6 categories · RankedOkta
Okta is an identity and access management product for securing employees, customers, and AI · okta.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Clerk is first at 23%.
Auth0 is first at 34%. 0 of 14 models made it the first choice when asked directly.
Auth0 is first at 38%.
Why models recommend it
“Vendors to Consider: Okta (Auth0), Microsoft Entra External ID, Ping Identity/ForgeRock, OneLogin, Descope.”GLM 4.7 FlashX · Scale-constrained question · first choice
“or Okta if you have complex multi-SaaS requirements”MiniMax M2.5 · Paraphrase question · first choice
“Best for: Organizations already standardized on Okta for workforce identity who want a unified identity approach”DeepSeek V4 Flash · Comparative question · alternative
“its AI-driven adaptive MFA and identity verification streamline password resets and access requests”Qwen 3.7 Flash · Comparative question · alternative
What gives them pause
“Multiple attacks (Lapsus$, 0ktapus) and support‑unit breaches since 2022... High‑value target; compromise of a leading IdaaS can cascade to many downstream services.”GLM 4.7 FlashX · Negative question · warning
“you may want to be cautious about or avoid using HashiCorp Vault, SailPoint, Okta, and AWS Secrets Manager”Llama 4 Maverick · Negative question · warning
“Received a 46% negative rating in small business evaluations, indicating significant concerns”Mistral Small · Negative question · warning
“Avoid overkill enterprise tools like Okta's full suite or Ping Identity, which start higher.”Grok 4.20 · Budget-constrained question · warning
Also on the shortlist
The products named in the same answers as Okta, over the 165 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 66 | 5 | View → | |
| 57 | 4 | View → | |
| 51 | 4 | View → | |
| 49 | 5 | View → | |
| 47 | 6 | View → | |
| 45 | 10 | View → | |
| 43 | 0 | View → | |
| 38 | 6 | View → | |
| 37 | 4 | View → | |
| 31 | 1 | View → |
What the models named instead of Okta →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Okta's own site, not checked by Gane.
- For
- Employees, Customers, and AI
- Price stated
- Pricing
- Starting price
- 6 per user/month
- Free plan or trial
- Free trial
- Integrations
- 50
- Certifications
- FedRAMP, HIPAA
- Customers named
- Box, McLaren Racing, Wyndham Hotels & Resorts, Hitachi, Booking.com, Mars, FedEx, World Central Kitchen
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 151 of the 165 answers that named Okta and are not a share of its labels.
Domains cited
351 of the 391 domain citations in answers naming Okta came from a third party's page. Forty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 0 | 3 | 1 | 4 |
| GPT-5.4 mini | 0 | 1 | 0 | 1 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 2 | 2 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 0 | 2 | 5 | 7 |
| Mistral Small | 0 | 0 | 1 | 1 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 3 | 3 | 7 |
| Llama 4 Maverick | 0 | 0 | 4 | 1 | 5 |
| Qwen 3.7 Flash | 0 | 1 | 0 | 1 | 2 |
| Kimi K2 | 0 | 0 | 1 | 1 | 2 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 3 | 5 |
| MiniMax M2.5 | 1 | 1 | 1 | 0 | 3 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Most recent
- 2026-09-226 steps to practice strong laptop security blog
- 2026-09-22What is scim glossary or explainer
- 2026-09-22Cross app access enterprise ai blog
- 2026-09-21Google okta zero trust chrome android blog
- 2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
- 2026-09-08Soc 1 vs soc 2 comparison
How it is countedHide how it is counted
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.