November 2026 Edition · The permanent record of this edition. The unqualified address always carries the latest edition.
Index › GTM › Sales › Sales gamification › Enterprise · November 2026 Edition

Sales gamification for enterprise buyers

Asked as “sales gamification platform”, and as “sales leaderboard and competition tool”, on behalf of an enterprise B2B company. 43 first choices recorded across the direct, paraphrase, budget and scale prompts, fourteen models each. Added to the November 2026 Edition.
Standing · first-choice share
49%
Clear leader
49Spinify47Ambition02Centrical02others

49% of first choices, clear leader.

Since October 2026▲+11Since October 2026: 38% → 49%, +11 points. Inside the 11-point floor: within noise.Spinify held the lead, +11 points on 38%, inside the 11-point floor.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment; they sit side by side and are never added together.

The standing

Share is the count of first choices across the direct, paraphrase, budget and scale prompts, over all fourteen models, for an enterprise B2B company. Ordered by share.
ProductFirst-choice shareNegative rateLabelsQuadrantSince October 2026
01Spinify49%12%67endorsed leader▲+11Since October 2026: 38% → 49%, +11 points. Inside the 11-point floor: within noise.38% → 49%
02Ambition47%16%67endorsed leader▲+11Since October 2026: 36% → 47%, +11 points. Inside the 11-point floor: within noise.36% → 47%
03Centrical2%7%30accepted challenger=heldSince October 2026: 2% → 2%, ±0 points. Inside the 11-point floor: within noise.2% → 2%
Show the five products at 0%, ordered by negative rate
08Hoopla0%50%18criticized challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%
04SalesScreen0%30%61criticized challenger▼−13Since October 2026: 13% → 0%, −13 points. Past the 11-point floor: movement.13% → 0%
05LevelEleven0%22%37accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
07Plecto0%21%29accepted challenger▼−2Since October 2026: 2% → 0%, −2 points. Inside the 11-point floor: within noise.2% → 0%
06SmartWinnr0%8%24accepted challenger=heldSince October 2026: 0% → 0%, ±0 points. Inside the 11-point floor: within noise.0% → 0%

The floor is 11 points of share, measured: how far the models move a leader on their own when the same questions are asked twice with nothing changed. A larger change is movement; a smaller one can't be told apart from repeat variation, and both are shown. Each index measures its own floor from its own repeat, over its own categories, so the floor differs from one index to the next. Both editions asked the same fourteen models. How the floor is measured

Bars are the share of first choices, 0 to 100Every product with at least 10 labels here. Every product name links to its product page.
Head to headHead-to-head pages are published for mid-market buyers, so these open on mid-market figures, not enterprise.
All twenty-one head-to-head pages: the top seven products, each against each

Recommended versus criticized

Every product with at least 10 labels here, on both axes. The 30% line names a quadrant, not the verdict above: that one needs more than 40%.

Criticized challengerCriticized default
Negative label rate →
01
02
03
04
05
06
07
08
Accepted challengerEndorsed leader
0%First-choice share → · lines at 30% share and 25% negative60%
Key
01Spinify49%
02Ambition47%
03Centrical2%
04SalesScreen0%
05LevelEleven0%
06SmartWinnr0%
07Plecto0%
08Hoopla0%

What they warned about

Nine of fourteen models held their first choice under the paraphrase. GPT-5.4 mini, Llama 4 Maverick, Qwen 3.7 Flash, MiniMax M2.5 and Muse Glimmer 30B changed. A high negative share on a product with few labels is a warning. A low share on a product with many labels is salience, not sentiment.
SalesScreen
30%
18 of 61 labels negative · 11 of 14 models · 1 hard negative
“large enterprises should be cautious about or avoid the following sales gamification platforms... SalesScreen: Users report data management issues, a steep learning curve” Mistral Small, negative prompt
Ambition
16%
11 of 67 labels negative · 10 of 14 models · 1 hard negative
“considered "what to avoid on a budget" by some models” Llama 4 Maverick, negative prompt
LevelEleven
22%
8 of 37 labels negative · 8 of 14 models · 1 hard negative
“Avoid unless Salesforce is genuinely the system of record.” Perplexity Sonar, negative prompt
Spinify
12%
8 of 67 labels negative · 7 of 14 models · 2 hard negative
“Avoid if your org needs flawless multi-jurisdictional compliance or minimal admin overhead.” Grok 4.20, negative prompt

What they cite

Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted.

