Programmatic and display advertising
Asked as “programmatic advertising platform”, and as “demand-side platform for display ads”, on behalf of a mid-market B2B company. 58 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each.
Standing · first-choice share
48%
Clear leader
48StackAdapt10The Trade Desk05Choozle36others
48% of first choices, clear leader.
Since September 2026▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.StackAdapt held the lead, −17 points on 61%, past the floor.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.
Small business
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.This pageEnterprise
The Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →
StackAdapt43%Clear leader▲+9Since September 2026: 32% → 41%, +9 points. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →Mid-marketStackAdapt48%Clear leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.This pageEnterpriseThe Trade Desk39%Contested▼−1Since September 2026: 43% → 42%, −1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.Standing →The standing
Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for a mid-market B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince September 2026
01StackAdapt48%10%60endorsed leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.61% → 44%
StackAdapt48%10%60endorsed leader▼−17Since September 2026: 61% → 44%, −17 points. Past the 11-point floor: movement. Read over the models both editions asked.61% → 44%02The Trade Desk10%41%59criticized challenger▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 12%
The Trade Desk10%41%59criticized challenger▲+1Since September 2026: 11% → 12%, +1 point. Inside the 11-point floor: within noise. Read over the models both editions asked.11% → 12%03
Choozle5%0%11accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%
Choozle5%0%11accepted challenger=heldSince September 2026: 4% → 4%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.4% → 4%04
Demandbase Advertising3%3%29accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%
Demandbase Advertising3%3%29accepted challenger▲+2Since September 2026: 2% → 4%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.2% → 4%05
Amazon DSP3%28%32criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%
Amazon DSP3%28%32criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%06
Meta Ads3%40%10criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%
Meta Ads3%40%10criticized challenger▲+4Since September 2026: 0% → 4%, +4 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 4%07
Basis2%0%16accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Basis2%0%16accepted challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%08
Google Display & Video 360 Lab in the set2%38%32criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Google Display & Video 360 Lab in the set2%38%32criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%09MediaMath2%45%11criticized challenger▲+2Since September 2026: 0% → 2%, +2 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 2%
Show the four products at 0%, ordered by negative rate
13DV3600%47%15criticized challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
12
PubMatic0%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
PubMatic0%9%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%10
LinkedIn Campaign Manager0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
LinkedIn Campaign Manager0%7%14accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%11
6sense0%0%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%
6sense0%0%11accepted challenger=heldSince September 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise. Read over the models both editions asked.0% → 0%The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models one time of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
All twenty-eight head-to-head pages: the top eight products, each against each
StackAdapt vs Amazon DSPStackAdapt vs Meta AdsStackAdapt vs BasisStackAdapt vs Google Display & Video 360The Trade Desk vs ChoozleThe Trade Desk vs Demandbase AdvertisingThe Trade Desk vs Amazon DSPThe Trade Desk vs Meta AdsThe Trade Desk vs BasisThe Trade Desk vs Google Display & Video 360Choozle vs Demandbase AdvertisingChoozle vs Amazon DSPChoozle vs Meta AdsChoozle vs BasisChoozle vs Google Display & Video 360Demandbase Advertising vs Amazon DSPDemandbase Advertising vs Meta AdsDemandbase Advertising vs BasisDemandbase Advertising vs Google Display & Video 360Amazon DSP vs Meta AdsAmazon DSP vs BasisAmazon DSP vs Google Display & Video 360Meta Ads vs BasisMeta Ads vs Google Display & Video 360Basis vs Google Display & Video 360
Recommended versus criticized
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
Criticized challengerCriticized default
Negative label rate →
0102030405060708M09
101112D13
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01StackAdapt48%
StackAdapt48%02The Trade Desk10%
The Trade Desk10%03Choozle5%
Choozle5%04Demandbase Advertising3%
Demandbase Advertising3%05Amazon DSP3%
Amazon DSP3%06Meta Ads3%
Meta Ads3%07Basis2%
Basis2%08Google Display & Video 3602%
Google Display & Video 3602%09MediaMath2%
10LinkedIn Campaign Manager0%
LinkedIn Campaign Manager0%116sense0%
6sense0%12PubMatic0%
PubMatic0%13DV3600%
What they warned about
Nine of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Perplexity Sonar, Llama 4 Maverick, Qwen 3.7 Flash and MiniMax M2.5 changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
The Trade Desk41%
24 of 59 labels negative · 10 of 14 models · 2 hard negative
“Enterprise DSPs like The Trade Desk ($50K+/month) ... aren't practical for small budgets” Grok 4.20, budget prompt
Google Display & Video 36038%
12 of 32 labels negative · 7 of 14 models · 2 hard negative
“($35K–$50K+/month, no self-serve) ... have high thresholds, complex contracts ... aren't practical for small budgets” Grok 4.20, budget prompt
Amazon DSP28%
9 of 32 labels negative · 6 of 14 models · 2 hard negative
“Amazon DSP ($35K+) have high thresholds, complex contracts, and are geared toward large-scale operations” Grok 4.20, budget prompt
DV360
47%
7 of 15 labels negative · 6 of 14 models
“mid-sized companies rarely have the $10,000–$20,000 monthly minimums required to secure a direct seat with Tier-1 enterprise DSPs like Google’s DV360 or The Trade Desk” Gemini 3.5 Flash, paraphrase prompt
What they cite
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.
