Index › IT › Research › Buyer segments · November 2026 Edition
Buyer segments · November 2026 Edition

In 110 of 136 categories, the product the models put first changes with the size of the company asking.

Every category is asked on behalf of three buyers: a small B2B company, a mid-market B2B company, an enterprise B2B company. Each buyer gets its own standing, computed within its segment and never pooled. This page reads the 136 standings side by side: twenty-six categories have one leader for every buyer, seventy-six change leader once across the three, and thirty-four have a different leader for each.

How often the leader changes

26one leader for every buyer
76the leader changes once across the three
34a different leader for each buyer

A product leads somewhere in 260 cases across the 136 categories; 159 of those products lead in exactly one segment of one category and nowhere else. The public standing on each category page is the mid-market one; the other segments are one link away on every category page and are never added to it.

What this measures is the answer, not the buyer: the same models, asked the same six ways, told a different company size. Whether that reflects the products or the models' reading of them is not something the index can say.

Every category, every buyer

The leader and its share of first choices in each segment. A share is within its own segment: fourteen models, six framings, eighty-four answers.
CategorySmall businessMid-marketEnterprise
AI SOC agents Dropzone AI 33% Dropzone AI 35% Dropzone AI 31%one leader
AI coding GitHub Copilot 73% GitHub Copilot 80% GitHub Copilot 86%one leader
App shielding Appdome 23% Appdome 36% Appdome 51%one leader
Bot management Cloudflare Bot Management 82% Cloudflare Bot Management 60% Cloudflare Bot Management 36%one leader
Password managers 1Password 45% 1Password 53% 1Password 47%one leader
CPaaS Twilio 39% Twilio 46% Twilio 60%one leader
Compliance automation Vanta 34% Vanta 30% Vanta 37%one leader
CDN Cloudflare 91% Cloudflare 93% Cloudflare 69%one leader
DDoS Cloudflare 100% Cloudflare 94% Cloudflare 68%one leader
Data center networking Arista Networks 22% Arista Networks 42% Arista Networks 52%one leader
DLP Microsoft Purview DLP 51% Microsoft Purview DLP 48% Microsoft Purview DLP 68%one leader
Error monitoring Sentry 76% Sentry 76% Sentry 61%one leader
XDR Microsoft Defender XDR 36% Microsoft Defender XDR 48% Microsoft Defender XDR 58%one leader
IaC Terraform 49% Terraform 58% Terraform 62%one leader
Insider risk Microsoft Purview Insider Risk Management 50% Microsoft Purview Insider Risk Management 45% Microsoft Purview Insider Risk Management 57%one leader
Developer portals Port 69% Port 57% Port 44%one leader
Managed DNS Cloudflare DNS 80% Cloudflare DNS 95% Cloudflare DNS 61%one leader
MFT Files.com 56% Files.com 33% Files.com 15%one leader
NoSQL MongoDB 81% MongoDB 74% MongoDB 53%one leader
RMM NinjaOne RMM 40% NinjaOne RMM 62% NinjaOne RMM 50%one leader
Awareness training KnowBe4 23% KnowBe4 56% KnowBe4 79%one leader
Source control GitHub 86% GitHub 78% GitHub 68%one leader
Streaming Confluent Cloud 28% Confluent Cloud 47% Confluent Cloud 66%one leader
