroagainst: ZoomInfo MarketingOSSparkToroChangedagainst: QualtricsGWIagainst: MeltwaterSparkToroagainst: Brandwatch Consumer Intelligence, GWI, MeltwaterSparkToronothing named
Six alternatives
6sense, Apollo.io, Audiense, Cognism, Koala, WynterFour alternatives
CleverX, Demandbase, Respondent.io, WynterSeven alternatives
Audiense, Brandwatch Consumer Intelligence, Perspective AI, Remesh, SparkToro, Stravito, YouGov ProfilesFive alternatives
AnswerThePublic, Audiense, Google Analytics 4, Metricool, Microsoft ClarityFour alternatives
Audiense, Brandwatch Consumer Intelligence, GWI, Pulsar PlatformPerplexity SonarZoomInfoagainst: Adobe Real-Time CDPWynterChangedGWI, YouGov Profilesagainst: Think with GoogleSparkTorono first choiceagainst: Hootsuite Insights, Keyhole, Rival IQ, SocialPilot, Socialinsider, Sprout Social
Two alternatives
AdRoll ABM, GWIFour alternatives
Medallia, Qualtrics, Savanta, ZoomInfoSix alternatives
Adobe Analytics, Adobe Real-Time CDP, Audiense, Pulsar Platform, Salesforce Data Cloud, SparkToroFour alternatives
Awario, Google Analytics 4, Mentionlytics, Social StatusGrok 4.20ZoomInfoWynterChangedno first choiceGoogle Analytics 4no first choiceagainst: Facebook, GWI, Google Analytics 4, Qualtrics
Four alternatives
6sense, Demandbase, GWI, HubSpot Breeze IntelligenceFour alternatives
Attest, PickFu, UserTesting, aytmTwo alternatives
Google Trends, Meta Business Suite Audience InsightsMistral SmallZoomInfoGWIChangedno first choiceAwarioagainst: Talkwalker, YouScanno first choiceagainst: Attest, StatSocial, SurveyMonkey, Toluna, Zoomph
Three alternatives
Bombora, Demandbase, HubSpot Marketing HubTwo alternatives
Adobe Real-Time CDP, OmnaDeepSeek V4 Flash6senseGWIChangedagainst: 6sense, ZoomInfoGWI, YouGov ProfilesGWIno first choiceagainst: Adobe, Brandwatch Consumer Intelligencenothing named
Five alternatives
Audiense, Demandbase, GWI, SparkToro, ZoomInfoFour alternatives
Bombora, Factors.ai, Qualtrics, SurveyMonkeySeven alternatives
Brandwatch Consumer Intelligence, Kantar, Meltwater, Morning Consult, Nielsen One, Qualtrics, TalkwalkerThree alternatives
Facebook, Google Analytics 4, SparkToroLlama 4 MaverickGWIGWIHeldno first choiceAwariono first choicenothing named
Four alternatives
Adobe Real-Time CDP, HubSpot Marketing Hub, Mediatoolkit, OmnaTwo alternatives
Adobe Real-Time CDP, OmnaTwo alternatives
GWI, SparkToroQwen 3.7 FlashZoomInfoagainst: Salesforce IntelligenceGWIChangedno first choiceAwario, SparkToroagainst: Brandwatch Consumer Intelligence, GWIno first choiceagainst: Adobe Experience Cloudagainst: Adobe Real-Time CDP, Brandwatch Consumer Intelligence, Cision, Dynata, GWI, Qualtrics
Five alternatives
6sense, Brandwatch Consumer Intelligence, FactorAI, Meltwater, SparkToroThree alternatives
Omna, Savanta, WynterSix alternatives
Brandwatch Consumer Intelligence, Kantar, NielsenIQ, SparkToro, Sprinklr Insights, YouGov ProfilesKimi K2Apollo.ioagainst: ZoomInfoWynterChangedagainst: QualtricsMeltwateragainst: Qualtrics CoreXMGoogle Analytics 4no first choiceagainst: 6sense, Comscore, IQVIA, Nielsen One, Telesign
Four alternatives
6sense, HubSpot, HubSpot Breeze Intelligence, LinkedIn Sales NavigatorThree alternatives
Attest, GWI, Respondent.ioSeven alternatives
Audiense, Brandwatch Consumer Intelligence, NielsenIQ, Sprinklr Insights, Statista Consumer Insights, Talkwalker, YouGov ProfilesThree alternatives
Meta Audience Insights, Microsoft Clarity, SparkToroGLM 4.7 FlashXZoomInfoApollo.io, SurvicateChangedno first choiceGoogle Analytics 4, Meta Business Suite Insightsno first choiceagainst: Adobe Real-Time CDP
Three alternatives
6sense, Apollo.io, LinkedIn Sales NavigatorTwo alternatives
Cognism, ZoomInfoFour alternatives
Instagram Insights, SparkToro, TikTok Creator Center, YouTube StudioMiniMax M2.5Global Web IndexRespondent.io, WynterChangedNielsen OneAwario, Bufferno first choiceagainst: Adobe Real-Time CDP, Audiense
Four alternatives
Demandbase, HubSpot Marketing Hub, Talkwalker, ZoomInfoOne alternative
FlowresFour alternatives
Comscore, Ipsos, Kantar, QuantcastOne alternative
SparkToroGPT-6 LunaSparkToroWynterChangedno first choiceSparkTorono first choiceagainst: Gravy Analytics / Venntel, InMarket, Outlogic, Similarweb
Two alternatives
6sense, LinkedIn Sales NavigatorTwo alternatives
GWI, SparkToroTwo alternatives
Google Search Console, Google TrendsMuse Glimmer 30BHubSpot Marketing Hubagainst: 6sense, DemandbaseGWIChangedagainst: QualtricsGWIMeta Audience Insights, SparkTorono first choiceagainst: Clearbit, now Breeze Intelligence by HubSpot, GWI, ZoomInfo
Four alternatives
Bombora, Dealfront, Factors.ai, HubSpot Breeze IntelligenceTwo alternatives
Attest, PickFuEleven alternatives
Audiense, Comscore, Euromonitor International, Ipsos, Kantar, Mintel, Nielsen One, Pulsar Platform, Similarweb, SparkToro, YouGov ProfilesTwo alternatives
Delve AI, Google Analytics 4Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:46 | yes | 17 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-05 00:08 | yes | 4 | 6 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:17 | yes | 15 | 26 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-04 22:37 | yes | 20 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 23:18 | yes | 20 | 10 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:44 | yes | 16 | 9 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:43 | yes | 19 | 44 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:04 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:40 | yes | 23 | 50 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:52 | yes | 24 | 31 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:16 | yes | 19 | 59 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 22:59 | yes | 17 | 37 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:10 | yes | 3 | 12 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:54 | yes | 22 | 26 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 22:50 | yes | 9 | 9 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:16 | yes | 4 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:38 | yes | 6 