Sites the answers cite
74 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1006 links across 279 sites, every framing counted. Ranked by the number of answers carrying the site or page. 4 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
vendor site · Improvado39 answers · 51 citations · 9 models
vendor site · Demandbase37 answers · 46 citations · 13 models
34 answers · 41 citations · 12 models
vendor site · Madgicx28 answers · 32 citations · 11 models
vendor site · AdManage26 answers · 26 citations · 12 models
vendor site · Hey Sid21 answers · 26 citations · 12 models
vendor site · SmartyAds19 answers · 22 citations · 8 models
19 answers · 22 citations · 9 models
vendor site · ZoomInfo18 answers · 34 citations · 9 models
vendor site · Vibe.co18 answers · 19 citations · 10 models
16 answers · 16 citations · 7 models
vendor site · StackAdapt15 answers · 20 citations · 8 models
Pages the answers cite
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
33 answers · 11 models
32 answers · 11 models
31 answers · 9 models
26 answers · 11 models
25 answers · 12 models
20 answers · 12 models
16 answers · 10 models
15 answers · 7 models
13 answers · 9 models
13 answers · 9 models
Search against answers
Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best programmatic advertising platform”, “programmatic advertising platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 48% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | 3 |
| The Trade Desk thetradedesk.com | 10% | 351 | 27,100 | 1,140 | 68,569 | $8,113 | 18 | |
| Google parent site Google Ads 3%, Google Display & Video 360 2%, Google Marketing Platform 2%, Google Ad Manager 0% | 7% | 201 | 550,000 | 15,818 | ||||
| Choozle choozle.com | 5% | 48 | 720 | 12 | 2,161 | $135 | 13 | |
| Vibe.co vibe.co | 5% | 51 | 1,900 | 4 | 13,556 | $75 | 60 | 1 |
| Demandbase Advertising demandbase.com | 3% | 62 | 42,531 | 34 | ||||
| Amazon DSP amazon.com | 3% | 139 | 22,200 | 1,498 | 1,681,997,879 | $106,125 | 115 | 5 |
| AdRoll adroll.com AdRoll 3%, AdRoll ABM 0% | 3% | 204 | 2,900 | 50 | 52,273 | 18 | ||
| SmartyAds smartyads.com SmartyAds DSP 3%, SmartyAds 0% | 3% | 28 | 110 | 0 | 3,878 | 4 | ||
| Meta meta.com Meta Ads 3% | 3% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 |
Google's top ten for the two searches hold 15 sites; 3 of them are among the sites the models cited here (improvado.io, stackadapt.com, vibe.co). The first result for “best programmatic advertising platform” is mediajel.com.
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.ShowHide
How they answered
Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHideModelDirect“What is the best programmatic advertising platform for a mid-market B2B company?”Paraphrase“Which demand-side platform for display ads would you recommend to a mid-sized B2B company?”Comparative“What are the top programmatic advertising platforms and how do they differ?”Budget-constrained“What is the best programmatic advertising platform for a company with a limited budget?”Scale-constrained“We are a 500 person company evaluating a programmatic advertising platform. What should we look at?”Negative“Which programmatic advertising platforms should I avoid or be cautious about?”
