5 categories · RankedAuth0
Auth0 is an authentication and authorization platform for adding login and access control to applications · auth0.com ↗
Strongest at enterprise, contested with Ping Identity. Ranked 4 of 76 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Clerk is first at 23%.
Ranked first, contested: WorkOS AuthKit has 13%. 5 of 14 models made it the first choice when asked directly.
Ranked first, contested: Ping Identity has 17%.
Why models recommend it
“Excellent for developers, strong in B2C with passwordless, social login, and customization. Great docs and extensibility. Often tops B2C/developer rankings.”Grok 4.20 · Scale-constrained question · first choice
“Auth0 remains the strongest default because of its maturity, enterprise SSO support (critical for B2B), multi-tenant organizations model”DeepSeek V4 Flash · Paraphrase question · first choice
“Start with Auth0 if you want the most flexible, feature-rich solution with excellent developer experience and strong B2B capabilities.”GLM 4.7 FlashX · Paraphrase question · first choice
“Auth0 is best for mid-market to large enterprises across most verticals... considered the safest generalist for mixed B2C and B2B apps.”Claude Haiku 4.5 · Direct question · first choice
What gives them pause
“Post‑acquisition pricing increases (2–3× at renewal) reported by long‑term customers... Developer sentiment shows sharp declines in support quality”GLM 4.7 FlashX · Negative question · warning
“its price scales steeply once you leave the free tier... For budget-conscious growth, alternative providers or open-source solutions generally offer a more predictable cost trajectory.”Gemini 3.5 Flash · Budget-constrained question · warning
“Sudden Cost Escalation: Auth0 and Okta are market leaders with excellent developer experiences, but their pricing models can scale exponentially”Gemini 3.5 Flash · Negative question · warning
“password hashes for its hosted database aren't available through the usual API or extensions; Auth0 says a support ticket is needed”GPT-6 Luna · Negative question · warning
Also on the shortlist
The products named in the same answers as Auth0, over the 300 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 130 | 6 | View → | |
| 100 | 40 | View → | |
| 83 | 4 | View → | |
| 83 | 3 | View → | |
| 77 | 17 | Compare → | |
| 77 | 1 | View → | |
| 74 | 10 | Compare → | |
| 71 | 22 | Compare → | |
| 57 | 23 | View → | |
| 57 | 4 | View → |
What the models named instead of Auth0 →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Auth0's own site, not checked by Gane.
- For
- developers and enterprises
- Price stated
- 0
- Starting price
- 0
- Free plan or trial
- Start building for free
- Certifications
- FAPI, HIPAA, PCI DSS
- Customers named
- McLaren, Browse AI, Siemens, Jersey Mike's, CLAAS, Recidiviz, NHS Leadership Academy, Dunelm
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 245 of the 300 answers that named Auth0 and are not a share of its labels.
Domains cited
649 of the 649 domain citations in answers naming Auth0 came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 2 | 2 | 2 | 1 | 7 |
| GPT-5.4 mini | 3 | 1 | 2 | 1 | 7 |
| Gemini 3.5 Flash | 1 | 4 | 0 | 4 | 9 |
| Perplexity Sonar | 2 | 3 | 1 | 1 | 7 |
| Grok 4.20 | 3 | 5 | 1 | 1 | 10 |
| Mistral Small | 3 | 0 | 2 | 1 | 6 |
| DeepSeek V4 Flash | 3 | 2 | 0 | 2 | 7 |
| Llama 4 Maverick | 1 | 1 | 3 | 1 | 6 |
| Qwen 3.7 Flash | 2 | 4 | 0 | 0 | 6 |
| Kimi K2 | 1 | 2 | 2 | 2 | 7 |
| GLM 4.7 FlashX | 4 | 4 | 2 | 3 | 13 |
| MiniMax M2.5 | 2 | 1 | 2 | 0 | 5 |
| GPT-6 Luna | 1 | 3 | 0 | 1 | 5 |
| Muse Glimmer 30B | 2 | 1 | 2 | 0 | 5 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 2,431 | 10 | 2026-09-28 | ||
| Report or ebook | 483 | undated | |||
| Case study | 230 | undated | |||
| Webinar or virtual event | 145 | undated | |||
| Conference or event | 119 | undated | |||
| Glossary or explainer | 83 | undated | |||
| News or press | 61 | undated | |||
| Comparison | 40 | undated | |||
| Podcast or video | 39 | undated | |||
| Template or tool | 28 | undated |
Most recent
- 2026-09-28Securing agentic commerce using auth0 universal commerce protocol ucp blog
- 2026-09-28Auth0 for chatgpt build manage identity blog
- 2026-09-25Stop building mfa from scratch blog
- 2026-09-22Confused deputy the old bug that ai agents keep reintroducing blog
- 2026-09-21Building secure ai agents microsoft agent framework auth0 part 4 human in the loop approval blog
- 2026-09-18Auth0 identity conversion suite early access blog
How it is countedHide how it is counted
Every page auth0.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.