32% of first choices, contested.
The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. How the floor is measured
Google Display & Video 360 is made by Google, whose model Gemini 3.5 Flash is in the set. On the four share prompts that model made it the first choice zero times of 4; the other thirteen models one time of 52. Lab treatment is defined on the method page; the row is marked, not excluded.
Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.
“The "Trap" to Watch Out For: TikTok Ads ... TikTok is physically too expensive to start with, and you should stick to YouTube or Meta.” Gemini 3.5 Flash, budget prompt
“major platforms like YouTube and Meta (Facebook/Instagram) have strict advertising policies. Violations can result in harsh penalties, such as ad account suspension.” Mistral Small, negative prompt
“Google Video Partners (GVP) — Use with Extreme Caution ... roughly 80% of video ad placements ... violated Google's own promised standards.” Kimi K2, negative prompt
“major platforms like YouTube and Meta (Facebook/Instagram) have strict advertising policies. Violations can result in harsh penalties, such as ad account suspension.” Mistral Small, negative prompt
75 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 1021 links across 311 sites, every framing counted. Ranked by the number of answers carrying the site or page. 1 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.
The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.
| Company and products | Share | Own site cited | Name searches, Google | AI search demand, est. | Organic visits | Paid search a month, est. | Google ads, last 30 days | Best Google position |
|---|---|---|---|---|---|---|---|---|
| StackAdapt stackadapt.com | 32% | 393 | 8,100 | 167 | 26,512 | $18,665 | 39 | |
| LinkedIn parent site LinkedIn Video Ads 17%, LinkedIn CTV Ads 2% | 19% | 84 | 11,100,000 | 77,031 | ||||
| YouTube Ads youtube.com | 15% | 116 | 14,800 | 9,294 | 3,335,384,769 | $40 | 7 | |
| Meta meta.com Meta Ads 11% | 11% | 195 | 49,500 | 1,504 | 9,891,853 company | $5,460 | 49 | |
| Vibe.co vibe.co | 8% | 51 | 1,900 | 4 | 13,556 | $75 | 60 | |
| Google parent site Google Display & Video 360 2%, Google Ads 2%, Google Video 2% | 6% | 201 | 550,000 | 15,818 | ||||
| MNTN | 2% | 450,000 | 336 | |||||
| TikTok Ads tiktok.com | 2% | 130 | 22,200 | 1,238 | 318,250,761 | $58,994 | 92 | |
| Demandbase CTV demandbase.com | 2% | 34 | 42,531 | 34 | ||||
| Reddit Ads reddit.com | 2% | 8 | 1 |
Google's top ten for the two searches hold 14 sites; 0 of them are among the sites the models cited here. The first result for “best video advertising platform” is reddit.com.
| Prompt | Model | Version string | Time (UTC) | Searched | Sources | Latency |
|---|---|---|---|---|---|---|
| Direct recommendation | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:41 | yes | 9 | 9 s |
| Direct recommendation | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 12:42 | yes | 4 | 4 s |
| Direct recommendation | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 14:12 | yes | 9 | 23 s |
| Direct recommendation | Perplexity Sonar | sonar | 2026-10-01 07:24 | yes | 19 | 4 s |
| Direct recommendation | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 08:03 | yes | 25 | 7 s |
| Direct recommendation | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 07:39 | yes | 5 | 3 s |
| Direct recommendation | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:43 | yes | 23 | 31 s |
| Direct recommendation | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:03 | yes | 5 | 3 s |
| Direct recommendation | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:18 | yes | 8 | 19 s |
| Direct recommendation | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:34 | yes | 20 | 26 s |
| Direct recommendation | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:03 | yes | 23 | 30 s |
| Direct recommendation | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:14 | yes | 9 | 35 s |
| Direct recommendation | GPT-6 Luna | gpt-6-luna | 2026-10-01 14:07 | yes | 3 | 15 s |
| Direct recommendation | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 08:23 | yes | 22 | 40 s |
| Paraphrase | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:47 | no | 0 | 4 s |
| Paraphrase | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 09:54 | yes | 3 | 5 s |
| Paraphrase | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 13:37 | yes | 14 | 19 s |
| Paraphrase | Perplexity Sonar | sonar | 2026-10-01 08:10 | yes | 16 | 4 s |
| Paraphrase | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 11:52 | yes | 17 | 8 s |
| Paraphrase | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:38 | yes | 8 | 5 s |
| Paraphrase | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 10:57 | yes | 22 | 33 s |
| Paraphrase | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 13:10 | yes | 5 | 2 s |
| Paraphrase | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 14:08 | yes | 7 | 30 s |
| Paraphrase | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:18 | yes | 18 | 33 s |
| Paraphrase | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:57 | yes | 24 | 15 s |
| Paraphrase | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 10:14 | yes | 10 | 66 s |
| Paraphrase | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:48 | yes | 4 | 13 s |
| Paraphrase | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 09:26 | yes | 18 | 28 s |
| Comparative | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:39 | yes | 9 | 7 s |
