4 categories · RankedUpGuard
UpGuard is a cyber risk posture management platform for security leaders · upguard.com ↗
Leads at mid-market. Ranked 7 of 80 for enterprise buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Vanta TPRM has 30%.
Ranked first. Next is SmartSuite at 6%. 9 of 14 models made it the first choice when asked directly.
ProcessUnity is first at 25%.
Why models recommend it
“UpGuard is the most frequently recommended starter platform because of its published pricing, daily monitoring, and the claim it is built for mid-market deployment speed.”Muse Glimmer 30B · Paraphrase question · first choice
“I'd recommend starting with UpGuard if you prioritize cyber risk visibility, or ProcessUnity if you need comprehensive lifecycle management”GLM 4.7 FlashX · Direct question · first choice
“UpGuard stands out as the best third-party risk management (TPRM) platform for a mid-market B2B company”Grok 4.20 · Direct question · first choice
“The Best All-Rounder: UpGuard ... frequently cited as the sweet spot for mid-market organizations”Qwen 3.7 Flash · Direct question · first choice
What gives them pause
“Generally considered expensive, especially for smaller organizations <br>• Limited functionality and reporting depth <br>• False positives in risk scores”GLM 4.7 FlashX · Negative question · warning
“Avoid relying solely on security ratings platforms (like Bitsight, SecurityScorecard, UpGuard) for TPRM”Mistral Small · Negative question · warning
“remediation recommendations lack clarity, smaller organizations find it expensive, and false positives need manual cleanup”Claude Haiku 4.5 · Negative question · warning
“Using Security Ratings Services (e.g., BitSight, SecurityScorecard, UpGuard) as direct financial risk quantification tools”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as UpGuard, over the 197 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 103 | 9 | View → | |
| 95 | 1 | View → | |
| 91 | 18 | View → | |
| 82 | 3 | Compare → | |
| 80 | 10 | Compare → | |
| 73 | 6 | Compare → | |
| 49 | 1 | View → | |
| 42 | 0 | View → | |
| 34 | 2 | Compare → | |
| 31 | 2 | View → |
What the models named instead of UpGuard →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on UpGuard's own site, not checked by Gane.
- For
- security leaders
- Price stated
- For free.
- Starting price
- 1750
- Free plan or trial
- Free trial
- Certifications
- ISO 27001, SOC 2 Type II
- Customers named
- Chemist Warehouse, St John WA, Anglo-Eastern, Riverside County, Morningstar, Brightcove
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 186 of the 197 answers that named UpGuard and are not a share of its labels.
Domains cited
429 of the 527 domain citations in answers naming UpGuard came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 3 | 1 | 1 | 2 | 7 |
| Perplexity Sonar | 3 | 3 | 0 | 1 | 7 |
| Grok 4.20 | 2 | 0 | 1 | 0 | 3 |
| Mistral Small | 2 | 2 | 2 | 1 | 7 |
| DeepSeek V4 Flash | 1 | 3 | 0 | 1 | 5 |
| Llama 4 Maverick | 0 | 1 | 2 | 1 | 4 |
| Qwen 3.7 Flash | 1 | 3 | 0 | 0 | 4 |
| Kimi K2 | 3 | 1 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 1 | 5 |
| MiniMax M2.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-6 Luna | 1 | 1 | 0 | 1 | 3 |
| Muse Glimmer 30B | 2 | 0 | 1 | 1 | 4 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 980 | 98 | 2026-09-28 | GRC, SASE | |
| News or press | 428 | 8 | 2026-07-21 | ||
| Comparison | 170 | 3 | 2026-09-23 | SIEM | |
| Glossary or explainer | 123 | 3 | 2026-09-21 | GRC, SASE | |
| Template or tool | 64 | 1 | 2026-07-22 | ||
| Conference or event | 57 | 1 | 2026-09-21 | ||
| Webinar or virtual event | 55 | undated | |||
| Case study | 43 | undated | |||
| Report or ebook | 18 | 0 | 2021-04-06 |
Most recent
- 2026-09-28Compounding intelligence upguards grid blog
- 2026-09-28Attack surface management vendors compared blog
- 2026-09-28Find out if youre exposed on the dark web blog
- 2026-09-28Introducing upguards risk operations center blog
- 2026-09-28Cybersecurity horror stories 2026 blog
- 2026-09-25Everything everywhere systemic data exposure in supabase apps blog
Events in person
- September 29, 2026Cybersecurity Summit | Croke Park 2026Croke Park, Dublin · exhibits
- September 9, 2026DSCI Cyber for Global Summit 2026Radisson Blu, Outer Ring Road, Bengaluru, India · sponsored
- July 24, 2026GCC Converge Summit & Awards 2026Bengaluru, India · sponsored
As the event pages on upguard.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page upguard.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.