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-04 23:01 | yes | 18 | 2 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 23:46 | yes | 24 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:49 | yes | 5 | 4 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:27 | yes | 25 | 37 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 22:49 | yes | 5 | 3 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 22:23 | yes | 5 | 22 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:29 | yes | 13 | 22 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 22:48 | yes | 23 | 33 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:27 | yes | 8 | 45 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:47 | yes | 3 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 22:27 | yes | 22 | 24 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:19 | yes | 9 | 9 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:40 | yes | 9 | 9 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:41 | yes | 18 | 30 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-04 22:33 | yes | 18 | 6 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 00:56 | yes | 20 | 11 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:56 | yes | 10 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 01:03 | yes | 25 | 57 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:34 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-04 23:49 | no | 0 | 27 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-04 22:28 | yes | 25 | 27 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-04 22:12 | yes | 24 | 63 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:15 | yes | 24 | 65 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-04 22:23 | yes | 9 | 36 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 23:54 | yes | 24 | 37 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:11 | yes | 9 | 8 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:15 | yes | 3 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 22:38 | yes | 12 | 27 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-05 00:46 | yes | 19 | 2 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 00:22 | yes | 24 | 9 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-05 00:11 | yes | 5 | 3 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-05 00:30 | yes | 25 | 21 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:24 | yes | 5 | 3 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:47 | yes | 10 | 23 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:45 | yes | 25 | 29 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:14 | yes | 25 | 30 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-04 23:04 | yes | 5 | 21 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-04 23:50 | yes | 2 | 14 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-04 22:54 | yes | 14 | 15 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-04 23:37 | no | 0 | 5 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 23:30 | no | 0 | 10 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-05 00:31 | no | 0 | 15 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-05 00:54 | yes | 16 | 3 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-04 23:55 | yes | 14 | 9 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:46 | no | 0 | 6 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 23:10 | yes | 20 | 55 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-05 00:24 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:48 | yes | 8 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:20 | yes | 15 | 20 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:15 | yes | 15 | 45 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 01:02 | yes | 5 | 40 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:39 | yes | 2 | 15 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:06 | yes | 13 | 27 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-05 00:29 | yes | 26 | 11 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-04 22:38 | yes | 6 | 6 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-04 23:36 | yes | 18 | 25 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-05 00:08 | yes | 18 | 6 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-05 00:26 | yes | 25 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-04 23:43 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-04 22:45 | yes | 25 | 15 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-04 23:01 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-05 00:13 | yes | 5 | 25 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-05 00:04 | yes | 25 | 23 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-05 00:18 | yes | 24 | 40 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-05 00:39 | yes | 15 | 27 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-05 00:23 | yes | 4 | 25 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-05 00:34 | yes | 24 | 35 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
ShowHide
Category-scoped readings
Brandwatch read as Brandwatch Consumer Intelligence
Brandwatch (Cision) read as Brandwatch Consumer Intelligence
Brandwatch (Consumer Research) read as Brandwatch Consumer Intelligence
Hootsuite read as Hootsuite Insights
Meta Business Suite read as Meta Business Suite Insights
Nielsen read as Nielsen One
Pulsar read as Pulsar Platform
Sprinklr read as Sprinklr Insights
Statista read as Statista Consumer Insights
YouGov read as YouGov Profiles
YouGov (Profiles & BrandIndex) read as YouGov Profiles
Unresolved, counted raw
Adobe
Clearbit, now Breeze Intelligence by HubSpot
Entropik (Decode)
Experian's ConsumerSync
FactorAI
Flowres
G2 audience intelligence tools
Hootsuite Consumer Insights
Kantar's Realeyes
Meltwater Consumer Insights
Meta Business Suite Audience Insights
Mnemonic AI
Salesforce
Salesforce Intelligence
Semrush's Market Explorer
SurveyMonkey LaunchPad/Audience
Telesign
TikTok Creator Center
Truthset
Twitter Analytics (X)
U.S. Census Bureau or BLS data
YouTube Studio
Discontinued, still offered
No shut-down product was recommended here.