3 categories · RankedMicrosoft Entra External ID
Microsoft Entra External ID is a customer identity and access management product from Microsoft · microsoft.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Clerk is first at 23%.
Auth0 is first at 34%. 0 of 14 models made it the first choice when asked directly.
Auth0 is first at 38%.
Why models recommend it
“my default recommendation would be Microsoft Entra External ID”GPT-5.4 mini · Paraphrase question · first choice
“Microsoft's next-generation CIAM solution that enables organizations to secure and customize external identities' access to applications”MiniMax M2.5 · Comparative question · alternative
“Consider Microsoft Entra External ID or Amazon Cognito if your team is already strongly invested in Azure or AWS”GPT-6 Luna · Paraphrase question · alternative
“Deep Azure integration, strong security, competitive pricing, good for organizations already in Microsoft stack.”GLM 4.7 FlashX · Scale-constrained question · alternative
What gives them pause
“Azure AD B2C for a new project: Avoid it for net-new deployments. Microsoft stopped selling it to new customers on May 1, 2025.”GPT-6 Luna · Negative question · warning
“⚠️ In hospice/retired | Microsoft replaced it with Entra External ID”Kimi K2 · Negative question · warning
“Azure AD B2C is no longer available for purchase for new customers”GPT-5.4 mini · Paraphrase question · warning
“Microsoft Azure AD B2C or Amazon Cognito get mixed feedback on customization limits or vendor lock-in.”Grok 4.20 · Negative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Entra External ID, over the 93 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 77 | 47 | View → | |
| 66 | 6 | View → | |
| 46 | 1 | View → | |
| 33 | 1 | View → | |
| 32 | 3 | View → | |
| 32 | 2 | View → | |
| 31 | 2 | View → | |
| 24 | 0 | View → | |
| 16 | 6 | View → | |
| 16 | 0 | View → |
What the models named instead of Microsoft Entra External ID →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Entra External ID's own site, not checked by Gane.
- For
- customers and business collaborators
- Price stated
- Get started for free and pay as you grow.
- Free plan or trial
- Get started for free
- Integrations
- 4
- Customers named
- Komatsu, Virgin Money
- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot and 165 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 84 of the 93 answers that named Microsoft Entra External ID and are not a share of its labels.
Domains cited
259 of the 279 domain citations in answers naming Microsoft Entra External ID came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 0 | 0 | 1 |
| GPT-5.4 mini | 1 | 2 | 0 | 1 | 4 |
| Gemini 3.5 Flash | 0 | 1 | 0 | 1 | 2 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 0 | 0 | 0 | 2 | 2 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 3 | 0 | 0 | 3 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 0 | 1 |
| Kimi K2 | 0 | 1 | 2 | 1 | 4 |
| GLM 4.7 FlashX | 0 | 4 | 0 | 0 | 4 |
| MiniMax M2.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-6 Luna | 0 | 2 | 0 | 1 | 3 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |