12 categories · RankedMicrosoft Entra ID
Microsoft Entra ID is an identity and access management product from Microsoft · microsoft.com ↗
Leads at enterprise. Ranked 2 of 63 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Cisco Duo is first at 37%.
Cisco Duo is first at 43%. 5 of 14 models made it the first choice when asked directly.
Ranked first. Next is Cisco Duo at 21%.
Why models recommend it
“Choose Microsoft Entra if the organization is heavily invested in Microsoft cloud and wants NHI capabilities integrated with existing identity and security tools.”Perplexity Sonar · Comparative question · first choice
“stick to the core Identity capabilities provided by your directory provider (Microsoft Entra ID or Okta) which are generally robust and low-maintenance”Qwen 3.7 Flash · Negative question · first choice
“Start with JumpCloud if you want a unified platform that can grow with you, or Microsoft Entra ID if you're already in the Microsoft ecosystem.”Kimi K2 · Direct question · first choice
“Best if your organization is heavily invested in Microsoft 365. Rich conditional access policies and low additional cost if already licensed.”Gemini 3.5 Flash · Scale-constrained question · first choice
What gives them pause
“End of Support for Azure AD and MSOnline PowerShell Modules is planned for Mar 30. Say goodbye to Azure AD and MSOnline PowerShell modules.”Muse Glimmer 30B · Negative question · warning
“Microsoft Entra ID - has a negative rate (45%) and is considered a criticized challenger.”Llama 4 Maverick · Negative question · warning
“Microsoft Entra ID when your estate is not Microsoft-centered. It can be excellent for Microsoft 365, but non-Microsoft integrations and the best value are less compelling outside that ecosystem.”Perplexity Sonar · Negative question · warning
“Threat actors develop specialized expertise in dominant platforms like Microsoft Entra ID or Okta, building tools and techniques that work across thousands of customer deployments.”Claude Haiku 4.5 · Negative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Entra ID, over the 600 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 218 | 21 | Compare → | |
| 192 | 52 | Compare → | |
| 192 | 2 | View → | |
| 181 | 65 | Compare → | |
| 131 | 5 | Compare → | |
| 109 | 3 | Compare → | |
| 100 | 5 | View → | |
| 68 | 1 | View → | |
| 66 | 4 | View → | |
| 53 | 1 | View → |
What the models named instead of Microsoft Entra ID →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Entra ID's own site, not checked by Gane.
- For
- organizations
- Price stated
- Microsoft Entra ID P1 $7.00 user/month, paid yearly; Microsoft Entra ID P2 $10.00 user/month, paid yearly; Microsoft 365 Business Premium $22.00 user/month, paid yearly; Microsoft 365 E3 $39.00 user/month, paid yearly; Microsoft 365 E5 $60.00 user/month, paid yearly; Microsoft 365 Business Premium (no Teams) $18.79 user/month, paid yearly; Microsoft 365 E3 (no Teams) $30.45 user/month, paid yearly; Microsoft 365 E5 (no Teams) $51.45 user/month, paid yearly
- Starting price
- 7.00
- Free plan or trial
- Microsoft Entra ID has a free edition; Try for free
- Customers named
- Bridgestone EMEA, ULPGC, Domino’s Pizza Enterprises Ltd., ElringKlinger
- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot and 165 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 499 of the 600 answers that named Microsoft Entra ID and are not a share of its labels.
Domains cited
977 of the 1,217 domain citations in answers naming Microsoft Entra ID came from a third party's page. 109 were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 5 | 1 | 1 | 8 |
| GPT-5.4 mini | 7 | 3 | 1 | 1 | 12 |
| Gemini 3.5 Flash | 5 | 7 | 0 | 3 | 15 |
| Perplexity Sonar | 6 | 5 | 1 | 2 | 14 |
| Grok 4.20 | 8 | 6 | 3 | 3 | 20 |
| Mistral Small | 5 | 1 | 4 | 1 | 11 |
| DeepSeek V4 Flash | 6 | 6 | 2 | 1 | 15 |
| Llama 4 Maverick | 2 | 3 | 2 | 1 | 8 |
| Qwen 3.7 Flash | 7 | 7 | 3 | 1 | 18 |
| Kimi K2 | 3 | 6 | 2 | 2 | 13 |
| GLM 4.7 FlashX | 3 | 8 | 2 | 1 | 14 |
| MiniMax M2.5 | 5 | 6 | 3 | 0 | 14 |
| GPT-6 Luna | 8 | 1 | 0 | 1 | 10 |
| Muse Glimmer 30B | 3 | 5 | 2 | 3 | 13 |