3 categories · RankedServiceNow ITSM
ServiceNow ITSM is an IT service management product from ServiceNow that covers incident, request, change and problem management · servicenow.com ↗
Leads at enterprise. Ranked 76 of 76 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Freshservice is first at 51%.
Freshservice is first at 52%. 0 of 14 models made it the first choice when asked directly.
Ranked first. Next is Jira Service Management at 9%.
Why models recommend it
“Most comprehensive ITSM platform on the market ... Choose ServiceNow if you're a large enterprise needing maximum flexibility”Kimi K2 · Comparative question · first choice
“ServiceNow remains the dominant, all‑encompassing platform for large enterprises with complex, cross‑functional workflows”GLM 4.7 FlashX · Comparative question · first choice
“it's typically the deepest and broadest platform... usually the "most powerful, most expensive, most complex" option”GPT-5.4 mini · Comparative question · first choice
“Market leader with a comprehensive, AI-powered platform... Often considered the gold standard for enterprise ITSM.”Mistral Small · Comparative question · first choice
What gives them pause
“What to Avoid - ServiceNow is powerful but typically overkill and over-budget for mid-market companies”Kimi K2 · Direct question · warning
“ServiceNow for small or mid-sized teams: Avoid unless you genuinely need extensive enterprise workflows”Perplexity Sonar · Negative question · warning
“ServiceNow ITSM (if you need real-time DevOps incident response rather than enterprise ITSM workflows)”Kimi K2 · Negative question · warning
“Avoid ServiceNow unless you have 500+ IT tickets/day or very complex enterprise processes”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as ServiceNow ITSM, over the 249 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 194 | 15 | View → | |
| 158 | 46 | View → | |
| 103 | 0 | View → | |
| 80 | 2 | View → | |
| 79 | 31 | View → | |
| 61 | 16 | View → | |
| 61 | 0 | View → | |
| 51 | 0 | View → | |
| 47 | 9 | View → | |
| 41 | 3 | View → |
What the models named instead of ServiceNow ITSM →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ServiceNow ITSM's own site, not checked by Gane.
- For
- organizations of every size
- Price stated
- $221,200 - $387,100
- Starting price
- 221200
- Customers named
- FedEx
- Also from ServiceNow
- ServiceNow AI, ServiceNow AI Agents, ServiceNow AI Agents / Virtual Agent, ServiceNow AI Control Tower, ServiceNow AI Governance, ServiceNow APM and 39 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 221 of the 249 answers that named ServiceNow ITSM and are not a share of its labels.
Domains cited
465 of the 519 domain citations in answers naming ServiceNow ITSM came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 1 | 4 |
| GPT-5.4 mini | 1 | 0 | 1 | 2 | 4 |
| Gemini 3.5 Flash | 1 | 1 | 0 | 5 | 7 |
| Perplexity Sonar | 1 | 1 | 0 | 3 | 5 |
| Grok 4.20 | 1 | 1 | 0 | 9 | 11 |
| Mistral Small | 1 | 0 | 2 | 1 | 4 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 6 | 8 |
| Llama 4 Maverick | 0 | 0 | 1 | 1 | 2 |
| Qwen 3.7 Flash | 1 | 1 | 0 | 5 | 7 |
| Kimi K2 | 1 | 1 | 2 | 5 | 9 |
| GLM 4.7 FlashX | 1 | 2 | 0 | 2 | 5 |
| MiniMax M2.5 | 1 | 0 | 0 | 2 | 3 |
| GPT-6 Luna | 0 | 2 | 1 | 2 | 5 |
| Muse Glimmer 30B | 1 | 0 | 1 | 4 | 6 |