| Comparative | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 10:17 | yes | 4 | 5 s |
| Comparative | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 10:22 | yes | 14 | 22 s |
| Comparative | Perplexity Sonar | sonar | 2026-10-01 12:47 | yes | 20 | 5 s |
| Comparative | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 13:55 | yes | 22 | 9 s |
| Comparative | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 08:00 | yes | 9 | 8 s |
| Comparative | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 08:22 | yes | 24 | 52 s |
| Comparative | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 11:23 | yes | 5 | 1 s |
| Comparative | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 13:06 | yes | 9 | 21 s |
| Comparative | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 11:49 | yes | 19 | 29 s |
| Comparative | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 09:27 | yes | 15 | 29 s |
| Comparative | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 14:14 | yes | 25 | 49 s |
| Comparative | GPT-6 Luna | gpt-6-luna | 2026-10-01 11:38 | yes | 8 | 18 s |
| Comparative | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:15 | yes | 14 | 30 s |
| Budget constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 08:37 | yes | 9 | 7 s |
| Budget constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:12 | no | 0 | 3 s |
| Budget constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 08:23 | yes | 15 | 22 s |
| Budget constrained | Perplexity Sonar | sonar | 2026-10-01 13:46 | yes | 30 | 6 s |
| Budget constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 10:41 | yes | 25 | 6 s |
| Budget constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 09:26 | yes | 5 | 4 s |
| Budget constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:58 | yes | 24 | 41 s |
| Budget constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 09:45 | yes | 5 | 1 s |
| Budget constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 08:15 | yes | 15 | 82 s |
| Budget constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:44 | yes | 10 | 15 s |
| Budget constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 10:26 | yes | 24 | 31 s |
| Budget constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 07:55 | no | 0 | 40 s |
| Budget constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 08:21 | yes | 3 | 18 s |
| Budget constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 10:09 | yes | 12 | 18 s |
| Scale constrained | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 09:03 | no | 0 | 6 s |
| Scale constrained | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 08:54 | no | 0 | 8 s |
| Scale constrained | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 12:46 | no | 0 | 18 s |
| Scale constrained | Perplexity Sonar | sonar | 2026-10-01 07:58 | yes | 18 | 6 s |
| Scale constrained | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 08:15 | yes | 8 | 7 s |
| Scale constrained | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 13:38 | no | 0 | 10 s |
| Scale constrained | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 13:08 | yes | 16 | 42 s |
| Scale constrained | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 14:14 | yes | 5 | 3 s |
| Scale constrained | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 10:13 | no | 0 | 31 s |
| Scale constrained | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 13:47 | yes | 10 | 35 s |
| Scale constrained | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:12 | yes | 18 | 14 s |
| Scale constrained | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 09:11 | yes | 5 | 28 s |
| Scale constrained | GPT-6 Luna | gpt-6-luna | 2026-10-01 10:34 | yes | 2 | 12 s |
| Scale constrained | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 13:38 | yes | 14 | 25 s |
| Negative framing | Claude Haiku 4.5 | claude-haiku-4-5-20251001 | 2026-10-01 12:32 | yes | 27 | 12 s |
| Negative framing | GPT-5.4 mini | gpt-5.4-mini-2026-03-17 | 2026-10-01 13:03 | yes | 5 | 5 s |
| Negative framing | Gemini 3.5 Flash | gemini-3.5-flash | 2026-10-01 09:29 | yes | 26 | 23 s |
| Negative framing | Perplexity Sonar | sonar | 2026-10-01 10:51 | yes | 18 | 3 s |
| Negative framing | Grok 4.20 | spacexai/grok-4.1-fast-non-reasoning via vertex (asked for grok-4.20-non-reasoning; the API answered as this version) | 2026-10-01 10:09 | yes | 22 | 5 s |
| Negative framing | Mistral Small | mistral/mistral-small via mistral | 2026-10-01 11:47 | yes | 5 | 3 s |
| Negative framing | DeepSeek V4 Flash | deepseek/deepseek-v4-flash via deepinfra | 2026-10-01 11:58 | yes | 23 | 43 s |
| Negative framing | Llama 4 Maverick | meta/llama-4-maverick via bedrock | 2026-10-01 10:18 | yes | 5 | 2 s |
| Negative framing | Qwen 3.7 Flash | alibaba/qwen3.7-flash via alibaba | 2026-10-01 09:52 | no | 0 | 31 s |
| Negative framing | Kimi K2 | moonshotai/kimi-k2 via novita | 2026-10-01 10:29 | yes | 25 | 28 s |
| Negative framing | GLM 4.7 FlashX | zai/glm-4.7-flashx via zai | 2026-10-01 11:46 | yes | 14 | 17 s |
| Negative framing | MiniMax M2.5 | minimax/minimax-m2.5 via minimax | 2026-10-01 12:26 | yes | 14 | 51 s |
| Negative framing | GPT-6 Luna | gpt-6-luna | 2026-10-01 12:22 | yes | 2 | 28 s |
| Negative framing | Muse Glimmer 30B | meta/muse-glimmer-30b via togetherai | 2026-10-01 11:59 | yes | 15 | 28 s |
Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.
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