Time series DBs TimescaleDB 62% TimescaleDB 64% TimescaleDB 57%one leader
UEM Microsoft Intune 36% Microsoft Intune 54% Microsoft Intune 86%one leader
WAF Cloudflare WAF 94% Cloudflare WAF 85% Cloudflare WAF 60%one leader
AI security Microsoft Defender for Cloud 32% Microsoft Defender for Cloud 12% Check Point AI Security 12%two leaders
AIOps Site24x7 30% Site24x7 23% BigPanda 28%two leaders
API management Kong Gateway 27% Kong Gateway 47% Apigee 46%two leaders
API security Cloudflare API Shield 33% Salt Security 16% Salt Security 44%two leaders
APM New Relic 60% New Relic 61% Dynatrace 55%two leaders
ASPM Aikido Security 81% Aikido Security 40% ArmorCode 32%two leaders
ASM Intruder 35% Intruder 29% Cortex Xpanse 44%two leaders
Backup and DR Acronis Cyber Protect 30% Veeam Data Platform 40% Veeam Data Platform 38%two leaders
BAS Vanta 20% Cymulate 35% Cymulate 27%two leaders
Business continuity SafetyCulture 29% SafetyCulture 14% Fusion Risk Management 33%two leaders
Business phones Zoom Phone 28% RingCentral RingEX 47% RingCentral RingEX 57%two leaders
CI/CD GitHub Actions 88% GitHub Actions 70% GitLab CI/CD 54%two leaders
Certificate management Sectigo Certificate Manager 35% Sectigo Certificate Manager 43% Keyfactor Command 28%two leaders
FinOps Vantage 65% Vantage 55% IBM Apptio Cloudability 54%two leaders
CSPM Microsoft Defender for Cloud 33% Wiz 45% Wiz 64%two leaders
CNAPP Microsoft Defender for Cloud 30% Wiz 36% Wiz 51%two leaders
Comms archiving Google Vault 20% Smarsh Enterprise Archive 18% Smarsh Enterprise Archive 42%two leaders
Container security Trivy 38% Trivy 24% Prisma Cloud 31%two leaders
CIAM Clerk 23% Auth0 34% Auth0 38%two leaders
DNS filtering DNSFilter 40% DNSFilter 52% Cisco Umbrella 52%two leaders
Data observability Metaplane 40% Metaplane 23% Monte Carlo 43%two leaders
DSPM Microsoft Purview 30% Microsoft Purview 25% Varonis Data Security Platform 20%two leaders
Data virtualization Starburst Galaxy 25% Denodo 31% Denodo 84%two leaders
Data warehouses Google BigQuery 69% Snowflake 62% Snowflake 70%two leaders
Deception Thinkst Canary 53% Thinkst Canary 56% Acalvio ShadowPlex 61%two leaders
DEX Uniswap 16% Nexthink Infinity 18% Nexthink Infinity 45%two leaders
DRP SOCRadar Extended Threat Intelligence 27% SOCRadar Extended Threat Intelligence 34% ZeroFox 37%two leaders
DAST OWASP ZAP 51% Invicti 33% Invicti 58%two leaders
ETL Airbyte 35% Airbyte 40% Fivetran 45%two leaders
Email security Microsoft Defender for Office 365 43% Microsoft Defender for Office 365 45% Proofpoint Email Protection 41%two leaders
Embedded analytics Metabase 34% Metabase 30% Sisense 30%two leaders
Endpoint protection Microsoft Defender for Cloud 49% Microsoft Defender for Cloud 25% Microsoft Defender for Endpoint 53%two leaders
Enterprise AI ChatGPT 45% Microsoft 365 Copilot 33% Microsoft 365 Copilot 53%two leaders
EA tools Archi 31% SAP LeanIX 23% SAP LeanIX 50%two leaders
Enterprise browsers Microsoft Edge for Business 31% Microsoft Edge for Business 39% Chrome Enterprise 38%two leaders
Feature flags ConfigCat 41% LaunchDarkly 24% LaunchDarkly 56%two leaders
ITAM Snipe-IT 46% Snipe-IT 29% ServiceNow IT Asset Management 63%two leaders
IT documentation Hudu 27% Hudu 29% Confluence 24%two leaders