Sites the answers cite

77 of 84 answers in this category came back with a source list, from 14 of 14 models: citations where the model returns them, or the search results it consulted. 899 links across 164 sites, every framing counted. Ranked by the number of answers carrying the site or page. 42 of the 252 answers across every segment cited this index's own page for the category; the method page measures whether that reading tilts an answer.

56 answers · 155 citations · 13 models
vendor site · Spinify32 answers · 59 citations · 11 models
29 answers · 29 citations · 11 models
21 answers · 24 citations · 10 models
vendor site · Guideflow21 answers · 21 citations · 10 models
vendor site · Play2Sell20 answers · 32 citations · 11 models
vendor site · Prospeo20 answers · 27 citations · 8 models
20 answers · 20 citations · 9 models
vendor site · Leaderboarded18 answers · 23 citations · 11 models
vendor site · SalesScreen18 answers · 23 citations · 9 models
18 answers · 18 citations · 9 models
vendor site · GetApp15 answers · 16 citations · 7 models

Pages the answers cite

The ten pages named in the most answers, by full address. A page here is one the models returned with a recommendation, not one the index endorses.

Search against answers

Each company's standing in the answers beside its site's footprint in Google search, one row a site: the products the models named on it with their shares, and the share they add up to; monthly searches on Google, and DataForSEO's estimate of AI search demand (modeled from search signals, directional, not a count of queries to any assistant), for the most-searched of the company's and its products' names (the name is in each row's hover text); estimated monthly organic visits to the site; and its best position in Google's top ten for “best sales gamification platform”, “sales gamification platform”. US estimates from DataForSEO and Google's Ads Transparency Center. A small company's site, or a mid-sized company's site for its flagship, is marked company; a product on a large parent's site (Google, Microsoft) has no site figures. A column with no figures for this category is left out, and an empty cell means none were seen, not none exist. Two measurements side by side: neither is read as the cause of the other.
Company and productsShareOwn site citedName searches, GoogleAI search demand, est.Organic visitsPaid search a month, est.Google ads, last 30 daysBest Google position
Spinify spinify.com49%20972042,41723
Ambition ambition.com47%183135,0007,81723,985
Centrical centrical.com2%491,3009,9376,265$1,17012
Salesforce parent site
Salesforce Spiff 2%
2%139550,00060,632
SalesScreen salesscreen.com0%18372022,59334
LevelEleven leveleleven.com0%792100
SmartWinnr smartwinnr.com0%6326078742
Plecto plecto.com0%8459067,570
Rallyware0%
OneUp Sales oneupsales.com0%34302

Google's top ten for the two searches hold 9 sites; 3 of them are among the sites the models cited here (g2.com, salesscreen.com, spinify.com). The first result for “best sales gamification platform” is reddit.com.

