5 categories · RankedCisco Umbrella
Cisco Umbrella is a DNS security and secure web gateway product from Cisco · cisco.com ↗
Leads at enterprise. Ranked 5 of 66 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
DNSFilter is first at 40%.
DNSFilter is first at 52%. 1 of 14 models made it the first choice when asked directly.
Ranked first. Next is DNSFilter at 22%.
Why models recommend it
“Best for: Companies already using Cisco networking gear or those wanting a simple, standalone DNS solution with no hardware changes.”Qwen 3.7 Flash · Direct question · first choice
“Cisco Umbrella or Cloudflare One often hit a good balance of enterprise capability without overwhelming complexity”Kimi K2 · Scale-constrained question · first choice
“Best enterprise default: Cisco Umbrella, especially when the organization already uses Cisco security products.”Perplexity Sonar · Comparative question · first choice
“Cisco Umbrella is the most widely deployed DNS filtering product, built on the OpenDNS resolver network.”Muse Glimmer 30B · Comparative question · first choice
What gives them pause
“Unless you're already a Cisco shop, I'd avoid starting with a legacy product being phased out.”Kimi K2 · Paraphrase question · warning
“Avoid Cisco Umbrella if budget is the top concern, because it's more enterprise-oriented”GPT-5.4 mini · Budget-constrained question · warning
“often seen as more expensive, slower to deploy (hours vs. minutes), and complex for mid-market needs... Better for larger enterprises.”Grok 4.20 · Direct question · warning
“Choose Cisco Umbrella only if you need the most comprehensive feature set and have the budget/IT resources to support it.”Kimi K2 · Direct question · warning
Also on the shortlist
The products named in the same answers as Cisco Umbrella, over the 213 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 147 | 58 | Compare → | |
| 124 | 24 | Compare → | |
| 74 | 10 | Compare → | |
| 60 | 3 | Compare → | |
| 57 | 1 | View → | |
| 49 | 0 | View → | |
| 48 | 25 | View → | |
| 31 | 0 | View → | |
| 30 | 1 | View → | |
| 21 | 0 | View → |
What the models named instead of Cisco Umbrella →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Cisco Umbrella's own site, not checked by Gane.
- Also from Cisco
- Cisco ACE, Cisco ACI, Cisco ACI / Tetration, Cisco AI Defense, Cisco ASA/Firepower, Cisco AnyConnect and 70 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 175 of the 213 answers that named Cisco Umbrella and are not a share of its labels.
Domains cited
456 of the 530 domain citations in answers naming Cisco Umbrella came from a third party's page. Thirty-eight were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 1 | 4 | 0 | 6 |
| GPT-5.4 mini | 2 | 1 | 1 | 1 | 5 |
| Gemini 3.5 Flash | 1 | 2 | 0 | 1 | 4 |
| Perplexity Sonar | 2 | 1 | 0 | 0 | 3 |
| Grok 4.20 | 3 | 0 | 0 | 1 | 4 |
| Mistral Small | 0 | 3 | 3 | 1 | 7 |
| DeepSeek V4 Flash | 1 | 2 | 0 | 2 | 5 |
| Llama 4 Maverick | 0 | 0 | 2 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 1 | 1 | 5 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 0 | 3 | 0 | 2 | 5 |
| MiniMax M2.5 | 1 | 2 | 1 | 1 | 5 |
| GPT-6 Luna | 1 | 2 | 0 | 0 | 3 |
| Muse Glimmer 30B | 2 | 5 | 0 | 3 | 10 |