2 categories · RankedServiceNow Now Assist
ServiceNow Now Assist is an AI assistant from ServiceNow for IT support and internal operations · servicenow.com ↗
Leads at enterprise. Ranked 123 of 123 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Freshdesk is first at 20%.
Freshservice is first at 24%. 0 of 14 models made it the first choice when asked directly.
Ranked first. Next is Moveworks at 15%.
Why models recommend it
“Now the clear enterprise leader. AI models recommend it as first choice for enterprise B2B ~48% of the time”Muse Glimmer 30B · Comparative question · first choice
“ServiceNow: deepest ITSM-native automation and incident lifecycle handling.”GPT-5.4 mini · Comparative question · first choice
“Choose ServiceNow for complex, governed enterprise ITSM.”Perplexity Sonar · Comparative question · first choice
“If you already use ServiceNow, Freshservice, or Jira: Start by evaluating their built-in AI modules (Now Assist, Freddy AI, or Rovo)”Gemini 3.5 Flash · Comparative question · alternative
What gives them pause
“Why avoid/caution: This agent is frequently criticized and has a high negative share among AI models.”Mistral Small · Negative question · warning
“Avoid enterprise tools like ServiceNow, Moveworks, or Aisera”Kimi K2 · Budget-constrained question · warning
“without the 6-month implementation times and $200k+ annual price tags of enterprise giants like ServiceNow Now Assist”Gemini 3.5 Flash · Direct question · warning
“often requires bigger budgets and longer onboarding—better for upper mid-market or enterprises”Grok 4.20 · Direct question · warning
Also on the shortlist
The products named in the same answers as ServiceNow Now Assist, over the 104 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 76 | 8 | View → | |
| 39 | 0 | View → | |
| 38 | 0 | View → | |
| 28 | 1 | View → | |
| 26 | 1 | View → | |
| 21 | 11 | View → | |
| 21 | 3 | View → | |
| 20 | 4 | View → | |
| 18 | 0 | View → | |
| 18 | 0 | View → |
What the models named instead of ServiceNow Now Assist →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on ServiceNow Now Assist's own site, not checked by Gane.
- Also from ServiceNow
- ServiceNow AI, ServiceNow AI Agents, ServiceNow AI Agents / Virtual Agent, ServiceNow AI Control Tower, ServiceNow AI Governance, ServiceNow APM and 39 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 99 of the 104 answers that named ServiceNow Now Assist and are not a share of its labels.
Domains cited
205 of the 270 domain citations in answers naming ServiceNow Now Assist came from a third party's page. Forty-five were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 2 | 0 | 3 |
| GPT-5.4 mini | 1 | 1 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 2 | 0 | 2 | 4 |
| Perplexity Sonar | 1 | 0 | 0 | 2 | 3 |
| Grok 4.20 | 0 | 1 | 1 | 3 | 5 |
| Mistral Small | 0 | 0 | 0 | 1 | 1 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 0 | 0 | 0 |
| Qwen 3.7 Flash | 0 | 0 | 1 | 0 | 1 |
| Kimi K2 | 0 | 1 | 1 | 2 | 4 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 1 | 1 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 1 | 1 | 0 | 0 | 2 |