How they answered

Six framings of the same buying question, each sent to every model in a fresh session with search on. One row per model, so a row shows whether it held its answer under rewording, what it named when cost was the constraint, and what it argued against. Computed from the raw judge labels.
ShowHide
ModelDirect“What is the best sales gamification platform for an enterprise B2B company?”Paraphrase“Which sales leaderboard and competition tool would you recommend to a large B2B company with thousands of employees?”Comparative“What are the top enterprise-grade sales gamification platforms and how do they differ?”Budget-constrained“What is the best sales gamification platform for a large company that needs predictable total cost across thousands of users?”Scale-constrained“We are a 5,000 person company with SSO, SOC 2 and procurement review requirements evaluating a sales gamification platform. What should we look at?”Negative“Which sales gamification platforms should a large enterprise avoid or be cautious about?”
Claude Haiku 4.5Ambition
One alternativeSpinify
AmbitionHeld
Three alternativesHoopla, LevelEleven, SalesHood
Ambition
Four alternativesCentrical, LevelEleven, SalesScreen, Spinify
Spinify
Two alternativesAmbition, Plecto
against: Leaderboarded
no first choiceagainst: Ambition, LevelEleven, SalesScreen, Spinify
GPT-5.4 miniSpinify
Two alternativesSalesScreen, SmartWinnr
against: Centrical
AmbitionChanged
Three alternativesCentrical, SalesScreen, Spinify
Ambition
Three alternativesSalesScreen, SmartWinnr, Spinify
Spinify
One alternativeAmbition
no first choicenothing named
Gemini 3.5 FlashAmbition
Three alternativesLevelEleven, SalesScreen, Spinify
AmbitionHeld
Three alternativesCentrical, LevelEleven, SalesScreen
Ambition
Five alternativesCentrical, LevelEleven, Plecto, SalesScreen, Spinify
Spinify
Two alternativesAmbition, Centrical
no first choiceagainst: Axonify, Centrical
Perplexity SonarAmbition
One alternativeSalesScreen
AmbitionHeld
Three alternativesSalesScreen, Spinify, Spotio
Ambition, SalesScreen, Spinify
Four alternativesCentrical, Hoopla, LevelEleven, Plecto
Spinifyagainst: Ambition, Hoopla, SalesScreenno first choiceagainst: Bunchball, Gametize, Hoopla, LevelEleven, Mambo.IO, Plecto, Pointagram, SalesScreen, Spinify
Grok 4.20Spinify
Two alternativesCentrical, SalesScreen
SpinifyHeld
Two alternativesAmbition, SalesScreen
against: Hoopla, Leaderboarded, MakeTheBoard
SalesScreen, Spinify
Five alternativesAmbition, Centrical, Plecto, Rallyware, SmartWinnr
against: OneUp
Centrical
One alternativeSpinify
against: Ambition, OneUp Sales, Plecto, SalesScreen, SmartWinnr
Spinify
Four alternativesLevelEleven, OneUp Sales, SalesScreen, SmartWinnr
against: Badgeville, Bunchball, Hoopla, LevelEleven, SalesScreen, Spinify
Mistral SmallAmbition
Two alternativesSalesScreen, Spinify
AmbitionHeld
Three alternativesLevelEleven, SalesScreen, Spinify
