3 categories · RankedOkta Workforce Identity
Okta Workforce Identity is an identity and access management product from Okta that covers single sign-on and identity governance for an organization's workforce · okta.com ↗
Strongest at enterprise. Ranked 3 of 58 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
JumpCloud is first at 55%.
Microsoft Entra ID is first at 46%. 7 of 14 models made it the first choice when asked directly.
Microsoft Entra ID is first at 53%.
Why models recommend it
“stick to the core Identity capabilities provided by your directory provider (Microsoft Entra ID or Okta) which are generally robust and low-maintenance”Qwen 3.7 Flash · Negative question · first choice
“Cloud-native leader with broad integrations... Popular for mid-market; excels in app catalog and automation. Often scores top in Forrester/Gartner”Grok 4.20 · Scale-constrained question · first choice
“Okta or Microsoft Entra ID are the top recommendations due to their broad adoption, ease of integration, and strong feature sets”Mistral Small · Paraphrase question · first choice
“Choose Okta if you use a best-of-breed SaaS stack, multi-cloud environments, or plan to scale rapidly into enterprise markets.”Gemini 3.5 Flash · Direct question · first choice
What gives them pause
“Okta without careful tenant hardening and incident-readiness. Its integration breadth is strong, but recent security concerns mean you should validate administrative controls”Perplexity Sonar · Negative question · warning
“Often recommended only for organizations with complex compliance needs or larger budgets. For small teams (under 50 employees), it may be overkill and too expensive”Mistral Small · Negative question · warning
“Best for broad integrations, but not the cheapest: Okta — powerful and widely integrated, but its pricing starts around $6 per user monthly”Perplexity Sonar · Budget-constrained question · warning
“Enterprise Platforms (e.g., Okta, Microsoft Entra ID, Ping): Deep features, complex pricing, potentially heavy admin overhead.”Kimi K2 · Scale-constrained question · warning
Also on the shortlist
The products named in the same answers as Okta Workforce Identity, over the 234 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 218 | 59 | Compare → | |
| 137 | 48 | Compare → | |
| 122 | 1 | View → | |
| 96 | 6 | Compare → | |
| 50 | 1 | View → | |
| 47 | 4 | Compare → | |
| 47 | 0 | View → | |
| 33 | 1 | View → | |
| 33 | 0 | View → | |
| 30 | 0 | View → |
What the models named instead of Okta Workforce Identity →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Okta Workforce Identity's own site, not checked by Gane.
- For
- your workforce
- Price stated
- Pricing
- Starting price
- 6
- Free plan or trial
- Free Trial
- Customers named
- Booking.com, Box, Mars, ManTech, Wyndham Hotels & Resorts, Nightwing
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 202 of the 234 answers that named Okta Workforce Identity and are not a share of its labels.
Domains cited
479 of the 604 domain citations in answers naming Okta Workforce Identity came from a third party's page. Fifty were to the publisher's own pages (the Gane Index), which the models cite like any other source; they are not counted as a third party.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 3 | 0 | 0 | 0 | 3 |
| GPT-5.4 mini | 2 | 2 | 1 | 0 | 5 |
| Gemini 3.5 Flash | 3 | 1 | 0 | 2 | 6 |
| Perplexity Sonar | 3 | 0 | 1 | 2 | 6 |
| Grok 4.20 | 3 | 1 | 0 | 2 | 6 |
| Mistral Small | 2 | 1 | 1 | 2 | 6 |
| DeepSeek V4 Flash | 2 | 1 | 0 | 3 | 6 |
| Llama 4 Maverick | 0 | 2 | 1 | 0 | 3 |
| Qwen 3.7 Flash | 3 | 2 | 0 | 1 | 6 |
| Kimi K2 | 1 | 2 | 1 | 2 | 6 |
| GLM 4.7 FlashX | 3 | 0 | 0 | 1 | 4 |
| MiniMax M2.5 | 3 | 2 | 1 | 0 | 6 |
| GPT-6 Luna | 0 | 5 | 0 | 1 | 6 |
| Muse Glimmer 30B | 1 | 2 | 0 | 3 | 6 |
What it publishes
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Most recent
- 2026-09-226 steps to practice strong laptop security blog
- 2026-09-22What is scim glossary or explainer
- 2026-09-22Cross app access enterprise ai blog
- 2026-09-21Google okta zero trust chrome android blog
- 2026-09-10Okta on demand saas integrations connector deployment guide webinar or virtual event
- 2026-09-08Soc 1 vs soc 2 comparison
How it is countedHide how it is counted
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.