IT financial mgmt QuickBooks Online 13% IBM Apptio 22% IBM Apptio 50%two leaders
ITSM Freshservice 51% Freshservice 52% ServiceNow ITSM 66%two leaders
IGA Microsoft Entra ID Governance 27% Microsoft Entra ID Governance 30% SailPoint Identity Security Cloud 59%two leaders
ITDR Huntress Managed ITDR 77% Huntress Managed ITDR 42% Microsoft Defender for Identity 37%two leaders
Incidents incident.io 39% incident.io 47% PagerDuty 53%two leaders
Infra monitoring Site24x7 27% Datadog 29% Datadog 45%two leaders
Document processing Nanonets 42% Nanonets 31% ABBYY Vantage 38%two leaders
Load balancers HAProxy 19% HAProxy 32% F5 BIG-IP 23%two leaders
ML platforms Google Vertex AI 20% Databricks Mosaic AI 24% Databricks Mosaic AI 49%two leaders
Managed Kubernetes DigitalOcean Kubernetes 62% Google Kubernetes Engine 52% Google Kubernetes Engine 57%two leaders
MFA Cisco Duo 37% Cisco Duo 43% Microsoft Entra ID 54%two leaders
NAC Portnox Cloud 41% Portnox Cloud 46% Cisco Identity Services Engine 39%two leaders
NDR Sophos NDR 16% Vectra AI Platform 24% Vectra AI Platform 24%two leaders
Firewalls Fortinet FortiGate 72% Fortinet FortiGate 71% Palo Alto Networks NGFW 44%two leaders
NHI management JumpCloud 20% JumpCloud 22% CyberArk Identity Security Platform 20%two leaders
OT/IoT security Microsoft Defender for IoT 49% Microsoft Defender for IoT 38% Claroty xDome 36%two leaders
Object storage Backblaze B2 49% Backblaze B2 55% Amazon S3 43%two leaders
Observability Grafana 38% Grafana 32% Datadog 38%two leaders
Patching Action1 54% Action1 35% Microsoft Intune 20%two leaders
Process mining Microsoft Power Automate Process Mining 21% Microsoft Power Automate Process Mining 29% Celonis Process Intelligence Platform 68%two leaders
Proxy and web data Decodo 49% Decodo 57% Bright Data 47%two leaders
RPA Microsoft Power Automate 81% Microsoft Power Automate 63% UiPath 74%two leaders
SD-WAN Fortinet Secure SD-WAN 40% Fortinet Secure SD-WAN 67% Cisco Catalyst SD-WAN 45%two leaders
SIEM Blumira 25% Microsoft Sentinel 48% Microsoft Sentinel 47%two leaders
SOAR Tines 41% Tines 47% Cortex XSOAR 55%two leaders
SSPM Wing Security 29% Wing Security 28% AppOmni 54%two leaders
Secrets Doppler 43% HashiCorp Vault 32% HashiCorp Vault 68%two leaders
Secure code training SecureFlag 25% Secure Code Warrior Learning Platform 38% Secure Code Warrior Learning Platform 62%two leaders
Server virtualization Proxmox VE 74% Proxmox VE 44% Nutanix AHV 43%two leaders
SCA Snyk Open Source 38% Snyk Open Source 34% Sonatype Lifecycle 30%two leaders
SAST Semgrep AppSec Platform 82% Semgrep AppSec Platform 71% Checkmarx One 53%two leaders
Telemetry pipelines OpenTelemetry Collector 40% OpenTelemetry Collector 45% Cribl Stream 40%two leaders
TPRM UpGuard 38% UpGuard 44% ProcessUnity 25%two leaders
Threat intel MISP 19% MISP 21% Recorded Future Intelligence Cloud 62%two leaders
Video conferencing Zoom Workplace 46% Zoom Workplace 60% Microsoft 64%two leaders
Uptime monitoring UptimeRobot 41% UptimeRobot 31% Datadog Synthetic Monitoring 25%two leaders
Workforce identity JumpCloud 55% Microsoft Entra ID 46% Microsoft Entra ID 53%two leaders
ZTNA Cloudflare One 53% Cloudflare One 36% Zscaler Private Access 63%two leaders
