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Index › IT › Security operations › Awareness training › KnowBe4 vs NINJIO
Security awareness training · November 2026 Edition

KnowBe4 vs NINJIO

Thirteen of fourteen models named KnowBe4 first on the direct prompt; zero named NINJIO. KnowBe4 was named by fourteen of the fourteen models and NINJIO by nine and KnowBe4 carries 69 labels and NINJIO 18, so the shares are not directly comparable.

KnowBe4

endorsed leader

Named in three categories this edition.

NINJIO

accepted challenger

Named in one category this edition.

First-choice share56%2%Of first choices across the direct, paraphrase, budget and scale prompts, 0 to 100.
Negative rate20%0%Negative labels as a share of the product's labels, 0 to 100.
Rank in category#1#4A position in a field of 14; printed, not drawn.
Labels6918A count; the two differ.
The two percentage rows are drawn on one 0 to 100 track, KnowBe4 reading right to left. Rank and label count are printed, not drawn.Hoxhunt was named alongside these two in thirteen of the fourteen direct answers. KnowBe4 vs Wizer · KnowBe4 vs Hoxhunt · KnowBe4 vs Microsoft Defender for Office 365 Attack Simulation Training

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category; every quote names the model and the prompt it came from. Both figures come from the security awareness training page.

By framing

How many of the fourteen models made each the first choice, per way of asking, and how many argued against it.
KnowBe4First choices, of fourteen modelsNINJIO
Direct130
Paraphrase130
Comparative120
Budget-constrained414 against KnowBe4
Scale-constrained10
Negative0010 against KnowBe4
Bars are first choices, 0 to 14 each sideModels that argued againstA model can name both, so the two sides of a row do not sum to fourteen.

Across every category in the November 2026 Edition, KnowBe4 and NINJIO were named in the same answer thirty-eight times, of the 253 answers naming KnowBe4 and the 39 naming NINJIO. In those answers NINJIO took the first choice zero times and KnowBe4 twenty-five.

Every model, every framing

The eighty-four answers behind the chart above, one cell each: where KnowBe4 and NINJIO stood in it.
ModelDirectParaphraseComparativeBudget-constrainedScale-constrainedNegative
Claude Haiku 4.5
GPT-5.4 mini
Gemini 3.5 Flash
Perplexity Sonar
Grok 4.20
Mistral Small
DeepSeek V4 Flash
Llama 4 Maverick
Qwen 3.7 Flash
Kimi K2
GLM 4.7 FlashX
MiniMax M2.5
GPT-6 Luna
Muse Glimmer 30B
KnowBe4 NINJIO first choice named as an alternative argued againstblank: not namedEach cell is one answer, KnowBe4 on the left and NINJIO on the right.

The direct prompt

The plain question, one answer per model, grouped by where KnowBe4 and NINJIO stood in it.

KnowBe4 first, NINJIO an alternative

13 of 14 modelsNINJIO was named in the answer but not as the choice, or not at all.
Claude Haiku 4.5KnowBe4 alternatives: Infosec IQ, Proofpoint ZenGuide
GPT-5.4 miniKnowBe4 alternatives: Hoxhunt, Mimecast Engage, Proofpoint ZenGuide
Gemini 3.5 FlashKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, NINJIO, SoSafe
Perplexity SonarKnowBe4 alternatives: Arctic Wolf Managed Security Awareness, Hoxhunt
Grok 4.20KnowBe4 alternatives: Hoxhunt, SoSafe
Mistral SmallHoxhunt, KnowBe4 alternatives: NINJIO
DeepSeek V4 FlashKnowBe4 alternatives: Hoxhunt, Huntress Managed Security Awareness Training, NINJIO, Wizer
Qwen 3.7 FlashHoxhunt, KnowBe4 alternatives: MetaCompliance, RansomLeak
Kimi K2KnowBe4 alternatives: Hoxhunt, Infosec IQ, Proofpoint ZenGuide, SoSafe
GLM 4.7 FlashXHoxhunt, KnowBe4 alternatives: MetaCompliance, SoSafe
MiniMax M2.5KnowBe4 alternatives: Hoxhunt, SoSafe
GPT-6 LunaKnowBe4 alternatives: Hoxhunt, Microsoft Defender for Office 365 Attack Simulation Training, ZenGuide
Muse Glimmer 30BKnowBe4 alternatives: Hoxhunt, SoSafe

Neither was the first choice, one was named

1 of 14 modelsThe answer put something else first and named one of the two as an alternative.
Llama 4 MaverickRansomLeak alternatives: Hoxhunt, KnowBe4, Phished, SoSafe

Bold names in an answer are the products the judge labeled a first choice; a model naming several gives each of them that label. The full answer text for every row is in the record.

By buyer segment

The same question asked on behalf of a different buyer. Each standing is computed within its segment and they are never added together. The figures above are the mid-market standing, which is the one the category orders by.
Small business
KnowBe4 leads by twenty-three points.
KnowBe423%#1 of 11
NINJIO0%#10 of 11
The full small business standing →
Mid-marketThe figures above
KnowBe4 leads by fifty-five points.
KnowBe456%#1 of 14
NINJIO2%#4 of 14
The full mid-market standing →
Enterprise
KnowBe4 leads by seventy-nine points.
KnowBe479%#1 of 12
NINJIO0%#11 of 12
The full enterprise standing →

What the models said about KnowBe4

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Six of seven in this category shown.

“KnowBe4: Often criticized for its large fee structure and repetitive content after extended use. Some users find the interface clunky compared to newer competitors.” Qwen 3.7 Flash · negative prompt · soft negative
“Cons and Cautions: Content can feel outdated, repetitive, or poorly produced... G2 reviews note persistent phishing simulation issues and diminishing returns over time.” Grok 4.20 · negative prompt · soft negative
“KnowBe4 is the market leader with the largest content library, but it receives significant criticism regarding business practices and content quality control.” Gemini 3.5 Flash · negative prompt · soft negative
“The market leader with the largest content library and feature set. Extremely robust, though can feel slightly complex to configure for smaller teams.” Gemini 3.5 Flash · scale prompt · first choice
“Choose KnowBe4 for the safest general-purpose choice, especially when a large catalog, phishing simulations, and compliance reporting matter.” Perplexity Sonar · comparative prompt · first choice
“KnowBe4's Foundation tier drops to $1.63 per user per month at 500+ seats on a 3-year term — both near the bottom of the published range.” Claude Haiku 4.5 · budget prompt · first choice

What the models said about NINJIO

Every negative label with a quote, up to three, then the highest-weighted positives, up to three. Three of four in this category shown.

“The Absolute Cheapest Option: Ninjio ... If you need high volume for low cost: Choose Ninjio.” Qwen 3.7 Flash · budget prompt · first choice
“Choose NINJIO if: Your team experiences content fatigue and you need highly engaging, story-driven content” Gemini 3.5 Flash · comparative prompt · alternative
“If you need a more tailored or story-driven approach, NINJIO is also a strong option.” Mistral Small · direct prompt · alternative
Also compared
KnowBe4 vs WizerKnowBe4 vs HoxhuntKnowBe4 vs Microsoft Defender for Office 365 Attack Simulation TrainingWizer vs NINJIOHoxhunt vs NINJIONINJIO vs Microsoft Defender for Office 365 Attack Simulation TrainingAll ten head-to-head pages and the full awareness training standing

Comparisons are drawn for the top eight products in each category, each against each. The output is the models' output; nothing here is a recommendation by the index.