Ambition
Five alternativesAmplifAI, Centrical, SalesScreen, SmartWinnr, Spinify
Spinify
One alternativeAmbition
no first choiceagainst: Ambition, SalesScreen
DeepSeek V4 FlashAmbition
Three alternativesSalesScreen, SmartWinnr, Spinify
AmbitionHeld
One alternativeSpinify
against: Hoopla, LevelEleven, Plecto, SalesScreen
no first choice
Seven alternativesAmbition, Hoopla, LevelEleven, Plecto, SalesScreen, SmartWinnr, Spinify
Spinify
One alternativeLevelEleven
against: Ambition, SalesScreen
Spinify
Five alternativesAmbition, Centrical, LevelEleven, Plecto, SalesScreen
against: Gamify, Hoopla, Plecto, SalesScreen, SmartWinnr, Spinify, Zoho Motivator
Llama 4 MaverickAmbition
Three alternativesLevelEleven, SalesScreen, Spinify
no first choiceChangedAmbition
Two alternativesSalesScreen, Spinify
no first choiceno first choiceagainst: Ambition, SalesScreen, Spinify
Qwen 3.7 FlashAmbition
Three alternativesPlecto, SalesScreen, Spinify
SpinifyChanged
Three alternativesAmbition, Contest, Salesforce Spiff
SalesScreen, Spinify
Four alternativesAmbition, Centrical, LevelEleven, SmartWinnr
Spinify
Two alternativesAmbition, SalesHood
no first choicenothing named
Kimi K2Ambition
Four alternativesLevelEleven, Plecto, SalesScreen, Spinify
AmbitionHeld
One alternativeSpinify
against: LevelEleven
Ambition
Six alternativesCentrical, OneUp Sales, Plecto, SalesScreen, SmartWinnr, Spinify
Spinify
One alternativeLevelEleven
against: Ambition, Plecto, SalesScreen, Spinify
no first choiceagainst: Ambition, Hoopla, SalesScreen, Spinify
GLM 4.7 FlashXAmbition
Five alternativesLevelEleven, Plecto, SalesScreen, SmartWinnr, Spinify
AmbitionHeld
One alternativeSalesScreen
Spinify
Five alternativesAmbition, LevelEleven, Plecto, SalesScreen, SmartWinnr
Spinifyagainst: Ambition, LevelEleven, Plecto, SalesScreenno first choicenothing named
MiniMax M2.5Spinify
Two alternativesCentrical, SalesScreen
Salesforce Spiff, SpinifyChanged
Three alternativesAmbition, Hurrah! Leaderboard, SalesScreen
Ambition, Spinify
Five alternativesCentrical, Hoopla, LevelEleven, SalesScreen, SmartWinnr
Spinify
One alternativeAmbition
against: LevelEleven, SalesScreen
no first choicenothing named
GPT-6 LunaAmbition
Two alternativesSalesScreen, Spinify
AmbitionHeld
One alternativeSalesScreen
no first choice
Seven alternativesAmbition, Centrical, Hoopla, LevelEleven, SalesScreen, SmartWinnr, Spinify
Spinifyagainst: Ambition, SalesScreenno first choiceagainst: Hoopla, LevelEleven, SalesScreen, Spinify
Muse Glimmer 30BAmbition
Two alternativesSalesScreen, Spinify
SpinifyChanged
One alternativeAmbition
SalesScreen
Seven alternativesAmbition, Centrical, Hoopla, LevelEleven, Plecto, SmartWinnr, Spinify
Spinify
One alternativeSales Gamification.io
against: SalesScreen
no first choiceagainst: Ambition, Hoopla, SalesScreen
Bold is the first choiceAlternatives are counted; the count opens them.What the answer argued against