Claude Haiku 4.5StackAdaptagainst: DV360, The Trade DeskStackAdaptHeldno first choiceStackAdaptno first choiceagainst: Adobe Advertisingagainst: Amazon DSP, Google Display & Video 360, LinkedIn Campaign Manager, MediaMath, Microsoft Invest, StackAdapt
Four alternatives
AdRoll ABM, Basis, Demandbase Advertising, LinkedIn Campaign ManagerTwo alternatives
Demandbase Advertising, The Trade DeskThree alternatives
AdLib, Google Ads or DV360, Vibe.coGPT-5.4 miniThe Trade Deskagainst: StackAdaptStackAdaptChangedagainst: The Trade DeskThe Trade DeskAdRollagainst: DV360, StackAdapt, The Trade Deskno first choicenothing named
One alternative
Demandbase AdvertisingOne alternative
Demandbase AdvertisingFour alternatives
Amazon DSP, Google Display & Video 360, Magnite, PubMaticGemini 3.5 FlashStackAdaptagainst: The Trade DeskStackAdaptHeldagainst: DV360, The Trade DeskThe Trade DeskAdRoll, Amazon DSP, SmartyAds DSPagainst: DV360, The Trade DeskBasis, StackAdaptagainst: Google Ads, Google Display & Video 360, Google Search Partners, Google Video Partners, Taboola, Teads
Four alternatives
AdLib, AdRoll ABM, Demandbase Advertising, LinkedIn Campaign ManagerFour alternatives
AdLib, AdRoll ABM, Choozle, Metadata.ioFour alternatives
Amazon DSP, Google Display & Video 360, StackAdapt, Yahoo DSPFour alternatives
AdLib DSP, Google Ads, Meta Ads, StackAdaptThree alternatives
Choozle, Google Display & Video 360, The Trade DeskPerplexity SonarStackAdaptagainst: Microsoft Invest, The Trade DeskDemandbase AdvertisingChangedThe Trade DeskVibe.coagainst: StackAdaptno first choicenothing named
One alternative
Demandbase AdvertisingOne alternative
StackAdaptEight alternatives
Adsterra, Demandbase Advertising, ExoClick, Google Display & Video 360, PropellerAds, RichAds, StackAdapt, TripleLiftTwo alternatives
AdPersonam, SmartyAdsGrok 4.20StackAdaptagainst: The Trade DeskStackAdaptHeldagainst: Amazon DSP, Google Display & Video 360Google Display & Video 360, The Trade Deskagainst: MediaMathSmartyAds DSPagainst: Amazon DSP, Google Display & Video 360, The Trade DeskAmazon DSP, Google Display & Video 360, MediaMath, The Trade Deskagainst: Google Display & Video 360, The Trade Desk
Four alternatives
AdRoll ABM, Demandbase Advertising, Google Display & Video 360, LinkedIn Campaign ManagerFour alternatives
AdRoll, Demandbase Advertising, Simpli.fi, The Trade DeskFive alternatives
Amazon DSP, Google Ad Exchange / Ad Manager, Magnite, PubMatic, StackAdaptThree alternatives
AdRoll, Choozle, StackAdaptMistral SmallStackAdaptStackAdaptHeldno first choiceagainst: AdRollChoozle, Vibe.cono first choicenothing named
Three alternatives
6sense, Demandbase Advertising, LiveRamp RampIDTwo alternatives
Google Display & Video 360, The Trade DeskFour alternatives
Amazon DSP, Google Display & Video 360, StackAdapt, The Trade DeskTwo alternatives
Simpli.fi, SmartyAdsDeepSeek V4 FlashStackAdaptagainst: The Trade DeskStackAdaptHeldagainst: Google Display & Video 360, The Trade DeskGoogle Display & Video 360, The Trade Deskagainst: MediaMathVibe.cono first choiceagainst: Amazon DSP, DV360, The Trade Desk
Three alternatives
AdRoll ABM, Basis, Demandbase AdvertisingTwo alternatives
AdRoll ABM, Demandbase AdvertisingFive alternatives
Amazon DSP, Choozle, Google Ad Manager, PubMatic, StackAdaptFour alternatives
AdLib, Google Ads, Meta Ads, StackAdaptLlama 4 MaverickStackAdaptDemandbase AdvertisingChangedno first choiceno first choiceno first choicenothing named
Four alternatives
Choozle, Simpli.fi, SmartyAds, StackAdaptQwen 3.7 FlashThe Trade DeskStackAdaptChangedagainst: The Trade DeskThe Trade DeskAdwaveagainst: The Trade DeskStackAdaptagainst: DV360, The Trade Deskagainst: Amazon Audience Network, Google Display Network, Meta Ads, Meta Audience Network, OpenWeb, Ozone, Taboola, Teads
Four alternatives
6sense, Demandbase Advertising, Google Display & Video 360, SpotwareTwo alternatives
Google Display & Video 360, LinkedIn Campaign ManagerFive alternatives
Amazon DSP, Google Ad Manager, Google Display & Video 360, MediaMath, StackAdaptThree alternatives
Choozle, SmartyAds, StackAdaptKimi K2StackAdaptagainst: Google Display & Video 360, The Trade DeskStackAdaptHeldagainst: Amazon DSP, Google Display & Video 360, The Trade DeskThe Trade DeskChoozle, Simpli.fiStackAdaptagainst: Amazon DSP, Meta Ads, OneView, StackAdapt, The Trade Desk
Four alternatives
6sense, Basis, Demandbase Advertising, LinkedIn Campaign ManagerThree alternatives
6sense, Choozle, Demandbase AdvertisingFive alternatives
Amazon DSP, Basis, Google Display & Video 360, Microsoft Invest, StackAdaptTwo alternatives
