Security awareness training · November 2026 Edition
KnowBe4 vs Hoxhunt
Thirteen of fourteen models named KnowBe4 first on the direct prompt; three named Hoxhunt. Both were named by all fourteen models and KnowBe4 carries 69 labels and Hoxhunt 53, so the shares are not directly comparable.
Named in three categories this edition.
Named in one category this edition.
First-choice share56%5%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%9%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#3A position in a field of 14; printed, not drawn.
Labels6953A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, KnowBe4 reading right to left. Rank and label count are printed, not drawn.KnowBe4 vs Wizer · KnowBe4 vs NINJIO · KnowBe4 vs Microsoft Defender for Office 365 Attack Simulation Training
Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the security awareness training page.
By framing
How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KnowBe4First choices, of fourteen modelsHoxhunt
Direct133
Paraphrase130
Comparative121
Budget-constrained404 against KnowBe4 · 1 against Hoxhunt
Scale-constrained10
Negative0110 against KnowBe4 · 4 against Hoxhunt
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.
Across every category in the November 2026 Edition, KnowBe4 and Hoxhunt were named in the same answer 136 times, of the 253 answers naming KnowBe4 and the 136 naming Hoxhunt. In those answers Hoxhunt took the first choice seven times and KnowBe4 seventy-eight.
Every model, every framing
The eighty-four answers behind the chart above, one cell each: where KnowBe4 and Hoxhunt stood in it.
| Model | Direct | Paraphrase | Comparative | Budget-constrained | Scale-constrained | Negative |
|---|---|---|---|---|---|---|
| Claude Haiku 4.5 | | | | | | |
| GPT-5.4 mini | | | | | ||
| Gemini 3.5 Flash | | | | | | |
| Perplexity Sonar | | | | | | |
| Grok 4.20 | | | | | | |
| Mistral Small | | | | | | |
| DeepSeek V4 Flash | | | | | | |
| Llama 4 Maverick | | | | |||
| Qwen 3.7 Flash | | | | | ||
| Kimi K2 | | | | | | |
| GLM 4.7 FlashX | | | | | ||
| MiniMax M2.5 | | | | |||
| GPT-6 Luna | | | | |||
| Muse Glimmer 30B | | | | | |
KnowBe4 Hoxhunt first choice named as an alternative argued againstblank: not namedEach cell is one answer, KnowBe4 on the left and Hoxhunt on the right.The direct prompt
The plain question, one answer per model, grouped by where KnowBe4 and Hoxhunt stood in it.
Both were the first choice
3 of 14 modelsThe answer named them together, and the judge labeled each a first choice.Mistral SmallHoxhunt, KnowBe4 alternatives: NINJIO
Qwen 3.7 FlashHoxhunt, KnowBe4 alternatives: MetaCompliance, RansomLeak
GLM 4.7 FlashXHoxhunt, KnowBe4 alternatives: MetaCompliance, SoSafe
KnowBe4 first, Hoxhunt an alternative
10 of 14 modelsHoxhunt was named in the answer but not as the choice, or not at all.Claude Haiku 4.5KnowBe4 alternatives: Infosec IQ, Proofpoint ZenGuide
GPT-5.4 miniKnowBe4 alternatives: Hoxhunt, Mimecast Engage, Proofpoint ZenGuide
Gemini 3.5 FlashKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, NINJIO, SoSafe
Perplexity SonarKnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt
Grok 4.20KnowBe4 alternatives: Hoxhunt, SoSafe
DeepSeek V4 FlashKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, NINJIO, Wizer
Kimi K2KnowBe4 alternatives: Hoxhunt, Infosec IQ, Proofpoint ZenGuide, SoSafe
MiniMax M2.5KnowBe4 alternatives: Hoxhunt, SoSafe
GPT-6 LunaKnowBe4 alternatives: Hoxhunt, Microsoft Defender for Office 365 Attack Simulation Training, ZenGuide
Muse Glimmer 30BKnowBe4 alternatives: Hoxhunt, SoSafe
Neither was the first choice, one was named
1 of 14 modelsThe answer put something else first and named one of the two as an alternative.Llama 4 MaverickRansomLeak alternatives: Hoxhunt, KnowBe4, Phished, SoSafe
Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.
By buyer segment
The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
KnowBe4 leads by twenty points.
KnowBe423%#1 of 11Hoxhunt3%#8 of 11Mid-marketThe figures above
Enterprise
KnowBe4 leads by sixty-four points.
KnowBe479%#1 of 12Hoxhunt15%#2 of 12What the models said about KnowBe4
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.
“KnowBe4: Often criticized for its large fee structure and repetitive content after extended use. Some users find the interface clunky compared to newer competitors.” Qwen 3.7 Flash · negative prompt · soft negative
“Cons and Cautions: Content can feel outdated, repetitive, or poorly produced... G2 reviews note persistent phishing simulation issues and diminishing returns over time.” Grok 4.20 · negative prompt · soft negative
“KnowBe4 is the market leader with the largest content library, but it receives significant criticism regarding business practices and content quality control.” Gemini 3.5 Flash · negative prompt · soft negative
“The market leader with the largest content library and feature set. Extremely robust, though can feel slightly complex to configure for smaller teams.” Gemini 3.5 Flash · scale prompt · first choice
“Choose KnowBe4 for the safest general-purpose choice, especially when a large catalog, phishing simulations, and compliance reporting matter.” Perplexity Sonar · comparative prompt · first choice
“KnowBe4's Foundation tier drops to $1.63 per user per month at 500+ seats on a 3-year term — both near the bottom of the published range.” Claude Haiku 4.5 · budget prompt · first choice
What the models said about Hoxhunt
Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of eight in this category shown.
“Generally highly rated for UX, but some smaller enterprises find their pricing models steep relative to their feature set.” Qwen 3.7 Flash · negative prompt · soft negative
“G2 users report clunky games, repetitive elements, and phishing simulations that feel unrealistic or buggy.” Grok 4.20 · negative prompt · soft negative
“Hoxhunt sits at the top of the range at $2.90-4.50 per user per month with a 500-seat minimum” Muse Glimmer 30B · budget prompt · soft negative
“Start with a free trial or demo of KnowBe4 and Hoxhunt. These two represent the best balance of content breadth and modern pedagogy” Qwen 3.7 Flash · direct prompt · first choice
“Choose Hoxhunt if your team is already compliant but still clicking too many links; it forces users to learn through doing.” Qwen 3.7 Flash · comparative prompt · first choice
“Hoxhunt and Wizer are often praised for gamified, engaging, and behavior-based training” Mistral Small · negative prompt · first choice
Also compared
Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.