The record

One row per call: the version string exactly as returned, whether the model searched, sources cited, and latency.
Eighty-four rows: every prompt, every model, every answer.
PromptModelVersion stringTime (UTC)SearchedSourcesLatency
Direct recommendationClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:33yes98 s
Direct recommendationGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 13:35yes15 s
Direct recommendationGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:25yes820 s
Direct recommendationPerplexity Sonarsonar2026-11-01 12:13yes104 s
Direct recommendationGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 13:39yes1111 s
Direct recommendationMistral Smallmistral/mistral-small via mistral2026-11-01 16:50yes55 s
Direct recommendationDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 15:13yes2429 s
Direct recommendationLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 08:54yes53 s
Direct recommendationQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 17:32yes522 s
Direct recommendationKimi K2moonshotai/kimi-k2 via novita2026-11-01 09:47yes1432 s
Direct recommendationGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 08:53yes1532 s
Direct recommendationMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 12:02yes1544 s
Direct recommendationGPT-6 Lunagpt-6-luna2026-11-01 16:25yes413 s
Direct recommendationMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 13:06yes1319 s
ParaphraseClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:02yes1010 s
ParaphraseGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 13:11yes35 s
ParaphraseGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 11:00yes822 s
ParaphrasePerplexity Sonarsonar2026-11-01 10:20yes104 s
ParaphraseGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 15:16yes109 s
ParaphraseMistral Smallmistral/mistral-small via mistral2026-11-01 12:15yes54 s
ParaphraseDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 15:47yes2528 s
ParaphraseLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 09:28yes54 s
ParaphraseQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 15:27yes540 s
ParaphraseKimi K2moonshotai/kimi-k2 via novita2026-11-01 11:30yes2541 s
ParaphraseGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 15:15yes2560 s
ParaphraseMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:02yes530 s
ParaphraseGPT-6 Lunagpt-6-luna2026-11-01 08:44yes414 s
ParaphraseMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 15:53yes2223 s
ComparativeClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 16:38yes99 s
ComparativeGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 10:28yes58 s
ComparativeGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 16:52yes728 s
ComparativePerplexity Sonarsonar2026-11-01 11:12yes106 s
ComparativeGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 17:09yes1121 s
ComparativeMistral Smallmistral/mistral-small via mistral2026-11-01 14:18yes56 s
ComparativeDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 15:12yes2233 s
ComparativeLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 13:36yes53 s
ComparativeQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 10:44yes1952 s
ComparativeKimi K2moonshotai/kimi-k2 via novita2026-11-01 13:36yes2040 s
ComparativeGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:10yes1573 s
ComparativeMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 15:02yes539 s
ComparativeGPT-6 Lunagpt-6-luna2026-11-01 12:25yes831 s
ComparativeMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:11yes1333 s
Budget constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 11:37yes148 s
Budget constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 16:18yes25 s
Budget constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 14:37yes923 s
Budget constrainedPerplexity Sonarsonar2026-11-01 09:24yes104 s
Budget constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 15:13yes1814 s
Budget constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 12:08yes55 s
Budget constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 12:58yes2423 s
Budget constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 11:15yes53 s
Budget constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 14:24yes1027 s
Budget constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 16:48yes2445 s
Budget constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 12:05yes1722 s
Budget constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 11:30yes1430 s
Budget constrainedGPT-6 Lunagpt-6-luna2026-11-01 11:33yes219 s
Budget constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 16:07yes1924 s
Scale constrainedClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 16:46no08 s
Scale constrainedGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 17:06no07 s
Scale constrainedGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 09:30no017 s
Scale constrainedPerplexity Sonarsonar2026-11-01 09:55yes1011 s
Scale constrainedGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 16:31yes919 s
Scale constrainedMistral Smallmistral/mistral-small via mistral2026-11-01 09:25no05 s
Scale constrainedDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 10:35yes2437 s
Scale constrainedLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 14:37yes54 s
Scale constrainedQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 17:13no028 s
Scale constrainedKimi K2moonshotai/kimi-k2 via novita2026-11-01 15:56yes1058 s
Scale constrainedGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 10:43yes1223 s
Scale constrainedMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 14:41no027 s
Scale constrainedGPT-6 Lunagpt-6-luna2026-11-01 16:43yes528 s
Scale constrainedMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 11:43yes1420 s
Negative framingClaude Haiku 4.5claude-haiku-4-5-202510012026-11-01 16:56yes179 s
Negative framingGPT-5.4 minigpt-5.4-mini-2026-03-172026-11-01 15:13yes37 s
Negative framingGemini 3.5 Flashgemini-3.6-flash (asked for gemini-3.5-flash; the API answered as this version)2026-11-01 17:27no021 s
Negative framingPerplexity Sonarsonar2026-11-01 15:24yes106 s
Negative framingGrok 4.20spacexai/grok-4.20-non-reasoning via xai2026-11-01 14:05yes1416 s
Negative framingMistral Smallmistral/mistral-small via mistral2026-11-01 13:50yes56 s
Negative framingDeepSeek V4 Flashdeepseek/deepseek-v4-flash via deepinfra2026-11-01 11:34yes2233 s
Negative framingLlama 4 Maverickmeta/llama-4-maverick via bedrock2026-11-01 16:59yes53 s
Negative framingQwen 3.7 Flashalibaba/qwen3.7-flash via alibaba2026-11-01 16:32yes2386 s
Negative framingKimi K2moonshotai/kimi-k2 via novita2026-11-01 09:14yes2240 s
Negative framingGLM 4.7 FlashXzai/glm-4.7-flashx via zai2026-11-01 09:04yes20113 s
Negative framingMiniMax M2.5minimax/minimax-m2.5 via minimax2026-11-01 15:20yes1753 s
Negative framingGPT-6 Lunagpt-6-luna2026-11-01 12:41yes429 s
Negative framingMuse Glimmer 30Bmeta/muse-glimmer-30b via togetherai2026-11-01 09:21yes2027 s

Normalization in this category

Every judgment call made between the raw labels and the numbers above, listed so it is visible and reversible.

ShowHide
Category-scoped readings
Xoxoday read as Xoxoday Compass
Unresolved, counted raw
Axonify
Contest
Gamify (Gamify Software LLC)
Mambo.IO
Sales Gamification.io
Salesforce
Salesforce (with AppExchange add-ons)
Discontinued, still offered
No shut-down product was recommended here.
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