2 categories · RankedPersona
Persona is an identity verification platform that supports KYC and KYB onboarding workflows · withpersona.com ↗
Strongest at mid-market. Ranked 6 of 64 for small business buyers.
The standing depends on who is buying. Every model is asked the same questions for each company size.
iDenfy is first at 23%.
Sumsub is first at 21%. 4 of 14 models made it the first choice when asked directly.
Ranked first, contested: Sumsub has 14%.
Why models recommend it
“Given your size, Persona, 1Kosmos, or Veriff are strong starting points worth evaluating in a pilot.”DeepSeek V4 Flash · Scale-constrained question · first choice
“Go with Persona if your priority is user experience and getting integrated quickly with a modern tech stack.”Qwen 3.7 Flash · Paraphrase question · first choice
“My default pick is Persona if you need one configurable system for both people and businesses”GPT-6 Luna · Direct question · first choice
“Start with Sumsub if compliance is critical, or Persona if you need flexibility.”Kimi K2 · Direct question · first choice
What gives them pause
“Researchers found roughly 2,500 files of its government dashboard code exposed.”GLM 4.7 FlashX · Negative question · warning
“Frequent verification process failures that lock users out of accounts”DeepSeek V4 Flash · Negative question · warning
“Services such as ID.me and Persona are generally described as legitimate, but legitimacy does not eliminate privacy, account-compromise, or phishing risks.”Perplexity Sonar · Negative question · warning
“Both are strong but can be pricier or less specialized in high-volume global docs compared to Sumsub.”Grok 4.20 · Paraphrase question · warning
Also on the shortlist
The products named in the same answers as Persona, over the 128 answers that named it, and how often each was the first choice instead.
| Product | Named together | Picked instead | |
|---|---|---|---|
| 96 | 18 | Compare → | |
| 89 | 15 | Compare → | |
| 82 | 7 | View → | |
| 58 | 6 | Compare → | |
| 49 | 2 | View → | |
| 31 | 1 | View → | |
| 30 | 11 | Compare → | |
| 28 | 5 | View → | |
| 21 | 2 | View → | |
| 20 | 1 | View → |
What the models named instead of Persona →
A side-by-side page exists where both products are among a category's top eight.
At a glance
Stated on Persona's own site, not checked by Gane.
- For
- any business, from any industry
- Price stated
- Starting at $250/month (minimum contract term of 12 months)
- Starting price
- 250
- Free plan or trial
- free Starter plan
- Certifications
- SOC 2 Type II, Privacy Shield, GDPR, CCPA
- Hosting
- EU
- Customers named
- OpenAI, Coursera, Brex, Lime, Twilio, Cisco, Square Capital, Branch
How this is measured
Fourteen AI models from 12 labs are asked the same buying questions six ways, for three company sizes. Standings refresh every edition.
Gane sells AI visibility software. No company can pay to change a result.
Read the method →Sources returned with these answers
Fourteen of the fourteen models returned a source list in this edition: five return the pages they cited and nine the search results they consulted. These counts come from 118 of the 128 answers that named Persona and are not a share of its labels.
Domains cited
295 of the 317 domain citations in answers naming Persona came from a third party's page.
Pages cited
Pages are listed as the models cited them.
By model
| Model | First choice | Alternative | Mention | Warning | Labels |
|---|---|---|---|---|---|
| Claude Haiku 4.5 | 0 | 1 | 1 | 0 | 2 |
| GPT-5.4 mini | 0 | 2 | 0 | 0 | 2 |
| Gemini 3.5 Flash | 2 | 1 | 1 | 0 | 4 |
| Perplexity Sonar | 0 | 2 | 0 | 1 | 3 |
| Grok 4.20 | 0 | 2 | 1 | 2 | 5 |
| Mistral Small | 0 | 2 | 0 | 0 | 2 |
| DeepSeek V4 Flash | 2 | 3 | 0 | 1 | 6 |
| Llama 4 Maverick | 0 | 1 | 2 | 0 | 3 |
| Qwen 3.7 Flash | 1 | 2 | 0 | 0 | 3 |
| Kimi K2 | 1 | 1 | 2 | 1 | 5 |
| GLM 4.7 FlashX | 1 | 0 | 1 | 1 | 3 |
| MiniMax M2.5 | 0 | 0 | 0 | 0 | 0 |
| GPT-6 Luna | 3 | 1 | 0 | 0 | 4 |
| Muse Glimmer 30B | 0 | 2 | 0 | 0 | 2 |
What it publishes
| Kind | Pages | Last 90 days | 2025-11 to 2026-10 | Latest | Categories named |
|---|---|---|---|---|---|
| Blog | 429 | undated | Identity verification, MFA | ||
| Report or ebook | 104 | undated | Identity verification | ||
| Case study | 55 | undated | |||
| Conference or event | 46 | undated | |||
| Podcast or video | 43 | undated | |||
| Glossary or explainer | 31 | undated | Identity verification | ||
| Comparison | 29 | undated | Identity verification | ||
| Webinar or virtual event | 10 | undated | |||
| Template or tool | 3 | undated | |||
| News or press | 1 | undated |
How it is countedHide how it is counted
Every page withpersona.com exposes, subdomains included. Kind is read from the address and title. The last 90 days, the latest date and the twelve months count pages by when they were published, from the site's feeds, a date in the address, or the page's own publication date, read from up to a hundred of its most recently changed pages; a page that says only when it last changed is counted in its kind but not in when, so the recent counts are a floor, and a kind none of whose pages gives a publication date reads undated. An event counts as online when its address or title says so (webinar, on demand, virtual or online summit); a conference, summit, trade show, expo or roadshow that does not say so is counted as a conference or event, which on a vendor's site is mostly in person. Read October 5, 2026.