2 categories · RankedMicrosoft Authenticator
Microsoft Authenticator is a multi-factor authentication product from Microsoft · microsoft.com ↗
Read the same way at every company size.
The standing depends on who is buying. Every model is asked the same questions for each company size.
Cisco Duo is first at 37%.
Cisco Duo is first at 43%.
Microsoft Entra ID is first at 54%.
Why models recommend it
“Absolute lowest cost, 1-10 users, no central management needed: Roll out Microsoft Authenticator / Google Authenticator TOTP”Muse Glimmer 30B · Budget-constrained question · first choice
“The most cost-effective option is authenticator apps like: Google Authenticator, Microsoft Authenticator, Authy”Claude Haiku 4.5 · Budget-constrained question · first choice
“If you're already using Microsoft 365, start with Microsoft Authenticator for free.”Mistral Small · Budget-constrained question · first choice
“Very good: Authenticator apps (e.g., Microsoft Authenticator, Authy, or Google Authenticator) with number matching”Grok 4.20 · Negative question · alternative
What gives them pause
“Cybercriminals exploit push-based MFA apps (like Microsoft Authenticator) by bombarding users with authentication requests until they accidentally approve one”Claude Haiku 4.5 · Negative question · warning
“Push-based MFA (e.g., Microsoft Authenticator without number matching, Duo Push, Okta Verify) is vulnerable to: MFA Fatigue / Push Bombing attacks”DeepSeek V4 Flash · Negative question · warning
“Examples: Google Authenticator, Authy, 1Password, Microsoft Authenticator ... Key Risk: Phishing via Adversary-in-the-Middle (AitM)”Gemini 3.5 Flash · Negative question · warning
“Limitations: No central admin console, limited enterprise features, no phishing resistance”Kimi K2 · Comparative question · warning
Also on the shortlist
The products named in the same answers as Microsoft Authenticator, over the 46 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 36 | 9 | Compare → | |
| 36 | 0 | Compare → | |
| 30 | 10 | View → | |
| 27 | 2 | Compare → | |
| 22 | 0 | Compare → | |
| 21 | 8 | Compare → | |
| 8 | 0 | View → | |
| 7 | 1 | View → | |
| 7 | 0 | View → | |
| 6 | 3 | View → |
What the models named instead of Microsoft Authenticator →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Microsoft Authenticator's own site, not checked by Gane.
- For
- personal and business
- Also from Microsoft
- Microsoft 365, Microsoft 365 Admin Center, Microsoft 365 Administration, Microsoft 365 Backup, Microsoft 365 Compliance Center, Microsoft 365 Copilot and 165 more
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 30 of the 46 answers that named Microsoft Authenticator and are not a share of its labels.
Domains cited
Ninety-seven of the 104 domain citations in answers naming Microsoft Authenticator came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 1 | 0 | 0 | 1 | 2 |
| GPT-5.4 mini | 0 | 1 | 1 | 0 | 2 |
| Gemini 3.5 Flash | 0 | 0 | 0 | 1 | 1 |
| Perplexity Sonar | 0 | 0 | 0 | 0 | 0 |
| Grok 4.20 | 0 | 1 | 1 | 0 | 2 |
| Mistral Small | 1 | 0 | 1 | 0 | 2 |
| DeepSeek V4 Flash | 0 | 1 | 0 | 1 | 2 |
| Llama 4 Maverick | 0 | 0 | 1 | 0 | 1 |
| Qwen 3.7 Flash | 0 | 2 | 0 | 0 | 2 |
| Kimi K2 | 0 | 0 | 0 | 2 | 2 |
| GLM 4.7 FlashX | 0 | 1 | 1 | 0 | 2 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 0 | 0 | 0 | 0 | 0 |
| Muse Glimmer 30B | 1 | 0 | 0 | 0 | 1 |