Google Display Network, SmartyAds DSPTwo alternatives
DV360, The Trade DeskGLM 4.7 FlashXStackAdaptagainst: Demandbase Advertising, The Trade DeskStackAdaptHeldagainst: The Trade DeskGoogle Display & Video 360, The Trade DeskGoogle Ads, Meta Adsagainst: Amazon DSP, Google Display & Video 360, MediaMath, StackAdapt, The Trade Deskno first choiceagainst: Amazon DSP, DoubleVerify, Google Ad Manager, Google Display & Video 360, IAS, MOAT
Two alternatives
AdRoll ABM, Hey SidThree alternatives
Amazon DSP, Basis, LinkedIn Campaign ManagerFive alternatives
Amazon DSP, Google Ad Manager, Magnite, OpenX, PubMaticFour alternatives
Choozle, Madgicx, Simpli.fi, SmartyAdsMiniMax M2.5Google Marketing Platform, The Trade Deskagainst: Adobe AdvertisingThe Trade DeskChangedGoogle Ad Manager, The Trade DeskGoogle Ads, Meta Adsagainst: Amazon DSPStackAdapt, The Trade Deskagainst: DV360against: Direct Digital Holdings, PubMatic, TripleLift
Two alternatives
LinkedIn Campaign Manager, Media.netFour alternatives
AdRoll, Amazon DSP, Demandbase Advertising, StackAdaptThree alternatives
Adobe Advertising, OpenX, PubMaticOne alternative
Microsoft AdvertisingTwo alternatives
Amazon DSP, LinkedIn Campaign ManagerGPT-6 LunaStackAdaptStackAdaptHeldno first choiceStackAdaptno first choiceagainst: Google's ad-tech stack
Three alternatives
6sense, Demandbase Advertising, LinkedIn Campaign ManagerTwo alternatives
Demandbase Advertising, The Trade DeskFive alternatives
Adobe Advertising, Amazon Ads Agent, Google Display & Video 360, StackAdapt, The Trade DeskTwo alternatives
Google Ads, Meta AdsMuse Glimmer 30BStackAdaptagainst: Google Display & Video 360, The Trade DeskStackAdaptHeldThe Trade Deskagainst: MediaMathChoozleagainst: Google Display & Video 360, The Trade Deskno first choiceagainst: Google Display Network, Meta Ads, YouTube
Five alternatives
6sense, AdRoll ABM, Basis, Demandbase Advertising, Simpli.fiFour alternatives
AdRoll, Demandbase Advertising, Google Display & Video 360, The Trade DeskSeven alternatives
Amazon DSP, DV360, Google Ad Manager, Magnite, OpenX, PubMatic, StackAdaptThree alternatives
Adwave, StackAdapt, ad:personamBold is the first choiceAlternatives are counted; the count opens them.What the answer argued against
The record
One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 10:38 | yes | 9 | 8 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 11:57 | yes | 2 | 5 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:04 | yes | 14 | 25 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 07:51 | yes | 19 | 2 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 09:14 | yes | 22 | 11 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:54 | yes | 5 | 4 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:22 | yes | 21 | 31 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 12:18 | yes | 5 | 1 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 07:48 | no | 0 | 37 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:43 | yes | 14 | 23 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:47 | yes | 22 | 46 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:10 | no | 0 | 36 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:18 | yes | 3 | 13 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:14 | yes | 12 | 24 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:22 | yes | 9 | 7 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:12 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 11:40 | yes | 22 | 23 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 08:26 | yes | 19 | 3 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 11:54 | yes | 20 | 6 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:38 | yes | 13 | 7 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:41 | yes | 18 | 20 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:16 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:40 | no | 0 | 28 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 14:15 | yes | 13 | 20 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:44 | yes | 22 | 47 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:56 | no | 0 | 40 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 07:55 | yes | 3 | 19 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:36 | yes | 12 | 16 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 13:18 | yes | 16 | 8 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:28 | yes | 7 | 7 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:57 | yes | 17 | 27 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 11:21 | yes | 19 | 7 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 