3 categories · RankedKnowBe4
KnowBe4 is a security awareness training platform that also covers email security, secure code training and penetration testing as a service · knowbe4.com ↗
Leads at enterprise. Ranked 1 of 81 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Ranked first, contested: Huntress Managed Security Awareness Training has 16%.
Ranked first. Next is Wizer at 11%. 13 of 14 models made it the first choice when asked directly.
Ranked first. Next is Hoxhunt at 15%.
Why models recommend it
“The market leader with the largest content library and feature set. Extremely robust, though can feel slightly complex to configure for smaller teams.”Gemini 3.5 Flash · Scale-constrained question · first choice
“Choose KnowBe4 for the safest general-purpose choice, especially when a large catalog, phishing simulations, and compliance reporting matter.”Perplexity Sonar · Comparative question · first choice
“KnowBe4's Foundation tier drops to $1.63 per user per month at 500+ seats on a 3-year term — both near the bottom of the published range.”Claude Haiku 4.5 · Budget-constrained question · first choice
“KnowBe4 is positioned for mid-market and enterprise organizations... It offers the largest security awareness platform by content volume”Claude Haiku 4.5 · Direct question · first choice
What gives them pause
“KnowBe4 is often criticized as a poor fit compared to hands-on secure coding labs”Kimi K2 · Negative question · warning
“KnowBe4: Often criticized for its large fee structure and repetitive content after extended use. Some users find the interface clunky compared to newer competitors.”Qwen 3.7 Flash · Negative question · warning
“Cons and Cautions: Content can feel outdated, repetitive, or poorly produced... G2 reviews note persistent phishing simulation issues and diminishing returns over time.”Grok 4.20 · Negative question · warning
“KnowBe4 is the market leader with the largest content library, but it receives significant criticism regarding business practices and content quality control.”Gemini 3.5 Flash · Negative question · warning
Also on the shortlist
The products named in the same answers as KnowBe4, over the 253 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 136 | 7 | Compare → | |
| 136 | 0 | View → | |
| 56 | 1 | View → | |
| 55 | 0 | View → | |
| 46 | 12 | View → | |
| 46 | 0 | View → | |
| 45 | 0 | View → | |
| 41 | 16 | View → | |
| 38 | 0 | Compare → | |
| 37 | 14 | Compare → |
What the models named instead of KnowBe4 →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on KnowBe4's own site, not checked by Gane.
- For
- IT; InfoSec; Data Privacy & Compliance; Human Resources
- Price stated
- UVP in USD/Monat/Lizenz für eine Laufzeit von einem Jahr: 101–500 $ 1.20 USD; 501–1000 $ 1.10 USD; Ab 1001 Angebot einholen. SecurityCoach steht Platinum- oder Diamond-Abonnenten als optionales Add-on zur Verfügung. Unser SaaS-Abonnement wird pro Monat und Lizenz berechnet. Sie erhalten jährlich eine Rechnung.
- Starting price
- 1.10
- Certifications
- FedRAMP, Cyber Essentials, CSA STAR, SOC 2 Type II, SOC 3, ISO 27001, ISO 27701
- Customers named
- Crawford, Anglo-Eastern Ship Management, Publix Employees Federal Credit Union, Well Pharmacy, City at Daytona Beach, Hood College, Cebu Pacific Airlines, Operation BBQ Relief
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 235 of the 253 answers that named KnowBe4 and are not a share of its labels.
Domains cited
585 of the 691 domain citations in answers naming KnowBe4 came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 1 | 0 | 1 | 5 |
| GPT-5.4 mini | 3 | 1 | 0 | 0 | 4 |
| Gemini 3.5 Flash | 4 | 0 | 1 | 3 | 8 |
| Perplexity Sonar | 4 | 0 | 0 | 1 | 5 |
| Grok 4.20 | 3 | 1 | 1 | 3 | 8 |
| Mistral Small | 4 | 1 | 1 | 1 | 7 |
| DeepSeek V4 Flash | 3 | 0 | 0 | 2 | 5 |
| Llama 4 Maverick | 1 | 3 | 3 | 0 | 7 |
| Qwen 3.7 Flash | 2 | 2 | 0 | 1 | 5 |
| Kimi K2 | 3 | 2 | 0 | 3 | 8 |
| GLM 4.7 FlashX | 3 | 1 | 0 | 1 | 5 |
| MiniMax M2.5 | 3 | 0 | 1 | 0 | 4 |
| GPT-6 Luna | 3 | 0 | 0 | 0 | 3 |
| Muse Glimmer 30B | 4 | 0 | 2 | 1 | 7 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 4,888 | 9 | 2026-09-28 | Awareness training, MFA | |
| News or press | 487 | undated | Awareness training, Email security | ||
| Report or ebook | 122 | 1 | 2026-09-02 | Email security, Awareness training | |
| Case study | 40 | undated | |||
| Webinar or virtual event | 21 | undated | MFA, Awareness training | ||
| Glossary or explainer | 19 | 0 | 2026-05-18 | Email security, XDR | |
| Conference or event | 13 | 0 | 2026-06-24 | ||
| Comparison | 10 | 0 | 2026-05-07 | Email security, Awareness training | |
| Podcast or video | 10 | undated | |||
| Template or tool | 2 | 1 | 2026-09-22 |
Most recent
- 2026-09-28Fbi alert phishing attacks are impersonating law enforcement blog
- 2026-09-25What microsofts latest email benchmark proves about defense in depth blog
- 2026-09-25Warning new phishing kit targets sales teams blog
- 2026-09-24Ai generated phishing pages are impersonating antivirus services blog
- 2026-09-24Sophisticated phishing operation continues to thrive following fbi takedown blog
- 2026-09-23Are your ai assistants the next attack surface blog
Events in person
- November 4, 2026KB4-CON Japan 2026 — AI-Powered, Grounded in TrustTODA HALL & CONFERENCE TOKYO, Tokyo, Japan · takes part
- October 23, 2025KB4-CON EMEA 2025London · took part
As the event pages on knowbe4.com state them, read September 28, 2026.
How it is countedHide how it is counted
Every page knowbe4.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.