The standing depends on who is buying. Every model is asked the same questions for each company size.
Cisco Duo is first at 37%.
Cisco Duo is first at 43%. 2 of 14 models made it the first choice when asked directly.
Microsoft Entra ID is first at 54%.
“For enterprises with broad app portfolios: Okta Adaptive MFA, OneLogin, and Microsoft Entra ID offer the most comprehensive IAM + MFA capabilities.”GLM 4.7 FlashX · Comparative question · first choice
“the best overall approach is Microsoft Entra ID or Okta, configured to use passkeys/FIDO2 security keys as the default MFA method”GPT-5.4 mini · Direct question · first choice
“The Best All-Rounder: Okta Identity Cloud ... Okta is generally the industry leader.”Qwen 3.7 Flash · Direct question · first choice
“I'd suggest Okta or Microsoft Entra depending on your existing tech stack”MiniMax M2.5 · Paraphrase question · first choice
“Avoid premium-heavy tools like Okta (can get expensive)”Grok 4.20 · Budget-constrained question · warning
“Okta Verify without advanced features... These can still fall to AiTM phishing, session token theft, or prompt bombing.”Grok 4.20 · Negative question · warning
“Push-based MFA (e.g., Microsoft Authenticator without number matching, Duo Push, Okta Verify) is vulnerable to”DeepSeek V4 Flash · Negative question · warning
“More complex and expensive than Duo; pricing starts around ~$3/user/month for MFA but increases significantly”DeepSeek V4 Flash · Paraphrase question · warning
The products named in the same answers as Okta Verify, over the 150 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 144 | 55 | Compare → | |
| 131 | 58 | Compare → | |
| 50 | 0 | View → | |
| 46 | 4 | View → | |
| 45 | 6 | Compare → | |
| 38 | 1 | View → | |
| 28 | 0 | View → | |
| 27 | 5 | Compare → | |
| 21 | 0 | View → | |
| 20 | 0 | View → |
What the models named instead of Okta Verify →
A side-by-side page exists where both products are among a category's top eight.
Stated on Okta Verify's own site, not checked by Gane.
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 122 of the 150 answers that named Okta Verify and are not a share of its labels.
393 of the 433 domain citations in answers naming Okta Verify came from a third party's page.
Pages are listed as the models cited them.
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 3 | 0 | 0 | 4 |
| GPT-5.4 mini | 1 | 2 | 1 | 0 | 4 |
| Gemini 3.5 Flash | 0 | 4 | 0 | 0 | 4 |
| Perplexity Sonar | 0 | 3 | 0 | 0 | 3 |
| Grok 4.20 | 1 | 1 | 1 | 3 | 6 |
| Mistral Small | 0 | 1 | 3 | 0 | 4 |
| DeepSeek V4 Flash | 1 | 1 | 0 | 3 | 5 |
| Llama 4 Maverick | 0 | 2 | 0 | 0 | 2 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 1 | 3 | 0 | 0 | 4 |
| GLM 4.7 FlashX | 1 | 2 | 2 | 1 | 6 |
| MiniMax M2.5 | 1 | 1 | 2 | 0 | 4 |
| GPT-6 Luna | 0 | 2 | 0 | 0 | 2 |
| Muse Glimmer 30B | 0 | 1 | 2 | 0 | 3 |
| Kind | Pages | Last 90 days | 2025-10 to 2026-09 | Latest | Categories named |
|---|---|---|---|---|---|
| Podcast or video | 1,314 | 0 | 2026-05-27 | ||
| Blog | 1,303 | 6 | 2026-09-22 | Workforce identity | |
| Report or ebook | 1,069 | undated | |||
| Webinar or virtual event | 292 | 1 | 2026-09-10 | ||
| News or press | 230 | undated | |||
| Case study | 172 | 0 | 2026-03-09 | ||
| Glossary or explainer | 65 | 8 | 2026-09-22 | ||
| Conference or event | 47 | 0 | 2025-01-21 | ||
| Comparison | 35 | 5 | 2026-09-08 | ||
| Template or tool | 3 | 0 | 2024-04-12 |
Every page okta.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read September 29, 2026.