AI IT agents Freshdesk 20% Freshservice 24% ServiceNow Now Assist 49%three leaders
AI governance Strac 43% Credo AI 19% IBM watsonx.governance 29%three leaders
API gateways Zuplo 29% Kong Gateway 63% Apigee 42%three leaders
Artifact registries GitHub Packages 50% Sonatype Nexus Repository 28% JFrog Artifactory 51%three leaders
Client-side protection Microsoft Defender for Cloud 19% cside 18% Feroot Security 16%three leaders
Cloud hosting DigitalOcean Droplets 55% Microsoft Azure 29% Amazon Web Services 45%three leaders
Colocation TierPoint 13% Flexential 18% Equinix 66%three leaders
Cyber risk quant FairCRQ 35% CyberSaint CyberStrong 13% SAFE Security 48%three leaders
DDI and IPAM phpIPAM 23% BlueCat Micetro 15% Infoblox Universal DDI 60%three leaders
Data catalogs Secoda 19% Atlan 35% Collibra 38%three leaders
DCIM NetBox 41% Sunbird DCIM 26% Nlyte DCIM 38%three leaders
Data masking DataVeil 18% DATPROF Privacy 22% Perforce Delphix 27%three leaders
EDI TrueCommerce EDI 26% Cleo Integration Cloud 29% IBM Sterling B2B Integrator 37%three leaders
EDR Microsoft Defender for Cloud 56% Microsoft Defender for Endpoint 38% CrowdStrike Falcon Insight 47%three leaders
Enterprise storage HPE MSA Storage 26% Dell PowerStore 28% Pure Storage FlashArray 36%three leaders
GRC Vanta 30% Hyperproof 22% ServiceNow Integrated Risk Management 25%three leaders
Identity verification iDenfy 23% Sumsub 21% Persona 16%three leaders
LLM gateways Portkey 36% LiteLLM 36% Bifrost 23%three leaders
Logs Better Stack 29% Datadog Log Management 31% Splunk 45%three leaders
MDR Huntress Managed EDR 83% Arctic Wolf Managed Detection and Response 31% CrowdStrike Falcon Complete 33%three leaders
Managed databases Supabase 29% Amazon RDS 51% Amazon Aurora 43%three leaders
Master data Pimcore 29% Profisee MDM 28% Informatica MDM 46%three leaders
Microsegmentation Zero Networks Segment 30% ColorTokens Xshield 36% Illumio Segmentation 77%three leaders
M365 management Microsoft 365 Admin Center 26% AdminDroid 365 22% CoreView ONE 37%three leaders
Network monitoring Paessler PRTG Network Monitor 44% Zabbix 27% LogicMonitor 15%three leaders
PTaaS Stingrai 22% Cobalt 46% NetSPI 30%three leaders
PAM KeeperPAM 39% Delinea Secret Server 39% CyberArk Privileged Access Manager 51%three leaders
Remote support Zoho Assist 28% Splashtop Remote Support 35% BeyondTrust Remote Support 27%three leaders
SASE Cloudflare One 68% Cato Networks 30% Palo Alto Networks Prisma SASE 24%three leaders
SaaS management Substly 22% Torii 26% Zylo 69%three leaders
Vector databases pgvector 35% Qdrant 34% Pinecone 45%three leaders
Virtual desktops V2 Cloud 32% Azure Virtual Desktop 23% Citrix DaaS 24%three leaders
Vuln management Intruder 45% Rapid7 InsightVM 33% Tenable Vulnerability Management 54%three leaders
Orchestration Make 33% Prefect 25% Apache Airflow 29%three leaders

Cite this

Gane Index, November 2026 Edition: buyer segments. www.gane.ai/index/it/research/buyer-size/. Published under CC BY 4.0. Every figure on this page is computed from the published edition and changes with it; the edition and its date are the citation.

The output is the models' output. Nothing here says the models can be steered, and nothing here is a recommendation by the index.