09:08 | yes | 23 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:46 | yes | 10 | 6 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:48 | yes | 20 | 59 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:35 | yes | 5 | 2 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:05 | yes | 10 | 34 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 12:24 | yes | 10 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:30 | yes | 25 | 122 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:06 | yes | 5 | 21 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:10 | yes | 7 | 28 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:17 | yes | 21 | 32 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:39 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:27 | yes | 2 | 4 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:10 | yes | 21 | 21 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 12:34 | yes | 20 | 3 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 09:32 | yes | 23 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:55 | yes | 5 | 3 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 12:00 | yes | 21 | 28 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:25 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:36 | yes | 5 | 24 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:04 | yes | 14 | 17 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:14 | yes | 23 | 44 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:27 | no | 0 | 10 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:14 | yes | 2 | 12 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 12:11 | yes | 13 | 14 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 11:23 | yes | 15 | 12 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:27 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:05 | no | 0 | 16 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 13:01 | yes | 18 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 11:32 | no | 0 | 6 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 12:11 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:23 | yes | 22 | 26 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:44 | yes | 5 | 2 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:10 | yes | 9 | 27 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:29 | yes | 24 | 38 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 14:02 | yes | 14 | 21 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 08:59 | yes | 5 | 12 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:57 | yes | 4 | 21 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:59 | yes | 13 | 27 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:29 | yes | 18 | 9 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:00 | yes | 6 | 14 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:09 | yes | 31 | 29 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 10:52 | yes | 19 | 3 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 13:16 | yes | 23 | 10 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:54 | yes | 5 | 5 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 07:54 | yes | 24 | 50 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:08 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:06 | no | 0 | 41 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:12 | yes | 24 | 26 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 13:27 | yes | 22 | 54 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:20 | yes | 20 | 23 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:12 | yes | 2 | 21 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:32 | yes | 13 | 25 s |
Normalization in this category
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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Category-scoped readings
Adform read as Adform DSP
Adobe read as Adobe Advertising
Adobe Advertising DSP read as Adobe Advertising
Demandbase read as Demandbase Advertising
Demandbase (Advertising Cloud) read as Demandbase Advertising
Demandbase One read as Demandbase Advertising
Facebook read as Meta Ads
LinkedIn read as LinkedIn Campaign Manager
Meta read as Meta Ads
Unresolved, counted raw
AdPersonam
Amazon Audience Network
Direct Digital Holdings
Evidon
Google Ad Exchange (AdX)
Google Ad Exchange / Ad Manager
Google Ads or DV360
Google Search Partners (GSP)
Google's ad-tech stack
GroupM
Havas
Kargo
LiveRamp RampID
Meta (Facebook) Ad Network
Microsoft Invest DSP (formerly Xandr)
OneView
Ozone
Ozone Project
Publicis Media
Spotware
TrustX
Discontinued, still offered
No shut-down product was recommended here.